To Theme or Not to Theme: The Lisboa Pessoa, A Literary Hotel?

2020 ◽  
Vol 25 (2) ◽  
pp. 273-281
Author(s):  
Marcelo G. Oliveira
Keyword(s):  
Qualitative Study ◽  
Social Networking ◽  
Social Networking Sites ◽  
Hotel Industry ◽  
Central Theme ◽  
Differentiation Strategy ◽  
Literary Tourism ◽  
Online Communications ◽  
The Impact ◽  
External Communications

Although theming has become an important differentiation strategy in the hotel industry and, accompanying the growth of cultural and literary tourism in recent decades, literature has been adopted as a central theme by numerous hotels worldwide, little to no research has been conducted on literary hotels. The inauguration of the Lisboa Pessoa, in Lisbon, in September 2016, dedicated to one of Portugal's most celebrated poets, offered an ideal opportunity to study the impact of literary theming in a new unit. A qualitative study, considering external online communications and guests' commentaries in social networking sites, was carried out to determine the thematic strategies implemented and the impact of these strategies on the perceived image of the hotel, in order to assess the influence of the theme on the experience of guests and the extent to which the Pessoa can be considered, from the guests' perspective, a literary hotel. Results showed that the impact of the literary theme on guests' perception was low, especially considering the clear theming efforts evinced in external communications, indicating that meanings must be more adequately conveyed if motifs are to truly inspire differentiated experiences.

scholarly journals The value of social networking sites in hotels

2019 ◽  
Vol 22 (2) ◽  
pp. 114-132 ◽  
Author(s):  
Sarah Diffley ◽  
Patrick McCole
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Customer Value ◽  
Hotel Industry ◽  
Research Area ◽  
Theory And Practice ◽  
Content Type ◽  
Marketing Activities ◽  
The Impact ◽  
Hotel Marketing

Purpose Despite the rapid growth of social networking sites (SNSs), research demonstrating the marketing application of these technologies is lacking. Consequently, this paper aims to explore the impact of SNSs on hotel marketing activities. Design/methodology/approach An exploratory study was used. Adopting a key informant approach, in-depth interviews were conducted with 14 respondents in the hotel industry, who use SNSs as part of their hotel marketing efforts. Findings Networked interactions facilitated by SNSs can influence the marketing activities of hotels in many ways. This extends to deeper connections and co-creating value with customers to enhance the market offerings and promotional activities of the firm. Not all interviewees capitalised upon the capabilities offered by SNSs. Practical implications SNSs act as a key knowledge resource that can be used by practitioners to create and deliver superior customer value. However, the extent to which this is achieved depends on who is responsible for implementing it. Specifically, those with a more proactive attitude and approach towards marketing on SNSs tend to reap greater benefits. Originality/value Using the service-dominant logic as a guide, this paper offers greater insight into the theory and practice of social media marketing in the hotel industry, an under-studied and fragmented research area.

scholarly journals The Perceived Impact of Social Networking Sites and Apps on the Social Capital of Saudi Postgraduate Students: A Case Study

2021 ◽  
Vol 13 (1) ◽  
pp. 20
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Capital ◽  
Life Satisfaction ◽  
Social Networking ◽  
Social Networking Sites ◽  
Civic Participation ◽  
Social Trust ◽  
Political Engagement ◽  
Postgraduate Students ◽  
The Social ◽  
The Impact

With the increased use of Social Networking Sites and Apps (SNSAs) in Saudi Arabia, it is important to consider the impact of this on the social lives of tertiary students, who are heavy users of such technology. A mixed methods study exploring the effect of SNSAs use on the social capital of Saudi postgraduate students was conducted using a multidimensional construct of social capital, which included the components of life satisfaction, social trust, civic participation, and political engagement. Data were collected through surveys and interviews involving 313 male and 293 female postgraduate students from Umm Al-Qura University (UQU) in Makkah. Findings show that male and female participants perceived SNSAs use impacting all components of social capital at a moderate and mainly positive level. Correlational analysis demonstrated medium to large positive correlations among components of social capital. Gender differences were not evident in the life satisfaction and social trust components; however, females reported more involvement with SNSAs for the purposes of political engagement while males reported more use for civic participation, which is an interesting finding, in light of the norms and traditional culture of Saudi society.

scholarly journals Perceptions of Saudi Male and Female Postgraduate Students Regarding the Impact of Social Networking Sites and Apps on their Academic Life: A Study of Umm Al-Qura University – Makkah

2018 ◽  
Vol 13 (05) ◽  
pp. 19
Author(s):  
Abdulelah A. Alghamdi ◽  
Margaret Plunkett
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Engagement ◽  
Male And Female ◽  
Postgraduate Students ◽  
Individual Interviews ◽  
Education Environment ◽  
Negative Impacts ◽  
The Impact ◽  
Saudi Male

This paper outlines a study exploring the perceptions of Saudi male and female postgraduate students regarding the impact of using Social Networking Sites and Apps (SNSAs) on their academic engagement and academic relationships. While research on SNSA use within the higher education environment does exist, mixed gender research has often presented challenges in Saudi Arabia, due to the educational segregation. A mixed methods approach was used to collect data through surveys, individual interviews and focus groups involving 313 male and 293 female postgraduate students at Umm Al-Qura University (UQU) in Makkah. Findings illustrated that both males and females engaged with SNSAs at a moderate level of use for academic purposes, and they perceived more positive than negative impacts associated with the academic use of SNSAs. Correlational analysis demonstrated a large positive correlation between academic engagement and academic relationships. Gender differences were not extensive however, the quantitative analysis highlighted more prominent involvement with SNSAs by females which is interesting, in light of social restrictions experienced by females in Saudi society.

A Case of Academic Social Networking Sites Usage in Malaysia

2016 ◽  
Vol 9 (2) ◽  
pp. 88-99 ◽  
Author(s):  
Maryam Salahshour ◽  
Halina Mohamed Dahlan ◽  
Noorminshah A. Iahad
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Academic Research ◽  
Perceived Usefulness ◽  
Privacy And Security ◽  
Daily Lives ◽  
Research Activities ◽  
New Type ◽  
Technology And Communication ◽  
The Impact

Social networking tools have become an integral part of our daily lives. Recently, a new type of Social Networking Sites (SNSs) namely Academic Social Networking sites (ASNSs) has attracted global users. There is perceived usefulness on the impact of ASNSs on patterns of academic research activities. However, it remains unclear why some researchers do not use ASNSs at all. The purpose of this paper is therefore to explore the ASNSs usage among Malaysian academic researchers and to investigate benefits, specific purpose, drivers and barriers of using ASNSs. A total of 210 completed cases were collected through paper-based and online-based questionnaire. In order to show the outcome of the research, descriptive interpretation of data is performed. The overall findings of this research indicate that there is low rate of ASNSs usage among researchers. In addition, the results show that colleagues, attitude toward technology and communication benefits are the drivers to use ASNSs and trust, privacy and security are the common barriers regarding to use ASNSs.

scholarly journals The Commodification of Body Positivity: Constructing a Neoliberal Fat Citizenship

2021 ◽  
Author(s):  
Rhiannon Sian Downey
Keyword(s):  
Social Networking ◽  
Communication Technology ◽  
Social Networking Sites ◽  
Research Study ◽  
Social Resistance ◽  
Resistance Movements ◽  
Body Positive ◽  
Social Media Platforms ◽  
The Impact ◽  
Positive Content

From inspirational messages to celebrated pictures of cellulite and belly rolls, body positive content has become increasingly popular on social media platforms, particularly on image-based networking sites. With the rapid growth of communication technology, it is not surprising that social networking sites, such as Instagram, have become one of the most dominant and influential mediates to cultivating awareness, foster community, and advocate for social change. Instagram’s transition to an advertising platform, however, has introduced a consumerist structure to user activity for corporations to better direct advertisements at target audiences. A once social movement advocating for the rejection of thin beauty ideals in favour of a more inclusive and positive conception of body image has felt the impact of commoditization on its message and advocates. Through Foucauldian Discourse Analysis, this research study seeks to analyze the impact of Instagram’s transition to a commercialization platform on the self-representation of body positive advocates to better understand the influence of neoliberal and capitalist structures on social resistance movements and strategies.

scholarly journals The use of social networking sites and their relation to the behavior of the university student: استخدام مواقع التواصل الاجتماعي وعلاقتها بالسلوك الانحرافي لدى الطالب الجامعي

2017 ◽  
Vol 1 (5) ◽  
Author(s):  
Djeboub Walid
Keyword(s):  
Adverse Effects ◽  
Social Networking ◽  
Social Networking Sites ◽  
Deviant Behavior ◽  
Negative Impact ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
The University ◽  
The Impact ◽  
University Community

This study aimed to show the extent of teenagers who represent students Tèbessa University contents of violence and crime that is seen or published or traded them through the media and communication affected, especially through social networking sites and networks, such as Facebook and stringing YouTube and Skype, etc., which may contribute to the formation and strengthening of behaviors negative in these through the following problem: Do you contribute to social networking sites through the implications of violence and crime in a negative impact on the behaviors of the students within the university community ?, also deliberately researcher to sample the estimated inventory of 50 students schooled at the Faculty of Economics and Commercial Sciences and Management Sciences of each section by an estimated 10% of the study population as a whole's (2000) the adoption of simple random sampling technique, the results have also been addressing the adoption system (SPSS) , Which resulted in the results: the presence of a statistically significant correlation between the students' use of social networking sites and the spread of deviant behavior within the university community?, And no statistically significant differences in the adverse effects of the use of social networking sites on the behavior of students depending on the sex variable, the largest of any female average for the benefit of, No statistically significant differences in the adverse effects of the use of social networking sites on the behavior of students depending on the variable physical level ?,No statistically significant differences in the adverse effects of the use of social networking sites on the behavior of the students due to the level of scientific student ?,The study also called attention to the recent media study the impact of the implications of violence and crime across social networking on the behavior of young people and adolescents sites, spreading awareness programs to help solve the problems of this phenomenon.

scholarly journals Impact of Social Media Visuals on People’s Visual Communication during Social Movements in Bangladesh

2019 ◽  
pp. 9-18
Author(s):  
MD Saiful Alam Chowdhury ◽  
Monira Begum ◽  
Shaolin Shaon
Keyword(s):  
Social Media ◽  
Social Movements ◽  
Social Networking ◽  
Social Networking Sites ◽  
Visual Communication ◽  
Online News ◽  
Substantial Role ◽  
The Past ◽  
Popular View ◽  
The Impact

The past decade has seen an armorial growth of the influence of social media on many aspects of people’s lives. Social networking sites, especially Facebook, play a substantial role in framing popular view through its contents. This article explores the impact of visuals, especially photos and videos, published in social media during social movements. Importantly that some visuals received attention in social media during agitations which later got featured or become news in print, electronic and online news portal media as well. Some of the visuals later proved to be edited or fabricated contents which created confusion among participants in this research and beyond. The confusion has contributed to the acceleration or shrinkage of the movement in question in many cases. The center of this article is to examine how social media visuals influence people’s visual communication during social movements. Additionally, it digs out the user’s activity on social media during movements.

scholarly journals The impact of social networking sites on socialization and political engagement: Role of acculturation

2019 ◽  
Vol 145 ◽  
pp. 503-512 ◽  
Author(s):  
Hatice Kizgin ◽  
Ahmad Jamal ◽  
Nripendra Rana ◽  
Yogesh Dwivedi ◽  
Vishanth Weerakkody
Keyword(s):  
Social Networking ◽  
Social Networking Sites ◽  
Political Engagement ◽  
The Impact

Perception and Uses of Social Networking Sites by Undergraduate Students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria

2019 ◽  
Vol 9 (2) ◽  
pp. 5-9
Author(s):  
Posigha Bassil Ebiwolate ◽  
Ojohwoh Rose
Keyword(s):  
Social Networking ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Niger Delta ◽  
Positive Impact ◽  
Social Relation ◽  
Learning Activities ◽  
Academic Learning ◽  
Descriptive Research ◽  
The Impact

This study investigates the perception and use of social networking sites among undergraduate students in Niger Delta University, Wilberforce Island, Bayelsa State, Nigeria. The main purpose of the study is ascertained the popularly used SNS, the purpose of using the SNSs, the perception of students towards SNSs and identity the impact of the use of SNSs by the undergraduate students. The study adopted descriptive research. The population of the study is 300 registered undergraduate students of Niger Delta University Library. Questionnaire was used to collected data. The result shows that Facebook, Google and WhatsApp are the popularly used social networking sites. Social relation, academic learning activities, sharing of information, etc. are the purpose of using social networking sites. The findings also revealed positive perception towards the use of social networking sites and, positive impact of using social networking sites. Arising from the findings some recommendations were made.

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