Festival Personality and How It Influences Visitor Attitude and Intention

2020 ◽  
Vol 24 (6) ◽  
pp. 665-684
Author(s):  
Vanessa Quintal ◽  
Michael Lwin ◽  
Ian Phau ◽  
Abhinav Sood
Keyword(s):  
Brand Personality ◽  
Communication Strategies ◽  
The Self ◽  
Online Surveys ◽  
Personality Research ◽  
Positive Intention ◽  
Personality Attribute ◽  
Event Tourism ◽  
Popular Festivals ◽  
International Visitors

This study explores festival personality for its impacts on visitor attitude and intention toward festivals. Two distinct and popular festivals held at a botanic park in Western Australia were selected for the research. A total of 481 local and international visitors participated in the self-administered, pen-and-paper and online surveys. The Excitement personality attribute was unique to the Chili Festival, whereas the Cheerfulness personality attribute was unique to the Tulip Festival. Both festivals embodied the Imagination personality attribute, suggesting the place in which a festival is held may embody its own attributes, which contribute to the holistic personality of the festival. For both festivals, the personality attributes had significant impact on favorable visitor attitude, resulting in their positive intention toward these festivals. The study paves the way for researchers to extend brand personality research to the event tourism domain, particularly in the niche sector of festivals. The enhanced understanding lends input into how festival organizers, brand managers, and marketers can manage the positioning, differentiation, and communication strategies of their festivals in this competitive sector.

The sleep maths: A strong correlation between more daytime light and better night-time sleep

2021 ◽  
Vol 53 (5) ◽  
pp. 423-435
Author(s):  
MG Figueiro ◽  
C Jarboe ◽  
L Sahin
Keyword(s):  
Sleep Quality ◽  
Visual System ◽  
Psychological Health ◽  
Strong Correlation ◽  
Emotional Health ◽  
Circadian System ◽  
The Self ◽  
Night Time ◽  
Online Surveys ◽  
Light Levels

Lighting for workplaces and schools is typically specified to meet the needs of the visual system without sufficient regard to the lighting characteristics that are required by the human circadian system. In 2020, many workers and students were compelled by the COVID-19 pandemic to work and study from home, where light levels are typically even lower than those found in most schools and workplaces. Using online surveys, this study sought to quantify potential changes in daytime light exposures resulting from teleworking or self-isolating at home and how those changes might have affected self-reported sleep quality, psychological health and emotional health. The first survey was administered in early May 2020, and the second survey was administered in September 2020. In broad terms, our analysis indicates that the greater the amount of light one is exposed to during the day (either in the home or outdoors), the better the self-reported sleep outcomes. Stress and mood were also correlated with greater self-reported daytime light exposures. The results suggest that spending one to two hours outdoors or staying in a bright to very bright room indoors may improve night-time sleep. These results have important implications for daytime lighting in homes, offices and schools.

Emotional Branding as a Strategy in Promoting Customer Loyalty

2018 ◽  
pp. 225-246
Author(s):  
Chandra Sekhar Patro ◽  
Madhu Kishore Raghunath Kamakula
Keyword(s):  
Customer Loyalty ◽  
Brand Management ◽  
Brand Personality ◽  
Virtual Community ◽  
International Market ◽  
Active Participation ◽  
The Self ◽  
The Past ◽  
Self Image

In the past decade, emotional branding has been emerged as an extremely influential brand management paradigm and is widely heralded as a key dimension to marketing success. Branding of emotions focuses upon the consumer and not the product at the very forefront; it examines how brands can communicate with consumers in a more rational and humanitarian manner and affect people deeply at the varying degree of the feelings and senses. Due to the steadily growing competition in the international market, brands have become an important component. Therefore, the objective of marketers is to understand the people's emotional desires and increase the consonance of the brand personality for their brands with the self-image of their target customers. The purpose of the chapter is to recognize the potential nature of emotions in creating strong brand attachments between consumers and brands, and promote active participation as it leads to customer loyalty. It also articulates the effects of interactive features that enhance emotional branding elements in a virtual community.

An extension of Aaker’s brand personality model from Islamic perspective: a conceptual study

2015 ◽  
Vol 6 (3) ◽  
pp. 388-405 ◽  
Author(s):  
Muhammad Ahmed ◽  
Muhammad Tahir Jan
Keyword(s):  
Service Industry ◽  
Brand Personality ◽  
Faculty Members ◽  
Islamic Banks ◽  
Content Type ◽  
Islamic Perspective ◽  
Expert Opinions ◽  
Personality Research ◽  
Relevant Field ◽  
Conceptual Study

Purpose – The purpose of this paper is to browse literature based on Aaker’s brand personality modal and highlight criticism on it. Furthermore, the study proposes an Islamic brand personality modal based on Islamic teachings. Design/methodology/approach – Extensive research on Muslim characteristics based on Qur’an, hadith and scholarly work of traditional and modern scholars has been used to assess Aaker’s model. Expert opinions of faculty members from relevant field are also taken into consideration to propose Islamic brand personality model. Findings – Aaker’s brand personality dimensions have been revised in the light of Islamic teachings. As a result, few pre-existing dimensions have been re-named and several new dimensions such as moral character and trustworthiness are also included. Research limitations/implications – Considering the gap found in literature, the need to conduct brand personality research in the service industry such as Islamic banks is highlighted. Practical implications – Islamic brand personality model may help marketers effectively differentiate Islamic brands such as Islamic banks. It may also reinforce advertising techniques/tools to attract a large Muslim consumer market. Originality/value – This paper is one of the early attempts to see brand personality from Islamic perspective.

scholarly journals Conveying the self in a foreign language: Exploring JFL learners’ self-introduction

2019 ◽  
Vol 9 (2) ◽  
pp. 87-101
Author(s):  
Kiyomi FUJII ◽  
Naomi YANAGIDA
Keyword(s):  
Foreign Language ◽  
Survey Data ◽  
Communication Strategies ◽  
Verbal Communication ◽  
Video Data ◽  
The Self ◽  
Efl Learners ◽  
Language Pedagogy ◽  
Alternative Approaches

In this study, the authors researched how learners of Japanese as a foreign language introduce themselves and what they want to convey, as well as what kind of skills the speakers need to effectively communicate these points to the addressee. The self-introduction video data were collected from a project in which JFL learners interacted with EFL learners through Facebook. The survey data included learners' evaluations of their own self-introductions. Interviews were conducted with students in counterpart schools to evaluate the learners’ self-introductions. The authors analyzed the data and extrapolated the most useful skills for effective conveyance from the most successful self-introductions. The results showed discrepancies between learners’ self-evaluations and the opinions of the addressees. Non-verbal communication strategies were also shown to play an important role in successful conveyances. In this paper, we provide a brief overview of the project and report salient results obtained through the analysis of the data. We also share pedagogical implications of the results, and suggest alternative approaches to language pedagogy.

Perceptions of Change and Certainty Regarding the Self-as-Exerciser: A Multistudy Report

2011 ◽  
Vol 33 (5) ◽  
pp. 710-733 ◽  
Author(s):  
Sean P. Mullen
Keyword(s):  
Latent Variable ◽  
The Self ◽  
Exercise Behavior ◽  
Physiological Changes ◽  
Physical Change ◽  
Online Surveys ◽  
Exercise Identity ◽  
Perceived Change ◽  
And Behavior ◽  
The Relationship

The purpose of these studies was to examine the relationship between perceptions of exercise-related changes (i.e., perceived mastery and physical change) and certainty with regard to the self-as-exerciser. It was hypothesized that seeing “change” would be associated with more favorable levels of exercise self-certainty and behavior relative to “no change.” Online surveys were repeatedly administered across 4 months (Study 1) and 4 weeks (Study 2) to 196 university students (Mage = 20.17), and 250 community dwellers (Mage = 38.44), respectively. Data were analyzed via latent variable modeling procedures. Consistent with hypotheses, latent classes (i.e., subgroups) reflecting interindividual differences in levels and trajectories of perceived change were associated with distinct patterns of selfcertainty and exercise behavior. The findings suggest that adults who experience mastery of skills and physiological changes also have greater self-certainty and exercise more regularly than those who do not see progress or feel as certain of their exercise identity.

scholarly journals The economic impact of the Volksblad Arts Festival

2006 ◽  
Vol 6 (1) ◽  
Author(s):  
A. J. Strydom ◽  
M. Saayman ◽  
A. Saayman
Keyword(s):  
South Africa ◽  
Economic Impact ◽  
Local Economy ◽  
Arts Festivals ◽  
Event Tourism ◽  
Arts Festival ◽  
Non Local ◽  
Potential Impact ◽  
Popular Festivals ◽  
The City

Purpose: Arts festivals, as a form of event tourism, are becoming more and more popular in South Africa with new festivals developing annually. The Volksblad Arts Festival in Bloemfontein celebrated its fifth anniversary in 2005. The purpose of this paper is to indicate the economic impact of the annual Volksblad Arts Festival on the local economy of Bloemfontein. Results are also compared with research done at other popular festivals in South Africa. Design/Methodology/Approach: The main thrust of the paper is to determine the economic impact of the Volksblad Arts Festival in Bloemfontein. More than 400 visitor questionnaires and 72 business questionnaires were administered and successfully completed during the festival that took place from 12-17 July 2005. Findings: The results show that this festival generates R18 405 653. If one compares it to festivals such as the KKNK in Oudtshoorn, the National Arts Festival in Grahamstown and even Aardklop held in Potchefstroom, it is evident that Volksblad is a smaller festival and it is therefore also expected that the economic impact of the festival should be less. Implications: This paper presents a comprehensive approach to understanding the measurement of the economic impact of a festival like the Volksblad Arts Festival. It provides tourism managers of Bloemfontein with an indication of the potential of event tourism as a source of income for the city. It also indicates the need for more extensive marketing in order to increase the percentage of non-local visitors to the particular festival. Originality/Value: Bloemfontein is increasingly regarded as an event tourism destination rather than an end destination for leisure tourists. This research represents an original attempt to indicate the potential impact of events to the tourism managers of Bloemfontein as well as other destinations with similar interests.

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