scholarly journals Pengaruh Citra Merek, Kepercayaan Merek, dan Keamanan Privasi Terhadap Keputusan Pengguna Gojek

2022 ◽  
Vol 14 (1) ◽  
pp. 1-10
Author(s):  
Valentine Teja Wijaya ◽  
Bruno Hami Pahar
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Food Delivery ◽  
T Test ◽  
Test Reliability ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Regression Test ◽  
Motorcycle Taxi

Gojek is an Indonesian technology company engaged in services through motorcycle taxi services. Gojek itself has more than 20 services offered and is a solution to everyday challenges, ranging from transportation, food delivery, shopping, delivery of goods, payments, massages, to cleaning houses and vehicles. Researchers conducted research on Gojek application users in Surabaya. This research is a research with quantitative method. The sampling technique used is purposive sampling and uses questions on a questionnaire distributed to 75 respondents who are Gojek application users who are at least 17 years old and have used the Gojek application in Surabaya at least 2 times. Thisresearch was conducted using validity test, reliability test, descriptive test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test, determinant coefficient, F test, and t test. The t-test in this study states that the brand image variable (X1) on purchasing decisions (Y) has a t-count value of 1.624 < t-table 1.993 with a significant level of 0.109 > 0.050 which means that brand image has no effect on purchasing decisions of Gojek application users, the trust variable brand (X2) on purchasing decisions (Y) has a t value of 3.209 > t table 1.993 with a significant level of 0.002 < 0.050 which means that brand trust affects the purchasing decisions of Gojek application users, and the privacy security variable (X3) on purchasing decisions (Y) has a t value of 4.018 > t table of 1.993 with a significant level of 0.000 < 0.050 which means that privacy security affects the purchasing decisions of Gojek application users. The results of this study conclude that brand trust and privacy security have a significant effect on the decisions of Gojek users in Surabaya, while brand image does not affect the decisions of Gojek users in Surabaya.

scholarly journals PENGARUH LIFE STYLE, BRAND IMAGE DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PRODUK PERSONAL CARE DI PT EASTON KALERIS INDONESIA CABANG PADANG (Studi pada mahasiswa STIE “KBP’ Padang)

2019 ◽  
Author(s):  
Reni Febriani ◽  
Febsri Susanti
Keyword(s):  
Life Style ◽  
Quantitative Research ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchase Decision ◽  
Personal Care ◽  
Purchasing Decisions ◽  
Personal Care Product ◽  
Care Product ◽  
Regression Test

The purpose of this study is to find out how the influence of life style, brand image and promotion of purchasing decision of personal care product in Pt Easton Kaleris Indonesia branch of Padang. The research method used is quantitative research. The sampling technique used is the sample size technique is purposive sampling. So from the population is taken a sample of 100 respondents. Data analysis techniques used are validity test, classical assumption test, multiple linear regression test, F test and T test. Based on multiple regression analysis, life style, brand image and promotion toward personal care product purchase decision in PT Easton Kaleris Indonesia. From the results of persial emerged life style and brand image significantly influence purchasing decisions, the value of significance produced &lt; 0.005. While the promotion variable does not affect the purchase decision because the value of significance is generated&gt; 0.005.

scholarly journals PENGARUH KUALITAS PELAYANAN, HARGA, DAN CITRA MEREK TERHADAP KEPUASAN PELANGGAN PENGGUNA JASA TRANSPORTASI OJEK ONLINE DI LAMONGAN

2020 ◽  
Vol 12 (2) ◽  
pp. 123-135
Author(s):  
Nawari Nawari ◽  
Sigit Marianto
Keyword(s):  
Customer Satisfaction ◽  
Service Quality ◽  
Quantitative Research ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
T Test ◽  
Coefficient Of Determination ◽  
Motorcycle Taxi

This study aims to determine the effect of service quality, price, brand image on satisfaction of ojek online transportation customers in Lamongan. This study is a survey with quantitative research. The population in this study is Cak Ed Lamongan online motorcycle taxi customers. Sampling used a purposive sampling technique and obtained a sample of 100 respondents using the formula Rao Purba. Data collection techniques in this study used interviews and questionnaires. Analysis of the data used were the validity test, the reliability test, the multiple linear regression analysis, the classic assumption test, the coefficient of determination R2 test, and hypothesis was tested through t test that was used to determine the effect of service quality, price and brand image partially on satisfaction of ojek online transportation customers in Lamongan. From the analysis, results obtained of t test results variable service quality was tcount = 3.934 > ttable = 1.660 which states that the quality of service affects customer satisfaction. Price variable was tarithmetic = 3,622 > ttable = 1,660 which indicates that price influences customer satisfaction, and brand image variable tcount = 2,216 > ttable = 1,660 which states that brand image influences customer satisfaction. While R square of 0.783 shows that 78.3% of the variable Customer satisfaction is influenced by service quality, price, and brand image. While the remaining 21.7% is influenced by other variables that were not examined.

scholarly journals Pengaruh Celebrity Endorser, Brand Image, dan Elektronic Word of Mouth terhadap Pembelian Pada Pengguna E-Commerce Shopee di Indonesia

2021 ◽  
Vol 2 (1) ◽  
pp. 1-5
Author(s):  
Muhammad Fauzi Amrullah
Keyword(s):  
Quantitative Research ◽  
Word Of Mouth ◽  
Brand Image ◽  
Sampling Technique ◽  
Coefficient Of Determination ◽  
Electronic Word Of Mouth ◽  
Purchasing Decisions ◽  
Analysis Technique ◽  
Regression Test ◽  
Celebrity Endorser

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.

scholarly journals Pengaruh Promosi Dan Harga Terhadap Keputusan Pembelian Pada PT. Wahana Chemindo Jaya Medan

2021 ◽  
Vol 1 (3) ◽  
pp. 117-125
Author(s):  
Eva Margareth Sarah ◽  
Wennita Tumanggor
Keyword(s):  
Data Analysis ◽  
Hypothesis Testing ◽  
Sampling Technique ◽  
T Test ◽  
Coefficient Of Determination ◽  
Analysis Method ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Data Analysis Method ◽  
Data Analysis Methods

The studi aims to determine whether promotions and prices have a significant effect on purchasing decisions at PT. Wahana Chemindo Jaya Medan. Where the consumers from PT. Wahana Chemindo Jaya Medan. The population in this study were all customers of PT. Wahana Chemindo Jaya Medan. The sample taken was 65 respondent using a non probability sampling technique. The data analysis method used is quantitative metdhod and data analysis method consisting of normality test, and heteroscedasticity test, multiple linaer regression terst, hypothesis testing consisting of t test and f test and coefficient od determination test (R2). Working on data analysis methods using the help os SPSS 25 For windows.This study concludes that the promotion and price variabel have a positive and significant impact on purchasing decions at PT. Wahana Chemindo Jaya Medan. This result can be seen based on the coefficient of determination test which produces an R square value of 0,787. This shows that promotions and prices are able to influence the purchasing decisions of customers of PT. Wahana Chemindo Jay Medan by 78,7%.

scholarly journals PENGARUH CITRA MEREK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN

2021 ◽  
Vol 8 (1) ◽  
pp. 25
Author(s):  
Cornelia Dumarya Manik ◽  
Anthony Salim ◽  
Sugiyarto Sugiyarto
Keyword(s):  
Linear Regression ◽  
Correlation Coefficient ◽  
Regression Coefficient ◽  
Brand Image ◽  
Hypothesis Test ◽  
Strong Relationship ◽  
Test Reliability ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Regression Test

ABSTRAK Penelitian ini bertujuan untuk mengetahui citra merek dan promosi obat paten Antibiotik Kimoxil pada outlet-outlet Apotek Kimia Farma di wilayah Jakarta Selatan khususnya Unit Bisnis Manajer Jaya 1 yang menaungi 32 (Tiga Puluh Dua) Apotek. Serta untuk mengetahui pengaruh antara citra merek dan promosi terhadap keputusan pembelian obat paten Antibiotik Kimoxil pada outlet-outlet Apotek Kimia Farma di wilayah Jakarta Selatan. Jenis penelitian ini adalah penelitian kuantitatif. Populasi dalam penelitian ini adalah seluruh dokter yang berpraktek di apotek Kimia Farma yang berada di wilayah jakarta selatan. Sampel yang digunakan dalam penelitian ini sebanyak 90 responden. Teknik pengumpulan data pada penelitian ini dengan cara kuesioner, dan teknik analisis data dengan uji validitas (uji normalitas, uji heteroskedastisitas, uji multikloinearitas, uji auto korelasi), uji reabilitas, uji asumsi klasik, uji regresi linear sederhana, uji regresi linear berganda, uji koefisien determinasi, uji koefisien korelasi, uji hipotesis parsial dan uji simultan. Hasil penelitian menunjukkan bahwa Citra Merek terbukti berpengaruh positif signifikan terhadap Keputusan Pembelian produk Kimoxil. Hal ini dapat ditunjukkan oleh nilai koefisien regresi sebesar 0,330, nilai thitung sebesar 3,868 lebih besar dari 1,662 dan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05. Promosi terbukti berpengaruh positif dan signifikan terhadap Keputusan Pembelian, dalam hal ini dapat ditunjukkan oleh nilai koefisien regresi sebesar 0,569, nilai thitung sebesar 3,858 (3,858 > 1,662) dan nilai signifikansi sebesar 0,000 lebih kecil dari 0,05 (0,000 < 0,05). Nilai koefisien korelasi juga menunjukkan bahwa nilai korelasi antara variabel Citra Merek dengan Keputusan Pembelian sebesar 0,634 masuk pada kategori “kuat”. Sedangkan nilai korelasi antara Promosi dengan Keputusan Pembelian sebesar 0,634 dan masuk pada kategori kuat. Dengan kata lain, terdapat hubungan yang kuat antara variabel Citra Merek dan Promosi terhadap Keputusan Pembelian. Kata kunci : Citra Merek, Promosi, Keputusan Pembelian ABSTRACT This study aims to determine the brand image and promotion of the patent drug Kimoxil Antibiotics at Kimia Farma Pharmacy outlets in the South Jakarta area, especially the Jaya 1 Manager Business Unit which houses 32 (Thirty Two) Pharmacies. As well as to determine the effect of brand image and promotion on purchasing decisions for Kimoxil Antibiotics patent drugs at Kimia Farma Pharmacy outlets in South Jakarta. This type of research is quantitative research. The population in this study were all doctors practicing at Kimia Farma pharmacy located in South Jakarta. The sample used in this study were 90 respondents. The data collection technique in this research is by means of a questionnaire, and data analysis techniques with validity test (normality test, heteroscedasticity test, multicloinearity test, auto correlation test), reliability test, classic assumption test, simple linear regression test, multiple linear regression test, test determination coefficient, correlation coefficient test, partial hypothesis test and simultaneous test. The results showed that the brand image proved to have a significant positive effect on purchasing decisions for Kimoxil products. This can be indicated by the regression coefficient value of 0.330, the tcount value of 3.868 is greater than 1.662 and the significance value of 0.000 is less than 0.05. Promotion is proven to have a positive and significant effect on purchasing decisions, in this case it can be shown by the regression coefficient value of 0.569, the t-count value of 3.858 (3.858> 1.662) and the significance value of 0.000, which is smaller than 0.05 (0.000 <0.05). The correlation coefficient value also shows that the correlation value between the Brand Image variable and the Purchase Decision is 0.634 in the "strong" category. Meanwhile, the correlation value between Promotion and Purchase Decision is 0.634 and is in the strong category. In other words, there is a strong relationship between Brand Image and Promotion variables on Purchasing Decisions. Keywords: brand image, promotion, purchasing decisions

scholarly journals HE EFFECT OF PRICES, PRODUCT REVIEWS, EASE OF USE, AND SECURITY OF TRANSACTIONS ON PURCHASING DECISIONS ONLINE IN SHOPEE

2020 ◽  
Vol 1 (1) ◽  
pp. 34-48
Author(s):  
Homami Rahayu ◽  
Adi Sismanto ◽  
Tezar Arianto
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Ease Of Use ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Product Reviews ◽  
Purchasing Decisions

This study aims to determine the effect of prices, product reviews, ease of use, and security of transactions on purchasing decisions online at Shopee (case study of Economics Faculty students at Muhammadiyah University, Bengkulu). This study uses a sample of 105 respondents using purposive sampling technique. Data collection techniques using observation and questionnaires. The analysis technique used is the regression of respondents' responses, multiple linear regression, correlation coefficient analysis and coefficient of determination (R2). This research uses validity test, reliability test, and classic assumption test followed by hypothesis testing. Based on the results of multiple linear regression analysis, the results of the research have an effect on the online purchasing decisions at Shopee It is proven by the results of the t test showing tcount t2/2 (2.022 0.1982) and (sig α = 0.046 0.050), this means that H0 is rejected and Ha is accepted. Product reviews have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.212 0.1982) and (sig α = 0.029 0.050), this means H0 is rejected and Ha is accepted the ease of use partially has a positive and significant effect on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount  t2/2 (2.113 0.1982) and (sig α = 0.037 0.050), this means H0 is rejected and Ha is accepted. Security Transactions have a positive and significant effect partially on online purchasing decisions at Shopee, this is evidenced by the results of the t test which shows the value of tcount t2/2 (2.955 0.1982) and (sig α = 0.004 0.050), this means H0 is rejected and Ha is accepted. Price (X¬1) Product Review (X2), Ease of Use (X3) and Transaction Security (X4) jointly influence the Purchase Decision (Y) online at Shopee, this is evidenced by the F test showing the value of tcount ttable, namely (6,392 2.69) and (sig α = 0,000 0.05) this means that H0 is rejected and Ha is accepted.

scholarly journals The Influence Of Brand Image, Promotion, And Price On Shopee Customer Loyalty (Case Study On Shopee Customers In Karawaci)

2021 ◽  
Vol 2 (5) ◽  
pp. 1718-1721
Author(s):  
WasesoSegoro ◽  
Sandra Restu Aulia
Keyword(s):  
Customer Loyalty ◽  
Brand Image ◽  
High Mobility ◽  
Sampling Technique ◽  
Test Reliability ◽  
Primary Data ◽  
Normality Test ◽  
Version 2.0 ◽  
The Times ◽  
Analytical Tools

Along with the times, people's lifestyles are increasingly instantaneous because the majority of people have high mobility in their daily activities. So that people are often looking for something practical and instantaneous in meeting their daily needs. Customer loyalty to voluntarily and continuously subscribe to certain companies for a long period of time. This study analyzes brand image , promotion, and price because these three factors play an important role in Shopee customer loyalty. The analytical tools used in this research are validity test, reliability test, normality test, multicollinearity test, heteroscedasticity test, multiple linear regression test, T test (partial), F test (simultaneous) and determination coefficient test using SPSS version 2.0 for windows. . The data used are primary data, the respondents in this study were 100 respondents, the sampling technique used was accidental sampling technique .The results showed that partially brand image, promotion, and price have a significant effect on customer loyalty. And simultaneously brand image, promotion, and price have a significant effect on Shopee customer loyalty.

scholarly journals The Influence of Celebrity Endorser, Brand Image, and Brand Trust on Consumer Purchasing Decisions of Nike Brand Sport Shoes In Surabaya

2019 ◽  
Vol 1 (1) ◽  
pp. 208-218
Author(s):  
Prananda Yudhistira Putra ◽  
Soebandhi Ningrum
Keyword(s):  
Quantitative Research ◽  
Brand Image ◽  
Hypothesis Test ◽  
Test Reliability ◽  
Purchase Decision ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Research Population ◽  
Celebrity Endorser ◽  
Sports Shoes

This study aims to analyze the influence of celebrity endorser, brand image, and brand trust on consumer purchasing decisions for Nike Brand Sports Shoes in Surabaya. This research is quantitative research. Population and sample based on questionnaire distribution to consumers who have already bought and used Nike brand sports shoes in Surabaya were taken as many as 180 respondents. Data collection techniques using interviews, observation and questionnaires. The data analysis used is validity test, reliability test, classic assumption test, multiple linear analysis test and hypothesis test. Research results of variable celebrity endorser, brand image and brand trust have a significant simultaneous effect partially on the purchase decision of Nike brand sports shoes in Surabaya where a significant value is smaller than 0.05.

scholarly journals Pengaruh Kualitas Pelayanan, Citra Merek dan Getok Tular terhadap Keputusan Pembelian Jasa

2021 ◽  
Vol 1 (1) ◽  
pp. 1-8
Author(s):  
Dewi Kurniasih ◽  
◽  
Elizabeth Elizabeth ◽  
Keyword(s):  
Brand Image ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Multiple Linear Regression Analysis ◽  
Test Reliability ◽  
Coefficient Of Determination ◽  
Purchase Decisions ◽  
Normality Test

Abstract Purpose: This study aimed to analyze the effect of service quality, brand image and word of mouth on service purchase decisions. Research methodology: This type of research was descriptive. The population used in this study were all customers at Lion Parcel Kreo Branch, totaling 2,089 customers from July 2019 to September 2019. The sample used was 100 respondents, with the sampling method using probability sampling with a simple random sampling technique. Data were collected using a questionnaire and then the data were further analyzed using SPSS (Statistical Product and Service Solutions) version 20. Data analysis was performed on the Validity Test, Reliability Test, Classical Assumption Test (Normality Test, Multicollinearity Test, Heteroscedasticity Test), Correlation, Test Hypothesis (t test and F test), Coefficient of Determination and Multiple Linear Regression Analysis. Results: The results showed that, the quality of service, brand image and impact on the purchase decision of services.

scholarly journals Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Konsumen Sepatu Specs Di Kota Lombok Timur)

2021 ◽  
Vol 6 (1) ◽  
pp. 172
Author(s):  
Muh Hasban Wadi ◽  
Muinah Fadhilah ◽  
Lusia Tria Hatmanti Hutami
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Sampling Technique ◽  
Significance Test ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Individual Parameter ◽  
Normality Test ◽  
Test Individual ◽  
Sports Shoes

This study aims to determine the effect of brand image, brand trust and product quality in influencing consumer purchasing decisions of specs brand sport shoes and also to determine wich factors have the greatest influence on consumer purchasing decisions of specs brand sports shoes. The study took a sample of 100 respondents to be examined using nonprobability sampling method and by using the incidental sampling technique. The data analisys used in this research is Multiple Linier Regression Analysis. Before the regression analysis was carried out, there were several stages of testing which were carried out, including the validity test and the reliability test. Then the classical assumption tests were carried out including normality test , multicolonierity test, heteroskedastisity test, individual parameter significance test (t-test), simultaneous significance test (F-test) and determination coefficient test (R2).

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