scholarly journals Analisis Pengaruh Citra Merek, Kepercayaan Merek dan Kualitas Produk Terhadap Keputusan Pembelian Sepatu Specs (Studi Kasus Pada Konsumen Sepatu Specs Di Kota Lombok Timur)

2021 ◽  
Vol 6 (1) ◽  
pp. 172
Author(s):  
Muh Hasban Wadi ◽  
Muinah Fadhilah ◽  
Lusia Tria Hatmanti Hutami
Keyword(s):  
Regression Analysis ◽  
Sampling Method ◽  
Sampling Technique ◽  
Significance Test ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Individual Parameter ◽  
Normality Test ◽  
Test Individual ◽  
Sports Shoes

This study aims to determine the effect of brand image, brand trust and product quality in influencing consumer purchasing decisions of specs brand sport shoes and also to determine wich factors have the greatest influence on consumer purchasing decisions of specs brand sports shoes. The study took a sample of 100 respondents to be examined using nonprobability sampling method and by using the incidental sampling technique. The data analisys used in this research is Multiple Linier Regression Analysis. Before the regression analysis was carried out, there were several stages of testing which were carried out, including the validity test and the reliability test. Then the classical assumption tests were carried out including normality test , multicolonierity test, heteroskedastisity test, individual parameter significance test (t-test), simultaneous significance test (F-test) and determination coefficient test (R2).

scholarly journals PENGARUH STORE ATMOSPHERE, SOCIAL MEDIA PROMOTION, WORD OF MOUTH TERHADAP KEPUTUSAN PEMBELIAN DI HABBIT EATERY COFFEE MALANG

2021 ◽  
Vol 2 (2) ◽  
pp. 26-36
Author(s):  
Mariana Puspa Dewi
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Sampling Method ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Purchasing Decisions

This research aims to find out and explain the effect of store atmosphere, promotion on social media and word of mouth on consumer purchasing decisions at the Habbit Eatery Coffee either partially or simultaneously. This research uses a quantitative approach. The sample of this study were 100 consumers of cafe omah root using non probability sampling method and accidental sampling technique. The instrument of this study uses a questionnaire and analyzed using multiple linear regression analysis. The results of this study indicate that store atmosphere partially has no effect on purchasing decisions, promotion on social media and word of mouth partially has a positive and significant effect on purchasing decisions. Simultaneously, store atmosphere, promotion on social media and word of mouth has a positive and significant effect on purchasing decisions.  

scholarly journals Pengaruh Kepercayaan dan Keamanan terhadap Keputusan Pembelian Online Melalui Aplikasi Shopee

Jurnal Ecogen ◽  
2021 ◽  
Vol 4 (3) ◽  
pp. 367
Author(s):  
Firman Puanda ◽  
Rose Rahmidani
Keyword(s):  
Regression Analysis ◽  
University Students ◽  
Sampling Method ◽  
Sampling Technique ◽  
University Student ◽  
Primary Data ◽  
State University ◽  
Purchasing Decisions ◽  
Analysis Techniques ◽  
Analysis Technique

This study aims to find out how to increase trust and security of online purchasing decisions through shopee applications at Padang State University Student. This type of research is causative. Padang State University students who have used the Shopee aplication are the population in this study. Samples were taken using the Cochran formula with 100 respondents. Sampling using nonprability sampling method, namely purposive sampling technique. primary data used in this study. Multiple regression analysis techniques using SPSS version 20 is the data analysis technique in the study. The results of this study indicate that: 1) Trust and Security are positive and significant for online purchasing decisions through Shopee applications in Padang State University students (0.002 < 0.05), 2) Trust has a significant effect on online purchasing decisions through the Shopee application on Padang State University student (0.000 < 0.05), 3) Security has a significant effect on online purchasing decisions through the Shopee applications on Padang State University students (0.000 < 0.05).Keywords : trust, security, purchasing decision

scholarly journals PENGARUH JUMLAH OBJEK WISATA, HOTEL, DAN RESTORAN TERHADAP PENERIMAAN RETRIBUSI DAERAH DI PROVINSI JAMBI

2018 ◽  
Vol 6 (1) ◽  
pp. 80-96
Author(s):  
Ahmad Soleh
Keyword(s):  
Regression Analysis ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Variable Number ◽  
User Charges ◽  
Normality Test

The purpose of this research is to know and analyze the influence of number of tourist object, number of hotel, and number of restaurant to acceptance of regional retribution in Jambi Province. This study uses quantitative methods using secondary data obtained from the Central Bureau of Statistics (BPS) and related agencies. Population in this research is all districts / cities in Jambi Province. The number of samples in this study as many as eleven areas for seven years. Sampling  method  used  purposive  sampling  technique.  The  analysis  tools  used  include normality  test,  multicollinearity  test,  heteroscedasticity  test,  multiple  linear  regression analysis, F test, coefficient determination test R2, and t test. Based on the results of data analysis can be concluded that the variable number of tourist objects affect the acceptance of user charges, the variable number of hotels affect the acceptance of local retribution, and variable number of restaurants affect the acceptance of user charges.

scholarly journals Pengaruh Social Media Marketing, Brand Awareness Terhadap Keputusan Pembelian Dengan Minat Beli Sebagai Variabel Intervening Pada J.Co Donuts & Coffee Semarang

2018 ◽  
Vol 7 (1) ◽  
pp. 25
Author(s):  
Meatry Kurniasari ◽  
Agung Budiatmo
Keyword(s):  
Social Media ◽  
Regression Analysis ◽  
Sampling Method ◽  
Sampling Technique ◽  
Social Media Marketing ◽  
Brand Awareness ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Marketing Influence ◽  
Two Stages

The purpose of this study is to determine the influence of social media marketing and brand awarenessof purchasing decisions through buying interest as an intervening variable J.CO Donuts & Coffee in Semarang City. This type of research is explanatory research. Sampling technique using non probability sampling technique with purposive sampling and Accidental sampling method. The number of samples taken as many as 100 respondents with a ratio of 40:60 in both branches J.CO Donuts & Coffee Semarang. In this study assisted by SPSS 16.0 system. The results showed that social media marketing influence on buying interest by contributing 15.6% while the rest influenced by factors other than social media marketing. Brand Awareness influences buying interest by contributing 31.3% while the rest is influenced by factors other than brand awareness. Meanwhile, buying interest influences the purchasing decision by contributing 23.3% while the rest is influenced by factors other than buying interest. Based on result of regression analysis of two stages known that variable of buying interest can be intervening variable from social media marketing and brand awareness to purchasing decision. It means that the better social media marketing and brand awareness, the higher the buying interest and the better the buying interest, the higher the purchasing decision of J.CO Donuts & Coffee in Semarang City.

scholarly journals Pengaruh Citra Merek, Kepercayaan Merek, dan Keamanan Privasi Terhadap Keputusan Pengguna Gojek

2022 ◽  
Vol 14 (1) ◽  
pp. 1-10
Author(s):  
Valentine Teja Wijaya ◽  
Bruno Hami Pahar
Keyword(s):  
Brand Image ◽  
Sampling Technique ◽  
Food Delivery ◽  
T Test ◽  
Test Reliability ◽  
Brand Trust ◽  
Purchasing Decisions ◽  
Normality Test ◽  
Regression Test ◽  
Motorcycle Taxi

Gojek is an Indonesian technology company engaged in services through motorcycle taxi services. Gojek itself has more than 20 services offered and is a solution to everyday challenges, ranging from transportation, food delivery, shopping, delivery of goods, payments, massages, to cleaning houses and vehicles. Researchers conducted research on Gojek application users in Surabaya. This research is a research with quantitative method. The sampling technique used is purposive sampling and uses questions on a questionnaire distributed to 75 respondents who are Gojek application users who are at least 17 years old and have used the Gojek application in Surabaya at least 2 times. Thisresearch was conducted using validity test, reliability test, descriptive test, classical assumption test (normality test, multicollinearity test, heteroscedasticity test), multiple linear regression test, determinant coefficient, F test, and t test. The t-test in this study states that the brand image variable (X1) on purchasing decisions (Y) has a t-count value of 1.624 < t-table 1.993 with a significant level of 0.109 > 0.050 which means that brand image has no effect on purchasing decisions of Gojek application users, the trust variable brand (X2) on purchasing decisions (Y) has a t value of 3.209 > t table 1.993 with a significant level of 0.002 < 0.050 which means that brand trust affects the purchasing decisions of Gojek application users, and the privacy security variable (X3) on purchasing decisions (Y) has a t value of 4.018 > t table of 1.993 with a significant level of 0.000 < 0.050 which means that privacy security affects the purchasing decisions of Gojek application users. The results of this study conclude that brand trust and privacy security have a significant effect on the decisions of Gojek users in Surabaya, while brand image does not affect the decisions of Gojek users in Surabaya.

scholarly journals E-Marketing, Keragaman Produk dan Keputusan Pembelian (Studi Pada UKM Batik Surya 26 Kabupaten Tuban)

2021 ◽  
Vol 1 (1) ◽  
Author(s):  
M. Yudis Sugianto ◽  
Fathor AS
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Sampling Method ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Partial Product ◽  
Purchasing Decisions ◽  
Product Diversity ◽  
Quantitative Descriptive

The purpose of this study is to influence, e-marketing and product diversity in UKM Batik Surya 26 Tuban Regency, either partially or simultaneously on purchasing decisions. This research was conducted using quantitative descriptive methods. The sampling technique used was non-probability sampling with the incidental sampling method used as a sampling method, in order to obtain a sample of 97 people and hypothesis testing using multiple linear regression analysis. The conclusion of the results of this study is that e-marketing partially has a significant effect on purchasing decisions, partial product diversity has a significant effect on purchasing decisions, and e-marketing and product diversity simultaneously has a significant effect on purchasing decisions.

Pengaruh Citra Merek, Kualitas Produk Dan Harga Terhadap Kepuasan Konsumen Pada Bisnis Franchise Minuman

2017 ◽  
Vol 24 (2) ◽  
pp. 144-153
Author(s):  
Yunita Fitri Wahyuningtyas
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Product Quality ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Method ◽  
Sampling Technique ◽  
Sampling Process ◽  
And Function ◽  
Simultaneous Influence

This research is conducted upon the emergence of many companies producing the same product of the same kind and function. It leads to the urgency of proper and well planned marketing strategy. This research aims to investigate how far the influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. This research utilizes 5 likert scale questionnaire which is tested by using multiple regression analysis to reveal whether or not there is partial and simultaneous influence of branding, product quality, and price toward consumer’s satisfaction in beverage franchise business. Sampling method is accidental sampling technique, in which sample of particular population is taken based on the accessibility and availability of the sample during the sampling process. Sample used is 100 samples among consumers or customers of Mang Endy Milkshake. The result shows that branding, product quality, and price influence consumer’s satisfaction in beverage franchise business.

Pengaruh Kualitas Produk, Kepuasan Pelanggan, Hambatan Beralih Dan Kepercayaan Merek Terhadap Retensi Pelanggan Wardah Kosmetik Di Kabupaten Klaten

2020 ◽  
Vol 17 (2) ◽  
Author(s):  
Amelia Galuh Werdaningrum ◽  
Faizal Ardiyanto
Keyword(s):  
Linear Regression ◽  
Customer Satisfaction ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Sampling Method ◽  
Customer Retention ◽  
Sampling Technique ◽  
Brand Trust ◽  
Probability Sampling ◽  
Switching Barriers

This research aims to determine the effect of product quality, customer satisfaction, switching barriers, and brand trust on customer retention. The sample in this research was 116 respondents of Wardah Cosmetics customers from Klaten Regency. This research used one of non probability sampling technique which is purposive sampling method. This study is also using multiple linear regression to analyze the collected data. The results in this research are product quality, customer satisfaction, switching barriers, and brand influence customer retention both partially and simultaneously.

PENGARUH KUALITAS PRODUK KOPI TERHADAP KEPUTUSAN PEMBELI DI POINT COFFEE PEDURENAN

2021 ◽  
Vol 15 (01) ◽  
pp. 22-28
Author(s):  
Dwi Lolla Octavyan ◽  
Sofiani Sofiani
Keyword(s):  
Product Quality ◽  
Sampling Method ◽  
Sampling Technique ◽  
Simple Random Sampling ◽  
Quality Service ◽  
Purchasing Decisions ◽  
Coffee Shop ◽  
Specialty Coffee ◽  
Dominant Influence

Indonesia as one of the largest coffee producing countries in the world has an important role in global trade, namely the specialty coffee trade. Specialty coffee is one of the leading commodities for coffee producing countries like Indonesia because of the taste of the coffee. The quality of the product itself has an understanding that the product offered by the seller has more selling value that must be owned by competitors' products, therefore the company is trying to focus on the quality of the product and compare it with the products offered by competing companies. This research is associative research using a quantitative approach. With the aim to analyze the effect of Coffee Beverage Product Quality on Buyer's Decisions at Point Coffee Pedurenan, South Jakarta, as well as find out which factors have a dominant influence on Buyer's Decisions at the Coffee Shop. The sample in this study amounted to 100 respondents who had visited Point Coffee by using the Probability Sampling method with the Simple Random Sampling technique. The data was collected using questtionnaires and distribute it directly to buyers at Point Coffee. The suggestion from this research is that the owner of Point Coffee can maintain the hygiene that has been applied by the workers, Increase again the Quality, Quantity, Variation, and Innovation of coffee beverage products in terms of flavor, to meet the buyer's decision. And Point Coffee is more innovative so that buyers don't get bored easily if they come again at Point Coffee. Keywords: Product Quality, Service Quality, Purchasing Decisions

KEPUTUSAN PEMBELIAN PRODUK SAPA KOPI MENGGUNAKAN E-COMMERCE PADA LAYANAN PESAN ANTAR BERBASIS OJEK ONLINE

2021 ◽  
Vol 5 (1) ◽  
Author(s):  
Jati Prastyo ◽  
Bambang Mursito ◽  
Istiqomah Istiqomah
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Sampling Technique ◽  
Quantitative Approach ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Delivery Service ◽  
Motorcycle Taxi

The purpose of this study is to examine purchasing decisions through online applications (e-commerce) on an online motorcycle taxi-based delivery service. This study uses a quantitative approach, namely by collecting data from respondents using a questionnaire. The number of samples is 100 people, calculated using the Slovin formula for buyers for three months. The sampling technique uses purposive sampling on consumers who have bought Sapa Kopi products through the Grabfood application. In testing multiple regression analysis using SPSS version 21, the calculated F value of 64.530 (p> 3.09) and a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.000 (p 1.98) with a significance value of 0.017 (p

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