ALEXANDRIA (Journal of Economics, Business, & Entrepreneurship)
Latest Publications


TOTAL DOCUMENTS

15
(FIVE YEARS 15)

H-INDEX

0
(FIVE YEARS 0)

Published By Universitas Mataram

2774-6445, 2774-6453

Author(s):  
Lalu Ardhi Kusuma

This research aims to find and find out the factors that affect customers saving at Bank BRI Praya Branch, these factors include Products, Interest Rates, Places, Promotions, Processes, physical, employees and services. This type of research is descriptive research at Bank BRI Praya Branch, Jalan Gajah Mada No. 128 Praya Central Lombok. This research method is a sample survey, determining respondents using Simple Random Sampling. The analysis model used is qualitative using the Likert scale and quantitative using table anlisa and factor analysis. Based on the calculation of factor analysis results, six variables affect customer saving decisions, including Product Variables, Places, Processes, Physical, Employees, and Services. The six variables form the two factors that most affect the arena has an eigenvalue of more than 1.0 and loading factors above 0.4. Factor 1 has an eigenvalue of 1,914, and factor 2 has an eigenvalue of 1,587. The other two variables do not participate in the influence, namely for variable interest rates and promotions. The interest rate does not enter into because it has an MSA of less than 0.5. At the same time, the advertisement does not affect it because it has a loading factor of less than 0.4. Therefore, Bank BRI Praya Branch must pay attention to factors that influence customers by improving their quality and improving variables that do not affect to attract people to save more optimally in the future


Author(s):  
Hamidi Hamidi ◽  
A. Wahab Jufri ◽  
I Wayan Karta

This research aim to determine the effect of performance on teachers satisfaction in Public Senior High Schools in Lombok, Indonesia. This study is a quantitative study was conducted in Lombok with a population of 580 teachers. The total sample of 85 teachers was obtained by a proportional random sampling technique. Data analysis was performed by regression. The results showed that performance has an impact on teacher satisfaction. The teachers of public senior high school in Lombok will be satisfied if their performance is very good. It was concluded that one way to maintain teacher satisfaction is by improving performance


Author(s):  
Wulan Sari ◽  
Lalu M. Furkan ◽  
Handry Sudiartha Athar

The purpose of this study was to find out the influence of Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University and to find out the influence of Online Advertaising on Brand Image on HP Vivo Products at the Faculty of Economics and Business of Mataram University. This research is an associative research with a research approach using quantitative approaches. This research was conducted in the Faculty of Economics and Business of Mataram University. The data collection method used in this study is a sample survey. The population in this study was consumers who shopped for Vivo mobile products. A study sample of 98 respondents was determined by a non probability sampling technique, a purposive sampling method. Collecting the necessary data and information, the study used interview and questionnaire techniques. The data collection tool used in the study was a questionnaire. Data analysis techniques are performed using multiple linear regressions. The results showed that (1) variable e-wom had a significant influence on brand image and buying interest in vivo products in the city of Mataram; (2) Online Advertising variables have a positive and significant influence on the decision to purchase vivo products in the city of Mataram


Author(s):  
Mustahyi Mustahyi ◽  
Joni Joni Rohkmat ◽  
Fahruddin Fahruddin

This study aims to examine the effect of principal leadership, academic supervision, and work motivation on teacher performance. The method used is a survey method with a quantitative correlational approach. The research sample consisted of 136 teachers (86 male teachers and 50 female teachers) from 4 State Senior High Schools in East Lombok Regency, namely SMA Negeri 1 Aikmel, SMA Negeri 1 Wanasaba, SMA Negeri 1 Pringgabaya, and SMA Negeri 1 Suela. The research instrument in the form of a questionnaire was given to respondents directly after testing the validity and reliability. The data analysis technique used a simple regression test and multiple regression tests followed by a correlation test. Data analysis results based on the coefficient of determination for each research variable on teacher performance obtained the coefficient of determination of work motivation of 47.8%, academic supervision of 45.5%, and the variable of principal leadership of 44.4%. While the results of the coefficient of determination collectively were 53.8%. Thus, it can be concluded that both individually and collectively, the principal's leadership, academic supervision, and work motivation affect teacher performance.


Author(s):  
Yaumil Akhiryananda

The purpose of this study was to find out the influence of store layouts, display interiors, and promotions on purchasing decisions at the Café On Students of the Faculty of Economics and Business, University of Mataram. This research is included in quantitative research with survey methods. The type of data in this study is quantitative data. Data sources or information are obtained from primary and secondary sources. The data collection technique used in this study is in the form of primary data obtained from the results of respondents' responses to a list of statements in the form of questionnaires distributed to respondents. The population used is the person who ernah buys at Kamila Caffe. The sample taken was 100 people from the Faculty of Economics and Business (S1 Management). The data analysis technique used in this study is regression analysis. The results showed that: (1) Store layout factors affect consumer purchasing decisions at Kamila Caffe Mataram, meaning that if the store layout is getting better then the purchase decision is increasing. (2) The interior factor of the display is influential in the face of consumer purchase decisions at Kamila Caffe Mataram, meaning that if the interior display is getting better then the purchase decision is increasing. (3) Promoosi factor affects the consumer purchase decision at Kamila Caffe Mataram, meaning that if the promotion is getting better then the purchase decision is increasing


Author(s):  
Nana Sopiana

The purpose of this study is to prove the significance of the influence of the marketing mix both simultaneously and partially on the sale of coffee products and prove the marketing mix that has a dominant influence on the sale of coffee products in coffee companies and convection "Aneka Busana" Kediri West Lombok. The type of research used to examine the above problems is descriptive research with case study method. The analytical tools used in this study are multiple linear regression analysis, hypothesis test (f test), hypothesis test (t test), and classic assumption test processed through SPSS program. The results showed that: (1) For the F test hypothesis test, that together product variables, prices, promotions, distributions influenced sales so that Ho was rejected and Ha accepted; (2) For the test hypothesis test t , which does not have a significant influence on sales is a variable promotion and distribution channel; (3) Of the four variables that have a dominant influence on sales is the price variable


Author(s):  
Baiq Diah Kusumawati

The purpose of this study is to know the level of consumer satisfaction with the quality of products (appearance, characteristics, reliability, durability, service, aesthetics, and perception of quality) attached to the Honda Vario and to know which of the seven dimensions of product quality (appearance, characteristics, reliability, durability, service, aesthetics, and perception of quality) attached to the Honda Vario provide the most optimal satisfaction. The type of research used is associative research with sample survey method. Determination of the number of respondents is determined by slovin formula, then the taking of respondents using stratified proportional random sampling techniques. This study used 84 respondents who are buyers and users of Honda Vario. The method of data collection using questionnaires, then as a tool of analysis of the author's data using the Consumer Satisfaction Index and Cartesian Diagram. Based on the analysis can be concluded: 1) The level of consumer satisfaction to the quality of products attached to the Honda Vario based on overall GPA in accordance with the consumer response is stated to be very good or very satisfactory; 2) Of the seven dimensions of product quality that provide the most optimal satisfaction based on cartesian diagrams, namely: characteristics, reliability, service, aesthetics and perception of quality. By looking at respondents' responses about the quality dimension of the product attached to the Honda Vario, it is necessary to improve the quality of the product in order to provide higher satisfaction in the future


Author(s):  
Baiq Lani Septia Lestari ◽  
Emilia Septiani

This study aims to analyze the effect of brand image and product quality on iPhone smartphone purchasing decisions among students at the University of Mataram. This type of research used in this research is associative with a quantitative approach. The sampling technique was determined by purposive sampling method with a total of 100 respondents. The data collection tools used a questionnaire and google form which had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: (1) There is a positive and significant influence of brand image variables on purchasing decisions, (2) There is a positive and significant influence on product quality variables on iPhone smartphone purchasing decisions among students at the University of Mataram


Author(s):  
Muhammad Fauzi Amrullah

This study aims to examine the influence of the variables Celebrity Endorser, Brand Image, and Electronic Word of Mouth on Purchasing Decisions among Shopee e-commerce users in Indonesia. This research is a causal quantitative research and data collection tools using a closed questionnairevia google form. The population in this study were Indonesians who shop using Shopee and the number of samples in this study were 80 people. The sampling technique used in this reseach isnon-probability sampling with purposive sampling method. The analysis used is multiple linear regression test. The data analysis technique uses the IBM SPSS version 21 program.The results of the analysis show that the variables of Celebrity Endorser, Brand Image, and Electronic Word of Mouth have a positive and significant effect on Purchasing Decisions on Shopee e-commerce users in Indonesia and the coefficient of determination (R2) by 0.603 or 60.3%.


Author(s):  
Khairil Anwardin ◽  
Akhmad Saufi ◽  
Handry Sudiartha Athar

This aims to determine the effect of competitiveness, price and service quality on business continuity at the UD Kembang Ternak fish feed shop. In this study using an Associative with a quantitative approach. The sampling technique used purposive sampling, in order to obtain the number of respondents as many as 100 people. The data analysis technique used is multiple linear regression. The results of this study indicate that the competitiveness variable has a positive effect but does not have a significant effect on business continuity at UD Kembang Ternak. With a t value of 1.717 <1.98 and a significant value of 0.089> 0.05. Price variables have a positive effect but there is no significant effect on the sustainability of the business at the UD Kembang Ternak fish feed shop. With a t value of 0.020<1.98 and a significant value of 0.984> 0.05. Service quality variables have a positive and significant effect on the sustainability of the business at UD Kembang Ternak fish feed shop. With a t value of 15.711> 1.98 and a significant value of the Research Methods of 0.000 <0.05


Sign in / Sign up

Export Citation Format

Share Document