scholarly journals PROMOTING CREATIVE IMAGINATION OF NON-EXPRESSED NEEDS: EXPLORING A COMBINED APPROACH TO ENHANCE DESIGN THINKING

2018 ◽  
Vol 11 (2) ◽  
pp. 377-394
Author(s):  
Samira Bourgeois-Bougrine ◽  
Souad Latorre ◽  
Florence Mourey

Creativity is vital to radical innovation for the generation of new and disruptive ideas. Managers, practitioners and teachers are increasingly integrating design thinking approach to stimulate creativity and innovation. Design thinking implies empathy as an innovation mind-set to understand the latent needs of users observed in real settings. However, it has been suggested that radical innovations do not come from a user-centred approach such as design thinking and that design thinking is often based on anecdotes than data and that its value is difficult to prove. The aims of this paper is to propose an approach to enhance design thinking in educational setting in order to promote radical innovation mindset. Drawing on the benefits of prospective ergonomics, digital mock-up and virtual environment to promote ideation and empathy, the proposed approach takes as a starting point the imagination of future needs using prospective scenarios approach, instead of users’ latent and unmet needs, for the development of artefacts and services that would change social practices. The paper a) discusses why and how this combined approach would foster students’ radical innovations skills by not just satisfying actual users’ needs but by imagining and anticipating new needs and b) propose a method to evaluate the effectiveness and the efficacy of design thinking enhancement. Santrauka Kūrybiškumas – iš esmės svarbus radikalioms inovacijoms, generuojant naujas ir griaunančias idėjas. Vadovai, praktikuojantys specialistai ir dėstytojai vis labiau integruoja dizaineriškos mąstysenos metodą, siekdami sužadinti kūrybiškumą ir inovacijas. Dizaineriška mąstysena reiškia empatiją kaip inovacija grindžiamą požiūrį, kuriuo siekiama suprasti slaptus vartotojų, stebėtų realiomis aplinkybėmis, poreikius. Vis dėlto buvo teigiama, kad radikalios inovacijos nekyla iš požiūrio, sutelkto į vartotojus, tokio kaip dizaineriška mąstysena, ir kad tokia mąstysena dažnai grindžiama pavieniais atvejais, o ne duomenimis bei tuo, kad jos vertę sunku įrodyti. Šio straipsnio tikslai – pateikti požiūrį, kuris padidintų dizaineriškos mąstysenos vertę lavinimo aplinkoje, siekiant palaikyti radikaliomis inovacijomis grindžiamą mąstymo būdą. Atsižvelgiant į ateities ergonomikos nešamą naudą, skaitmeninį modelį ir virtualią aplinką, skirtą idėjizavimui ir empatizavimui paskatinti, siūlomas požiūris yra it pradinis taškas, įsivaizduojant ateities poreikius, pasitelkiant ateities scenarijų atvejus, o ne slaptus ir nepatenkintus vartotojų poreikius, siekiant žmogaus darbo produktų ir paslaugų, kurios pakeistų socialines praktikas, plėtros. Straipsnyje svarstoma, kodėl ir kaip šis mišrus požiūris paskatintų studentų radikalių inovacijų įgūdžius, ne tik patenkinant tikruosius vartotojų poreikius, bet įsivaizduojant ir numatant naujus, taip pat pateikiamas metodas, skirtas dizaineriškos mąstysenos tobulinimo veiksmingumui įvertinti.

2017 ◽  
Vol 2 (Volume 2, Issue 2: Winter 2017) ◽  
pp. 104-114
Author(s):  
Stephan Sonnenburg

Since the early 2000s, Design Thinking (DT) has developed into one of the most influential approaches to foster creativity and innovation (Carlgren, Elmquist, & Rauth, 2016b). However, DT’s aspiration to create radical innovation has been called into question by scholars and practitioners. This paper employs a variation of the hero’s journey to afford the DT process new perspectives and insights. The specific vantage point applied in this study helps overcome known shortcomings of DT, like a too rational step-by-step approach as well as thinking and acting in known boxes. “You can’t have creativity unless you leave behind the bounded, the fixed, all the rules.” (Campbell & Moyers, 1991, p. 194) Adopting the hero’s journey perspective, organizations get a better understanding of the team transformation during DT processes. The article is structured as follows: First, the multi-faceted understanding of DT, which is comprised of its mind-set, process and critical reflection, is elaborated. Second, the hero’s journey with its universally transformative potential is discussed as a missing puzzle piece. Third, inspired by narrative insights from the hero’s journey, a re-conceptualized DT process called the heroic DT journey is introduced.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Lia Zarantonello ◽  
Silvia Grappi ◽  
Marcello Formisano ◽  
Bernd H. Schmitt

Purpose This paper aims to advance the design-thinking approach in food from an engineering mind-set toward a positive psychology perspective by investigating how consumer experiences evoked by food-related activities can facilitate, stimulate and enhance individuals’ happiness and perceptions of life satisfaction. Design/methodology/approach A diary field experiment was conducted. Participants from a major European city were asked to reflect on their food-related activities, provide descriptions and answer questions on experiential stimulation derived from these activities in relation to happiness and perceived life satisfaction. Findings Food-related activities generally result in positive consumer experiences and psychological well-being. Experiential stimulation resulting from food activities is positively related to perceived life satisfaction directly and indirectly via pleasure and meaning. Although the authors found an overall positive relationship between these constructs, they also found differences based on the experience type considered. A “crescendo model” of experiences that details how experiences lead to happiness and perceived life satisfaction is presented. Research limitations/implications This study is largely exploratory. Future research should adopt an experimental approach and further test the relationship between experiential stimulation, happiness and perceived life satisfaction in the context of food. Practical implications The paper offers innovation teams in food companies a practical “crescendo model” that can be used to design product–consumer interactions. Originality/value The research bridges literatures on design thinking, psychological well-being and consumer experiences. By studying the relationship between experiences, happiness and perceived life satisfaction in the context of food, the findings contribute to research on food well-being by expanding the notion of happiness seen only as pleasure. The research also contributes to work on design thinking by offering an experiential framework that contributes to the notion of consumer empathy.


2015 ◽  
Vol 43 (2) ◽  
pp. 32-40
Author(s):  
Magda E Alvarado ◽  
Camila A González ◽  
Moisés Wasserman ◽  
Claudia C Rubiano

This paper presents a combined approach<br />with two aims. The first is to analyze the<br />reported sequence of the enzyme ubiquitin<br />carboxyl-terminal hydrolase 14 of Giardia<br />intestinalis (UBP6) through computational<br />methods to find components related with<br />its hypothetical function. The second is<br />to determine if the protein-coding gene is<br />expressed in G. intestinalis and, if such is<br />the case, also determine its transcription<br />pattern along the life cycle of the parasite. It<br />was established that the protein belongs to<br />the family of Cys-dependent deubiquitinases<br />and more specifically to ubiquitin specific<br />proteases (USPs). Moreover, the catalytic<br />center with the complete triad as well as<br />typical features of the USP motif were also<br />identified. Since the computational findings<br />suggest that the enzyme could be functional,<br />reverse transcription coupled to PCR was<br />used as a first approach to establish if in fact<br />the coding gene is expressed in the parasite.<br />Interestingly, it was found not only that<br />the gene is expressed, but also that there<br />is a transcription variation along the life<br />cycle of the parasite. These two findings are<br />the starting point for further studies since<br />they tentatively suggest that this enzyme<br />could be involved in the protein turnover<br />that occurs during parasite encystation.<br />Although preliminary, this study is the first<br />report concerning the study of a specific<br />deubiquitinating enzyme in the parasite G.<br />intestinalis.


2018 ◽  
Vol 10 (2/3) ◽  
pp. 149-170 ◽  
Author(s):  
Duy Quoc Nguyen

PurposeThe purpose of this paper is to develop a theoretical and empirical exploration of link between organization intellectual capital and knowledge flows with its incremental and radical innovation performance.Design/methodology/approachThis paper adopts relevant literature of social capital and organizational learning to examine the impact of intellectual capital and knowledge flows on incremental and radical innovation based on surveying 95 firms. To test the research hypotheses, regression analysis is used.FindingsResults of the study show that human capital and top-down knowledge flows significantly and positively influence both incremental and radical innovations. Social capital and bottom-up knowledge flows do not have any significant impact on incremental or/and radical innovation. Organizational capital has a positive impact on incremental innovation as expected.Practical implicationsThe results offer several practical implications for business managers to harvest its knowledge bases resident in the firm’s different forms appropriately to make innovation successful. Particularly, knowledge resident in human capital and organizational capital is useful for making incremental innovation. Especially, new knowledge, new skills and new perspectives resident in human capital are crucial important for making radical innovation. Both incremental and radical innovations are positively influenced by dynamic managerial capabilities.Originality/valueThis study contributes to literature by providing new evidence linking organization intellectual capital and knowledge flows with its innovation performance. Especially, the missing link between top-down knowledge flows and radical innovation is empirically examined. Value of this study is that social capital and bottom-up knowledge flows are not universally beneficial for enhancing innovation and their impacts on innovation performance are context dependent and more sophisticated than it is recognized in the literature.


2019 ◽  
Vol 3 (4) ◽  
pp. 371-386
Author(s):  
Doan Winkel ◽  
Justin Wilcox ◽  
Atul Teckchandani

The 60-minute minimum viable product (MVP) exercise teaches critical aspects of the entrepreneurial mind-set and lean start-up methodology, namely, the iterative process of hypothesis testing through the creation of MVPs. In 60 minutes, with no prior technical expertise, students will work in teams to design a landing page, create a teaser video, and set up a way to gather information from prospective customers. The resulting low-fidelity MVP can subsequently be shared with prospective customers to gauge interest and be used as a starting point for the hypothesis testing process used in the lean start-up methodology. This is an immersive exercise that activates students, builds confidence, and teaches important entrepreneurial principles.


2019 ◽  
Vol 8 (2) ◽  
pp. 117-134 ◽  
Author(s):  
John Paul Mynott

Purpose Lesson study (LS) research is disadvantaged by a lack of clarity surrounding the potential outcomes an LS cycle can produce for participant learning. The purpose of this paper is to set out a model of the potential outcomes an LS cycle can achieve. The model identifies the limitations that can occur in LS groups and how these limitations impact on the overall outcomes for participants. Design/methodology/approach Case studies are used to exemplify the different outcomes in the model taken from five years of LS work in a primary school in England. The case studies shape the four different outcomes of the model, defining and contextualising the attributes and characteristics of each outcome. Findings The model presented indicates that there are four key outcomes for LS cycles, with the most common outcome being a form of limited learning. The paper explores the limitations of time, collaboration and expertise to articulate how each of these limiting factors has a bearing on the overall outcome for an LS cycle. Research limitations/implications The model is currently based on a singular educational setting. This means that each outcome needs further exploration through wider LS work in order to clarify and refine the outcome model. Practical implications The outcome model will support the development of a shared vocabulary for discussing LS cycles. By articulating where on the outcome model an LS is, it is possible for researchers to discuss how to reduce the impact of limitations and other challenges to LS, enabling research to develop a more evaluation-led approach to using LS. Originality/value The outcome model supports LS researchers in articulating the outcomes of their LS cycles with a shared vocabulary. It addresses understudied areas of LS research, namely failed and dysfunctional LS cycles and identifies that while an LS can bring the potential for participant learning, the cycle outcomes are the starting point for participant change.


Author(s):  
Nathan L. Eng ◽  
Rob H. Bracewell ◽  
P. John Clarkson

Engineering design thinking combines concepts from heterogeneous sources like personal experience, colleagues, digital and hardcopy media. Despite this challenge, modes of thinking across levels of abstraction through multi-dimensional (spatial) representations are widely neglected in digital support systems. This paper aims to summarize lessons learned through years of experience with software tools that augment this visio-spatial conceptual thinking. This work cuts across disciplines to provide a needed, coherent starting point for other researchers to examine complex outstanding issues on a class of promising support tools which have yet to gain widespread popularity. Three studies are used to provide specific examples across design phases, from conceptual design to embodiment. Each study also focuses on an exemplar of diagrammatic software: the University of Cambridge Design Rationale editor (DRed), the Institute for Human Machine Cognition’s (IHMC) CmapTools and the Open University’s Compendium hypermedia tool. This synthesis reiterates how hypermedia diagrams provide many unique, valuable functions while indicating important practical boundaries and limitations. Future research proposed includes: a need to build more diagrammatic literacy into engineering practice, the need for more detailed studies with experts in industry and specific directions for refining the hypermedia diagram software interfaces.


2019 ◽  
Vol 33 (4) ◽  
pp. 400-424 ◽  
Author(s):  
April Greenwood ◽  
Benjamin Lauren ◽  
Jessica Knott ◽  
Dànielle Nicole DeVoss

Design thinking—at times described as a mind-set, practice, process, method, methodology, tool, heuristic, and more—is a productive, iterative approach used to engage divergent thinking. Often made up of stages incorporating empathy, definition, ideation, prototyping, and testing, design thinking provides a framework for identifying and approaching problems. Design thinking, however, generally lacks a critical–rhetorical–methodological structure that makes room for what Rebecca Burnett called “substantive conflict,” or “conflict that deals with critical issues of content and rhetorical elements.” This article situates design thinking across the professional and academic spaces in which it is heralded and implemented in order to explore how it can be used in collaborative contexts to support substantive, productive dissensus. The authors lean on the ways in which they engage in design thinking in their different roles to situate the good, the bad, and the ugly of design thinking. They conclude by suggesting a rhetorical methodology for cultivating design thinking that facilitates dissensus, addresses resistance, and considers ideological variables.


Author(s):  
Vicky Lofthouse

This paper proposes that there is a need to prepare undergraduate design students to be responsible practitioners when they enter the workplace. The multi-faceted approach adopted by the Design School at Loughborough University to achieve this is presented. The paper outlines and reflects on the differences between the idealistic environment provided within an educational setting and the actual situation in the design industry, where there is little evidence of mainstream sustainable design practice. The paper concludes that it is valuable to provide students with a range of skills that support sustainable design thinking, even if they are not currently required by the design industry because doing so turns the students into informed individuals with the potential to lead the next generation of design practitioners.


2004 ◽  
Vol 08 (04) ◽  
pp. 431-454 ◽  
Author(s):  
ROBERT K. PERRONS ◽  
MATTHEW G. RICHARDS ◽  
KEN PLATTS

Evidence from management and business strategy research is divided over whether or not a firm should outsource the components and processes underpinning a new and potentially radical innovation. This investigation introduces ideas and evidence from the areas of supplier relations and industry clockspeed, and attempts to reconcile conflicting conclusions from earlier research by using a survey to measure supply chain management practices from a broad range of manufacturers in the UK. The results show that an industry's clockspeed has no significant bearing on the success or failure of any particular make-buy strategy for a radical innovation. The findings also indicate that maintaining strong ties with suppliers yields no significant long-term benefit for firms contending with radical new technologies.


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