scholarly journals THE FORMATION OF STRUCTURE OF MARKETING DEPARTMENT / ĮMONĖS RINKODAROS SKYRIAUS (TARNYBOS) STRUKTŪROS FORMAVIMAS

2014 ◽  
Vol 6 (1) ◽  
pp. 17-24
Author(s):  
Darius Dubickis ◽  
Romualdas Ginevičius
Keyword(s):  
Strategic Planning ◽  
Market Research ◽  
Complex Environment ◽  
Marketing Department ◽  
High Level ◽  
A Company

In the changing high-level complex environment, it is moreand more important for the companies to focus on the marketand costumer. Or, in other words, the companies supposed toturn their attention to the marketing. Despite the fact that themajor subject of an economy is a company, the analysis of themarket-ing issues on the company level is limited. Meanwhile,both practical and scientific problems are significant. One ofthe most important issues is forming the structure of marketingdepartment. Its functions and the content of implementingmeasures determine that its structure supposed to consist ofthe market research and segmentation, development of businessstrategy, strategic planning as well as advertising and realizationof production. Nuolat kintančioje aplinkoje, kuriai būdingas kompleksiškumas, įmonėms vis svarbiau orientuotis į rinką ir vartotoją,t. y. savo veikloje vis daugiau dėmesio skirti rinkodarai. Nepaisant to, kad pagrindinis šalies ūkio subjektas yra įmonė, rinkodarosklausimai jos lygmeniu nagrinėjami mažai, nors tai aktuali tiek praktinė, tiek ir mokslinė problema. Vienas svarbiausiųjos klausimų – rinkodaros skyriaus (tarnybos) struktūros formavimas. Tokio skyriaus funkcijų ir jas įgyvendinančių uždaviniųturinys byloja, kad skyriaus struktūrą turėtų sudaryti rinkos tyrimo ir segmentavimo, įmonės strategijos formavimo, strateginioplanavimo bei reklamos ir produkcijos redagavimo grupės.

Examining the significance of market research in the case of start-ups

2014 ◽  
Vol 5 (2) ◽  
pp. 181-190
Author(s):  
A. Matkó ◽  
E. Szűcs ◽  
T. Takács ◽  
S. Kovács
Keyword(s):  
Research Methods ◽  
Market Research ◽  
New Technologies ◽  
Start Ups ◽  
A Company

Today, companies have to face new challanges because of the globalization, new technologies, globalization of markets and increasing competition. In this accelerated world, it is essential that the companies adapt to the market, which is only available through the necessary information. The importance of market research is undoubted. In our study we would like to prove that in case of a beginner company — in this case a confectionery — it is important to perform a market research like for a company in any other segment. To perform it, the qualitative market research methods were used. Our questionnaire examines several aspects in order to provide an indication of the company’s founding.

scholarly journals Bucket Brigades to Increase Productivity in a Luxury Assembly Line

10.5772/56837 ◽  
2013 ◽  
Vol 5 ◽  
pp. 28 ◽  
Author(s):  
Filippo De Carlo ◽  
Orlando Borgia ◽  
Mario Tucci
Keyword(s):  
Assembly Line ◽  
Assembly Line Balancing ◽  
Assembly Lines ◽  
Manual Assembly ◽  
Increase Productivity ◽  
Assembly Line Balancing Problem ◽  
High Level ◽  
Simple Assembly ◽  
A Company ◽  
Bucket Brigades

One of the most challenging issues in manual assembly lines is to achieve the best balance of workloads. There are many analytic approaches to solve this problem, but they are often neglected, since they are time-consuming and require high level engineering skills. Fashion bags packaging lines must comply with a number of different products with low production volumes, while the organization of the line is often under the mere responsibility of the foreman, who balances workloads in an empirical way. The aim of this work is to evaluate the effectiveness of the arrangement of bucket brigades (BBs) for an assembly line of luxury handbags. To do this, it was decided to perform a testing activity in a company producing fashion handbags in order to compare the self-made design with the BBs and with a simple assembly line balancing problem algorithm. The originality of this research lies in the fact that there are no studies in the literature on BBs applied to the packaging of highly variable small batches. The results were excellent, showing the advantages of BBs in terms of flexibility, the reduction of work in the process and the ability to handle small anomalies.

scholarly journals Administrasi Keuangan

2019 ◽  
Author(s):  
Rahma Juita
Keyword(s):  
Financial Management ◽  
Education Administration ◽  
Educational Goals ◽  
Learning Program ◽  
Education Programs ◽  
Learning And Teaching ◽  
Financial Income ◽  
High Level ◽  
Financial Administration ◽  
A Company

In the implementation of a financial administration and issues concerning finance that is a very important and very decisive field in the discussion or study of education administration. Regarding funding in administration, this is the part that is very influential at the level of the education unit. It is the process of implementing a learning program related to the learning and teaching process in schools with other fields.In the field of finance and financing, it really needs to be managed properly and thoroughly, so that the funds that have been obtained can be used to carry out education programs optimally in order to support and also be able to achieve the desired educational goals. Funds that have been obtained must be used as well as possible to meet the needs of schools, because as we know so far in education programs or schools, the problem is not far from financial problems, or lack of funds, especially related to the crisis situation money like this now. officers in this field must have a high level of accuracy and uphold honesty in order to manage financial matters in a company. Reporting for all activities related to financial management in schools, must and must be reported periodically using predetermined procedures. Financial administration is an activity related to finance, in order to achieve a company's objectives, this form of administration is like recording or accounting of expenses and financial income of a company or group.

scholarly journals Stages of Using Ward and Peppard Methods in Information System Strategic Planning

2021 ◽  
Vol 3 (1) ◽  
pp. 78-86
Author(s):  
Anggy Giri Prawiyogi ◽  
Aang Solahudin Anwar
Keyword(s):  
Strategic Planning ◽  
Information Management ◽  
Business Strategy ◽  
Management Process ◽  
It Infrastructure ◽  
Work Efficiency ◽  
Process Automation ◽  
Doing Business ◽  
The Right ◽  
A Company

In an organization, there are three main targets for the application of information systems and information techniques that will be applied. In the information management process, automation is needed. This will help work efficiency. It is necessary to fulfill the need for information that will be used in decision making in management to increase effectiveness. There needs to be a change in the style and way of doing business in the company in order to increase competitiveness with competing companies. The goals or goals of a company and strategies in IT will enable us to achieve the 3 targets above, therefore it is necessary to have the right organizational business strategy that leads to the company's goals, as well as support that comes from designing IT infrastructure that is in accordance with the organization's business strategy in IT strategy.An understanding of the organization's business strategy needs to be mastered in order to be able to develop an appropriate IT strategy so that it can be a supporter of achieving the company's vision and mission. The ward and peppard methodologies will be used in the explanation of the following IT/IS strategic planning stages.  

ROLE OF “CUSTOMER SUCCESS” METHODOLOGY IN STRATEGIC PLANNING PROCESS OF ORGANIZATION

2020 ◽  
Vol 20 (2) ◽  
pp. 171-175
Author(s):  
Amanat Moldokeeva ◽  
◽  
Aliya Asanbekova ◽  
Keyword(s):  
Strategic Planning ◽  
Planning Process ◽  
Developed Countries ◽  
User Feedback ◽  
Strategic Planning Process ◽  
A Company

Today’s most successful companies are committed to understanding the desired outcomes of their customers, and they’re designing experiences to help their customers achieve those outcomes. In other words, they’re focused on customer success. Most of companies in developed countries are understanding importance of Customer success methodology. Their experience could be useful for Kyrgyzstan market also. CSM is a customer representative in a company. Success Manager works ahead to prevent user problems. And its main goal is to show the value of the product to the client and transfer user feedback to the development and product teams.

Corporate Strategy from the Bottom

2014 ◽  
pp. 200-217
Author(s):  
Luca Romano
Keyword(s):  
Strategic Planning ◽  
Portfolio Management ◽  
Management System ◽  
Corporate Strategy ◽  
Planning Process ◽  
Strategic Thinking ◽  
Project Portfolio ◽  
Project Portfolio Management ◽  
Strategic Direction ◽  
A Company

This chapter demonstrates that the connection between strategy and actions is key for a company to gain a conscious strategic advantage from what done in day-to-day activities. This connection is not always clear and often the officially stated strategy is far from the strategic direction showed from an analysis of the portfolio of initiatives undertaken by a company. Project Portfolio Management (PPM) methodology can help in assessing and improve this connection, as to start a PPM this connection must be clarified. This chapter aims to verify 2 hypotheses. The first is that it is possible to implement a Project Portfolio Management system in a company without a strategic planning process in place. The second is that the implementation of a Project Portfolio Management system helps companies to grow their strategic thinking and can be a first step in strategic planning.

Crowdsourcing the ecosystem’s expectations: a decision-making process to manage the unmanageable

2014 ◽  
Vol 42 (3) ◽  
pp. 3-8 ◽  
Author(s):  
Haydn Shaughnessy
Keyword(s):  
Decision Making ◽  
Ecosystem Change ◽  
Content Type ◽  
Risk Levels ◽  
Continuous Innovation ◽  
Uncertainty Monitoring ◽  
Traditional Sense ◽  
High Level ◽  
Wealth Generation ◽  
A Company

Purpose – The author warns that nowadays a company must learn to be “co-productive” with an app developer community, a supplier community, a content community, an advocacy community or a customer ecosystem in order to stay competitive through continuous innovation. Leaders need new tools to promote informed decisions. Design/methodology/approach – The article shows how companies monitoring dynamic ecosystem change can develop crowd-based reporting scorecards to guide decision making. Findings – Increasingly it is the innovations and expertise of the ecosystem, not the talents and resources of the firm, that are crucial to its future wealth generation. But many of the consequences of ecosystem change are, in fact, unmanageable in any traditional sense. An experimental way to identify the uncertainty produced by a dynamic ecosystem offers decision support. Practical implications – The uncertainty monitoring experiments described in this article can clarify the risk levels and the need for preparatory investments. They offer a high level view of the dynamics of the new market ecosystem environment. Originality/value – This article offers cutting-edge insights for managers struggling to make decisions about investments related to the dynamic ecosystem of users, suppliers, partners and customers in their companies’ markets.

scholarly journals The Innovative Model for the Formation of a Database Used to Assess a System of Economic Security of Retail Companies

2019 ◽  
Vol 10 (4) ◽  
pp. 23
Author(s):  
M. Chorna ◽  
O. Shumilo ◽  
H. Zabrodska
Keyword(s):  
Sustainable Development ◽  
Mathematical Modelling ◽  
Economic Security ◽  
Economic Conditions ◽  
Mathematical Methods ◽  
Managerial Decisions ◽  
Innovative Model ◽  
High Level ◽  
Retail Company ◽  
A Company

The article highlights topicality of an issue related to assessing economic security of retail companies, which face hazards and threats under contemporary unstable economic conditions, for making decisions concerning ensuring a high level of the economic security, efficiency, and sustainable development of a company in general. The authors have developed a model of forming a database for assessing economic security of retail companies using mathematical modelling in order to avoid difficulties in the process of forming the database. Application of mathematical methods enables to create the more informative database, which will be used to conduct a more thorough analysis. This allows to make effective managerial decisions regarding ensuring a high level of economic security of a retail company. A methodical tool of M. Pohozhykh and M. Safronova underlies the model of forming the database for assessing economic security of a retail company applying methods of mathematical modelling. The methodical tool consists in modelling an n-dimensional geometric shape, namely a n- dimensional parallelepiped, taking into account properties of the Euclidean space. The model of forming the database for conducting an assessment is an outcome of the scientific research.

scholarly journals Collaborative open strategic planning: a method and case study

2017 ◽  
Vol 30 (4) ◽  
pp. 832-852 ◽  
Author(s):  
Alireza Amrollahi ◽  
Bruce Rowlands
Keyword(s):  
Strategic Planning ◽  
Design Methodology ◽  
Planning Process ◽  
Formal Method ◽  
Review Of The Literature ◽  
Content Type ◽  
High Level ◽  
Open Strategy ◽  
Practical Implications

Purpose The purpose of this paper is to show how collaborative information technology (IT) tools and a crowdsourcing model can be leveraged for the purpose of strategic planning. To achieve this objective, a formal method of open strategic planning (OSP) is proposed. Design/methodology/approach Based on a review of the literature a set of activities, stakeholders, and governing rules are identified in the form of an OSP method. The proposed planning method is implemented in a case study of strategic planning in an Australian university. Observations by the research team, and archival records were used to ascertain the relevance of the used method. Findings A method for OSP is presented and assessed. The method contains four phases: pre-planning, idea submission, idea refinement, and plan development. These phases cover the activities required from conceptualization to preparing and publishing the strategic plan. The findings clarify how the principles of OSP helped the organization to include more stakeholders and provided the opportunity to make the planning process transparent through use of a collaborative IT tool. Practical implications The study provides managers and planning consultants with detailed guidelines to implement the concept of open strategy. Originality/value This study is among the few to propose a method for OSP based on empirical research. The study also shows how collaborative IT tools can be used for high-level organizational tasks such as strategic planning.

Shareholder spring and social activism: a study of 2013-2015 proxy filings

2017 ◽  
Vol 17 (3) ◽  
pp. 560-573 ◽  
Author(s):  
Ram Subramanian
Keyword(s):  
Social Issues ◽  
Social Activism ◽  
Dominant Strategy ◽  
Business Practices ◽  
Religious Groups ◽  
Content Type ◽  
Corporate Managers ◽  
Fortune 500 Companies ◽  
High Level ◽  
A Company

Purpose The purpose of this paper is to examine social issue proxy filings by shareholders of US corporations in a period commonly referred to as the “shareholder spring” to understand who the filers are, what issues are typically the focus of the filings, what the dominant strategy is of various filers and the success rate of proxy-based shareholder social activism. Design/methodology/approach Using the shareholder-filed proxy as the unit of analysis, the study parsed the data from 410 proxies to gain insight into the process of shareholder social activism. Findings Religious groups, in contrast to large pension and mutual funds, use a small shareholding approach to form coalitions with other stakeholders to gain voting support. Proxies that call for disclosure elicit greater support than those that demand a change in a company’s business practices. If the goal of shareholder social activism is to keep the proxy issue alive from one shareholder meeting to the next, then non-individual proxy filers can be considered successful. Research limitations/implications While the study only considered proxies for 250 of the Fortune 500 companies, there is evidence that social activism can succeed if a coalition strategy is used and the shareholder’s motives appear to be legitimately altruistic. Practical implications It is important for corporate managers to consider the prevailing shareholder sentiment on social issues because such sentiments largely echo general societal concerns. Social implications While the debate is still unsettled on the shareholder versus the stakeholder argument, there is a high level of scrutiny on how a company operates in the larger societal context. Originality/value Propelled by the Dodd–Frank law and the shareholder spring movement, certain types of shareholders (primarily religious groups) are quite adept at eliciting support for social issues because of both their legitimacy and by the strategy that they follow.

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