CORPORATE SOCIAL RESPONSIBILITY AND BRAND MANAGEMENT: EVIDENCE FROM CARROLL’S PYRAMID AND TRIPLE BOTTOM LINE APPROACHES

The objective of this research is to evacuate the relationship between CSR initiatives and organizational performance. Additionally, the undertaken research examines the impact of brand image and brand awareness as mediators and corporate image as the moderator between CSR initiatives and organizational performance. We employed a modified conceptual framework derived from the Triple bottom line and Carroll’s pyramid models. The data was analyzed through the structural equation model by using confirmatory and exploratory factor analyses and conditional process approach for examining the direct, mediating, and moderating hypothesized relationships. The undertaken study’s outcomes demonstrated that the ethical, philanthropic, and sustainable dimensions positively and significantly influence organizational performance. Similarly, the mediation analysis suggested that the brand image and brand awareness are the potent mediators in an association between ethical, philanthropic, and sustainable dimensions and organizational performance. Findings further demonstrated that corporate image as a moderator has strong impact between exogenous factors and organizational performance. The undertaken study has important theatrical and managerial implications that provide value additions for both researchers and industry practitioners.

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Complexity and the triple bottom line: an information-processing perspective

International Journal of Operations & Production Management ◽

10.1108/ijopm-06-2016-0292 ◽

2017 ◽

Vol 37 (9) ◽

pp. 1142-1163 ◽

Cited By ~ 9

Author(s):

Frank Wiengarten ◽

Muhammad Usman Ahmed ◽

Annachiara Longoni ◽

Mark Pagell ◽

Brian Fynes

Keyword(s):

Information Processing ◽

Financial Performance ◽

Structural Equation ◽

Negative Impact ◽

Triple Bottom Line ◽

Structural Equations ◽

Equation Modeling ◽

Bottom Line ◽

Content Type ◽

The Impact

Purpose The purpose of this paper is to empirically investigate the impact of complexity on the triple bottom line by applying information-processing theory. Specifically, the paper assesses the impact of internal manufacturing complexity on environmental, social, and financial performance. Furthermore, the paper assesses the moderating role of connectivity and shared schema in reducing the potential negative impact of complexity on performance. Design/methodology/approach Multi-country survey data collected through the Global Manufacturing Research Group were utilized to test the hypotheses. The authors used structural equation modeling to test the measurement and initial structural model. Furthermore, to test the proposed moderating hypotheses, the authors applied the latent moderated structural equations approach. Findings The results indicate that while complexity has a negative impact on environmental and social performance, it does not significantly affect financial performance. Furthermore, this negative impact can be reduced, to some extent, through connectivity; however, shared schema does not significantly impact on the complexity-performance relationship. Originality/value This study presents a comprehensive analysis of the impact of complexity on sustainability. Furthermore, it provides managerial applications as it proposes specific tools to deal with the potential negative influences of complexity.

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Testing the impact of athlete brand image attributes on fan loyalty

Journal of Business and Industrial Marketing ◽

10.1108/jbim-10-2019-0464 ◽

2020 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Abed Mahmoudian ◽

Saeed Sadeghi Boroujerdi ◽

Sardar Mohammadi ◽

Vahid Delshab ◽

Do Young Pyun

Keyword(s):

Community Involvement ◽

Structural Equation ◽

Brand Management ◽

Brand Image ◽

Field Performance ◽

Sport Marketing ◽

Equation Modeling ◽

Future Research ◽

Content Type ◽

The Impact

Purpose Athlete brand image management has become a popular topic among sport marketing scholars. This study aims to test the impacts of the attributes of an athlete brand image on fan loyalty. Design/methodology/approach In total, 500 questionnaires were delivered to university students and 472 completed questionnaires were returned. Confirmatory factor analysis was conducted to test the psychometric properties of the measures and structural equation modeling was carried out to test the hypotheses. Findings The findings of this study show that three attributes of athlete brand image (e.g. marketable lifestyle, athletic performance and attractive appearance) positively influenced fan loyalty. Research limitations/implications To increase the loyalty of fans, effective marketing strategies could be designed to create positive images of athletes with both athletes’ on-field (e.g. athletic skills, competition style and excellence in sport) and off-field performance (e.g. engagement with fans, community involvement, public relation and charity activities). Originality/value This paper provides valuable insights into the measurement of athlete brand image and fan loyalty and offers a foundation for future research on athlete brand management.

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The effect of brand awareness, brand image, satisfaction, brand loyalty and WOM on purchase intention: An empirical research on social media

Business And Management Studies An International Journal ◽

10.15295/bmij.v9i4.1902 ◽

2021 ◽

Vol 9 (4) ◽

pp. 1380-1398

Author(s):

Naci Büyükdağ

Keyword(s):

Social Media ◽

Indirect Effect ◽

Brand Loyalty ◽

Purchase Intention ◽

Structural Equation ◽

Brand Image ◽

Brand Awareness ◽

Information Awareness ◽

Marketing Variables ◽

The Impact

The purpose of this study is to propose a model to understand the impact of brand information (awareness and image) on marketing variables (satisfaction, brand loyalty, WOM and purchase intention) for individuals who like or follow brands in social media. In this study, 522 questionnaires were collected, and multi-group structural equation modelling was used. According to the findings, brand awareness had a significant direct effect on brand image and a significant indirect effect on brand loyalty and purchase intention through brand image. Also, the immediate effects of brand image on satisfaction, brand loyalty, and purchase intention were significant, and the indirect effect of brand image on WOM and purchase intent through brand loyalty is substantial. Thus, brand awareness and brand image have become prominent variables in terms of brand loyalty, WOM, and consumers' purchase intentions in social media. It has been determined that brand loyalty is crucial for brands in social media. Although brand loyalty has a low explained variance rate, its impact on WOM and purchase intention is robust. Social media has also been shown to affect WOM and purchase intention substantially. Also, using the theory of gender socialization examines whether the whole model changes according to gender. Finally, managerial and theoretical implications, limitations and recommendations are presented.

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Impact of WOM, Advertising Effectiveness, and Brand Image on Brand Trust: Evidence from Telecommunication Sector in Pakistan

Journal of Marketing Strategies ◽

10.52633/jms.v3i3.125 ◽

2021 ◽

Vol 3 (3) ◽

pp. 111-131

Author(s):

Muhammad Hassan ◽

Saqib Zahid ◽

Ali Raza Nemati ◽

Cai Yongfeng ◽

Wasmiya Javed

Keyword(s):

Brand Management ◽

Brand Image ◽

Advertising Effectiveness ◽

Future Research ◽

Strong Impact ◽

Brand Trust ◽

Telecommunication Sector ◽

Managerial Implications ◽

The Masses ◽

The Impact

Due to the rapid advancements in digital innovations and technological evolution, the world today has witnessed a drastic upsurge in digital espousal by the masses and tech geeks alike. Advertising agencies and brand managers across the globe have been frantically finding ways to explore prospective markets and retain existing customers. Studies on brand management show that the image and trust of a brand are manifested through various deterministic variables which vary and change over time. This research thus focuses on the investigation of the effect of such pervasive determinants including Advertising Effectiveness, WOM and Brand Image on Brand Trust. The study concentrates its enquiry on brand trust elements related to organizations providing services in the telecommunications sector of Pakistan. For this purpose, data in the form of survey responses were collected through questionnaires with the help of convenient sampling. The respondents were customers using different telecommunications networks in Pakistan. From the results, it has been observed that Advertising Effectiveness, WOM and Brand Image have a strong impact on developing and maintaining Brand Trust. The research validates the impact of study variables in developing trust in a brand. Moreover, managerial implications and directions for future research have been proposed at the end of the study.

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Mediating Effect of Organizational Commitment Between Islamic Human Resource Practices and Organizational Performance Among Islamic Banks of Bangladesh

The Journal of Muamalat and Islamic Finance Research ◽

10.33102/jmifr.v15i2.177 ◽

2018 ◽

Vol 15 (2) ◽

pp. 54-65

Author(s):

Bablu Kumar Dhar ◽

Rosnia Masruki ◽

Mahazan Mutalib ◽

Hatem Mohammed Rahouma ◽

Farid A. Sobhani ◽

...

Keyword(s):

Organizational Commitment ◽

Organizational Performance ◽

Human Resource ◽

Structural Equation ◽

Stock Exchange ◽

Reliability And Validity ◽

Mediating Effect ◽

Islamic Banks ◽

Hr Practices ◽

The Impact

This paper aims at exploring the impact of Islamic human resource (HR) practices on organizational performance though organizational commitment. Data were collected from randomly selected 170 branch managers of six Islamic Banks listed on Dhaka Stock Exchange of Bangladesh. After collecting data, descriptive analysis and structural equation model were done to examine reliability and validity of the model. By analysis, the study finds that Islamic HR practices have more significant impact on organizational performance though organizational commitment rather than the direct effect of Islamic HR practices to organizational performance. The findings of the study advocate that Islamic banks should emphasize more on Islamic HR practices and organizational commitment to uphold their organizational performance.

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The Influence of Leadership Style, Competency and Compensation on Employee Performance and Its Impact on Organizational Performance in Kementerian Pertanian

FOCUS ◽

10.37010/fcs.v1i1.274 ◽

2020 ◽

Vol 1 (1) ◽

pp. 28-42

Author(s):

Sugito Efendi ◽

Suwardi Suwardi

Keyword(s):

Organizational Performance ◽

Leadership Style ◽

Structural Equation ◽

Research Method ◽

Quantitative Methods ◽

Employee Performance ◽

Equation Modeling ◽

Survey Method ◽

Directorate General ◽

The Impact

This study aims to analyze the influence of leadership style, competence, compensation on employee performance and the impact on organizational performance on the employees of the Directorate General of Agricultural Infrastructure and Facilities. This study used a survey method by distributing questionnaires to employees of the Directorate General of Agricultural Infrastructure and Facilities. As the respondent. This research method uses quantitative methods with technical analysis of Structural Equation Modeling (SEM) with the AMOS version 22 application. The research sample used in this study were 158 respondents. The results showed that leadership style, competence and compensation directly had a positive and significant effect on employee performance. Leadership style, competence and compensation directly have a positive and significant effect on organizational performance. Leadership style, competence and compensation indirectly have a positive and significant effect on organizational performance through employee performance.

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KETERKAITAN ANTARA PERCEIVED QUALITY,KESADARAN MEREK, KESETIAAN MEREK DAN CITRA MEREK

Jurnal Manajemen dan Pemasaran Jasa ◽

10.25105/jmpj.v4i1.486 ◽

2011 ◽

Vol 4 (1) ◽

pp. 51

Author(s):

Dedi Hidayah

Keyword(s):

Brand Equity ◽

Brand Loyalty ◽

Structural Equation ◽

Brand Image ◽

Perceived Quality ◽

Brand Awareness ◽

Primary Data ◽

Equation Modeling ◽

Store Brand ◽

Retail Market

As the retail market is still emerging on the last decade, naturally, the competition among players becoming more challenging. Empowering all the resource of the organization as added values would be the strategy to win the targeted market. Brand equity is one of valuable assets of the company since its ability to gain market share against these rivals, and the ability to keep customers by building brand loyalty which can in turn reduce marketing costs. The purpose of doing this study is to explore the interrelation of four brand equity components; brand awareness, brand loyalty, perceived quality and brand image in modern store industry, and improve the conceptualization of customer-based modern store brand equity. The research design used in this study is the hypotheses testing. The type of relationship between the variables in this study is the co relational research, because the researchers are interested in explaining the important variables related with the problems. The hypothesis testing was done by using Structural Equation Modeling (SEM) with the support of Amos version 7.0. This study is using primary data. The data was collected by questionnaire technique, by giving the written statements to the respondents. And then, the respondents gave their feedback about the statements given. The answers have been available. Keywords: Brand awareness, brand loyalty, perceived quality and brand image

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Outcomes of Sustainable Practices: A Triple Bottom Line Approach to Evaluating Sustainable Performance of Manufacturing Firms in a Developing Nation in South Asia

International Business Research ◽

10.5539/ibr.v11n12p89 ◽

2018 ◽

Vol 11 (12) ◽

pp. 89 ◽

Cited By ~ 1

Author(s):

S. Sapukotanage ◽

B.N.F. Warnakulasuriya ◽

S.T.W.S. Yapa

Keyword(s):

South Asia ◽

Structural Equation ◽

Social Performance ◽

Triple Bottom Line ◽

Manufacturing Firms ◽

Bottom Line ◽

Sustainable Operations ◽

Sustainable Practices ◽

Developing Nation ◽

Sustainable Performance

Maintaining sustainable operations has become a major responsibility of practitioners. Sustainable practices are executed to ensure sustainable performance. Many studies conducted to examine the outcomes of sustainable practices have focused either on the economic outcomes, social outcomes or environmental outcomes of such operations disregarding the Triple Bottom Line Approach to evaluating sustainable performance. Among them the majority have focused on environmental outcomes. Less focus is placed on developing countries or countries in South Asia. Against this background this paper aims to examine the outcomes of sustainable practices towards sustainable performance of manufacturing firms in a developing nation in South Asia. A study was conducted among 154 apparel manufacturing and exporting firms of Sri Lanka in relation to their sustainable practices and sustainable performance as members of supply chains. The sustainable practices were studied in relation to orientation, collaboration, continuity, risk management and pro-activity while sustainable performance was analyzed along economic performance, social performance and environmental performance of these firms. The findings were analyzed using Variance Based Structural Equation Modelling (Partial Least Squares) and it revealed that sustainable practices lead to sustainable performance even in the context of a developing nation in South Asia, highlighting the importance of the execution of sustainable practices irrespective of the level of development of a nation.

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The Influence of Destination Brands on the Satisfaction and Revisit Intention of Foreign Tourists at the Agro-tourism of Ceking Rice Field Terrace in Bali

E-Journal of Tourism ◽

10.24922/eot.v7i2.64595 ◽

2020 ◽

pp. 265

Author(s):

I Putu Wahyu Wicaksana ◽

I G A Oka Suryawardani ◽

Ratna Komala Dewi

Keyword(s):

Structural Equation ◽

Rice Field ◽

Brand Image ◽

Positive Influence ◽

Equation Model ◽

Brand Awareness ◽

Tourist Destinations ◽

Brand Association ◽

Revisit Intention ◽

Destination Brand

Agrotourism attraction of Ceking Rice Field Terrace Village is a natural panorama of rice fields terrace has been recognized as heritage that should be preserved. The purpose of this study is to find out the influence of destination brands on the interest of foreign tourists in Ceking Rice Field Terrace Agrotourism and the obstacles faced in building destination brands in Ceking Rice Field Terrace tourist destinations. The independent variables of this research are part of the brand destination, namely brand awareness, brand image and brand association. The dependent variables are customer satisfaction and revisit intention. Research was design based on structural equation model. Data was analyzed by using Smart-PLS version 3.0. Brand awareness, brand image and brand association had a significant and positive influence on the satisfaction of foreign tourists and their revisit intention. The results also showed that the constraints faced by Agrotourism Rice Field Terrace in building a destination brand area, the name of Agrotourism Ceking Rice Field Terrace has not been known as a name of attractive tourist destination and the lack of handicrafts that have the characteristics of the Agrotourism. Keywords: agrotourism, brand destination, and revisit intention

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Brand awareness: revisiting an old metric for a new world

Journal of Product & Brand Management ◽

10.1108/jpbm-06-2016-1242 ◽

2017 ◽

Vol 26 (5) ◽

pp. 469-476 ◽

Cited By ~ 12

Author(s):

Jenni Romaniuk ◽

Samuel Wight ◽

Margaret Faulkner

Keyword(s):

Market Share ◽

Brand Management ◽

Brand Awareness ◽

Underlying Structure ◽

Cross Sectional ◽

Content Type ◽

Country Level ◽

Global Brand ◽

The Impact ◽

Over Time

Purpose Brand awareness is a pivotal, but often neglected, aspect of consumer-based brand equity. This paper revisits brand awareness measures in the context of global brand management. Design/methodology/approach Drawing on the method of Laurent et al. (1995), this cross-sectional longitudinal study examines changes in brand awareness over time, with sample sizes of approximately 300 whisky consumers per wave in three countries: United Kingdom, Taiwan and Greece. Findings There is consistency in the underlying structure of awareness scores across countries, and over time, extending the work of Laurent et al. (1995). Results show that a relevant operationalisation of brand awareness needs to account for the history of the brand. Furthermore, the nature of the variation of brand awareness over time interacts with a brand’s market share. Research limitations/implications When modelling the impact of brand awareness researchers need to consider two factors – the brand’s market share and whether a more stable or volatile measure is sought. This avoids mis-specifying the country-level contribution of brand awareness. Practical implications Global brand managers should be wary of adopting a “one size fits all” approach. The choice of brand awareness measure depends on the brand’s market share, and the desire for higher sensitivity or stability. Originality/value The paper provides one of the few multi-country investigations into brand awareness that can help inform global brand management.

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