scholarly journals Evaluation of consumer behaviour on the Internet under the conditions of pandemic shock based on search activity in the luxury segment

2021 ◽  
Vol 5 (2) ◽  
pp. 16-28
Author(s):  
Valentina V. Gerasimenko ◽  
Ekaterina Golovanova
Keyword(s):  
Consumer Behaviour ◽  
Digital Technologies ◽  
The Internet ◽  
Local Market ◽  
Luxury Brands ◽  
Search Activity ◽  
Russian Market ◽  
Global Trends ◽  
Search Queries ◽  
Global And Local

The article provides an overview and assessment of consumer trends that emerged during the COVID-19 pandemic from both a global and local perspective (Russia). The authors investigate perception of change and adaptive consumer behaviour, as well as the tactical capabilities of luxury brands interested in expanding the market while maintaining a premium brand with its values and history. First of all, the market in the luxury segment is shown through the lens of changes that have arisen in consumer behaviour in connection with the development of digital technologies. Taking this factor into account, the authors study the reactions of consumer behaviour that appeared in the new pandemic reality, and with the use of statistics of search queries based on Google and Yandex data, they show how global trends are manifested in the Russian market. The study reveals that against the background of global trends in consumer behaviour there was a more significant adaptation of the Russian population to new conditions, and in some cases specificity of consumer behaviour manifested itself in the local market at different stages of the dynamics of coronavirus spread. Based on the analysis of new trends, recommendations are given on what technologies luxury brands can use in the conditions of pandemic decline in the Russian market to match consumer requests in new realities. The research may be of interest to marketing and management professionals, as well as researchers in this field of sociology and industry management.

scholarly journals Digital Technologies in the Process of Virtualization of Consumer Behaviour – Awareness of New Technologies

Management ◽  
2018 ◽  
Vol 22 (2) ◽  
pp. 187-203 ◽  
Author(s):  
Dominika Kaczorowska-Spychalska
Keyword(s):  
Artificial Intelligence ◽  
Internet Of Things ◽  
Consumer Behaviour ◽  
New Technologies ◽  
Digital Technologies ◽  
The Internet ◽  
Economic Dimension ◽  
Production Logistics ◽  
The Impact ◽  
The Internet Of Things

Summary Digital resolution is currently one of the most important forces determining changes and their dynamics in the social, cultural and economic dimension. Digital technologies such as the Internet of Things and Artificial Intelligence will, according to Gartner’s Hype Cycle for Emerging Technologies 2017, play an increasingly important role while creating a new quality of the market space. Yet, these are multidimensional issues whose potential should be considered both, from the perspective of enterprises that create and/or adapt such technologies in their production, logistics or sale processes as well as in consumer perspective taking into account a degree of awareness, interest and fascination of potential buyers, users with such devices and solutions. This is determined by dualism of approach to digital technologies (economic approach vs. humanistic approach) and evaluation of their potential benefits and threats. It seems, however, that virtualization of consumer behaviour as a consequence of impact of technologies such as the Internet of Things and Artificial Intelligence, can at the same time be a significant driving force of further processes of digitalization, its dimensions and dynamics. The article attempts to identify the impact of digital technologies (IoT and AI) on attitudes, preferences and decisions of consumers and presented discussion was based on the results of own studies in the analysed area.

scholarly journals Consumer Behaviour: Current Realities and Global Trends

2019 ◽  
Vol 9 (4) ◽  
pp. 46-51
Author(s):  
N. V. Alikperova
Keyword(s):  
Consumer Behaviour ◽  
Digital Technologies ◽  
Monitoring Data ◽  
Demographic Trends ◽  
Global Trends ◽  
Customer Behaviour ◽  
Consumer Strategies ◽  
Free Search ◽  
Evaluation And Monitoring

The article analyses the current realities of consumer behaviour, the reasons that prompted the population to change the vector of their consumer strategies, global and Russian trends in consumption. The economic and political upheavals of recent years, consisting in the food embargo, the devaluation of the ruble, the decline in buyers’ incomes have led retailers and their suppliers to understand and respond quickly to the transformation of the needs of the population, its resource capabilities and motivations for buying. The development of digital technologies, online market, the emergence of innovative instruments of the transaction entails the formation of new trends in consumption that require constant evaluation and monitoring. Data on customer behaviour in combination with demographic trends, indicate a steady shift, which leads to the fact that purchases will be more deliberate and targeted. Demonstrative consumption will give way to a more practical one. A free search of the transaction will be replaced by higher selectivity of purchases and the use of equipment and tools that have emerged during the crisis.

The Impact of a Highly Publicized Celebrity Suicide on Suicide-Related Online Information Seeking

Crisis ◽  
2017 ◽  
Vol 38 (3) ◽  
pp. 207-209 ◽  
Author(s):  
Florian Arendt ◽  
Sebastian Scherr
Keyword(s):  
Suicide Prevention ◽  
Information Seeking ◽  
The Internet ◽  
Online Information ◽  
Search Queries ◽  
Related Information ◽  
Search Terms ◽  
Celebrity Suicide ◽  
Online Information Seeking ◽  
The Impact

Abstract. Background: Research has already acknowledged the importance of the Internet in suicide prevention as search engines such as Google are increasingly used in seeking both helpful and harmful suicide-related information. Aims: We aimed to assess the impact of a highly publicized suicide by a Hollywood actor on suicide-related online information seeking. Method: We tested the impact of the highly publicized suicide of Robin Williams on volumes of suicide-related search queries. Results: Both harmful and helpful search terms increased immediately after the actor's suicide, with a substantial jump of harmful queries. Limitations: The study has limitations (e.g., possible validity threats of the query share measure, use of ambiguous search terms). Conclusion: Online suicide prevention efforts should try to increase online users' awareness of and motivation to seek help, for which Google's own helpline box could play an even more crucial role in the future.

Digital Technologies and Sex

2020 ◽  
pp. 240-250
Author(s):  
Shane W. Kraus ◽  
Marc N. Potenza
Keyword(s):  
Young Adults ◽  
Emerging Adults ◽  
Sexual Behaviors ◽  
Digital Technologies ◽  
Casual Sex ◽  
Sexual Practices ◽  
The Internet ◽  
Sexual Activities ◽  
Pornography Use ◽  
Adolescents And Adults

The Internet has revolutionized the way in which we consume and participate in sexual activities. Digital technologies are shaping the ways in which people interact with one another romantically and sexually. This chapter reviews some of the ways in which digital technologies are potentially shaping sexual behaviors, especially those of adolescents and young adults. Evidence suggests that technologies are facilitating increasingly more sexual activities among young people and adults, yet our understanding of these remains incomplete. The Internet has made pornography highly accessible to most individuals around the world, but the effects of frequent pornography use on individuals’ sexual beliefs and practices remain largely unknown. Sexting is also common among adolescents and adults, with some initial evidence finding that sexting was a partial mediator between problematic alcohol use and sexual hookups. More work on sexting behaviors is needed, particularly among vulnerable populations or groups at risk for exploitation. The wide use of smartphone applications designed to help users find casual sex partners are becoming more common, mirroring the increasing acceptability of having relationally uncommitted sex among young adults. More research is needed to investigate the influences of digital technologies on shaping the sexual practices of adolescents and emerging adults who may be spending increasingly more time online. Furthermore, more research is needed to examine both the potential benefits and risks associated with digital technologies that may facilitate sexual behaviors.

scholarly journals Tangibly understanding intangible complexities: Designing for distributed autonomous organizations

2019 ◽  
Vol 6 (1) ◽  
pp. 47-63 ◽  
Author(s):  
Bettina Nissen ◽  
Ella Tallyn ◽  
Kate Symons
Keyword(s):  
Distributed Systems ◽  
Interaction Design ◽  
Digital Technologies ◽  
Interactive Systems ◽  
Collaborative Practice ◽  
The Internet ◽  
The Face ◽  
Future Technologies ◽  
The Internet Of Things

Abstract New digital technologies such as Blockchain and smart contracting are rapidly changing the face of value exchange, and present new opportunities and challenges for designers. Designers and data specialists are at the forefront of exploring new ways of exchanging value, using Blockchain, cryptocurrencies, smart contracting and the direct exchanges between things made possible by the Internet of Things (Tallyn et al. 2018; Pschetz et al. 2019). For researchers and designers in areas of Human Computer Interaction (HCI) and Interaction Design to better understand and explore the implications of these emerging and future technologies as Distributed Autonomous Organisations (DAOs) we delivered a workshop at the ACM conference Designing Interactive Systems (DIS) in Edinburgh in 2017 (Nissen et al. 2017). The workshop aimed to use the lens of DAOs to introduce the principle that products and services may soon be owned and managed collectively and not by one person or authority, thus challenging traditional concepts of ownership and power. This workshop builds on established HCI research exploring the role of technology in financial interactions and designing for the rapidly changing world of technology and value exchange (Kaye et al. 2014; Malmborg et al. 2015; Millen et al. 2015; Vines et al. 2014). Beyond this, the HCI community has started to explore these technologies beyond issues of finance, money and collaborative practice, focusing on the implications of these emerging but rapidly ascending distributed systems in more applied contexts (Elsden et al. 2018a). By bringing together designers and researchers with different experiences and knowledge of distributed systems, the aim of this workshop was two-fold. First, to further understand, develop and critique these new forms of distributed power and ownership and second, to practically explore how to design interactive products and services that enable, challenge or disrupt existing and emerging models.

scholarly journals Segmented Housing Search

2020 ◽  
Vol 110 (3) ◽  
pp. 720-759 ◽  
Author(s):  
Monika Piazzesi ◽  
Martin Schneider ◽  
Johannes Stroebel
Keyword(s):  
San Francisco ◽  
San Francisco Bay Area ◽  
Supply And Demand ◽  
Housing Markets ◽  
Search Model ◽  
Local Market ◽  
Search Activity ◽  
Bay Area ◽  
Supply And Demand Shocks ◽  
Housing Search

We study housing markets with multiple segments searched by heterogeneous clienteles. In the San Francisco Bay Area, search activity and inventory covary negatively across cities, but positively across market segments within cities. A quantitative search model shows how the endogenous flow of broad searchers to high-inventory segments within their search ranges induces a positive relationship between inventory and search activity across segments with a large common clientele. The prevalence of broad searchers shapes the response of housing markets to localized supply and demand shocks. Broad searchers help spread shocks across many segments and reduce their effect on local market activity. (JEL D83, R21, R31)

scholarly journals Cyber space – risks to children and young people - research results

2018 ◽  
Vol 189 (4) ◽  
pp. 46-59
Author(s):  
Marian Kopczewski ◽  
Agnieszka Napieralska
Keyword(s):  
Physical Activity ◽  
Digital Technology ◽  
Virtual World ◽  
Digital Technologies ◽  
Free Time ◽  
The Internet ◽  
Social Psychological ◽  
Children And Young People ◽  
Cyber Space ◽  
Almost All

The 21<sup>st</sup> century is undoubtedly a period of enormous progress in the field of digital technology, a period in which the boundary between the real world and the virtual world becomes less and less visible. The Internet has undeniably become a facilitation of everyday life, since it is a tool of work, communication or a way to spend free time for many users. The virtual world is present in almost all areas of our lives, and people spend more and more time in front of the computer screens, operating websites, e-mails or social networks. Highly developed digital technology is a boon of the 21st century, but despite its numerous advantages, negative aspects are also visible. Virtual knowledge displaces physical interpersonal contacts; physical activity is replaced by spending free time in front of a computer monitor. Various threats (social, psychological, psychological, ethical and moral) resulting from modern digital technologies and the increasing degree of dependence on them are extremely significant. The authors of this article present the results of own research, aiming at making the reader aware that there are both positive and negative aspects of the virtual world.

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