scholarly journals TV and strategies to promote consumption among young girls

Comunicar ◽  
2008 ◽  
Vol 16 (31) ◽  
Author(s):  
Inmaculada Gordillo-Álvarez ◽  
María del Mar Ramírez-Alvarado
Keyword(s):  
Marketing Strategies ◽  
The Other ◽  
Cultural Stereotypes ◽  
Commercial Success ◽  
Young Girls ◽  
Other Hand ◽  
The One

This article seeks to deepen, on the one hand, into the development of new marketing strategies using TV as platform and aimed at promoting consumption among young girls. We will first look into the case of such companies as Disney, which have re-released public leading characters of all-time stories for the infant female public with great commercial success, now united as a generic sisterhood of «princesses». On the other hand, we will also study other characters that television and other AV outlets have made known and the elements offered in this kind of products geared towards reinforcing consumption by means of promoting sexual and cultural stereotypes. La comunicación que se propone pretende ahondar, por una parte, en el desarrollo de nuevas estrategias de mercado orientadas a fomentar el consumo en las niñas y que utilizan la televisión como plataforma. En primer término, se profundizará en el caso de empresas como Disney, que han relanzado para el público infantil femenino, con un gran éxito comercial, las protagonistas de los cuentos de siempre unidas en la hermandad genérica de las «princesas». También se estudiarán otras figuras que la televisión y otros soportes audiovisuales han hecho conocidas y los elementos que se ofrecen en este tipo de productos que orientan y refuerzan el consumo fomentando a su vez estereotipos sexuales y culturales.

Biotechnology marketing: Insider and outsider views

1969 ◽  
Vol 16 (2) ◽  
Author(s):  
Päivi Eriksson ◽  
Heidi Rajamäki
Keyword(s):  
Qualitative Methodology ◽  
The Other ◽  
Marketing Effort ◽  
Specific Nature ◽  
Commercial Success ◽  
Other Hand ◽  
Research Designs ◽  
New Knowledge ◽  
Biotechnology Companies ◽  
The One

This paper explores biotechnology marketing as defined, performed and organised in small biotechnology companies. Prior research has argued on the one hand that marketing-related deficiencies could explain the lack of commercial success in biotechnology. On the other hand, it has been suggested that biotechnology marketing could be different from what is considered marketing in other industries. This raises the question of whether there are deficiencies in biotechnology marketing or whether the meaning of biotechnology marketing remains unexplored with the survey-based research designs used in earlier studies. This paper is based on a novel qualitative methodology combining the insider and outsider views in the study of five cases of biotechnology marketing. The findings do not suggest that there is substantial lack of marketing effort and competence in biotechnology companies. Instead, the findings provide new knowledge on the specific nature of biotechnology marketing produced by a combination of the insider and outsider views.

scholarly journals Między wzorcem a rzeczywistością. Socjalizacja żydowskich dziewcząt w polskojęzycznych pisemkach dla dzieci 1925–1930

2021 ◽  
pp. 213-241
Author(s):  
Anna Landau-Czajka
Keyword(s):  
The Other ◽  
Way Of Life ◽  
Ideal Model ◽  
Young Girls ◽  
Other Hand ◽  
Children's Magazines ◽  
The Future ◽  
Polish Language ◽  
The One ◽  
The Ideal

Between the Ideal Model and Reality: Socialization of Jewish Girls in Polish-Language Magazines for Children, 1925–1930 This article compares the patterns passed on in the years 1925–1930 by children’s magazines to Jewish girls with how they actually assessed themselves, what they considered important, what plans they had for the future. The author conducted an analysis of three Polish-language magazines for children: Chwilka, Dzienniczek, and Mały Przegląd. The first two contained texts by adult authors who showed children the accepted models of behavior and expectations from them. However, the patterns were divergent. On the one hand, girls were taught to be obedient and polite, and on the other hand as future inhabitants of Palestine they were supposed to be rebellious and courageous. These contrasting demands could not be reconciled. In Mały Przegląd, which published texts written by children, we find information about how young girls assessed themselves and what they were striving for. It seems that the contradictory requirements that could not be met led to far-reaching emancipation, perception of discrimination against women, and the choice of one’s own way of life.

Stories and the Self

2020 ◽  
Vol 32 (2) ◽  
pp. 47-58 ◽  
Author(s):  
Stefan Krause ◽  
Markus Appel
Keyword(s):  
Meta Analysis ◽  
The Self ◽  
The Other ◽  
Lower Degree ◽  
Contrast Effects ◽  
Self Perception ◽  
Self Perceptions ◽  
Other Hand ◽  
The One ◽  
Implicit And Explicit

Abstract. Two experiments examined the influence of stories on recipients’ self-perceptions. Extending prior theory and research, our focus was on assimilation effects (i.e., changes in self-perception in line with a protagonist’s traits) as well as on contrast effects (i.e., changes in self-perception in contrast to a protagonist’s traits). In Experiment 1 ( N = 113), implicit and explicit conscientiousness were assessed after participants read a story about either a diligent or a negligent student. Moderation analyses showed that highly transported participants and participants with lower counterarguing scores assimilate the depicted traits of a story protagonist, as indicated by explicit, self-reported conscientiousness ratings. Participants, who were more critical toward a story (i.e., higher counterarguing) and with a lower degree of transportation, showed contrast effects. In Experiment 2 ( N = 103), we manipulated transportation and counterarguing, but we could not identify an effect on participants’ self-ascribed level of conscientiousness. A mini meta-analysis across both experiments revealed significant positive overall associations between transportation and counterarguing on the one hand and story-consistent self-reported conscientiousness on the other hand.

Radioimmunotherapy for treatment of acute myeloid leukaemia and myelodysplastic syndrome

2005 ◽  
Vol 44 (03) ◽  
pp. 107-117
Author(s):  
R. G. Meyer ◽  
W. Herr ◽  
A. Helisch ◽  
P. Bartenstein ◽  
I. Buchmann
Keyword(s):  
Acute Myeloid Leukaemia ◽  
Myeloid Leukaemia ◽  
Primary Tumour ◽  
The Other ◽  
Haematopoietic Stem Cell ◽  
Other Hand ◽  
Primary Reduction ◽  
The One ◽  
Acute Myeloid

SummaryThe prognosis of patients with acute myeloid leukaemia (AML) has improved considerably by introduction of aggressive consolidation chemotherapy and haematopoietic stem cell transplantation (SCT). Nevertheless, only 20-30% of patients with AML achieve long-term diseasefree survival after SCT. The most common cause of treatment failure is relapse. Additionally, mortality rates are significantly increased by therapy-related causes such as toxicity of chemotherapy and complications of SCT. Including radioimmunotherapies in the treatment of AML and myelodyplastic syndrome (MDS) allows for the achievement of a pronounced antileukaemic effect for the reduction of relapse rates on the one hand. On the other hand, no increase of acute toxicity and later complications should be induced. These effects are important for the primary reduction of tumour cells as well as for the myeloablative conditioning before SCT.This paper provides a systematic and critical review of the currently used radionuclides and immunoconjugates for the treatment of AML and MDS and summarizes the literature on primary tumour cell reductive radioimmunotherapies on the one hand and conditioning radioimmunotherapies before SCT on the other hand.

The Salvage of Ideas: Schumpeter and the Core Problems Still Confronting Economics

2003 ◽  
pp. 15-26
Author(s):  
P. Wynarczyk
Keyword(s):  
The Other ◽  
The Core ◽  
Other Hand ◽  
The One

Two aspects of Schumpeter' legacy are analyzed in the article. On the one hand, he can be viewed as the custodian of the neoclassical harvest supplementing to its stock of inherited knowledge. On the other hand, the innovative character of his works is emphasized that allows to consider him a proponent of hetherodoxy. It is stressed that Schumpeter's revolutionary challenge can lead to radical changes in modern economics.

Pembaharuan Pesantren: Arah dan Implikasi

2018 ◽  
Vol 4 (1) ◽  
pp. 67-84
Author(s):  
Wahyudin Noor
Keyword(s):  
Rapid Development ◽  
The Other ◽  
Learning Methods ◽  
Technology Learning ◽  
Other Hand ◽  
The One ◽  
Traditional Term

Abstract Pesantren are often associated with backwardness and traditionalism in everything: facilities, technology, learning methods, and even the curriculum. For now, it seems like the traditional term for pesantren is no longer relevant enough. The pace of movement in the era of renewal marked by the rapid development of technology has demanded pesantren to make adjustments. However, on the one hand, when viewed from the direction of change, the reform efforts pursued by pesantren are not to erase the old tradition, but merely to add something new so that the old tradition and conditions can be maintained while accepting the presence of a new one. On the other hand, the reform efforts undertaken by pesantren have implications for the fact that the typical values of the pesantren are fading away. Abstrak  Pesantren seringkali diasosiasikan dengan keterbelakangan dan tradisional dalam segala hal: fasilitas, teknologi, metode pembelajaran, dan bahkan kurikulumnya. Untuk saat ini, sepertinya istilah tradisional untuk pesantren, sudah tidak lagi cukup relevan. Laju gerak pembaharuan zaman yang ditandai dengan pesatnya perkembangan teknologi telah menuntut pesantren untuk melakukan penyesuaian diri. Kendatipun demikian, di satu sisi, jika dilihat dari arah perubahan, upaya pembaharuan yang ditempuh pesantren tidaklah untuk menghapus tradisi yang lama, tetapi sekadar menambah dengan sesuatu yang baru sehingga tradisi maupun kondisi yang lama bisa dipertahankan sambil menerima kehadiran yang baru. Di sisi yang lain, upaya pembaharuan yang dilakukan pesantren ternyata berimplikasi pada kenyataan akan semakin pudarnya nilai-nilai khas yang dimiliki oleh pesantren.

PROBLEMATIKA HUKUM IMPLEMENTASI SIFAT FINAL DAN BINDING PUTUSAN YANG DIBUAT OLEH BASYARNAS DALAM PENYELESAIAN SENGKETA BISNIS SYARIAH

2018 ◽  
Vol 1 (1) ◽  
pp. 37-52
Author(s):  
Karimatul Khasanah
Keyword(s):  
The Other ◽  
Other Hand ◽  
The One

BASYARNAS’s verdict in resolving dispute can be negotiated or cancelled by submitting nullification to the Religious Court if the parties or one of them felt dissatisfied with the BASYARNAS verdicts. This case is important to be reviewed academically because of its paradox and ambiguity. On the one hand the decision is final and binding, but on the other hand it could be cancelled through the Religious Court. If the BASYARNAS verdicts really want to be final and binding, the nullification of the verdicts should be abolished. It can be replaced by an amendment of the verdict submitted to BASYARNAS and handed back to the arbitrator (arbitrator panel) who handles the dispute. Apart being fast and confidential, the arbitrator (judge) is more aware of the case, the reasons, evidences and witnesses of the dispute.

Correspondances étymologiques, lexicales et sémantiques dans le processus de féminisation de noms de profession, métiers et activités dans les sociétés française et roumaine

2020 ◽  
Vol 65 (4) ◽  
pp. 401-422
Author(s):  
Estelle Variot
Keyword(s):  
The Other ◽  
Roman World ◽  
Other Hand ◽  
The One ◽  
Over Time

"Etymological, Lexical and Semantic Correspondences in the Process of Feminization of Professional Names, Trades and Activities in French and Romanian Societies. The feminization of thought represented by language and of its varieties in the Roman World has allowed to highlight some convergences that come from a common linguistic heritage, often from Greek and Latin and some hesitation about adapting society to its realities. The feminization of some words which comes from an ancient process illustrates on the one hand the potential of the language and on the other hand some constraints sometimes linked to the society itself, which creates transitional periods, between matching grammatical correction and the evolution of linguistic uses over time. The possibilities of lexical enrichment (internal creation or loan) show the means available in French and Romanian and some convergences in the area of derivation, of lexical units and their etymologies. The grammatical perspective and word constructing methods make it possible to give keys for the feminization of names of trades or professions. Likewise, recording entries in the lexicon, their evolution, their assimilation or sometimes their forgetfulness, for the benefit of new constructions highlight the existence of objective and subjective criteria which teach us a lot about society as a whole. Keywords: feminization of professions, internal and external enrichment, suffixal match, use of words, grammar, lexicon, French and Romanian."

Challenging Gender Hierarchies in Narratives of the Nation: Representations of Women in Zintgraff and the Battle of Mankon and Hard Choice

Imbizo ◽  
2020 ◽  
Vol 11 (2) ◽  
Author(s):  
Naomi Epongse Nkealah ◽  
Olutoba Gboyega Oluwasuji
Keyword(s):  
The Other ◽  
Literary Texts ◽  
Gender Differentiation ◽  
Hard Choice ◽  
Other Hand ◽  
Gender Hierarchies ◽  
The Face ◽  
The One ◽  
Representations Of Women ◽  
Do So

Ideas of nationalisms as masculine projects dominate literary texts by African male writers. The texts mirror the ways in which gender differentiation sanctions nationalist discourses and in turn how nationalist discourses reinforce gender hierarchies. This article draws on theoretical insights from the work of Anne McClintock and Elleke Boehmer to analyse two plays: Zintgraff and the Battle of Mankon by Bole Butake and Gilbert Doho and Hard Choice by Sunnie Ododo. The article argues that women are represented in these two plays as having an ambiguous relationship to nationalism. On the one hand, women are seen actively changing the face of politics in their societies, but on the other hand, the means by which they do so reduces them to stereotypes of their gender.

Estruturas comparativas complexas: variação e desvio e questões de tradução

2019 ◽  
pp. 265-286
Author(s):  
Telmo Móia ◽  
Rui Marques
Keyword(s):  
Prime Minister ◽  
The Other ◽  
Other Hand ◽  
Comparative Constructions ◽  
Game Console ◽  
The One

In this paper, we analyse two subtypes of related comparative constructions in Portuguese, with a focus on grammatical anomaly and change – whether expressed in translated text, as a result of calquing (from English), or in autochthonous text, evincing an area of grammatical instability and change in progress. These are: on the one hand, comparative clauses using multiplicative numbers or fractions, like the Portuguese counterparts of the president is twice as popular as the prime minister or women are four times less likely to develop coronary problems than men, and, on the other hand, nominal phrases resorting to the same quantifying operators, but in a non-clausal environment, like the counterparts of Spain has twice the level of unemployment of Portugal or this game console has four times the memory of the previous one. The observed anomalies – or disputed constructions – involve the non-canonical: (i) use of equative operators (tão/tanto, ‘as’) in comparative clauses with multiplicative numbers or fractions (likely, as a result of calquing from English); (ii) use of a connective (que/do que, ‘than’) in nominal phrases with quantifying operators similar to those of comparative clauses (likely, as a result of autochthonous hybridization); (iii) use of complex prepositional expressions like comparativamente com (‘in comparison with’) or em relação a (‘relatively to’) either instead of the connective (do) que in comparative clauses, or before modifiers inside nominal phrases with multiplicative numbers or fractions. Overall, an intriguing area of grammatical unrest is discussed, with a particular focus on its bearing on translating texts into standard Portuguese.

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