scholarly journals Sustainable food purchases in the Netherlands: the influence of consumer characteristics

2012 ◽  
Vol 12 (2) ◽  
pp. 181-198 ◽  
Author(s):  
Marijn H.C. Meijers ◽  
Ynte Van Dam
Keyword(s):  
Sustainable Consumption ◽  
Food Products ◽  
Demographic Characteristics ◽  
Ethical Orientation ◽  
Sustainable Food ◽  
Connectedness To Nature ◽  
Food Purchases ◽  
Sustainable Products ◽  
Wide Range ◽  
Orientation Scale

In this paper socio-demographic characteristics of sustainable food consumers are studied by using actual purchasing data of 4,412 households in a wide range of food products over a twenty week period in the months November 2008 till March 2009. Our results indicate that purchasing sustainable food products is still the exception rather than the rule. Socio-demographic characteristics are (weakly) related to the purchasing sustainable food items. Specifically, people with a higher education and those living in a more urban area are more likely to purchase sustainable products. Psychographic data on a subsample (n=1,112) show a weak relation between sustainability concerns and sustainable behaviour. Scales measuring people's sustainability concerns specific to purchasing products (e.g. Ethical orientation scale) are better predictors of people's sustainable consumption than scales measuring people's general sustainability concerns (e.g. Connectedness to Nature scale). Since consumer characteristics seem to be of little predictive value of sustainable consumption it may be wise to shift the focus from investigating who the sustainable consumer is to how to make sustainable products successful. In the discussion we offer some initial guiding principles.

Price strategies for sustainable food products

2015 ◽  
Vol 117 (2) ◽  
pp. 915-928 ◽  
Author(s):  
Paul T.M. Ingenbleek
Keyword(s):  
Food Products ◽  
Price Fairness ◽  
Sustainable Food ◽  
Policy Makers ◽  
Content Type ◽  
Sustainable Products ◽  
Competitive Disadvantage ◽  
Desk Research ◽  
Price Strategies

Purpose – Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to future generations. The purpose of this paper is to identify price strategies for sustainable products that minimize this efficiency disadvantage. Design/methodology/approach – The strategies and their determinants from the pricing environment are derived from an inductive sequential case study of certified food products, such as organic and fair trade products. Data are collected through desk research and interviews. Findings – The results reveal six different strategies that build on three basic mechanisms: cost-based pricing in combination with price fairness, increasing willingness to pay through perceptions of quality and/or price, and price stability in which costs are compensated for by scale and/or learning effects. Research limitations/implications – The framework can help companies that offer sustainable products strengthen their market positions and it can help policy makers that partly rely on markets to achieve sustainability objectives. Originality/value – The existing pricing literature on sustainability predominantly takes a consumer approach. This study breaks new ground by extending this work with a strategic marketing approach offering a choice set of strategies for managers.

scholarly journals Sustainable food consumption promotion through online marketing communication: The case of Slovenian and Croatian grocery stores

2021 ◽  
Vol 9 (10) ◽  
pp. 102-123
Author(s):  
Romana Korez Vide ◽  
Sergeja Juhart ◽  
Anica Hunjet
Keyword(s):  
Food Consumption ◽  
Common Good ◽  
Food Products ◽  
Online Marketing ◽  
Grocery Stores ◽  
Marketing Communication ◽  
Sustainable Food ◽  
Leading Role ◽  
Sustainable Products ◽  
Future Orientations

In this paper we discuss promotion of sustainable food consumption through online marketing communication. In the research we comparatively analyze selected Slovenian and Croatian grocery stores’ webpages from the aspect of the scope and the approaches of sustainable food consumption promotion. We focused on the sustainable/green products in the grocery stores’ sales offers, including products’ packaging, brands and labels, sustainable food products’ related projects, additional informing of consumers about important sustainability topics, placement, and the scope of advertising of sustainable products on the grocery stores’ websites, as well as on the comprehensiveness of communication, reflected also in the provision of sustainability reports. The research findings show that sustainability efforts are visible from the webpages of all analyzed grocery stores, however, the online marketing communication of sustainable food products is most developed in international grocery stores’ chains that are globally present and have more resources at their disposal. We noticed several differences in the scope of sustainable food products sales offers between the observed grocery stores, and in the approaches towards branding, labelling, and providing information about sustainable/green food products. We recognize the importance of institutional support to the awareness rising about the importance of sustainable consumer behaviour for society’s long-term common good. We indicate the COVID-19 pandemic as an important turning point for future orientations of businesses and consumers, particularly in the case of food products. Here, the digital marketing communication can take a leading role in promoting sustainable food consumption.

scholarly journals Factors affecting consumer attitudes towards food products with sustainable attributes

2014 ◽  
Vol 60 (No. 8) ◽  
pp. 353-363 ◽  
Author(s):  
A. Annunziata ◽  
D. Scarpato
Keyword(s):  
Fair Trade ◽  
Sustainable Consumption ◽  
Food Products ◽  
Consumer Attitudes ◽  
Marketing Strategies ◽  
Public Institutions ◽  
Policy Objective ◽  
Sustainable Food ◽  
Theoretical Concepts ◽  
Factors Affecting

Sustainable food consumption is a core policy objective of the new millennium in the national and international agenda, as a consequence, the attention towards sustainable consumption has significantly increased in the last decade. However, the consumer attitudes and buying behaviours of sustainable food are still not completely understood. In this context, this paper aims to investigate the factors affecting consumers’ attitudes towards food products with sustainable attributes. The first part of the work presents an overview of the theoretical concepts of sustainable consumption. Subsequently, the results of an empirical analysis with a sample of 300 consumers aimed at assessing factors’ affecting consumer attitudes towards food products with sustainable attributes, such as Organic, Fair Trade and typical products, are presented. The results presented in this paper are valuable for both producers in the formulation of marketing strategies and for public institutions in the planning of the programs of education and information for the promotion of sustainable consumption.  

scholarly journals Regional Ethnocentrism on the Food Market as a Pattern of Sustainable Consumption

2019 ◽  
Vol 11 (22) ◽  
pp. 6408 ◽  
Author(s):  
Paweł Bryła
Keyword(s):  
Sustainable Consumption ◽  
Food Products ◽  
Distribution Networks ◽  
Multiple Regression Model ◽  
Development Economic ◽  
Computer Assisted ◽  
Regional Food ◽  
Food Purchases ◽  
Important Barrier ◽  
Food Market

The paper aims to assess the level and predictors of regional ethnocentrism on the market of regional food products in the context of sustainable consumption. The study contributes to the theory of consumer ethnocentrism by extending our knowledge about its regional dimension. Regional ethnocentrism is the preference for products originating from the consumer’s region. I conducted a survey in a representative sample of 1000 inhabitants of Poland with the use of the CAWI (Computer-Assisted Web Interview) methodology. Regional ethnocentric consumers were characterized by a significantly more favorable attitude to regional food products compared to the rest of the sample. In a multiple regression model, the following eight statistically significant predictors of the regional ethnocentrism were identified: the importance of brand and retailer trust on the food market; the importance of quality signs in regional food purchases; opinion that insufficient marketing constitutes an important barrier to the development of the regional food market; buying regional products in shops owned by producers, rather than large distribution networks; frequency of purchasing regional products as a tourist; and national ethnocentrism on the regional food market. These predictors are strongly related to the three major pillars of sustainable development—economic, social, and ecological.

scholarly journals The added value of sustainability motivations in understanding sustainable food choices

2016 ◽  
Vol 10 (2-3) ◽  
pp. 67-76 ◽  
Author(s):  
Muriel C. D. Verain ◽  
Marleen C. Onwezen ◽  
Siet J. Sijtsema ◽  
Hans Dagevos
Keyword(s):  
Social Justice ◽  
Sustainable Consumption ◽  
Product Category ◽  
Addition Product ◽  
Food Choices ◽  
Added Value ◽  
Sustainable Food ◽  
Product Categories ◽  
Sustainable Products ◽  
On Line

Understanding consumer food choices is crucial to stimulate sustainable food consumption. Food choice motives are shown to be relevant in understanding consumer food choices. However, there is a focus on product motives, such as price and taste, whereas process motives (i.e. environmental welfare) are understudied. The current study aims to add to the existing literature by investigating the added value of sustainable process motives (environmental welfare, animal welfare and social justice) above product motives. Two on-line surveys of representative Dutch samples tested whether process motives increase the explained variance of sustainable consumption. The results indicate that sustainable process motives are of added value above product motives in the understanding of consumer food choices. In addition, product categories differ in the sustainable process motives that are most useful in explaining sustainable purchases in that category (Study 1), and different types of sustainable products (organic versus fair trade) differ in the sustainable process motives that are most useful in explaining these purchases (Study 2). In conclusion, this paper shows that understanding of sustainable consumption can be improved by considering sustainable process motives above product motives. Thereby, it is important to take the sustainability dimension (e.g., social justice versus environmental welfare) and the product category (e.g., meat versus fruit) into account.

scholarly journals Less Is Better: How Nutrition and Low-Carbon Labels Jointly Backfire on the Evaluation of Food Products

Nutrients ◽  
2021 ◽  
Vol 13 (4) ◽  
pp. 1088
Author(s):  
Yuanhao Huang ◽  
Xiaoke Yang ◽  
Xianguo Li ◽  
Qian Chen
Keyword(s):  
Food Consumption ◽  
Interaction Effect ◽  
Sustainable Consumption ◽  
Food Products ◽  
Joint Effect ◽  
Low Carbon ◽  
Sustainable Food ◽  
High Consistency ◽  
Zero Sum ◽  
Positive Effect

(1) Background: Labeling is one of the significant strategies to guide sustainable consumption behaviors. Nowadays, multi labels being displayed on the front-of-pack of food products is a common phenomenon. However, labels seldom operate solo, and competition or complement effects may be exerted on different labels. Therefore, the research objective is to explore the interaction effect when nutrition and low-carbon labels appear simultaneously; (2) Methods: Across four scenario-based experiments, including ice cream, yogurt, steak, and toast, this study manipulated the separate and joint occurrences of low-carbon and nutrition labels, the interaction effect of joint labels was tested, and the serial mediation model, which includes resource allocation and anticipated enjoyment of food consumption, was verified; (3) Results: Results show that people have a positive preference for the nutrition label and the carbon label, respectively, while these two labels working simultaneously attenuate the positive effect of the single label. When facing nutrition and carbon labels simultaneously, people would infer partial resources are allocated to healthy and environmental aspects so they have a lower anticipated enjoyment from food consumption. Thus, these two labels working simultaneously attenuate the positive effect of the single label, and consumers have a lower evaluation of food products. In addition, the joint backfire on the effect is only exerted on people with a higher level of zero-sum bias and only when joint labels have a high consistency of labels; (4) Conclusions: This study solved the contradictory problem of the joint effect of positive labels. The findings in this research contribute to promote sustainable food consumption. We suggest that similar labels should be avoided in the same front-of-pack of food, and manufacturers need to use ads to bring down consumers’ zero-sum bias.

scholarly journals Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets

2020 ◽  
Vol 36 (2) ◽  
pp. 1-18
Author(s):  
Elzbieta Gorynska-Goldmann ◽  
Michał Gazdecki
Keyword(s):  
Food Consumption ◽  
Information Needs ◽  
Food Policy ◽  
Sustainable Consumption ◽  
Food Products ◽  
Point Of View ◽  
Sources Of Information ◽  
Sustainable Food ◽  
Scientific Papers ◽  
The Right

AbstractThe aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed with the use of Berelson’s content analysis method. We found that a consumer shows low interest in sourcing the information about sustainable food consumption. The most credible, from the consumer’s point of view, information about food, consumption and the food market, comes from reports and scientific papers, as well as from the consumers’ families or friends. Gathering information is connected with devoting time which we spend on finding the right content. The information connected to environmental issues was the most distinctive for the respondents; other categories of information concerned the waste of food, shopping planning, the direction of changes, personal health issues and the influence of food products on one’s health, as well as consumption in connection with recommendations concerning health (among others, in the scope of nutrition, recommendations and specialistic advices). The knowledge of the most credible sources of the information about food consumption, the frequency of acquiring such knowledge, the costs of gathering information and the perception of messages should be reflected in properly chosen communication channels for the promotion of sustainable food consumption. In the research over sustainable food consumption we should focus more on our information needs. The network approach and the perspective of active engagement of consumers in the process of creating innovations in food products give us a new approach for the market analysis, popularization of the idea of sustainable food consumption and let us change some deeply rooted habits and behaviors of consumers. As a result of such engagement, consumers will be more willing to cooperate and trust one another, and thanks to the feeling of social effectiveness, they will be more interested in the development of the sustainable food consumption model and food policy.

scholarly journals HISTORICAL TRENDS OF FOREIGN EXPERIENCE IN THE FIELD OF FORMATION OF FOOD POLICY OF UKRAINE

2017 ◽  
Vol 19 (3(65)) ◽  
pp. 73-79
Author(s):  
O.O. Krynytska
Keyword(s):  
Social Life ◽  
Production Efficiency ◽  
Food Policy ◽  
Sustainable Consumption ◽  
Food Products ◽  
The United States ◽  
Consumer Information ◽  
Foreign Experience ◽  
Consumer Rights ◽  
Wide Range

The article deals with the historical tendencies of the formation of food policy, in particular in the context of consumer rights protection in the countries of the European Union. It is emphasized on the necessity of introducing a progressive foreign experience of its formation for Ukraine. The use of measures to ensure food security and quality of food as a basis for raising the social life of the society is substantiated.To characterize the evolution of food policy development, it should be noted that the laws that form the basis of the protection of consumer rights have existed for more than a century, but this process began to develop more actively only at the end of the 19th century in the United States and in Europe. This was the result of an industrial revolution. Most countries in Western Europe began to develop comprehensive legislation in this direction in the post-1950 period. Initially these were legislative acts - specific laws aimed at addressing specific issues, such as advertising, improving consumer information through packaging for industrial and food products, as well as basic safety requirements.For Ukraine, it is necessary to introduce the experience of the EU as an important vector for the formation of modern food policy on an innovative basis.The main drivers of this process should be: development of the National Concept of Food Policy of Sustainable Consumption; formation of the conscious mentality of ecologically balanced consumption and production; intensification of effective levers of transition to sustainable consumption and production; Further development of sectoral partnership and international support in this context.Although the technological base of the economy can not provide an adequate response to the challenges of today, and economic growth in Ukraine faces numerous constraints, the national economy needs to adapt to the requirements of competition in regional and global markets, which means improving production efficiency, increasing the level of knowledge economy through the massive introduction of innovation, the promotion of new types of business, the introduction of environmental production standards.Covering a wide range of national, economic, social, and demographic factors, food policy must be developed through the development and implementation of a set of measures aimed at: expansion of production of own food products.

Sustainable Food Production and Strategic Management

2018 ◽  
Vol 9 (1) ◽  
pp. 136
Author(s):  
Salzhanova ZAURE ◽  
Ayazhanov KUANYSH ◽  
Gulzhan MUKASHEVA ◽  
Arynova ZHANNA ◽  
Gaukhar YESBOLGANOVA
Keyword(s):  
Raw Materials ◽  
Food Products ◽  
Added Value ◽  
Food Sector ◽  
Private Companies ◽  
Sustainable Food ◽  
Wide Range ◽  
World Markets ◽  
Production Distribution ◽  
Business Principles

These days, sustainability is a key issue for many private companies that address their sustainable corporate performance. The perspective is essential for their license to operate and forms the basis for business principles and practices. The lack of internationally accepted reporting standards on what, when and where to report makes it difficult to assess sustainability. The article examines different sustainable methods to forecast the development of food sector in Kazakhstan. The scenario approach is used as the most effective one that, in the authors’ opinion, allows taking into consideration a variety of tendencies in the sphere of production, distribution and consumption of food products. Kazakhstan has real opportunities to produce a wide range of food products in the volume, that ensure not only food security of the country, but also the possibility of expanding the export potential of Kazakhstan both at the expense of raw materials and the realization of food products on the world markets with high added value. Currently, however, the food potential of the country is being used inefficiently.

scholarly journals Prevalence and Characterization of Coagulase Positive Staphylococci from Food Products and Human Specimens in Egypt

Antibiotics ◽  
2021 ◽  
Vol 10 (1) ◽  
pp. 75
Author(s):  
Eman E. Abdeen ◽  
Walid S. Mousa ◽  
Sarah Y. Abdelsalam ◽  
Hanim S. Heikal ◽  
Reyad R. Shawish ◽  
...  
Keyword(s):  
Food Chain ◽  
Meca Gene ◽  
Food Poisoning ◽  
Food Products ◽  
Public Health Importance ◽  
Human Samples ◽  
Wide Range ◽  
Mrsa Strains ◽  
Minced Meat ◽  
Coagulase Positive Staphylococci

Methicillin-resistant Staphylococcus aureus (MRSA) strains have veterinary and public health importance as they are responsible for a wide range of difficult to treat infections and food poisoning. Two hundred samples (50 samples each of minced meat, beef luncheon, Karish cheese, and human samples (pus swab from open wounds)) were cultured, and MRSA strains were identified using disk diffusion tests and mecA gene-based PCR. A total of 35% (70/200) of the examined samples were confirmed as coagulase-positive S. aureus in minced meat (46%), beef luncheon (44%), Karish cheese (44%), and human samples (22%). The MRSA strains showed resistance to amoxicillin (91.4%), penicillin (97.1%), cefoxitin (85.7%), cephradine (82.9%), tetracycline (57.2%), and erythromycin (52.8%). More than half of the tested S. aureus isolates harbored the mecA gene. The sequence analysis of the mecA gene from the minced meat, Karish cheese, and human samples revealed high genetic similarities between the S. aureus isolates from these sources. In conclusion, our findings indicate a risk for the transmission of the mecA gene of S. aureus across the food chain between humans and animal food products. Further studies should focus on finding additional epidemiological aspects of the MRSA strains in food chain.

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