scholarly journals Sustainable food consumption promotion through online marketing communication: The case of Slovenian and Croatian grocery stores

2021 ◽  
Vol 9 (10) ◽  
pp. 102-123
Author(s):  
Romana Korez Vide ◽  
Sergeja Juhart ◽  
Anica Hunjet
Keyword(s):  
Food Consumption ◽  
Common Good ◽  
Food Products ◽  
Online Marketing ◽  
Grocery Stores ◽  
Marketing Communication ◽  
Sustainable Food ◽  
Leading Role ◽  
Sustainable Products ◽  
Future Orientations

In this paper we discuss promotion of sustainable food consumption through online marketing communication. In the research we comparatively analyze selected Slovenian and Croatian grocery stores’ webpages from the aspect of the scope and the approaches of sustainable food consumption promotion. We focused on the sustainable/green products in the grocery stores’ sales offers, including products’ packaging, brands and labels, sustainable food products’ related projects, additional informing of consumers about important sustainability topics, placement, and the scope of advertising of sustainable products on the grocery stores’ websites, as well as on the comprehensiveness of communication, reflected also in the provision of sustainability reports. The research findings show that sustainability efforts are visible from the webpages of all analyzed grocery stores, however, the online marketing communication of sustainable food products is most developed in international grocery stores’ chains that are globally present and have more resources at their disposal. We noticed several differences in the scope of sustainable food products sales offers between the observed grocery stores, and in the approaches towards branding, labelling, and providing information about sustainable/green food products. We recognize the importance of institutional support to the awareness rising about the importance of sustainable consumer behaviour for society’s long-term common good. We indicate the COVID-19 pandemic as an important turning point for future orientations of businesses and consumers, particularly in the case of food products. Here, the digital marketing communication can take a leading role in promoting sustainable food consumption.

Price strategies for sustainable food products

2015 ◽  
Vol 117 (2) ◽  
pp. 915-928 ◽  
Author(s):  
Paul T.M. Ingenbleek
Keyword(s):  
Food Products ◽  
Price Fairness ◽  
Sustainable Food ◽  
Policy Makers ◽  
Content Type ◽  
Sustainable Products ◽  
Competitive Disadvantage ◽  
Desk Research ◽  
Price Strategies

Purpose – Sustainable products often suffer a competitive disadvantage compared with mainstream products because they must cover ecological and social costs that their competitors leave to future generations. The purpose of this paper is to identify price strategies for sustainable products that minimize this efficiency disadvantage. Design/methodology/approach – The strategies and their determinants from the pricing environment are derived from an inductive sequential case study of certified food products, such as organic and fair trade products. Data are collected through desk research and interviews. Findings – The results reveal six different strategies that build on three basic mechanisms: cost-based pricing in combination with price fairness, increasing willingness to pay through perceptions of quality and/or price, and price stability in which costs are compensated for by scale and/or learning effects. Research limitations/implications – The framework can help companies that offer sustainable products strengthen their market positions and it can help policy makers that partly rely on markets to achieve sustainability objectives. Originality/value – The existing pricing literature on sustainability predominantly takes a consumer approach. This study breaks new ground by extending this work with a strategic marketing approach offering a choice set of strategies for managers.

scholarly journals Consumer Behaviour Toward Modern Food Products and Trends

2019 ◽  
Vol 11 (2) ◽  
pp. 77-82
Author(s):  
Mohammed Abdalrahman
Keyword(s):  
Food Consumption ◽  
Ethical Issues ◽  
Genetically Modified ◽  
Food Products ◽  
Consumer Attitudes ◽  
Genetically Modified Food ◽  
Sustainable Food ◽  
Study Objective ◽  
Novel Food ◽  
Main Factors

People practicing food buying and consumption activities in everyday of their life’s, therefore this study aims to highlight the main factors that could affect consumer attitudes towards novel food products and consumption trends. The study handled three main food consumption trends that are: sustainable food consumption, organic food consumption and genetically modified food consumption. In order to achieve the study objective, a desk research was conducted, and a through literature survey was carried out on the main factors that affect consumer attitudes toward novel food products and consumption patterns. Literature resources were collected by screening various databases as EBSCO, Scopus, Science Direct, Taylor and Francis and other search tools. The main results indicate that the consumers attitudes towards novel food products are affected by different variables as consumer values and beliefs toward the environment and the farming technology in addition to the level of knowledge they have regarding food farming and producing technics. Also, it is found that trust, moral and ethical issues could influence the level of consumer acceptance of genetically modified foods.

scholarly journals Organic Food Products Labeling Innovation: The Case for Sustainable Food Consumption Behavior

2018 ◽  
Author(s):  
Daniel Adrian Gârdan ◽  
Ionel Dumitru ◽  
Ilić Dragan ◽  
Iuliana Petronela Gârdan ◽  
Mihai Andronie ◽  
...  
Keyword(s):  
Food Consumption ◽  
Organic Food ◽  
Food Products ◽  
Point Of View ◽  
Exploratory Research ◽  
Food Labels ◽  
Cultural Economic ◽  
Sustainable Food ◽  
Adaptation Capacity ◽  
Present Context

The present context regarding development of the food products trade at European Union level presumes manifestation of some tendencies and challenges meant to claim at the highest level the adaptation capacity of economical agents - both producers and traders. Among these we can take into account their need to comply with organic product labeling standards as an integral part of food products safety policies at Union level. In order to be able to implement a proper label type, not only from the point of view of standards but especially from the perspective given by the consumers perception and motivation toward a healthy sustainable food consumption, producers have to constantly innovate, to find new design solutions for food products labels. This article propose an exploratory research in the form of a field survey that highlights the perceptions of Romanian and Serbian consumers, altogether from the urban environment in relation to organic food labeling and how they influence purchasing decision-making. A random number of 373 Serbian consumers’ questionnaires, respectively 1262 Romanian consumers’ questionnaires have been validated, the results showing interesting results from the point of view of national consumption profile differences due to different cultural, economic and social factors as well as different levels of integration within European economy for the both countries. Main conclusions of the research stress the fact that perceptions regarding organic food products labels are constructed around variables like: type of information to appear within the label, category of information that are missing from labels, degree of producers interest in proper labeling of organic food products, relevance of the information on the organic food labels as regards the decision to purchase the products etc. Conclusions propose some possible developments for innovative future characteristics for organic food products labels.

scholarly journals Food Retailers as Key Actors

2008 ◽  
Vol 23 (3) ◽  
Author(s):  
Peter Oosterveer
Keyword(s):  
Food Consumption ◽  
Dominant Role ◽  
Food Products ◽  
Retail Sector ◽  
Sustainable Food ◽  
Food Retailers

All kinds of food products are easily accessible throughout the year in the outlets of global retailing firms. Nowadays, as most people shop for food in supermarkets, the retail sector is also assuming a dominant role in sustainable food consumption. Can they fulfill this role and how can they realize it?

scholarly journals Less Is Better: How Nutrition and Low-Carbon Labels Jointly Backfire on the Evaluation of Food Products

Nutrients ◽  
2021 ◽  
Vol 13 (4) ◽  
pp. 1088
Author(s):  
Yuanhao Huang ◽  
Xiaoke Yang ◽  
Xianguo Li ◽  
Qian Chen
Keyword(s):  
Food Consumption ◽  
Interaction Effect ◽  
Sustainable Consumption ◽  
Food Products ◽  
Joint Effect ◽  
Low Carbon ◽  
Sustainable Food ◽  
High Consistency ◽  
Zero Sum ◽  
Positive Effect

(1) Background: Labeling is one of the significant strategies to guide sustainable consumption behaviors. Nowadays, multi labels being displayed on the front-of-pack of food products is a common phenomenon. However, labels seldom operate solo, and competition or complement effects may be exerted on different labels. Therefore, the research objective is to explore the interaction effect when nutrition and low-carbon labels appear simultaneously; (2) Methods: Across four scenario-based experiments, including ice cream, yogurt, steak, and toast, this study manipulated the separate and joint occurrences of low-carbon and nutrition labels, the interaction effect of joint labels was tested, and the serial mediation model, which includes resource allocation and anticipated enjoyment of food consumption, was verified; (3) Results: Results show that people have a positive preference for the nutrition label and the carbon label, respectively, while these two labels working simultaneously attenuate the positive effect of the single label. When facing nutrition and carbon labels simultaneously, people would infer partial resources are allocated to healthy and environmental aspects so they have a lower anticipated enjoyment from food consumption. Thus, these two labels working simultaneously attenuate the positive effect of the single label, and consumers have a lower evaluation of food products. In addition, the joint backfire on the effect is only exerted on people with a higher level of zero-sum bias and only when joint labels have a high consistency of labels; (4) Conclusions: This study solved the contradictory problem of the joint effect of positive labels. The findings in this research contribute to promote sustainable food consumption. We suggest that similar labels should be avoided in the same front-of-pack of food, and manufacturers need to use ads to bring down consumers’ zero-sum bias.

scholarly journals Searching for and Perception of Information by Consumers in the Light of the Sustainable Consumption Idea — On the Example of Food Markets

2020 ◽  
Vol 36 (2) ◽  
pp. 1-18
Author(s):  
Elzbieta Gorynska-Goldmann ◽  
Michał Gazdecki
Keyword(s):  
Food Consumption ◽  
Information Needs ◽  
Food Policy ◽  
Sustainable Consumption ◽  
Food Products ◽  
Point Of View ◽  
Sources Of Information ◽  
Sustainable Food ◽  
Scientific Papers ◽  
The Right

AbstractThe aim of this paper is to present the sources of information about food, the cost of collecting the information and the perception of messages by consumers in the light of the sustainable food consumption idea. We used primary materials from a direct, personal survey which were later analyzed with the use of Berelson’s content analysis method. We found that a consumer shows low interest in sourcing the information about sustainable food consumption. The most credible, from the consumer’s point of view, information about food, consumption and the food market, comes from reports and scientific papers, as well as from the consumers’ families or friends. Gathering information is connected with devoting time which we spend on finding the right content. The information connected to environmental issues was the most distinctive for the respondents; other categories of information concerned the waste of food, shopping planning, the direction of changes, personal health issues and the influence of food products on one’s health, as well as consumption in connection with recommendations concerning health (among others, in the scope of nutrition, recommendations and specialistic advices). The knowledge of the most credible sources of the information about food consumption, the frequency of acquiring such knowledge, the costs of gathering information and the perception of messages should be reflected in properly chosen communication channels for the promotion of sustainable food consumption. In the research over sustainable food consumption we should focus more on our information needs. The network approach and the perspective of active engagement of consumers in the process of creating innovations in food products give us a new approach for the market analysis, popularization of the idea of sustainable food consumption and let us change some deeply rooted habits and behaviors of consumers. As a result of such engagement, consumers will be more willing to cooperate and trust one another, and thanks to the feeling of social effectiveness, they will be more interested in the development of the sustainable food consumption model and food policy.

scholarly journals Sustainable food purchases in the Netherlands: the influence of consumer characteristics

2012 ◽  
Vol 12 (2) ◽  
pp. 181-198 ◽  
Author(s):  
Marijn H.C. Meijers ◽  
Ynte Van Dam
Keyword(s):  
Sustainable Consumption ◽  
Food Products ◽  
Demographic Characteristics ◽  
Ethical Orientation ◽  
Sustainable Food ◽  
Connectedness To Nature ◽  
Food Purchases ◽  
Sustainable Products ◽  
Wide Range ◽  
Orientation Scale

In this paper socio-demographic characteristics of sustainable food consumers are studied by using actual purchasing data of 4,412 households in a wide range of food products over a twenty week period in the months November 2008 till March 2009. Our results indicate that purchasing sustainable food products is still the exception rather than the rule. Socio-demographic characteristics are (weakly) related to the purchasing sustainable food items. Specifically, people with a higher education and those living in a more urban area are more likely to purchase sustainable products. Psychographic data on a subsample (n=1,112) show a weak relation between sustainability concerns and sustainable behaviour. Scales measuring people's sustainability concerns specific to purchasing products (e.g. Ethical orientation scale) are better predictors of people's sustainable consumption than scales measuring people's general sustainability concerns (e.g. Connectedness to Nature scale). Since consumer characteristics seem to be of little predictive value of sustainable consumption it may be wise to shift the focus from investigating who the sustainable consumer is to how to make sustainable products successful. In the discussion we offer some initial guiding principles.

SUSTAINABLE FOOD CONSUMPTION AS LUXURY FASHION INSIGHTS FROM THE ORGANIC MARKET IN SOUTH KOREA

2017 ◽  
Vol 2017 ◽  
pp. 368-368
Author(s):  
Ilaisaane Fifita ◽  
◽  
Dayun Hong ◽  
Yuri Seo ◽  
Eunju Ko ◽  
...  
Keyword(s):  
South Korea ◽  
Food Consumption ◽  
Sustainable Food

scholarly journals Challenging the Status Quo through Social Influence: Changes in Sustainable Consumption through the Influence of Social Networks

2021 ◽  
Vol 13 (10) ◽  
pp. 5513
Author(s):  
Iljana Schubert ◽  
Judith I. M. de Groot ◽  
Adrian C. Newton
Keyword(s):  
Social Networks ◽  
Social Network ◽  
Social Influence ◽  
Food Consumption ◽  
Status Quo ◽  
Injunctive Norms ◽  
Sustainable Food ◽  
Consumption Choices ◽  
The Status ◽  
Consumption Practices

This study examines the influence of social network members (versus strangers) on sustainable food consumption choices to investigate how social influence can challenge the status quo in unsustainable consumption practices. We hypothesized that changes to individual consumption practices could be achieved by revealing ‘invisible’ descriptive and injunctive social norms. We further hypothesized that it matters who reveals these norms, meaning that social network members expressing their norms will have a stronger influence on other’s consumption choices than if these norms are expressed by strangers. We tested these hypotheses in a field experiment (N = 134), where participants discussed previous sustainable food consumption (revealing descriptive norms) and its importance (revealing injunctive norms) with either a stranger or social network member. We measured actual sustainable food consumption through the extent to which participants chose organic over non-organic consumables during the debrief. Findings showed that revealed injunctive norms significantly influenced food consumption, more so than revealed descriptive norms. We also found that this influence was stronger for social network members compared to strangers. Implications and further research directions in relation to how social networks can be used to evoke sustainable social change are discussed.

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