scholarly journals Sherlockology and Galactica.tv: Fan sites as gifts or exploited labor?

2013 ◽  
Vol 15 ◽  
Author(s):  
Bertha Chin
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Media Industry ◽  
Gift Giving ◽  
Traditional Media ◽  
Social Media Networks ◽  
Industry Professionals

Current scholarship on fandom has been preoccupied with examining the changing relationship between media industry professionals and fans. Media producers, celebrities, and industry insiders are increasingly establishing contact with fans, bypassing traditional media entertainment outlets to provide them with information directly. This contact is facilitated by social media networks. Fans serve as grassroots campaigners, promoters, and sometimes even public relations officers, acting as liaisons between media producers, celebrities, or industry insiders and fandom in general. In doing so, they take on roles traditionally fulfilled by professional PR and marketing personnel, and they do it for free, resulting in accusations that they are being exploited for their labor. However, fans do not necessarily view themselves as being exploited. We need to consider the possibility that they may regard their contributions as a service—or gift—to fandom. In examining the roles played by two popular fan sites, Sherlockology and Galactica.tv, I propose to examine how fan labor may be considered an act of gift giving in fandom.

How Social Media Offers Opportunities for Growth in the Traditional Media Industry

2019 ◽  
pp. 727-742
Author(s):  
Andrew Duffy
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Media Industry ◽  
Traditional Media ◽  
New Model ◽  
New Models

Under threat from social media and interactive Web 2.0, the traditional media industry seeks new models to maintain its viability. This chapter studies both consumers and prospective producers of one genre—travel journalism—to advocate a model that could help arrest the industry's decline and return to growth. It argues that one way forward for traditional media would be a new model of curatorship, in which a professional journalist collaborates with amateur contributors. It suggests that such a hybrid arrangement will be recognisable neither as professional newsroom nor as amateur social media, but a new model with features of both. This offers a way forward so that rather than contributing to the declining fortunes of the traditional media industry, as many journalists fear, social media can instead encourage progress.

scholarly journals The Concept of “New Media” Among News Producers

2021 ◽  
Author(s):  
Shlash Alzyoud
Keyword(s):  
Social Networks ◽  
Social Media ◽  
New Media ◽  
Qualitative Approach ◽  
Traditional Media ◽  
Social Media Networks ◽  
News Industry ◽  
Pros And Cons ◽  
The Relationship

The aim of this study is to understand how Jordanian journalists view social media networks as being related to the news industry and the extent of their dependence on these networks in producing news. It also explores the opinions of journalists on the pros and cons of these networks through the lens of relationship between these networks and professional journalism. The study uses the qualitative approach by conducting interviews with a number of professional Jordanian journalists. The most prominent results that the study revealed are that journalists view social networks as an important and beneficial development. There is optimism among journalists about the relationship between professional journalism and social media. Also, social networks have brought several benefits to the professional journalism. The results also show that there is a firm belief among journalists that social networks cannot be considered a substitute for traditional media.

AIRLINE SPONSORSHIPS AND SPORTS – AN EXPLORATORY REVIEW OF MAJOR AIRLINE ENGAGEMENT

2019 ◽  
Vol 10 (1) ◽  
pp. 110-124
Author(s):  
Blaise Waguespack ◽  
Scott Ambrose
Keyword(s):  
Social Media ◽  
Web Site ◽  
Traditional Media ◽  
Sport Sponsorship ◽  
Social Media Networks ◽  
Event Marketing ◽  
Marketing Activities ◽  
The Impact ◽  
Air Carriers

Airline involvement in sport sponsorship has grown over the last few years as sponsorship activity has proven effective as one method to reach a global audience. Aiding in this move to the use of sponsorship is the growing role of social media networks that can be utilized with traditional media and event marketing activities to leverage the impact of the sponsorship. However, the extent of involvement in sports, the leading area of sponsorship activity, and across other events by the world’s major air carriers varies greatly. This review examines the reported sponsorships engagements in sports by leading global airlines at the airline’s web site.

How Public Relations Practitioners Perceive Social Media Platforms?

2016 ◽  
pp. 1-19
Author(s):  
Ana Isabel Gonzalez Michel ◽  
Thomas E. Ruggiero ◽  
Kenneth C. C. Yang
Keyword(s):  
Social Media ◽  
Public Relations ◽  
The United States ◽  
National Sample ◽  
Media Richness ◽  
Traditional Media ◽  
Media Richness Theory ◽  
Public Relations Practitioners ◽  
Managerial Implications ◽  
Use Of Social Media

Prior studies on the use of social media by public relations professionals are often descriptive and did not apply communication theories to fully evaluate the richness of this emerging communication platform. These studies did not explain the technology adoption process of public relations professionals. On the basis of Media Richness Theory, the authors assessed the perceptions of 162 public relations professionals from a national sample in the United States to identify emerging media richness dimensions of social media. This study found that these dimensions are not the same as those in other mass and traditional media platforms. This chapter suggests that social media should not simply be compared to traditional media, because they have demonstrated unique medium characteristics. Both theoretical and managerial implications are discussed.

scholarly journals Employing the Social Media and the Mobile Phones (GSM) in the Campaign Against Open Defecation in South-East Nigeria

2021 ◽  
Vol 13 (4) ◽  
pp. 38
Author(s):  
Peter N. Nwokolo ◽  
Marycynthia A. Nwokolo
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Mobile Telephone ◽  
Open Defecation ◽  
The Public ◽  
Social Media Networks ◽  
The Social ◽  
The Media ◽  
Survey Sample ◽  
Marketing Tool

This exploratory study investigated the viability of using the social media and mobile phone (GSM) as public relations social marketing tool in the campaign against open defecation in South-East Nigeria. It argues that the greater percentage of the public could be reached with the campaign if approached through the social media networks and GSM such as the Facebook, mobile telephone, etc., than the traditional media of newspapers, radio and television that have not yielded much in the envisaged awareness and attitudinal change results. From a survey sample of 385 respondents drawn from three sampled states of Enugu, Anambra and Abia, using the simple random, convenience and purposive sampling techniques, the results suggest, among others, that the social media and the GSM could be more efficacious in prosecuting the campaign against open defecation given the fast growing social media literacy and GSM use among the population especially the youths. It recommends that given the increasing number of the segment of the society especially the youths that use the Social Media and GSM the South-East governments could conduct basic or pilot study so as to leverage on this accessibility aspect of the media for a more effective campaign to end open defecation in South-East Nigeria.

scholarly journals Moderating Role of Social Factors on the Effect of Integrated Marketing Communication on Performance of Fast Food Restaurants in Nairobi Central Business District, Kenya.

2018 ◽  
Vol 6 (5) ◽  
Author(s):  
Musyimi Peris Mueni ◽  
Wambui E Ng’ang’a ◽  
Julie Makomere ◽  
Robert Onyango
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Factors ◽  
Fast Food ◽  
Sales Promotion ◽  
Integrated Marketing ◽  
Social Media Networks ◽  
Fast Food Restaurants ◽  
Moderating Role

Universally Integrated Marketing Communication (IMC) plays a pivotal role in providing adequate intrinsic information which impacts on overall performance of fast food restaurants. In this regard the study was designed to assess the moderating role of social factors on the effect of integrated marketing communications on the performance of fast food restaurants in Nairobi central business district. The study was guided by the following specific objectives; to examine the role of public relations, social media networks, sales promotion and advertising on the performance of fast food restaurants in Nairobi CBD. To determine the moderating role of social factors on the effect of intergraded marketing and communication on the performance of fast food restaurants in Nairobi CBD. The study adopted an explanatory research design. The target population was 144 key informants which included 48 managers and 96 heads of departments sampled from all the 48 fast food restaurants in Nairobi CBD. In this study census sampling technique was adopted to arrive at the sample size which is 144 key informants. Data was collected by use of structured and unstructured questionnaires from the key informants. Collected data analyzed by use of both inferential and descriptive statistics using SPSS version 20. Result of multiple regressions revealed that social factors moderates the relationship between integrated marketing communication and the performance of fast food restaurants with F=60.279 at P=.000. Jointly the four constructs namely public relations, social media networks, sales promotion and advertisement with a moderator jointly explained 73.6 % (R2 = 0.736) variation in performance of fast food restaurants. The β value for public relations (.233), social media networks (.232), sales promotion (.340), advertising (.295), were positive. Correlations between public relations, social media networks, sales promotion, and advertising r=.677** r= . 579** , r =.693**andr =.411**respectively. They were also positively and significantly related to performance of fast food restaurants where P lesstahn 0.01. All these together led to the rejection of the null hypothesis. This implies that the management of fast food restaurants should pay high premiums in strategically formulating and implementing IMCs which can effectively galvanize high performance of fast food restaurants.

How Social Media Offers Opportunities for Growth in the Traditional Media Industry

2017 ◽  
pp. 172-187
Author(s):  
Andrew Duffy
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
Media Industry ◽  
Traditional Media ◽  
New Model ◽  
New Models

Under threat from social media and interactive Web 2.0, the traditional media industry seeks new models to maintain its viability. This chapter studies both consumers and prospective producers of one genre—travel journalism—to advocate a model that could help arrest the industry's decline and return to growth. It argues that one way forward for traditional media would be a new model of curatorship, in which a professional journalist collaborates with amateur contributors. It suggests that such a hybrid arrangement will be recognisable neither as professional newsroom nor as amateur social media, but a new model with features of both. This offers a way forward so that rather than contributing to the declining fortunes of the traditional media industry, as many journalists fear, social media can instead encourage progress.

Is the Agenda Alive and Kicking and Is Objectivity Dead? Journalistic Culture on Social Networks in Israel

2021 ◽  
Vol 30 (1) ◽  
pp. 205-229
Author(s):  
Tal Laor
Keyword(s):  
Field Theory ◽  
Social Networks ◽  
Social Media ◽  
Public Service ◽  
Traditional Media ◽  
News Values ◽  
Social Media Networks ◽  
Online Platforms ◽  
The World ◽  
Depth Interviews

Independent journalism on social media networks appears to be changing the world of journalism. Building on Bourdieu’s field theory, the present study looked at journalists’ perceptions of values expressed in their online activities as compared to traditional news values. In-depth interviews were conducted with leading journalists active on traditional and online platforms in Israel in order to better understand journalists’ perceptions of the journalistic culture on the two kinds of platforms. The study found that by strongly emphasizing autonomy, online platforms empower journalists to embrace new values, including public service and immediacy. A public service ideology has expanded into online efforts to actively promote diverse issues that are not necessarily covered by traditional media. Immediacy is now dictated by the features of social media, which force journalists to respond in real time to all events relevant to their cause. Two values in the model of journalistic culture were found to be incompatible with the features of journalists’ online operations, and the ethics and objectivity of traditional journalism have been completely replaced by the online journalists’ orientation towards promoting their personal opinions, ideologies and agendas.

scholarly journals MANAGEMENT OF GLOBAL MARKETING COMMUNICATIONS IN THE CONTEXT OF INTERNATIONAL BUSINESS

2020 ◽  
Vol 5 (2) ◽  
pp. 90-95
Author(s):  
Yegor Shevtsov ◽  
Tatiana Obolenska
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Electronic Mail ◽  
Research Question ◽  
Correct Choice ◽  
Marketing Communications ◽  
Global Marketing ◽  
Social Media Networks ◽  
Global Companies ◽  
Global Marketing Strategy

The spread of global marketing communications in the context of business management is caused by the need of companies to adjust strategies to the technological era of digitalization. As a result, international enterprises promote the use of their products and services in different countries with the help of communicational instruments, including advertising, social media networks, electronic mail, and others. The use of these digital instruments helps to minimize meaningless marketing activity and concentrate only on the methods that can potentially increase the profits of global companies. The research focuses on the review of theoretical literature about the importance of marketing communications and defines the practical aspects of the use of communicational instruments that can work simultaneously in different locations due to the correct choice of channels. The purpose of the article lies in the analysis of ties between global marketing communications and the consistent progress of reputation of the brand caused by the combination of social media publications, advertising, public relations, and promotion. The primary research question of the article focuses on answering how international businesses can use global marketing communications for the aim of building positive images of these companies. Another secondary research question defines what is the role of globalization in the choice of possible methods of control that can be used to organize the management of marketing communications during various branding campaigns. The hypothesis of the article deals with the fact that modern companies can achieve visible progress in chosen areas of business activity if they follow the guidelines of effective management of global marketing strategy that include the accuracy in defining preferable channels for reaching their audience, the understanding of the population that forms the number of potential customers, the implementation of technological equipment for the further development, and the rational division of financial resources of marketing departments.

Running a Social-Media Newsroom: A Case Study of the Cincinnati Flying Pig Marathon

2010 ◽  
Vol 3 (3) ◽  
pp. 377-386 ◽  
Author(s):  
Linda J. Schoenstedt ◽  
Jackie Reau
Keyword(s):  
Social Media ◽  
New Media ◽  
Public Relations ◽  
Sporting Events ◽  
Traditional Media ◽  
Media Center ◽  
Social Media Platforms ◽  
Social Media Tools ◽  
Press Time

The objective of this case study was to create and execute a proactive new-media public relations plan for the 2009 Cincinnati Flying Pig Marathon. Although the economic activity surrounding this marathon has been studied by Cobb and Olberding (2008), the 11th running of the popular marathon offered a chance to launch a social-media newsroom inside the traditional media center. Social-media tools like Twitter, YouTube, blogs, Facebook, Twitpics, and other multimedia postings have revamped news forums through their immediate transmission of news while traditional media must wait until press time. Few sporting events have actively planned to use social-media platforms to create ad campaigns, generate buzz, or track digital participation for selling, marketing, and measuring various responses to the event.

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