Measuring the Impact of Social Media use in the Public Sector

2012 ◽  
pp. 48-64 ◽  
Author(s):  
Inez Mergel
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Measurement Techniques ◽  
Current Standard ◽  
The Public ◽  
Use Of Technology ◽  
Standard Practices ◽  
Media Applications ◽  
The Impact ◽  
Current Practices

Existing research on eGovernment performance has provided limited proof for the impact the use of technology has on citizen participation, engagement or generally satisfaction with government activities. Social media applications have the potential to improve responsiveness, reach, and efficiency, and even cost savings in government. The current Government 2.0 initiatives launched by all executive departments and agencies of the U.S. Federal Government as a response to President Obama’s Transparency and Open Government memo show that government agencies are implementing social media applications as additional information and communication channels. This chapter provides a comparison between traditional eGovernment measurement techniques and the current practices, highlighting the current practices of measuring social media impact in the public sector. The insights are based on data collected in 2010 from interviews with social media directors in the most innovative executive departments and agencies. The results show that the current standard practices mostly include quantitative impact measures instead of the qualitative measures needed to better understand the sentiments of citizens.

Building New Relationships

2020 ◽  
pp. 230-254
Author(s):  
Afaf Mubarak Bugawa ◽  
Noora Abdulla Janahi
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Quantitative Method ◽  
Positive Relationship ◽  
Primary Data ◽  
Intention To Use ◽  
Significant Positive Relationship ◽  
Media Applications ◽  
The Impact ◽  
Shed Light

Given the current widespread popularity of social media, such as Twitter, Instagram, Snapchat, and many other applications, understanding users' attitudes and usage behavior of social media applications becomes a necessity in order to develop future placements of such technologies and increase the level of trust among the users. Therefore, the aim of this chapter is to shed light on the impact of trustworthiness of social media on the intention to use it. Data is gathered through a quantitative method, in which a questionnaire is used as a primary data. A convenient sampling is applied, in which the most easily accessible managers and employees in Ministry of Interior in Bahrain are chosen. The results demonstrate that there is a significant positive relationship between trustworthiness and intention to use social media. The study recommends future works to study the impact of security awareness on the usage of social media in public sector in Bahrain.

scholarly journals Acceptance of cloud computing in the Malaysian public sector: A proposed model

2019 ◽  
Vol 11 ◽  
pp. 184797901988070 ◽  
Author(s):  
Mohd Talmizie Amron ◽  
Roslina Ibrahim ◽  
Nur Azaliah Abu Bakar ◽  
Suriayati Chuprat
Keyword(s):  
Cloud Computing ◽  
Public Sector ◽  
Technological Factor ◽  
The Public ◽  
Use Of Technology ◽  
The People ◽  
Proposed Model ◽  
Government Project ◽  
The Individual ◽  
The Impact

The Malaysian government has initiated a cloud government project as an integration of cloud computing and unified communication-based applications toward the digital and cloud work environment. However, the impact studies have found that the implementation of this project has several weaknesses such as lack of infrastructure support, weak IT knowledge, and lack of awareness among public sector employees causing applications not to be fully utilized. Therefore, it is crucial to conduct a study to measure the acceptance of government cloud project because there has been much investment in the project. This study applied Unified Theory of Acceptance and Use of Technology (UTAUT), Technology Readiness Index (TRI) and several factors to develop the research model which is divided into two main factors: technological and human. The technological factor might determine the likelihood of its acceptance by the public sector and might stimulate them to accept it. The human factor as the characteristics of the people in the public sector that may contribute to creating the need for and ability to accept cloud computing. This proposed model will be used to evaluate the individual acceptance of cloud computing in the Malaysian public sector. For future work, this model needs to be enriched with interview sessions and quantitative surveys to validate the findings.

What Drives the Adoption of Social Media Applications by the Public Sector?

2016 ◽  
Vol 3 (4) ◽  
pp. 76-93 ◽  
Author(s):  
Liang Ma
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Policy Implications ◽  
Local Health ◽  
Organizational Size ◽  
Local Health Departments ◽  
The Public ◽  
Top Executives ◽  
Organizational Attributes ◽  
Media Applications

Social media applications (SMAs) have been increasingly used by the public sector to interactively communicate with citizens, businesses, and other stakeholders, but we know little about what drives their adoption and usage. In this paper the author hypothesizes that SMA adoption is jointly shaped by top management characteristics, organizational attributes, and interorganizational and environmental factors. Drawing on a national survey of the U.S. local health departments (LHDs), his empirical findings suggest that the age and career background of top executives, organizational size, jurisdictional coverage, quality improvement initiatives, contracting-out experience, and emergency presence are key predictors of SMA adoption. The author also finds that the adoption and number of SMAs are affected by two different groups of antecedents. The results contribute to our understanding of SMA adoption and generate meaningful policy implications for LHDs and other public sectors.

What Drives the Adoption of Social Media Applications by the Public Sector?

2016 ◽  
pp. 1166-1185
Author(s):  
Liang Ma
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Policy Implications ◽  
Local Health ◽  
Organizational Size ◽  
Local Health Departments ◽  
The Public ◽  
Top Executives ◽  
Organizational Attributes ◽  
Media Applications

Social media applications (SMAs) have been increasingly used by the public sector to interactively communicate with citizens, businesses, and other stakeholders, but we know little about what drives their adoption and usage. In this paper the author hypothesizes that SMA adoption is jointly shaped by top management characteristics, organizational attributes, and interorganizational and environmental factors. Drawing on a national survey of the U.S. local health departments (LHDs), his empirical findings suggest that the age and career background of top executives, organizational size, jurisdictional coverage, quality improvement initiatives, contracting-out experience, and emergency presence are key predictors of SMA adoption. The author also finds that the adoption and number of SMAs are affected by two different groups of antecedents. The results contribute to our understanding of SMA adoption and generate meaningful policy implications for LHDs and other public sectors.

Understanding risks, benefits, and strategic alternatives of social media applications in the public sector

2012 ◽  
Vol 29 (4) ◽  
pp. 504-511 ◽  
Author(s):  
Sergio Picazo-Vela ◽  
Isis Gutiérrez-Martínez ◽  
Luis Felipe Luna-Reyes
Keyword(s):  
Social Media ◽  
Public Sector ◽  
The Public ◽  
Media Applications

scholarly journals Using Social Media for the Development of Civic Engagement and Local Governance

2021 ◽  
Author(s):  
Sataporn Roengtam
Keyword(s):  
Social Media ◽  
Local Governance ◽  
Policy Formulation ◽  
Time Data ◽  
The Public ◽  
Government Organizations ◽  
The People ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

The main objective of this study is to propose guidelines for the development of the administration of local government organizations using digital technology, such as the use of social media in the administration. It will be used in the case of promoting public participation in public policy formulation. The information on the features needed to develop operating systems on social media applications would be collected and then trialed. At the same time, data was collected from the experiments. Then, the received information is made into a user manual. The study found that the municipality could use social media to enhance the communication efficiency between municipalities with the public at an efficiency level. At the effectiveness level, people were satisfied with using social media to raise complaints and recommend municipalities. Meanwhile, municipalities can obtain adequate information to use in making operational decisions in comparison with regular operations. And at the impact level, it was found that the municipality could encourage people to participate in the administration of local administrative organizations and support municipalities begin to take new approaches in response to the needs of the people even better.

#INCLUSION – THE IMPACT OF SOCIAL MEDIA COMMUNICATION ON THE LEGITIMACY OF ARMED FORCES

2019 ◽  
pp. 43-60
Author(s):  
EVA MOEHLECKE DE BASEGGIO ◽  
OLIVIA SCHNEIDER ◽  
TIBOR SZVIRCSEV TRESCH
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Structural Equation ◽  
Armed Forces ◽  
Equation Model ◽  
Media Communication ◽  
The Public ◽  
Political Legitimation ◽  
Social Media Communication ◽  
The Impact

The Swiss Armed Forces (SAF), as part of a democratic system, depends on legitimacy. Democracy, legitimacy and the public are closely connected. In the public sphere the SAF need to be visible; it is where they are controlled and legitimated by the citizens, as part of a deliberative discussion in which political decisions are communicatively negotiated. Considering this, the meaning of political communication, including the SAF’s communication, becomes obvious as it forms the most important basis for political legitimation processes. Social media provide a new way for the SAF to communicate and interact directly with the population. The SAF’s social media communication potentially brings it closer to the people and engages them in a dialogue. The SAF can become more transparent and social media communication may increase its reputation and legitimacy. To measure the effects of social media communication, a survey of the Swiss internet population was conducted. Based on this data, a structural equation model was defined, the effects of which substantiate the assumption that the SAF benefits from being on social media in terms of broadening its reach and increasing legitimacy values.

New Wars and Their Visual Representation: Dead Bodies without Graves/Mourne

2020 ◽  
Vol 2 ◽  
pp. 1-18
Author(s):  
Tuncay Şur ◽  
Betül Yarar
Keyword(s):  
Social Media ◽  
Visual Representation ◽  
Human Beings ◽  
The Public ◽  
Photographic Images ◽  
War Photography ◽  
New Wars ◽  
The Social ◽  
History Of ◽  
The Impact

This paper seeks to understand why there has been an increase in photographic images exposing military violence or displaying bodies killed by military forces and how they can freely circulate in the public without being censored or kept hidden. In other words, it aims to analyze this particular issue as a symptom of the emergence of new wars and a new regime of their visual representation. Within this framework, it attempts to relate two kinds of literature that are namely the history of war and war photography with the bridge of theoretical discussions on the real, its photographic representation, power, and violence.  Rather than systematic empirical analysis, the paper is based on a theoretical attempt which is reflected on some socio-political observations in the Middle East where there has been ongoing wars or new wars. The core discussion of the paper is supported by a brief analysis of some illustrative photographic images that are served through the social media under the circumstances of war for instance in Turkey between Turkish military troops and the Kurdish militants. The paper concludes that in line with the process of dissolution/transformation of the old nation-state formations and globalization, the mechanism and mode of power have also transformed to the extent that it resulted in the emergence of new wars. This is one dynamic that we need to recognize in relation to the above-mentioned question, the other is the impact of social media in not only delivering but also receiving war photographies. Today these changes have led the emergence of new machinery of power in which the old modern visual/photographic techniques of representing wars without human beings, torture, and violence through censorship began to be employed alongside medieval power techniques of a visual exhibition of tortures and violence.

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