scholarly journals Using Social Media for the Development of Civic Engagement and Local Governance

2021 ◽  
Author(s):  
Sataporn Roengtam
Keyword(s):  
Social Media ◽  
Local Governance ◽  
Policy Formulation ◽  
Time Data ◽  
The Public ◽  
Government Organizations ◽  
The People ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

The main objective of this study is to propose guidelines for the development of the administration of local government organizations using digital technology, such as the use of social media in the administration. It will be used in the case of promoting public participation in public policy formulation. The information on the features needed to develop operating systems on social media applications would be collected and then trialed. At the same time, data was collected from the experiments. Then, the received information is made into a user manual. The study found that the municipality could use social media to enhance the communication efficiency between municipalities with the public at an efficiency level. At the effectiveness level, people were satisfied with using social media to raise complaints and recommend municipalities. Meanwhile, municipalities can obtain adequate information to use in making operational decisions in comparison with regular operations. And at the impact level, it was found that the municipality could encourage people to participate in the administration of local administrative organizations and support municipalities begin to take new approaches in response to the needs of the people even better.

Public relations in the age of data: corporate perspectives on social media analytics (SMA)

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Kathy R. Fitzpatrick ◽  
Paula L. Weissman
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Media Analytics ◽  
Content Type ◽  
The Public ◽  
Management Function ◽  
Use Of Social Media ◽  
The Impact ◽  
Corporate Brands ◽  
Depth Interviews

PurposeThe aim of this study was to understand how public relations leaders view and use social media analytics (SMA) and the impact of SMA on the public relations function.Design/methodology/approachThe research involved in-depth interviews with chief communication officers (CCOs) from leading multinational corporate brands.FindingsThe findings revealed that although CCOs perceive social media analytics as strategically important to the advancement of public relations, the use of social media data is slowed by challenges associated with building SMA capacity.Theoretical and practical implications – The research extends public relations theory on public relations as a strategic management function and provides practical insights for building SMA capabilities.Originality/valueThe study is among the first to provide empirical evidence of how companies are using social media analytics to enhance public relations efforts.

scholarly journals Strategi Bauran Promosi dalam Sosialisasi Lagu Anak: Studi Kasus Album Penyanyi Cilik Naura

2017 ◽  
Vol 2 (1) ◽  
pp. 91-108
Author(s):  
Dwi Okta Renanda
Keyword(s):  
Social Media ◽  
Qualitative Data ◽  
Direct Marketing ◽  
Sales Promotion ◽  
Promotion Strategy ◽  
Public Response ◽  
The Public ◽  
The People ◽  
Children's Songs ◽  
Use Of Social Media

Perkembangan lagu anak di Indonesia mengalami dinamika yang berbeda dari tahun ke tahun. Era 90-an merupakan puncak dimana lagu anak mendapat perhatian yang lebih dari masyarakat Indonesia. Namun kondisi tersebut berbeda dengan keadaan lagu anak sekarang. Sudah tidak banyak lagi penyanyi-penyanyi cilik yang tampil di televisi dan berkurangnya lagu-lagu yang sesuai untuk anak yang kaya akan pesan pendidikan dan nasionalis. Hal ini dikarenakan sudah tidak banyak label rekaman yang memberikan wadah bagi penyanyi cilik dan adanya anggapan bahwa lagu anak kurang laku. Objek penelitian ini adalah album penyanyi cilik Naura dengan topik strategi promosi dan sosialisasi lagu anak. Penelitian ini bertujuan untuk mengkaji strategi bauran promosi album penyanyi cilik Naura dan mengetahui tanggapan masyarakat terhadap album penyanyi cilik Naura. Pendekatan yang dilakukan dalam penelitian ini adalah metode kualitatif dengan data tambahan sebagai pelengkap dari data kuantitatif berupa pemaparan presentase. Data kualitatif didapat dari 3 orang narasumber dan data kualitatif diperoleh dari 34 responden yang merupakan followers Instagram Naura. Hasil yang diperoleh, manajemen Naura menggunakan semua alat bauran promosi, meliputi periklanan, promosi penjualan, publisitas, penjualan perseorangan dan pemasaran langsung. Sedangkan alat promosi utama yang digunakan adalah pemasaran langsung yang difokuskan pada penggunaan media sosial. Hal ini disebabkan karena mayoritas peggemar Naura adalah anak-anak dan remaja yang memiliki akun media sosial. The development of children's songs in Indonesia experienced different dynamics from year to year. The 90's is the peak where the children's song gets more attention from the people of Indonesia. But the condition is different from the state of the child's song now. There are not many singers-singers who appear on television and reduced the appropriate songs for children who are rich in educational and nationalist messages. This is because there are not many record labels that provide a container for the little singers and the assumption that the child's song is less salable.The object of this research is Naura little singer album with the topic of promotion strategy and socialization of children song. This study aims to examine the promotion mix strategy of Naura's little singer album and to know the public response to Naura's little singer album. The approach taken in this research is qualitative method with additional data as complement of quantitative data in the form of presentation of percentage. Qualitative data were obtained from 3 resource persons and qualitative data were obtained from 34 respondents who were followers Instagram Naura. The results obtained, Naura's management uses all promotional mix tools, including advertising, sales promotion, publicity, individual sales and direct marketing. While the main promotional tool used is direct marketing that is focused on the use of social media. This is because the majority of Naura's fans are children and adolescents who have social media accounts.

Measuring the Impact of Social Media use in the Public Sector

2012 ◽  
pp. 48-64 ◽  
Author(s):  
Inez Mergel
Keyword(s):  
Social Media ◽  
Public Sector ◽  
Measurement Techniques ◽  
Current Standard ◽  
The Public ◽  
Use Of Technology ◽  
Standard Practices ◽  
Media Applications ◽  
The Impact ◽  
Current Practices

Existing research on eGovernment performance has provided limited proof for the impact the use of technology has on citizen participation, engagement or generally satisfaction with government activities. Social media applications have the potential to improve responsiveness, reach, and efficiency, and even cost savings in government. The current Government 2.0 initiatives launched by all executive departments and agencies of the U.S. Federal Government as a response to President Obama’s Transparency and Open Government memo show that government agencies are implementing social media applications as additional information and communication channels. This chapter provides a comparison between traditional eGovernment measurement techniques and the current practices, highlighting the current practices of measuring social media impact in the public sector. The insights are based on data collected in 2010 from interviews with social media directors in the most innovative executive departments and agencies. The results show that the current standard practices mostly include quantitative impact measures instead of the qualitative measures needed to better understand the sentiments of citizens.

Social media in government offices: usage and strategies

2020 ◽  
Vol 72 (4) ◽  
pp. 445-462
Author(s):  
Gal Yavetz ◽  
Noa Aharony
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Government Agencies ◽  
Content Type ◽  
Government Organizations ◽  
Study Approach ◽  
Social Media Platforms ◽  
Government Websites ◽  
Use Of Social Media ◽  
The Impact

PurposeThe current study seeks to present and examine the strategies, management and dissemination of information on social media platforms by Israeli government organizations and agencies.Design/methodology/approachThe article uses the “Case Study” approach, through semi-structured, in-depth interviews conducted with directors in charge of the use of social media in government departments.FindingsThe findings indicate that government agencies tend to favor Facebook over other social network platforms, in order to reach the widest possible audience. They do this by adhering to the platform's limitations, such as regularly using sponsored advertising to increase reach and visibility, and also by publishing visual content, such as videos and images, at the expense of text. In addition, the impact of respondents to adopt social media outweighs the use and importance awarded to traditional government websites. A clear preference is evident toward cultivating and strengthening existing information on social media at the expense of further developing official websites.Originality/valueFindings and conclusions from this type of research can help digital media directors and content editors in government agencies, to improve the quality of their content and improve the accessibility of the information they share online. In addition, the findings of the study strengthen the growing body of knowledge focused on the relationship between government ministries and social media.

scholarly journals The Strategy of Drama Series "Lonceng Cinta" in Increasing Public Interest Through Social Media Twitter

2020 ◽  
Vol 5 (SI1) ◽  
pp. 47-51
Author(s):  
Hadiono Afdjani ◽  
Daniel Simanjuntak
Keyword(s):  
Social Media ◽  
New Media ◽  
Communication Theory ◽  
Publishing House ◽  
Promotion Strategy ◽  
The Public ◽  
The People ◽  
The Social ◽  
International Publishing ◽  
Use Of Social Media

This study aims to find out how the promotion strategy of television drama series "India Lonceng Cinta" through Twitter conducted by social media team ANTV. The focus of the problem is on the use of social media twitter @seriesANTV and @whatsonANTV in promoting the Indian drama series "Lonceng Cinta" to the public. The development of twitter today, not only as a social media, but ANTV use it as a media promotion of impressions to the people of Indonesia. Theories used are New Media theory and Marketing Communication theory. The paradigm of the research is the postpositivism paradigm, the qualitative approach and the method used is the interistic approach, that is expressing how the social media team strategy in promoting drama series "Lonceng Cinta" using twitter.    Keywords: Promotion, Social Media, Twitter, Television Program, Marketing Communications.     eISSN: 2398-4287 © 2020. The Authors. Published for AMER ABRA cE-Bs by e-International Publishing House, Ltd., UK. This is an open-access article under the CC BYNC-ND license (http://creativecommons.org/licenses/by-nc-nd/4.0/). Peer–review under responsibility of AMER (Association of Malaysian Environment-Behaviour Researchers), ABRA (Association of Behavioural Researchers on Asians) and cE-Bs (Centre for Environment-Behaviour Studies), Faculty of Architecture, Planning & Surveying, Universiti Teknologi MARA, Malaysia.DOI: https://doi.org/10.21834/ebpj.v5iSI1.2296

scholarly journals The Influence of Social Media in Vietnam's Elite Politics

2016 ◽  
Vol 35 (2) ◽  
pp. 89-111 ◽  
Author(s):  
Thiem Hai Bui
Keyword(s):  
Social Media ◽  
The Public ◽  
Elite Politics ◽  
Patterns Of Use ◽  
Public Consumption ◽  
Political Factions ◽  
Use Of Social Media ◽  
Closed Door ◽  
The Impact ◽  
Party State

There has been a notable rise of social media in Vietnam's politics in recent years. The use of social media in generating and exchanging content for public consumption has become increasingly complex and sophisticated. The development of social media has led to the public being better informed about key political and economic issues of public concern. Social media is also playing a visible role in the competition among political factions. Increased exposure and public scrutiny has had a great impact on the way the political apparatus operates and the closed-door preparations made by party-state elites to select top leadership. This paper examines the patterns of use of social media and highlights some of its prominent features and roles in Vietnam's politics. I investigate the impact that social media exerts, as well as the constraints on its use for the public.

Social Media

2020 ◽  
pp. 172-192
Author(s):  
Priyanka Garg ◽  
Saloni Pahuja
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Social Networking Sites ◽  
Mobile Apps ◽  
Decision Makers ◽  
Social Worlds ◽  
Business Decision ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Impact

In this age of digitisation social media has become an integral part of our lives. It is an important tool for business decision makers as it enables them to stay connected with their consumers. The firms intend to make profitable use of social media applications such as YouTube, Facebook, Twitter, Pinterest and Mobile Apps. This chapter details out the concept of social media, how it differs from traditional media, the specific categories such as content communities, micro blogging, collaborative websites, social networking sites, live casting, virtual game and social worlds, etc. Further the impact of social media on youth is highlighted. This chapter presents guidelines regarding optimum utilization of social media. Also the strategies to handle different social media activities are discussed

scholarly journals Social Media Use in the Public Sector: The Evolving Legal Landscape & Unique Challenges

2020 ◽  
Vol 10 (1) ◽  
pp. 53
Author(s):  
Shamima Ahmed
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Social Networking ◽  
Workplace Issues ◽  
The Public ◽  
Work Related ◽  
Networking Tool ◽  
Essential Resource ◽  
Use Of Social Media ◽  
Media Applications

Social media, originally started as a personal and social networking tool, is now an essential resource in the workplace. The use of Facebook, Twitter, Blogs, Flickr, LinkedIn, YouTube and other social media applications in the workplace are not only widespread but are increasingly viewed as an essential resource. Employers use social media for recruitment, public relations, fundraising, disseminating information, instantaneous communication with stakeholders, and for many other purposes. Employees, on the other hand, use it for networking, job related activities, communication with colleagues about workplace issues, and often times for non-work related matters. The practical benefits of use of social media in the workplace cannot be overemphasized.

scholarly journals The Role of Social Media as a Measures of Information Delivery to Reduce the Risk of Flood Disasters in Kecamatan Pasar Kliwon, Surakarta City in 2020

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Mikael Dafit Adi Prasetyo ◽  
Chatarina Muryani ◽  
Gentur Adi Tjahjono
Keyword(s):  
Social Media ◽  
Disaster Risk Reduction ◽  
Disaster Risk ◽  
Flood Disaster ◽  
Disaster Mitigation ◽  
The Public ◽  
Flood Disasters ◽  
Use Of Social Media ◽  
The Impact

<em>This study aims to perceptions and responses to flood disaster risk reduction social media in Pasar Kliwon District, Surakarta City, 2020. Utilization of whatsapp social media as a means of delivering information to the public in an effort to reduce disaster risk flooding in Pasar Kliwon Subdistrict, Surakarta City, 2020. the impact of the use of whatsapp social media as a means of delivering information on community efforts to reduce the risk of flood disasters in Pasar Kliwon District, Surakarta.The results of the study are as follows: Perception of flood disaster in Pasar Kliwon Subdistrict, if viewed from the potential of the disaster, it can be categorized as very large. For flood disaster vulnerability is also categorized as flood disaster prone. And disaster mitigation is carried out in the form of responsiveness and preparedness from stakeholders. Here the use of social media as a means of delivering flood disaster information.</em>

scholarly journals Model Layanan Klasikal Teknik Home Room Berbasis Onlien Mengurangi Fomo Menggunakan Media Sosial

2020 ◽  
Vol 3 (2) ◽  
pp. 47-57
Author(s):  
Desy Mustika ◽  
Akhmad Rizkhi Ridhani ◽  
Farial Farial
Keyword(s):  
Social Media ◽  
Model Development ◽  
Development Model ◽  
Service Development ◽  
Inappropriate Use ◽  
The People ◽  
Use Of Social Media ◽  
Validation Tests ◽  
The Impact ◽  
At Home

The research gave birth to a classic service development model for online-based homeroom techniques to reduce the feeling of FoMo in using social media in the people of South Kalimantan. The impact of the pandemic requires staying at home while most people spend time at home playing smartphones and accessing social media. Inappropriate use of social media triggers a sense of FoMO in using social media. This research is an R&D research with modified development procedures, namely preliminary studies, model development, model validation tests, and model revisions. This is to determine the condition of the community experiencing FoMO based on the results of interviews and observations. The form of the model developed has gone through expert and practitioner validation tests. Keywords: Fomo, Classical Services, Homeroom Engineering

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