Understanding the Factors Affecting the Adoption of E-Marketing by Small Business Enterprises

Business Enterprises ◽

The chapter builds on the current body of knowledge in the field of E-Marketing through a survey and organised systematic examination of the published work related to the Technology Acceptance Model (TAM), Innovation Diffusion Theory (IDT) and E-Marketing adoption by Small Business Enterprises. Furthermore, the chapter illustrates that although many E-Marketing adoption factors are driven from the literature of E-Marketing, as well as the technology adoption theories like TAM and IDT, only some of these factors are found to significantly affect the adoption of E-Marketing by Small Business Enterprises. This review and the results of the fieldwork research conducted by the authors will enable entrepreneurs, policy makers, students and practitioners to build a greater understanding of E-Marketing adoption in a small business context. Moreover, the chapter will help researchers and scholars in the field of E-Marketing to have a clearer view towards suitable future research studies in the field of E-Marketing that in turn will contribute to the related accumulated knowledge in the field.

Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises

E-Marketing ◽

10.4018/978-1-4666-1598-4.ch055 ◽

2012 ◽

pp. 931-952

Author(s):

Hatem El-Gohary

Keyword(s):

Small Business ◽

Technology Acceptance ◽

Small Businesses ◽

Clear Understanding ◽

Research Strategies ◽

Factors Affecting ◽

Use Of Technology ◽

Business Enterprises ◽

This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business enterprises which will build on the current body of knowledge in the field of e-marketing. This paper systematically reviews and categorises the literature related to e-marketing adoption, the use of Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) to understand the adoption of e-marketing by small business enterprises. Based on this review and depending on the Hanson (2001) Internet marketing framework, a three stage methodology was implemented to determine, analyze and review the different factors affecting the adoption of e-marketing from a small businesses perspective by using focus groups and survey research strategies as well as Structure Equation Modelling to analyse the data collected.

Expanding TAM and IDT to Understand the Adoption of E-Marketing by Small Business Enterprises

International Journal of Customer Relationship Marketing and Management ◽

10.4018/jcrmm.2010070105 ◽

2010 ◽

Vol 1 (3) ◽

pp. 56-75 ◽

Cited By ~ 17

Author(s):

Hatem El-Gohary

Keyword(s):

Small Business ◽

Technology Acceptance ◽

Small Businesses ◽

Diffusion Theory ◽

Clear Understanding ◽

Research Strategies ◽

Factors Affecting ◽

Use Of Technology ◽

Business Enterprises

This paper aims to explore, analyze and develop a clear understanding of the different factors affecting the adoption of e-marketing by trading industrial UK small business enterprises which will build on the current body of knowledge in the field of e-marketing. This paper systematically reviews and categorises the literature related to e-marketing adoption, the use of Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT) to understand the adoption of e-marketing by small business enterprises. Based on this review and depending on the Hanson (2001) Internet marketing framework, a three stage methodology was implemented to determine, analyze and review the different factors affecting the adoption of e-marketing from a small businesses perspective by using focus groups and survey research strategies as well as Structure Equation Modelling to analyse the data collected.

An Empirical Study of Factors Affecting RFID's Adoption in Taiwan

Ubiquitous and Pervasive Computing ◽

10.4018/978-1-60566-960-1.ch070 ◽

2010 ◽

pp. 1122-1143 ◽

Cited By ~ 1

Author(s):

Dong-Her Shih ◽

Yuh-Wen Chiu ◽

She-I Chang ◽

David C. Yen

Keyword(s):

Empirical Study ◽

Technology Acceptance ◽

Diffusion Theory ◽

User Acceptance ◽

Theoretical Background ◽

Factors Affecting ◽

Sports Events ◽

Willingness To Adopt ◽

RFID ticketing systems constitute a particular type of pervasive information systems providing spectators of sports events with a transparent mechanism to validate and renew tickets. This study seeks to investigate the factors that influence user acceptance of RFID ticketing systems. The theoretical background of the study was drawn from the technology acceptance model (TAM) and the innovation diffusion theory (IDT), and enhanced with factors related to privacy and switching cost features. The research model was tested with data gathered through a lab experiment (N=71). The participants perceived the system as useful and easy to use, and expressed the willingness to adopt it should it become commercially available. Moreover, the results of ANOVA tests suggest that the age and education of users influence their perception towards the usefulness of the system and its subsequent use.

Model of Emerging Technology Adoption (META): Virtual Reality as a Case Study

Journal of Information & Knowledge Management ◽

10.1142/s0219649219500205 ◽

2019 ◽

Vol 18 (02) ◽

pp. 1950020

Author(s):

Mohanad Halaweh

Keyword(s):

Virtual Reality ◽

Technology Acceptance ◽

Technology Acceptance Model ◽

Diffusion Theory ◽

Emerging Technology ◽

Future Research ◽

Long Time ◽

Although technology acceptance and adoption have been intensively investigated using well-established theories called the Technology Acceptance Model (TAM) and Innovation Diffusion Theory (IDT), this paper claims that Emerging Technology (ET) has particular characteristics that differentiate it from the adoption of traditional technology that has been used for a long time. Therefore, it argues that TAM and IDT are not sufficient to investigate the adoption of ET. Investigating the adoption of ET requires additional, unique, non-traditional factors (constructs). Therefore, this paper aims first to conceptually develop a model of ETs adoption (META). To achieve this objective, TAM and IDT will be reviewed. Then, this paper will use the characteristics of ET as the basis for developing the factors that influence the adoption of ET. Secondly, to validate the model, a case study of an ET (i.e. Virtual Reality) will be analysed in-depth to reveal the factors that influence on its adoption by applying META. A discussion of META applications and implications for future research are also provided.

A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java

Jurnal Economia ◽

10.21831/economia.v14i2.19547 ◽

2018 ◽

Vol 14 (2) ◽

pp. 113-125

Author(s):

Mariatul Ulfa Mansyur ◽

Bambang Hariadi ◽

Wuryan Andayani

Keyword(s):

Information Technology ◽

Theory Of Planned Behavior ◽

Technology Acceptance ◽

Innovation Diffusion ◽

Planned Behavior ◽

Technology Acceptance Model ◽

Behavioral Intention ◽

Diffusion Theory ◽

Abstract: A Behavioral Study on Middle-Class Consumers in Adopting M-Commerce in East Java. The objective of this study is to examine factors that influence the behavioral intention of consumers in using and adopting m-commerce. This study combines Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), and Innovation Diffusion Theory (IDT). The data of this study were collected through a survey and samples were selected by using convenience sampling technique with SEM-PLS requirement as many as ten times the number of paths. The data were analyzed using Partial Least Square (PLS). The results of this study show that perceived usefulness, perceived ease of use, social influence, and personal innovativeness affecs behavioral intention. Furthermore, behavioral intention affects actual user, i.e. consumers, to use and adopt m-commerce information technology. This study implies that vendors of m-commerce information technology and management should pay more attention to and reconsider perceived usefulness, perceived ease of use, social influence, personal innovativeness, behavioral intention, and consumers as actual users, when they make decision regarding adoption and appliance of m-commerce.Keywords: m-commerce information technology adoption, consumer behavior, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion TheoryAbstrak: Studi Keperilakuan Konsumen Kelas Menengah dalam Pengadopsian M-Commerce di Jawa Timur. Studi ini bertujuan untuk menguji faktor-faktor yang memengaruhi minat perilaku konsumen dalam menggunakan maupun mengadopsi m-commerce. Studi ini merupakan penggabungan model Technology Acceptance Model (TAM), Theory of Planned Behavior (TPB), dan Innovation Diffusion Theory (IDT). Studi ini menggunakan metode survey, sampel dipilih dengan menggunakan teknik convenience sampling, dan teknik analisis yang digunakan adalah SEM-PLS. Studi ini menemukan bahwa konstruk persepsi kegunaan, persepsi kemudahan penggunaan, pengaruh sosial dan keinovatifan pribadi berpengaruh terhadap minat perilaku. Selanjutnya, studi ini juga menemukan bahwa minat perilaku berpengaruh terhadap pengguna yang sesungguhnya, yaitu konsumen, terkait dengan penggunaan maupun adopsi m-commerce. Implikasi studi ini adalah vendor layanan teknologi informasi m-commerce dan manajemen harus memperhatikan dan mempertimbangkan lagi persepsi kegunaan, persepsi kemudahan, pengaruh sosial, keinovatifan pribadi, minat perilaku dan konsumen sebagai pengguna sesungguhnya dalam mengambil keputusan terkait dengan pengenalan dan adopsi m-commerce.Kata kunci: Adopsi Teknologi Informasi M-commerce, Perilaku Konsumen, Technology Acceptance Model, Theory of Planned Behavior, Innovation Diffusion Theory

Metrics development and modelling the mixed reality and digital twin adoption in the context of Industry 4.0

Engineering Construction & Architectural Management ◽

10.1108/ecam-10-2020-0880 ◽

2021 ◽

Vol ahead-of-print (ahead-of-print) ◽

Author(s):

Samad M.E. Sepasgozar ◽

Mohsen Ghobadi ◽

Sara Shirowzhan ◽

David J. Edwards ◽

Elham Delzendeh

Keyword(s):

Technology Acceptance ◽

Mixed Reality ◽

Ease Of Use ◽

Perceived Usefulness ◽

Future Research ◽

Key Factors ◽

Content Type ◽

Factors Affecting ◽

Digital Twin ◽

PurposeThis paper aims to examine the current technology acceptance model (TAM) in the field of mixed reality and digital twin (MRDT) and identify key factors affecting users' intentions to use MRDT. The factors are used as a set of key metrics for proposing a predictive model for virtual, augmented and mixed reality (MR) acceptance by users. This model is called the extended TAM for MRDT adoption in the architecture, engineering, construction and operations (AECO) industry.Design/methodology/approachAn interpretivist philosophical lens was adopted to conduct an inductive systematic and bibliographical analysis of secondary data contained within published journal articles that focused upon MRDT acceptance modelling. The preferred reporting items for systematic reviews and meta-analyses (PRISMA) approach to meta-analysis were adopted to ensure all key investigations were included in the final database set. Quantity indicators such as path coefficients, factor ranking, Cronbach’s alpha (a) and chi-square (b) test, coupled with content analysis, were used for examining the database constructed. The database included journal papers from 2010 to 2020.FindingsThe extant literature revealed that the most commonly used constructs of the MRDT–TAM included: subjective norm; social influence; perceived ease of use (PEOU); perceived security; perceived enjoyment; satisfaction; perceived usefulness (PU); attitude; and behavioural intention (BI). Using these identified constructs, the general extended TAM for MRDT in the AECO industry is developed. Other important factors such as “perceived immersion” could be added to the obtained model.Research limitations/implicationsThe decision to utilise a new technology is difficult and high risk in the construction project context, due to the complexity of MRDT technologies and dynamic construction environment. The outcome of the decision may affect employee performance, project productivity and on-site safety. The extended acceptance model offers a set of factors that assist managers or practitioners in making effective decisions for utilising any type of MRDT technology.Practical implicationsSeveral constraints are apparent due to the limited investigation of MRDT evaluation matrices and empirical studies. For example, the research only covers technologies which have been reported in the literature, relating to virtual reality (VR), augmented reality (AR), MR, DT and sensors, so newer technologies may not be included. Moreover, the review process could span a longer time period and thus embrace a fuller spectrum of technology development in these different areas.Originality/valueThe research provides a theoretical model for measuring and evaluating MRDT acceptance at the individual level in the AECO context and signposts future research related to MRDT adoption in the AECO industry, as well as providing managerial guidance for progressive AECO professionals who seek to expand their use of MRDT in the Fourth Industrial Revolution (4IR). A set of key factors affecting MRDT acceptance is identified which will help innovators to improve their technology to achieve a wider acceptance.

Effect of Personal Innovativeness, Attachment Motivation and Social Norms on the Acceptance of Camera Mobile Phones

Emergent Trends in Personal, Mobile, and Handheld Computing Technologies ◽

10.4018/978-1-4666-0921-1.ch018 ◽

2012 ◽

pp. 302-323

Author(s):

Kamel Rouibah ◽

Hasan A. Abbas

Keyword(s):

Social Norms ◽

Technology Acceptance ◽

Field Study ◽

Reasoned Action ◽

Diffusion Theory ◽

Personal Innovativeness ◽

The Social ◽

Social Use ◽

This study develops a model to assess the consumer acceptance of Camera Mobile Phone (CMP) technology for social interaction. While there has been considerable research on technology adoption in the workplace, far fewer studies have been done to understand the motives of technology acceptance for social use. To fill in this gap, the authors develop a model that is based on the theory of the technology acceptance model, the theory of reasoned action, the attachment motivation theory, innovation diffusion theory, and the theory of flow. The first research methods used was a qualitative field study that identified the variables that most drive CMP acceptance and build the research model using a sample of 83 consumers. The second method was a quantitative field study, which collected from a sample of 240 consumers in Kuwait in order to test the model. Results reveal the “social use” and “use before shopping” uses, explaining 32.3% and 30% of the variance, respectively. Most importantly, the study reveals that personal innovativeness, attachment motivation, and social norms have an important effect on CMP acceptance.

Diffusion of Innovation Theory and the Problem of Context for Inter-Organizational Information Systems

Inter-Organizational Information Systems and Business Management ◽

10.4018/978-1-60960-768-5.ch013 ◽

2012 ◽

pp. 209-221

Author(s):

Luke Houghton ◽

Don Kerr

Keyword(s):

Information Systems ◽

Technology Acceptance ◽

Diffusion Of Innovation ◽

Diffusion Of Innovations ◽

Diffusion Theory ◽

Contextual Factors ◽

Research Literature ◽

Future Research ◽

Diffusion Of Innovation Theory ◽

This chapter argues that diffusion theory models like the technology acceptance model (TAM) need to be rethought of in light of contextual factors that are becoming increasingly important in modern inter-organisational settings. This is due to the growing complexity of organizations with respect to different organisational types, contexts, and political structures that have been shown in research literature to hinder information systems acceptance. The chapter looks at possible contextual factors that are ignored by TAM by critiquing its parent diffusion theory (diffusion of innovations). This approach was considered best as there are many variations of TAM, but the diffusion of innovations (DOI) theory underlies all these variations. The chapter also recommends a way forward for research into inter-organisational information systems by examining an example situation of Feral Information Systems (FIS) to illustrate the problem. The chapter concludes with a discussion about future research directions.