scholarly journals ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM

2014 ◽  
pp. 127-133
Author(s):  
Veselina Ivanova Nedeva
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Integrated Marketing ◽  
Marketing Information

The article presents the results of a research in the field of the marketing information technologies. The subjects of the research are the marketing information systems, mainly the information systems used in the marketing business activities of the studied companies. 25 marketing information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a marketing information system of an integrated kind was proposed.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2015 ◽  
pp. 829-850
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

scholarly journals The Importance Of Marketing Information System In Enterprises

2021 ◽  
Vol 03 (05) ◽  
pp. 191-199
Author(s):  
Tulkin Zakirovich Teshabayev ◽  
◽  
Elshod Ganiyevich Nabiyev ◽  
Samadjon Igamnazarovich Mamurov ◽  
Tohir Sharipjonovich Ermatov ◽  
...  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
The State ◽  
Quality Data ◽  
Marketing Environment ◽  
Use Of Data ◽  
New Information ◽  
Marketing Information ◽  
Available Information

It is not a secret that information resources are becoming increasingly important in the activities of the enterprises. The development of marketing information systems is associated, first of all, with a change in the role of marketing in the activities of enterprises and the development of new information technologies. If at the first stage of the functioning of marketing information systems, work was carried out with scattered arrays of information coming from the external environment irregularly, then gradually the process of collecting and processing marketing information became more systematized, and the information became more integrated, which facilitated the analysis and use of data within the company, improved the quality data entering the system. The main aim of the marketing information system in enterprises is to transform the available information about the state of the marketing object, as well as about the processes taking place in the marketing environment into the form necessary and perceived by the manager, which allows him to assess the state of the marketing object, the development of the situation, and simulate their change.

PROSPECTS FOR THE DEVELOPMENT OF BANKING INFORMATION TECHNOLOGIES IN THE REPUBLIC OF UZBEKISTAN

2020 ◽  
Vol 9 (3) ◽  
pp. 33-38
Author(s):  
Iroda Abdullaeva ◽  
◽  
Dilyora Hoshimova ◽  
Hamdam Xomidov ◽  
Maftuna Raxmonova
Keyword(s):  
Information System ◽  
Information Processing ◽  
Information Systems ◽  
Information Technologies ◽  
The Republic

This article is devoted to the prospects of the development of banking information systems in the Republic of Uzbekistan and highlights issues such as the processing of significant flows of information in the banking information system using advanced information processing tools

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals Model and Technique for Abonent Address Masking in Cyberspace

2020 ◽  
pp. 2-13
Author(s):  
Vadim Kuchurov ◽  
◽  
Roman Maximov ◽  
Roman Sherstobitov ◽  
◽  
...  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Security ◽  
Information Exchange ◽  
Information Technologies ◽  
System Structure ◽  
Security Requirements ◽  
Kolmogorov Equation ◽  
Basic Set ◽  
Technical Solutions

Regulators charge to counter information security threats against the structural and functional characteristics of the information system to ensure the information security requirements. These requirements include information system structure and composition, information technologies and functioning characteristics, physical and logical, functional and technological interconnections between information system segments. They order false components of information system emulation as a basic step of protection, as well as information technologies hiding, information system configuration management and its switching to predetermined configuration that provides a protection. However that steps are not included into basic set and they protection aims are reached with compensative assets, formalizing and implementing inhibitory orders and set of organizational and technical measures on threat source. The purpose of research – to disclose and to state main ways of search of new technical solutions for structure masking of distributed information systems in cyberspace implementing masking traffic taking into account the requirements for the timeliness of information exchange. The method of research – operations research in the face of uncertainty, the application of the theory of Markov processes and Kolmogorov equation for solving the problem of increasing the efficiency of masking exchange. The result of research – finding the probabilistic and temporal characteristics of the functioning process of the data transmission network when applying technical solutions for information systems masking in cyberspace. The results obtained make it possible to explicitly implement protection measures aimed at forming persistent false stereotypes among violators about information systems and control processes implemented with their help.

Prioritizing the Risk Factors Influencing the Success of Clinical Information System Projects

2008 ◽  
Vol 47 (03) ◽  
pp. 251-259 ◽  
Author(s):  
C. Sicotte ◽  
M. Jaana ◽  
D. Girouard ◽  
G. Paré
Keyword(s):  
Risk Factors ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Clinical Information System ◽  
Clinical Information ◽  
Clinical Work ◽  
Perceived Usefulness ◽  
Clinical Information Systems ◽  
Factors Influencing

Summary Objective: The aim of this study is to gain a better understanding of the risk factors influencing the success of clinical information system projects. Methods: This study addresses this issue by first reviewing the extant literature on information technology project risks, and second conducting a Delphi survey among 21 experts highly involved in clinical information system projects in Québec, Canada, a region where government have invested heavily in health information technologies in recent years. Results: Twenty-three risk factors were identified. The absence of a project champion was the factor that experts felt most deserves their attention. Lack of commitment from upper management was ranked second. Our panel of experts also confirmed the importance of a variable that has been extensively studied in information systems, namely, perceived usefulness that ranked third. Respondents ranked project ambiguity fourth. The fifth-ranked risk was associated with poor alignment between the clinical information systems’ characteristics and the organization of clinical work. The large majority of risk factors associated with the technology itself were considered less important. This finding supports the idea that technology-associated factors rarely figure among the main reasons for a project failure. Conclusions: In addition to providing a comprehensive list of risk factors and their relative importance, the study presents a major contribution by unifying the literature on information systems and medical infor - matics. Our checklist provides a basis for further research that may help practitioners identify the effective countermeasures for mitigating risks associated with the implementation of clinical information systems.

INFORMATION TECHNOLOGIES IN ENTERPRISE MANAGEMENT

2017 ◽  
Vol 6 (2) ◽  
pp. 66-77
Author(s):  
Alla Sirotinska ◽  
Oleksan Sirotinsky
Keyword(s):  
Information System ◽  
Information Systems ◽  
Economic Activity ◽  
Information Technologies ◽  
Electronic Data Interchange ◽  
Information Services ◽  
Enterprise Management ◽  
Electronic Data ◽  
Data Interchange

The development tendencies of the information services market and electronic data interchange between enterprisesin Ukraine are studied. Functioning features of electronic data interchange systems and information systems of the enterprises are considered. The stages of work when choosing an information system for an enterprise and its introductionare proposed. The role of analytical accounting of economic activity in enterprise management is disclosed. The main prospects for the development of information technologies in enterprise managementare determined.

Legal Framework of the Unified Information System Functioning in State and Municipal Procurement

2020 ◽  
Vol 15 (8) ◽  
pp. 136-145
Author(s):  
L. V. Andreeva
Keyword(s):  
Information System ◽  
Information Systems ◽  
Civil Rights ◽  
Information Technologies ◽  
Digital Technologies ◽  
Legal Framework ◽  
Document Management ◽  
State Information ◽  
Other Information ◽  
Main Component

Currently, in the context of information technologies development and the transition to the digital technologies application in the economy and public administration, the importance of information systems, including state information systems, is increasing. In the field of state and municipal procurement, an information infrastructure has been created, the main component of which is the state unified information system (UIS), which has significant features compared to other state information systems, the effective functioning of which is of great importance to ensure the entire procurement process. The purpose of the paper is to determine the legal nature and functions of the UIS, to study the features of interaction with other information systems and the prospects for its development in the context of the digital technologies application. This goal assumes the solution of the following tasks: analysis of regulatory legal acts that establish the rules for the functioning of the UIS; determination of common features of the UIS with other state information systems and its distinctive features; study of forms of interaction of information systems with the UIS; analysis of the effectiveness of the organization of electronic document management by means of UIS; development of proposals for improving the rules for the UIS functioning.As a result of the study, it was concluded that the implementation of civil rights and obligations in the field of state and municipal procurement is carried out through the EIS; the features of the EIS as a multifunctional state information system are determined and a conclusion is made about its uniqueness; suggestions were made on the application of measures to improve the functioning of the ENI, and the use of digital technologies in the field of procurement.

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