scholarly journals The Importance Of Marketing Information System In Enterprises

2021 ◽  
Vol 03 (05) ◽  
pp. 191-199
Author(s):  
Tulkin Zakirovich Teshabayev ◽  
◽  
Elshod Ganiyevich Nabiyev ◽  
Samadjon Igamnazarovich Mamurov ◽  
Tohir Sharipjonovich Ermatov ◽  
...  
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
The State ◽  
Quality Data ◽  
Marketing Environment ◽  
Use Of Data ◽  
New Information ◽  
Marketing Information ◽  
Available Information

It is not a secret that information resources are becoming increasingly important in the activities of the enterprises. The development of marketing information systems is associated, first of all, with a change in the role of marketing in the activities of enterprises and the development of new information technologies. If at the first stage of the functioning of marketing information systems, work was carried out with scattered arrays of information coming from the external environment irregularly, then gradually the process of collecting and processing marketing information became more systematized, and the information became more integrated, which facilitated the analysis and use of data within the company, improved the quality data entering the system. The main aim of the marketing information system in enterprises is to transform the available information about the state of the marketing object, as well as about the processes taking place in the marketing environment into the form necessary and perceived by the manager, which allows him to assess the state of the marketing object, the development of the situation, and simulate their change.

scholarly journals Beacon in Information System as Way of Supporting Identification of Cattle Behavior

2021 ◽  
Vol 11 (3) ◽  
pp. 1062
Author(s):  
Krzysztof Koszela ◽  
Wojciech Mueller ◽  
Jakub Otrząsek ◽  
Mateusz Łukomski ◽  
Sebastian Kujawa
Keyword(s):  
Information System ◽  
Information Technologies ◽  
Physiological State ◽  
Research Work ◽  
Dairy Herd ◽  
Weather Forecast ◽  
Well Being ◽  
Use Of Data ◽  
New Information ◽  
Conducting Research

The paper concentrates on researching the possibilities of using modern information technologies in animal production in order to monitor and identify behavior and well-being of cows. Having in mind the challenges related to managing dairy herds, and economic pressure put on breeders (as well as the broadly defined well-being of animals), an endeavor was made to create a new method, which would be competitive in comparison with the existing solutions. The proposed method of collecting data and data processing with beacon devices as well as data warehouse, allows—according to the authors—a more complete identification of behaviors and physiological condition of a dairy herd. It is also worth pointing out that this method is competitive in terms of price. By virtue of the multitude of data that were collected, a decision was made to resign from processing data on a local computer and use a cloud compute engine instead. The presented information system creates a sequence of components, which were subject to verification both on the level of creating and conducting research. Research results that were received were then compared with knowledge presented in the literature. A vital element of validation of the aforementioned methodology was comparing results that were achieved in the course of research work with the system making use of pedometer. The aim of the authors was to develop a new information technology solution, as well as a method based on beacons, which are rather universal devices, with the use of data warehouses, allowing the identification of behavior and physiological state of milk cattle, the method which would be competitive in comparison with the existing solutions, especially in terms of price. In the proposed solution, both information coming from microcomputers and weather forecast data coming from weather forecast stations, which make the above identification easy, were used as data sources.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2013 ◽  
pp. 24-44 ◽  
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

Using Social Media as a Concept and Tool for Teaching Marketing Information Systems

2015 ◽  
pp. 829-850
Author(s):  
Theodosios Tsiakis
Keyword(s):  
Social Media ◽  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Teaching Tool ◽  
Course Structure ◽  
Marketing Activities ◽  
Social Media Tools ◽  
Marketing Information ◽  
The One

Teachers use social media in order to have instant, comfortable and effective way to communicate and transact with students. Online classrooms also are becoming more and more social. So why not use these methods that are already in wide use as a teaching tool? Social media began as an entertainment tool, then became a marketing phenomenon, and now is seen as a new pedagogical tool. The Marketing Information System course aims in offering students (the tomorrow marketers) an in-depth view and understanding of information systems that support an effective way the marketing activities. MIS is the process of connecting people, processes, and technology. The use of ICT has changed the way marketing decisions are made. On the one hand, using information technologies supports achievement of a current marketing strategy while on the other hand these technologies set new marketing rules, and social media is the technology that represents a unique way of transmitting information in all directions. So with one concept (social media), we can achieve multiple benefits. This chapter (1) provides a literature review (overview) of the current use and benefits of Web 2.0 or so-called social media tools in the support of teaching or pedagogical process, (2) offers a systematic way of understanding and conceptualizing online social media as a teaching tool, and (3) suggests the framework in which social media tools can be applied and used in the Marketing Information System (MkIS) course both as part in the course structure and as a mean to teach MkIS.

Methodology of logical design of information support for distributed information systems of critical application

2021 ◽  
Vol 14 (3) ◽  
pp. 67-73
Author(s):  
Valeriy Suhanov ◽  
Oleg Lankin
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Control Object ◽  
Information Support ◽  
Distributed Information Systems ◽  
Historical Aspect ◽  
Distributed Information ◽  
New Information ◽  
Logical Design

One of the most promising new information technologies is analytical databases that allow us to analyze the dynamics of the behavior of the control object in the historical aspect. The introduction of analytical databases increases the efficiency of information systems. In particular, one of the criteria for effectiveness is the security of an information system, on which analytical databases have a fairly significant impact, which at first glance is not obvious. In the material of this article, the problems of organizing and implementing security in analytical databases will be considered, as well as the method of logical design of information support for distributed information systems of critical application under the prism of ensuring the security of this system.

scholarly journals ANALYSIS OF MARKETING INFORMATION SYSTEMS AND CONCEPTION OF AN INTEGRATED MARKETING INFORMATION SYSTEM

2014 ◽  
pp. 127-133
Author(s):  
Veselina Ivanova Nedeva
Keyword(s):  
Information System ◽  
Information Systems ◽  
Information Technologies ◽  
Integrated Marketing ◽  
Marketing Information

The article presents the results of a research in the field of the marketing information technologies. The subjects of the research are the marketing information systems, mainly the information systems used in the marketing business activities of the studied companies. 25 marketing information systems were covered. Data were collected in the period 1999-2002. A study was conducted on the basis of criteria and indices preliminarily worked out as well. Analysis was made, results were obtained and a concept for the building of a marketing information system of an integrated kind was proposed.

PROSPECTS FOR THE DEVELOPMENT OF BANKING INFORMATION TECHNOLOGIES IN THE REPUBLIC OF UZBEKISTAN

2020 ◽  
Vol 9 (3) ◽  
pp. 33-38
Author(s):  
Iroda Abdullaeva ◽  
◽  
Dilyora Hoshimova ◽  
Hamdam Xomidov ◽  
Maftuna Raxmonova
Keyword(s):  
Information System ◽  
Information Processing ◽  
Information Systems ◽  
Information Technologies ◽  
The Republic

This article is devoted to the prospects of the development of banking information systems in the Republic of Uzbekistan and highlights issues such as the processing of significant flows of information in the banking information system using advanced information processing tools

Internationale Marketingstrategien und Marketing-Informationssysteme der westdeutschen Pharmaindustrie in den 1950er bis 70er Jahren: Eine „Marketing-Informationsrevolution“?

2015 ◽  
Vol 56 (1) ◽  
Author(s):  
Christian Kleinschmidt ◽  
Heiko Braun
Keyword(s):  
Information System ◽  
Information Systems ◽  
International Marketing ◽  
Marketing Strategies ◽  
Unknown Quantity ◽  
Market Data ◽  
Marketing Information ◽  
Pharmaceutical Enterprises

AbstractAssuming that a formerly unknown quantity and quality of market data triggered a revolution in marketing information, we explore international marketing strategies and the significance of marketing information systems in the context of the re-internationalization of the pharmaceutical enterprises Bayer and Schering after 1945. Both companies faced an information deluge, and in both cases, distinct approaches to a modern marketing information system can be observed since the mid-1960s.

scholarly journals PRACTICAL IMPLEMENTATION OF THE MODEL OF FORMATION OF CADETS' READINESS TO ENSURE INFORMATION SECURITY IN PROFESSIONAL ACTIVITIES

2021 ◽  
Vol 1 ◽  
pp. 119-129
Author(s):  
Dmitry Dvoretsky ◽  
Natalia Kolesnikova ◽  
Oksana Makarkina ◽  
Kira Lagvilava
Keyword(s):  
Information Systems ◽  
Information Security ◽  
Information Technologies ◽  
The State ◽  
Practical Implementation ◽  
Positive Trend ◽  
Pedagogical Tools ◽  
Professional Activities ◽  
Security Issues ◽  
The Stability

The mass introduction of information technologies in the activities of state structures has made it possible to transfer the efficiency of their functioning to a qualitatively new level. Unfortunately, as a means of action, they have characteristic vulnerabilities and can be used not only for good, but also for harm. For the state, as a guarantor of the stability of a civilized society, the issue of ensuring the security of information processing is particularly important. Despite the automation of many information processes, the most vulnerable link in the work of information systems remains a person. A person acts as an operator of information systems and a consumer of information. The entire service process depends on the competence of the operator and the quality of his perception. There are areas of government activity where the cost of error is particularly high. These include ensuring the life and health of citizens, protecting public order and the state system, and ensuring territorial integrity. The specifics of the spheres must be taken into account when ensuring the security of information. This study concerns official activities that are provided by paramilitary groups. Currently, there is a discrepancy in the level of competence of new personnel in the first months of service. The author traces the shortcomings of general and special professional qualities in the field of information security. The purpose of the study is to substantiate certain pedagogical means of forming cadets ' readiness to ensure information security. As forms of theoretical knowledge, we will use the traditional hypothesis and model, as well as functionally distinguishable judgments – problem, assumption, idea and principle. Empirical forms of knowledge will be observation (experimental method) and fixation of facts. To evaluate the effectiveness of the developed pedagogical tools, we use statistical methods: observation (documented and interrogated) and calculation of generalizing indicators. To formulate conclusions, we will use logical methods: building conclusions and argumentation. The approbation of certain pedagogical tools described in this article showed a significant positive trend in terms of competence in information security issues.

scholarly journals ANALISA DAN PERANCANGAN SISTEM INFORMASI PASIEN RAWAT INAP (STUDI KASUS : RUMAH BERSALIN AZIMAR ANAS PADANG)

JURTEKSI ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 139-146
Author(s):  
Yonky Pernando ◽  
Eka Lia Febrianti ◽  
Andhika Andhika
Keyword(s):  
Information Technology ◽  
Information System ◽  
Information Systems ◽  
Visual Basic ◽  
Input Process ◽  
Analysis And Design ◽  
New Information ◽  
Near Future ◽  
Visual Basic 6.0 ◽  
Application Programs

Abstract: In the era of globalization, information systems are now increasingly developing and are very important and main things in helping the process of corporate performance, in the near future that will make competition in the performance process will be more updated and faster. Because of that the use of information technology and the design of making application programs using Visual Basic 6.0 as programing and MySQL as its database, regarding the analysis and design of information systems for inpatients in anal azimar maternity homes. Problems - problems faced by this company, namely the problem of data redundancy in inputting data, and not presented properly and lead to difficulties when manipulating, changing, and deleting data. In the end the author hopes that with the creation of a new information system, it can help the input process more easily, and quickly. Keywords: Technology, Information, PHP Programming Language , MySQL and Patient   Abstrak: Di era globalisasi sekarang semakin berkembang nya sistem informasi serta merupakan hal yang sangat penting dan utama dalam  membantu proses kinerja perusahaan, dalam waktu dekat yang akan membuat persaingan dalam proses kinerja akan semakin update dan cepat . Karena itu pemakaian teknologi informasi dan rancangan pembuatan program aplikasi dengan menggunakan  Visual Basic 6.0 sebagai programing  dan MySQL  sebagai Databasenya, mengenai analisa dan perancangan sistem informasi pasien rawat inap di rumah bersalin azimar anas. Masalah – masalah yang dihadapi perusahaan ini yaitu masalah redundansi data dalam menginput data,dan tidak tersaji secara baik dan  mengakibatkan kesulitan saat memanipulasi, mengubah, dan menghapus data. Pada akhirnya penulis berharap dengan dibuatnya sistem informasi yang baru, dapat membantu proses input dengan lebih mudah, dan cepat. Kata kunci : Teknologi, Informasi, Bahasa Pemograman Visual Basic 6.0 , MySQL dan Pasien 

Sign in / Sign up

Export Citation Format

Share Document