scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 3 (3) ◽  
pp. 65
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

scholarly journals Corporate Blogging: The New Age PR Tool

2017 ◽  
Vol 8 (1) ◽  
pp. 65 ◽  
Author(s):  
Leena Philip
Keyword(s):  
Public Relations ◽  
Human Resources ◽  
Organizational Development ◽  
Communication Channels ◽  
New Age ◽  
Internal Communication ◽  
Planned Change ◽  
Mutual Understanding ◽  
Internal Environment ◽  
The Public

Effective public relations can create and build up the image of an individual or an organisation or a nation. At the time of adverse publicity or when the organisation is under crisis an effective Public Relations can remove the "misunderstanding" and can create mutual understanding between the organisation and the public. Public relations, in the internal environment area, are directed to both the entire organization and to its individual departments and units. Internal communication and good internal communication channels are of paramount importance. From an internal perspective, organizations must be able to communicate effectively with its human resources in order to streamline organizational development. Finally, public relations must also be an important part of internal communication to promote planned change and development within the organization.

scholarly journals STRUKTURASI KOMUNIKASI INTERNAL DALAM PRAKTIK MEDIA RELATIONS DI DALAM INDUSTRI MEDIA

INFORMASI ◽  
2018 ◽  
Vol 48 (1) ◽  
pp. 49
Author(s):  
Brahma Putra Pratama
Keyword(s):  
Public Relations ◽  
Qualitative Approach ◽  
Internal Communication ◽  
Media Industry ◽  
Internal Environment ◽  
Media Relations ◽  
The Public ◽  
Adaptive Structuration ◽  
The Media ◽  
Initial Process

Media relations is one of the practices that can be found in the system of a publicrelations (PR) department. The PR department of a media industry still needs to do thepractice of media relations with other media industry although it has already had its ownchannel to disseminate information. The practice of media relations has aim that theinformation from an organization can be distributed to the public through the channelof the media industry. To achieve the aim, the initial process, such as the interactionand communication in the internal environment of the organization between the PRstaff with the superiors, is required. PR staff and the superiors as the agents use thestructure to act in the process of system production and reproduction. To know howthe process of the system production and reproduction in the interaction of the agentsin the practice of media relations, then analysis using adaptive structuration theorydeveloped by McPhee and Poole is required. This research aims to describe and providean understanding of structuration of internal communication in the practice of mediarelations in the PR department. The method used in this research is a single instrumentalcase study with descriptive qualitative approach. From this study, it is found that in thePR department system, the staff connects to the superiors in the internal environmentin the practice of media relations and the agents use the structure to act and to interactso that the system and practice can take place continuously either as a rountine or as atransformation.Media relations merupakan salah satu praktik yang terdapat dalam sistem departemen public relations (PR). Departemen PR dari suatu industri media ternyata masih perlu melakukan praktik media relations dengan industri media lain meskipun telah memiliki saluran media untuk menyebarkan informasi. Praktik media relations bertujuan supaya informasi dari suatu organisasi dapat disebarluaskan kepada publik melalui saluran suatu industri media. Untuk mencapai tujuan tersebut, diperlukan proses awal berupa interaksi dan komunikasi di lingkungan internal organisasi antara staf PR dengan atasannya. Staf PR dan atasannya sebagai agen menggunakan struktur dalam bertindak dalam proses produksi dan reproduksi sistem. Untuk mengetahui bagaimana proses produksi dan reproduksi sistem tersebut dalam interaksi para agen dalam praktik media relations, maka diperlukan analisis menggunakan teori strukturasi adaptif yang dikembangkan oleh McPhee dan Poole. Penelitian ini bertujuan untuk menggambarkan dan memberikan pemahaman mengenai strukturasi komunikasi internal dalam praktik media relations yang terjadi di dalam departemen PR. Metode yang digunakan dalam penelitian ini adalah studi kasus instrumental tunggal dengan pendekatan kualitatif deskriptif. Dari penelitian ini ditemukan bahwa di dalam sistem departemen PR, staf berhubungan dengan atasannya di lingkungan internalnya dalam melakukan praktik media relations dan para agen menggunakan struktur dalam bertindak dan berinteraksi sehingga sistem dan praktik dapat berlangsung terus-menerus baik sebagai rutinitas maupun sebagai transformasi.Kata kunci: Strukturasi, Komunikasi Internal, Media Relations, Industri Media

PUBLIC RELATIONS IN ARMENIAN STATE ADMINISTRATION AND BANKING SYSTEM

2017 ◽  
Vol 14 (2) ◽  
pp. 177-188
Author(s):  
A. Avetisyan
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Banking System ◽  
Mutual Understanding ◽  
The Real ◽  
The Public ◽  
State Administration ◽  
Or Organization ◽  
Government Institution

Benevolent relations between each government institution, company or organization and its publicity are provided by Public Relations specialists. They try to provide public with information, based on the real facts, which lead to the establishment and maintenance ofthe benevolent relations and mutual understanding. Taking into consideration the fact, companies and organizations generate relevant departments, responsible for communication with Mass media and the public. These departments take responsibility for making the organization presentative, for publicity and transparent work. The aim of the research is to identify the opportunities, weaknesses and achievements of Public relations in Armenian Banking System and State Administration.

scholarly journals Strategi Humas Universitas Negeri Makassar Dalam Meningkatkan Citra Positif Masyarakat

2019 ◽  
Vol 5 (2) ◽  
pp. 99
Author(s):  
Risma Niswaty ◽  
Sri Wulandari ◽  
Sirajuddin Saleh ◽  
Muh. Rizal S
Keyword(s):  
Data Analysis ◽  
Public Relations ◽  
Mutual Understanding ◽  
State University ◽  
Data Presentation ◽  
The Public ◽  
Analysis Techniques ◽  
Descriptive Research ◽  
Qualitative Descriptive ◽  
Using Data

This study aims to determine the public relations strategy of Makassar State University in increasing the positive image of Makassar State University in the community. To find out these objectives, the researchers used a type of qualitative descriptive research. The informants in this study were as many as five people using data collection techniques carried out through observation, interviews and documentation. Data obtained from research results are processed using data analysis techniques consisting of data reduction, data presentation and conclusion drawing. The results showed that Public Relations devised a strategy so that the function could run in accordance with the objectives of Makassar State University, among others, trying to create a conducive climate between institutions and the public in order to do persuasive and educative approaches to the public, trying to create two-way communication by disseminating information from institutions to public parties. educate and provide information, in order to create mutual understanding, respect, understanding and also strive to foster harmonious relations between organizations and various groups, both in and out relations to enhance cooperation. Public Relations seeks to socialize the Makassar State University mission to be accepted or received support from the public / public.

scholarly journals Administrasi HUSEMAS

2019 ◽  
Author(s):  
ANNISA
Keyword(s):  
Public Relations ◽  
Information Disclosure ◽  
Mutual Understanding ◽  
Press Releases ◽  
Street Vendors ◽  
Good Relationship ◽  
The Public ◽  
The Press ◽  
Contingency Plans

Implementation of Public Relations or Public Relations is the entire implementation and application of the role of public relations in an organization / agency / company that has been planned, and organized with the aim of creating and maintaining mutual understanding and connecting between companies and their communities. These objectives can be applied through various programs / programs that benefit companies and the public in supporting them with information openness. This research aims to study and describe the Public Relations Implementation of the PSDA Office to foster good relations with external publics such as the press, agreements, and others. information. In a good relationship made by the Public Relations Department of the PSDA to reporters in the disclosure of information through the form of activities of forming personal contacts, press releases, and contingency plans. The good relations of PSDA Public Relations with Cross-Chancellors in information disclosure are coordinating activities, inviting the Governor, providing assistance, and holding social activities. The good relations of PSDA Public Relations with Universities in information disclosure are through apprenticeship / job training / street vendors, as well as holding World Water Day seminars.

scholarly journals Public relations practitioners’ perception of new media influence on promotion of mutual understanding between organisation and strategic publics in Nigeria

2021 ◽  
Vol 5 (S1) ◽  
pp. 506-528
Author(s):  
Harvey G.O. Igben ◽  
Michael E. Ilaya
Keyword(s):  
New Media ◽  
Public Relations ◽  
Mutual Understanding ◽  
Technological Determinism ◽  
Public And Private ◽  
Public Relations Practitioners ◽  
The Public ◽  
Media Technologies ◽  
Private Organizations ◽  
Fundamental Goal

New media is a trending innovation and its influence in the promotion of mutual understanding between organizations and strategic publics is a more contemporary issue. This study evaluates the perception of public relations practitioners on the incorporation of new media into the process of promoting good relationships between organizations and strategic publics in Nigeria. The fundamental goal is to examine if public relations practitioners find new media helpful in carrying out public relations activities in their organizations. This study is hinged on Technological determinism theory.  Findings show that public relations practitioners of both public and private organizations do perceive the adoption of new media technologies in the performance of their function for the promotion of mutual understanding as supportive to quick and interactive approaches to dissemination of information from organizations to strategic stakeholders and the public. The study recommends that more public relations practitioners of organizations especially public organizations should be encouraged to use new media in course of executing their professional assignments.

Using Social Media in the Workplace

2014 ◽  
pp. 146-161 ◽  
Author(s):  
Karen Mishra ◽  
Khaner Walker ◽  
Aneil Mishra
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Human Resources ◽  
Employee Engagement ◽  
Internal Communication ◽  
Marketing Social ◽  
Communication Practices ◽  
Internal Communications ◽  
Relations Marketing

This chapter examines the internal communication practices of Lenovo, a $34 billion Fortune Global 500 technology company, and the world's second-largest PC vendor. In particular, this study examines how this company uses social media as a method of internal communications in fostering employee engagement. Internal communications is generally led by marketing or PR professionals with expertise in human resources, public relations, marketing, social media, and/or employee engagement. One new way that companies are extending internal communication is by developing the use of their company intranets. Intranets can support an organization by sharing accurate company information on a timely basis. This chapter describes how Lenovo has developed and uses its Lenovo Central intranet to engage employees in its mission and vision.

scholarly journals Organizational Development Interventions In Learning Organizations

2012 ◽  
Vol 17 (1) ◽  
pp. 65
Author(s):  
John Theodore
Keyword(s):  
Human Resources ◽  
Organizational Development ◽  
High Performance ◽  
Learning Organizations ◽  
Open Systems ◽  
Planned Change ◽  
Bottom Line ◽  
Action Orientation ◽  
Development Interventions ◽  
Change Efforts

The purpose of this article was to demonstrate that organizational development interventions in key areas of learning organizations assist to further develop such organizations because they are open systems and accustomed to planned changes. Therefore, their resistance to planned developmental changes is limited in comparison to non-learning organizations that are not accustomed to this process. The ultimate goal of organization development is to make the organization more open and more adaptive through increases in capability and potential in order for it to continue making such planned change efforts on an action orientation basis. Learning organizations are viable and vital means for developing an organizations culture of high performance learners who become transformed people much better adapted to get results that affect the bottom line and the quality of life in their organizations. The author of this article focused organizational development interventions on a number of key areas in learning organizations which are: human resources policies and procedures, evaluation of human resources, structure and design, training and development of human resources, communication, and leadership. In this article, the above cited areas are referred to as concentrations. The organizational development intervention process consists of the diagnosis in order to identify the elements to be evaluated in the areas of concentration; the presentation of the results of the diagnoses in proposals for the implementation of the results; and the implementation through planned change efforts.

Commentary: The Role of Internal Communication in Fostering Employee Advocacy: An Exploratory Study

2020 ◽  
pp. 232948842097583
Author(s):  
Patrick D. Thelen ◽  
Linjuan Rita Men
Keyword(s):  
Public Relations ◽  
Job Attitudes ◽  
Internal Communication ◽  
Corporate Communication ◽  
Communication Management ◽  
Management Communication ◽  
The Public ◽  
Person Organization Fit ◽  
Type Of Behavior

Employee advocacy has become a buzzword that has captured the interest of organizations. Despite the increased attention, employee advocacy is an understudied topic in the public relations literature. Hence, the purpose of this study was to fill a gap in public relations research on employee advocacy by examining internal communicators’ thoughts on how they can influence this type of behavior. Through interviews with 25 practitioners, the results indicated that the drivers of employee advocacy could be divided into three factors: individual (i.e., emotions, job attitudes, person-organization, fit, personality, and instrumental value), group (i.e., leader-member relationship and group cohesion), and organizational (i.e., organizational culture, top management, communication management, and socialization). Additionally, internal communication can influence employee advocacy through corporate communication strategies (i.e., openness and transparency, positivity, legitimacy and empowerment, and recognition) and employee advocacy management factors (i.e., understand business objectives, policies and guidelines, facilitation, interesting and meaningful content, and collaboration).

scholarly journals A Problem of Crime Control Policy in South Korea: A Challenge of Asymmetric Information

2020 ◽  
pp. 80-85
Author(s):  
Seok Man Lee ◽  
Hyun-Ho Kim
Keyword(s):  
Asymmetric Information ◽  
Public Relations ◽  
South Korea ◽  
Crime Control ◽  
Communication Channels ◽  
Control Policy ◽  
Relevant Information ◽  
Crime Statistics ◽  
The Public ◽  
Crime Control Policy

The asymmetric information is originally economic theory explaining why the market works imperfectly. However, asymmetric information is a common phenomenon that can be found easily in governments as well as in markets. A problem of crime control policy in South Korea stems from the asymmetric information. The problem is that the Korean National Police (KNP) have all information about crime but the KNP usually do not publicize it. As a result, the community knows little about crime activity and this imbalance of crime information has made it very difficult for the KNP and the community to work effectively to fight against crimes. Furthermore, the lack of communication has created the detrimental public relations for the KNP. For the problem of the crime control policy in Korea, increasing the channels of communication between the KNP and the public should be suggested as a remedy. However, before founding various communication channels with the public, it should be achieved as premises that the KNP firstly build more accurate crime report system and establish reliable crime statistics. The problem of asymmetric information of the KNP can only be resolved if the KNP establish the transparent crime statistics and increase communication channels to service essential crime information to the public. With this vital crime information, the community is expected to make a better decision about their safety issues. By the same token, the ameliorated public relations of the KNP are anticipated. This study is to analyze relevant information on asymmetric information and suggest recommendations for the KNP to solve this problem.

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