Social Media Opportunities for Market-Driven Firms

2014 ◽  
pp. 180-199 ◽  
Author(s):  
Elisa Arrigo
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Strategic Management ◽  
Conceptual Framework ◽  
Integrated Management ◽  
Customer Relationships ◽  
Competitive Environment ◽  
Customer Knowledge ◽  
Market Driven

The emergence of social media has provided a new and essential way to reach customers. In fact, in many industries, more and more firms are seeking to approach social media for business purposes; thus, it becomes essential to understand how social platforms can be managed for corporate decision-making. The aim of this chapter is to give a better understanding of social media in the strategic management field; no study to date has examined the role of social media in market-driven firms. In particular, a novel conceptual framework is proposed to show how the integrated management of social media provides several opportunities to market-driven firms. First of all, social media enables market-driven firms to acquire data and information that is useful for monitoring the competitive environment. In addition, social media allows firms to develop greater customer knowledge and to improve customer relationships by attracting new customers and by engaging old ones.

scholarly journals THE ROLE OF SOCIAL MEDIA ON MIGRATION DECISION-MAKING PROCESSES: Case of Indonesian Student in University of Groningen

2018 ◽  
Vol 6 (1) ◽  
pp. 515
Author(s):  
Inayah Hidayati
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Migration Decision ◽  
Decision Making Process ◽  
Migration Behavior ◽  
Interview Guide ◽  
Destination Area ◽  
Decision Making Processes ◽  
The Impact

Objective: This research aims to explain the impact of social media on the migration decision-making process of Indonesian student migrants in University of Groningen who used a social media account. In detail, this research will consider the role of social media in the migration decision-making process of students who emigrated from Indonesia and how they uses social media in the context of the migration decision-making process. Methods: The data collected included qualitative data from in-depth interviews and supported by study literatures. An interview guide was formulated to facilitate the indepth interviews and generate a better understanding of migration behavior. Expectation: Social media help Indonesian student migrants on migration decision making process and they use social media for searching information about destination area. Result: Student migrant in University of Groningen use their social media to gain information before they choose that university for study. They use Facebook to making contact with their friends and collagues in the destination country. Student group on Facebook help Indonesian student to get information about school and daily life.

Relationship between competitive strategy and construction organisation performance

2016 ◽  
Vol 54 (9) ◽  
pp. 2340-2366 ◽  
Author(s):  
Luqman Oyekunle Oyewobi ◽  
Abimbola Olukemi Windapo ◽  
James Olabode Bamidele Rotimi ◽  
Richard Ajayi Jimoh
Keyword(s):  
South Africa ◽  
Decision Making ◽  
Strategic Management ◽  
Competitive Strategy ◽  
Management Style ◽  
Research Approach ◽  
Organisational Performance ◽  
Content Type ◽  
The Relationship

Purpose The purpose of this paper is to examine the possible moderating role of organisational characteristics (organisational structure, management style and decision-making style) in the relationship between strategy and organisational performance among large construction organisations in South Africa. Design/methodology/approach The study adopted a quantitative research approach using a questionnaire survey to obtain data from 72 large construction organisations in South Africa. Using hierarchical multiple regression, the paper examines the relationship between the constructs discussed in the study. Findings The internal characteristics of the organisation form the vital basis for achieving optimal performance. The results obtained from the analysis revealed that decision-making style directly influences the measure of organisational effectiveness, while it could also be inferred that organisational characteristics partly moderate the relationship between competitive strategy and organisational performance. The findings indicate that internal characteristics is one of the means through which organisational strategic factors and contextual aspects are organised to achieve greater organisational performance levels. Originality/value The findings have theoretical implications for strategic management literature in construction as it extends the scope of research on strategic management from assessing a set of individual management practices to evaluating a complex mechanism that connects internal characteristics and competitive advantage. It is believed that this study will contribute positively to the role of organisational characteristics in the competitive strategy-performance relationships in large construction organisations in South Africa and to the ongoing discussion on emerging strategic management issues in construction.

Managerial perceptions of energy in logistics

2017 ◽  
Vol 47 (6) ◽  
pp. 447-471 ◽  
Author(s):  
Christian Busse ◽  
Alexander Regelmann ◽  
Hariganesh Chithambaram ◽  
Stephan M. Wagner
Keyword(s):  
Decision Making ◽  
Conceptual Framework ◽  
Subjective Norms ◽  
Future Research ◽  
Organizational Research ◽  
Content Type ◽  
Managerial Perceptions ◽  
Decision Making Processes ◽  
Awareness Raising

Purpose Because of the major contribution of logistics to the greenhouse gas effect, logistics research has begun to address the topic of energy, but it has not yet targeted the role of energy within logistical decision-making processes. To facilitate such endeavors, the purpose of this paper is to explore the perceptions of energy which managers in logistics organizations portray. Design/methodology/approach This investigation is based on interviews with 17 managers. The findings are embedded in the theory of planned behavior (TPB) and stakeholder theory (SHT). Findings The study depicts initial insights on which energy-related perceptions exist, how they can be categorized into attitudes, subjective norms, and perceived behavioral controls (PBCs), and how different stakeholders seem to affect them. Research limitations/implications This research suggests a tentative comprehensive conceptual framework that describes the role of energy in logistical decision-making processes. The findings on attitudes and subjective norms appear to be unspecific to the logistics domain, whereas some of the PBCs are presumably unique to the logistics context. Future logistics research should hence focus its efforts on the PBCs. Generalizability and completeness of the managerial perceptions must be validated by future research. Practical implications The findings help logistics organizations in scrutinizing managerial perspectives on energy and in developing awareness-raising measures. Originality/value The behavioral perspective applied in this study can complement extant, more technically oriented views. The conceptual framework that integrates the TPB and SHT may also be useful for organizational research beyond the logistics domain.

Consumer engagement with eWOM on social media: the role of social capital

2018 ◽  
Vol 42 (4) ◽  
pp. 482-505 ◽  
Author(s):  
Yaniv Gvili ◽  
Shalom Levy
Keyword(s):  
Social Capital ◽  
Social Media ◽  
Conceptual Framework ◽  
Second Order ◽  
Equation Modeling ◽  
Consumer Engagement ◽  
Content Type ◽  
Order Construct ◽  
Channel Type

Purpose The nature of digital media channels are important factors in explaining consumers’ behavior over the Web, and specifically on social network sites (SNS). The purpose of this paper is to propose a conceptual framework explaining consumer engagement with electronic word of mouth (eWOM) communication via SNS, based on key attributes of this media channel. Design/methodology/approach Based on the expectancy value theory (EVT), a conceptual framework is proposed to model the effect of eWOM channel attributes on eWOM engagement process. Consumer eWOM engagement is conceptualized as a second-order construct. A structural equation modeling procedure was employed to empirically test the model using data collected from two social media communication channels. Findings First, results suggest that engagement with eWOM can be conceptualized as a second-order construct based on user tendency to receive or share eWOM with other network members. Second, the path analysis model supports the employment of EVT and shows that two key attributes of eWOM channels, social capital and credibility, significantly affect consumer attitude toward eWOM via SNS. Attitude toward eWOM, in turn, affects eWOM engagement. Third, SNS channel type moderates the effect on attitude. Practical implications Marketing communication practitioners should note that the strength of social ties plays a key role in spreading eWOM on SNS effectively. This insight should be employed a part of social media marketing strategy. Originality/value This is first research that models the effect of social media attributes on eWOM engagement and demonstrates the moderating role of channel type. The model is highly valuable in light of the importance of the concept of engagement in internet research.

scholarly journals The Dislocation of News Journalism: A Conceptual Framework for the Study of Epistemologies of Digital Journalism

2019 ◽  
Vol 7 (1) ◽  
pp. 259-270 ◽  
Author(s):  
Mats Ekström ◽  
Oscar Westlund
Keyword(s):  
Social Media ◽  
Conceptual Framework ◽  
News Media ◽  
Systematic Analysis ◽  
Digital Journalism ◽  
Social Media Platforms ◽  
Truth Claims ◽  
Journalism Research ◽  
Knowledge Claims

This article focuses on news journalism, social media platforms and power, and key implications for epistemology. The conceptual framework presented is intended to inspire and guide future studies relating to the emerging sub-field of journalism research that we refer to as “Epistemologies of Digital Journalism”. The article discusses the dependencies between news media and social media platforms (non-proprietary to the news media). The authority and democratic role of news journalism pivot on claims that it regularly provides accurate and verified public knowledge. However, how are the epistemic claims of news journalism and the practices of justifications affected by news journalism’s increased dependency on social media platforms? This is the overall question discussed in this article. It focuses on the intricate power dependencies between news media and social media platforms and proceeds to discuss implications for epistemology. It presents a three-fold approach differentiating between (1) articulated knowledge and truth claims, (2) justification in the journalism practices and (3) the acceptance/rejections of knowledge claims in audience activities. This approach facilitates a systematic analysis of how diverse aspects of epistemology interrelate with, and are sometimes conditioned by, the transformations of news and social media.

scholarly journals Inteligencia y contrainteligencia militar frente a fallos y desafíos. El caso de Culiacán, México (2019)/ Fails and Challenges of Military Intelligence and Counterintelligence: Culiacan, Mexico (2019) as Case Study

2020 ◽  
pp. 37-56
Author(s):  
Paloma Mendoza Cortes
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Original Research ◽  
Decision Making Process ◽  
Key Factors ◽  
Military Intelligence ◽  
Toma De Decisiones ◽  
Mexican Government

El presente artículo se deriva de la tesis doctoral El proceso de toma de decisiones en el Ejército Mexicano: la función de la Inteligencia Militar. La investigación es retomada para analizar la operación de captura de Ovidio Guzmán, en Culiacán, Sinaloa, México. Se confrontan fuentes de primera mano de inteligencia militar con información de fuentes abiertas y se determinan los posibles fallos de inteligencia y contrainteligencia que condujeron al gobierno mexicano a tomar la decisión de liberar a Ovidio Guzmán frente a los actos de violencia y al uso del ciberespacio por el crimen organizado para tal fin. A partir de la información consultada, se concluye que existió una falta de cooperación interagencial y fallos del Gabinete de Seguridad de México en el proceso de toma de decisiones en situaciones críticas. Abstract This analysis is based on the dissertation The Mexican Army decision-making process: The role of Military Intelligence. The original research is applied to the case of the Ovidio Guzmán capture operation in Culiacán, Sinaloa, Mexico. First-hand sources of military intelligence are confronted with information from open sources to evaluate the possible intelligence and counterintelligence failures that can explain the Mexican government´s decision to release Ovidio Guzman after members of his cartel committed acts of extreme violence and exploited social media. Based on the sources consulted, the author concludes the key factors that led to the failure of the operation were the lack of inter-agency cooperation and deficiencies in the decision-making process by the Security Cabinet of Mexico.

scholarly journals The Role of Psychic Distance In Internationalization Strategy Evaluations and Strategic Choices

1970 ◽  
Vol 33 (1) ◽  
pp. 17-48
Author(s):  
Stephen Horner ◽  
Daniel Baack ◽  
Donald Baack
Keyword(s):  
Information Processing ◽  
Strategic Management ◽  
Conceptual Framework ◽  
International Markets ◽  
Individual Experience ◽  
Psychic Distance ◽  
Strategic Choices ◽  
Marketing Literature ◽  
Internationalization Strategy

This analysis examines views of the term “psychic distance” and its application to the strategic choice process and managerial arrangements in international operations. It offers a background and conceptual framework of psychic distance, which stresses individual experience as part of the process. Individual experience is explored in terms of its components and through the use of information processing models that appear in the marketing literature. Next, applications to strategic management are made with regard to the choice to enter specific international markets, modes of entry selected, and the managerial structures that will be established.

scholarly journals Engagement, bonding, and identity across multiple platforms: Avaaz on Facebook, YouTube, and MySpace

2012 ◽  
Vol 28 (52) ◽  
pp. 21 ◽  
Author(s):  
Anastasia Kavada
Keyword(s):  
Decision Making ◽  
Social Networks ◽  
Social Media ◽  
Interpersonal Communication ◽  
Empirical Data ◽  
Textual Analysis ◽  
Transnational Activism ◽  
Collective Voice ◽  
Social Media Platforms

This article explores the role of social media platforms in transnational activism by examining the case of Avaaz.org, an international advocacy organization aiming to bring people-powered politics to global decision-making. Focusing on the Avaaz website, its channel on YouTube, its page on Facebook and its profile page on MySpace, the article investigates the affordances of these platforms for identity-building, bonding, and engagement. The empirical data is derived from features analysis of the selected web platforms, as well as textual analysis of the comments posted by users. The findings show that while social media platforms make individual voices more visible, their design helps Avaaz to maintain a coherent collective voice. In terms of bonding, platforms allow individual activists to communicate with the organization and to spread its message to their existing social networks, but opportunities for private interpersonal communication with other Avaaz supporters are limited.

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