Role of IFLA in Marketing Initiatives in Library and Information Services

Author(s):  
Dinesh K. Gupta

Traditionally, the thrust of library and information managers was on managing in-house technical operations of the libraries without taking much consideration of the outside world. However, during the last two-three decades there have been many changes in library's overall external environment that have affected the internal environment and management of libraries and their services to a great extent. Earlier, more emphasis was on developing the libraries for the future rather than meeting the present information needs of users, but now users are more demanding; they have higher expectations from libraries, and they compare value/benefits received every time in comparison to efforts they have put into getting the desired information/information service(s)/product(s). As such, the interest of information professionals in marketing library services has been rising. Marketing can simply be defined as an approach that integrates external environment and internal environment in understanding and satisfying customer needs. In service organizations, management and marketing integrates and good service are not different from good marketing efforts. In other words, in-service set up marketing is the state of mind and management is a way forward to actions. The creation of Section on Management and Marketing in IFLA at the international level signifies such importance and integration of management and marketing in recent times. Rejean Savard (2006) describes the history of the Section and reviews its activities in the initial years. The chapter emphasizes recent activities and contributions of the IFLA Section on Management and Marketing Section in encouraging good marketing efforts in libraries the world over.

Author(s):  
Dinesh K. Gupta

Traditionally, the thrust of library and information managers was on managing in-house technical operations of the libraries without taking much consideration of the outside world. However, during the last two-three decades there have been many changes in library's overall external environment that have affected the internal environment and management of libraries and their services to a great extent. Earlier, more emphasis was on developing the libraries for the future rather than meeting the present information needs of users, but now users are more demanding; they have higher expectations from libraries, and they compare value/benefits received every time in comparison to efforts they have put into getting the desired information/information service(s)/product(s). As such, the interest of information professionals in marketing library services has been rising. Marketing can simply be defined as an approach that integrates external environment and internal environment in understanding and satisfying customer needs. In service organizations, management and marketing integrates and good service are not different from good marketing efforts. In other words, in-service set up marketing is the state of mind and management is a way forward to actions. The creation of Section on Management and Marketing in IFLA at the international level signifies such importance and integration of management and marketing in recent times. Rejean Savard (2006) describes the history of the Section and reviews its activities in the initial years. The chapter emphasizes recent activities and contributions of the IFLA Section on Management and Marketing Section in encouraging good marketing efforts in libraries the world over.


2013 ◽  
Vol 9 (2) ◽  
pp. 20121164 ◽  
Author(s):  
Michael M. Kasumovic ◽  
Frank Seebacher

Conspicuous traits, such as weaponry and body size, are often correlated with fitness. By contrast, we understand less about how inconspicuous physiological traits affect fitness. Not only is linking physiology directly to fitness a challenge, but in addition, behavioural studies most often focus on resting or basal metabolic rates, resulting in a poor understanding of how active metabolic rates affect fitness. Here we use the golden orb-web spider ( Nephila plumipes ), a species for which proximity to a female on the web predicts a male's paternity share, to examine the role of resting and active metabolic rates in fitness. Using a semi-natural experimental set-up, we show that males closer to a female have higher active metabolic rates than males further from females. This higher metabolic activity is paralleled by increased citrate synthase activity, suggesting greater mitochondrial densities. Our results link both higher active metabolic rates and increased citrate synthase activity with fitness. Coupled with the behaviour and life history of N. plumipes , these results provide insight into the evolution of physiological systems.


2021 ◽  
Vol 66 (1) ◽  
pp. 245-259
Author(s):  
Kamila Kamińska-Chełminiak ◽  

The aim of the study is to present selected aspects of the history of censorship in Poland during the Stalinist period (1948−1956). The article presents the circumstances of the establishment of the censorship office in Poland — the Central Office for the Control of Press, Publications and Events (GUKPPiW) — which was set up in January 1945 and operated throughout the period of the Polish People’s Republic, until April 1990. The article also gives an answer to the question about the role of the so-called Soviet advisers who came to Lublin in December 1944 and took full control of the process of creating state censorship. The employees of the Soviet censorship sent from Moscow were tasked with creating an institution that would control the media and operate according to the mechanisms established in the USSR. In the process of organizing the censorship apparatus, the Polish communists played a marginal and servant role towards the Soviet military (including General N. Bulganin) and advisers who came from Moscow. The most important decisions were made by the employees of Glavlit, whose recommendations were treated by the management of the Polish Workers’ Party as orders. Glavlit officers, who arrived in Lublin in December 1944, recruited censorship employees, developed instructions for them, rules for publishing and issuing printed works and drafted a decree on the control of the press, publications and performances, a draft order of the minister of public security regarding the introduction of censorship. The work also describes the process of recruiting censors, as well as the reasons and scope of censorship interventions.


2020 ◽  
Vol 6 (1) ◽  
pp. 4-14
Author(s):  
Andrzej Grzegorczyk

The Kulmhof extermination camp in Chełmno nad Nerem was the first camp set up by the Nazis to exterminate Jews during the Second World War. The history of Kulmhof has long been an area of interest for academics, but despite thorough research it remains one of the least-known places of its kind among the public. Studies of the role of archaeology in acquiring knowledge about the functioning of the camp have been particularly compelling. The excavations carried out intermittently over a thirty-year period (1986–2016), which constitute the subject of this article, have played a key role in the rise in public interest in the history of the camp.


2019 ◽  
Vol 57 (12) ◽  
pp. 3301-3320 ◽  
Author(s):  
Piera Centobelli ◽  
Roberto Cerchione ◽  
Emilio Esposito ◽  
Shashi Shashi

Purpose The modern knowledge-based economy acknowledges the role of the third mission of universities related to the process of knowledge transfer as a driving force to face sustainability issues, in addition to the two traditional missions focusing on research and teaching. The purpose of this paper is to investigate the relationships between internal environment, external environment, knowledge exploitation, knowledge exploration and university performance. Design/methodology/approach This study applies confirmatory factor analysis and structural equation modelling to test the conceptual model in the Chinese education system. Findings The findings confirm the higher impact of internal environment on both knowledge exploitation and knowledge exploration as compared to external environment. Knowledge exploitation is more strongly related to university performance than knowledge exploration. These results highlight the imperative role of internal university stakeholders in fostering knowledge management strategies. In addition, they encourage academicians, practitioners and policy makers to focus their attention on the impact of knowledge management models, tools and practices in universities to achieve the entrepreneurial development which, in turn, has a positive impact on individual graduates and innovation ecosystems. Originality/value The necessity to develop a more entrepreneurial university, as well as the lack of evidence of their development in emerging countries, highlights the need to investigate how specific factors and knowledge management processes are impacting the universities’ performance. In fact, although previous studies provide an explanation of the impact of internal and external factors on a university’s performance, contributions integrating these concepts with strategic knowledge management processes are still lacking.


2021 ◽  
Vol 28 (1) ◽  
pp. 277-287
Author(s):  
M Khairul Alam

The history of biosystematics research and its impacts on climate goes before political ramifications. Climate change is altering the environments and likely to result in changes in the distribution of species, flowering times; migrate and adapt to the new environmental conditions; or extinction. Adaptive capacity is the ability of the plants to adapt to the impacts of climate change. Adaptation process is going in nature through phenotypic plasticity, natural selection or migration or polyploidization. The options are not mutually exclusive. Phenotypic plasticity may be the most efficient way of adaptation to a new environment. Polyploidization may increase tolerance to diverse ecological conditions and the high incidence of polyploidy in plants indicates its adaptive significance. Population having polyploid pillar complex is a good backup support towards microevolution and speciation, a mode of adaptation. The paper discusses about these biosystematics approaches towards adaptation to new environmental conditions resulting from climate change. It also discusses about the role of taxonomists under the changed circumstances. It is evident from the review that a set of biosystematics data along with other ecological and conservation information needs to be included in Flora and Monographs. It reveals that it was as far as worked out at the Paris Botanical Congress 1954 and put up by Stebbins in a series of proposals, termed as “Stebbins’ Ten Points” that needs further enrichment. Bangladesh J. Plant Taxon. 28(1): 277-287, 2021 (June)


1979 ◽  
Vol 4 (1) ◽  
pp. 1-81 ◽  
Author(s):  
James A. Sprowl

Several years ago, the American Bar Foundation initiated a modest investigation into the feasibility of designing a computer that could automate the assembly of form legal documents such as wills, trusts, complaints, and the like. The investigation has since matured into a major research effort to design an entirely new kind of computational processor. A prototype processor has now been constructed, and it is undergoing field tests to determine whether it truly fulfills the specialized needs of the legal drafter.This article briefly traces the history of the project, explaining the motivation behind it and describing the role of the participants. The article then introduces a new language—the principal result of the research effort—that may be used to draft both form documents and statutes, regulations, and other “instructions” defining how form documents are to be assembled. The new language, a subset of English, is fully comprehensible both to attorneys and to a properly designed computational processor. An attorney or paraprofessional may redraft form legal documents, statutes, and regulations in the new language and then feed them directly into the computer; no conventional programming is required. The computer asks questions couched in language taken from the forms and statutes, performs any necessary computations, and draws any necessary legal conclusions. The computer then returns client-customized legal documents ready for court filing. The article tells how the new processor may be set up to perform even the most complex drafting tasks—even complex tax-return preparation. Particular emphasis is placed on having the computer force the attorney or paraprofessional to proceed in a highly organized fashion with the development of a complex delivery system so that the computer, and not the attorney or paraprofessional, keeps track of the complex linkages between the elements of the system as it evolves.In its concluding section, the article explores the possible impact of this new technology upon the legal profession and the public, and the author expresses his view that centralized systems set up by legal specialists to support the work of numerous nonspecialists may expand the areas in which the generalist may do competent work and may enable the general practitioner to buck the current trend toward specialization.


2012 ◽  
Vol 92 ◽  
pp. 169-196 ◽  
Author(s):  
Sally Badham ◽  
Sophie Oosterwijk

An English princess of the mid-thirteenth century, dead by the age of three and a half, Katherine occupies only a footnote in the history of England. Yet the costly tomb monument at Westminster Abbey provided by her grieving father, Henry iii, was probably the earliest recorded memorial to a child known to have been set up in England. It may also have been part of Henry's response to the commemoration programme that his brother-in-law, Louis ix of France, had instigated. Nothing now apparently remains of Katherine's tomb to remind posterity of her brief existence, but its commissioning marked a step up in Henry's growing ambition to be seen as an innovator at the forefront of the artistic developments of his age, and the story surrounding its provision affords insights into the role of display and material culture in Henrician politics.


1996 ◽  
Vol 53 (2) ◽  
pp. 273-283 ◽  
Author(s):  
Rose Marie Beebe ◽  
Robert M. Senkewicz

The 1824 Chumash uprising against three Franciscan missions in the central section of the California chain—Santa Inés, La Purísima Concepción, and Santa Bárbara—was the largest organized revolt in the history of the Alta California missions. The Chumash burned most of the Santa Inés mission complex. At La Purísima, they drove out the mission guard and one of the two priests in residence. The mission was not forcibly retaken by the Mexican army for almost a month. At Santa Bárbara, the Chumash disarmed the soldiers stationed at the mission and sent them back to the presidio. After an inconclusive battle against troops who were sent out against them from the presidio, most of the rebels retired to the interior, where they set up their own community. The revolt was finally brought to an end when a military expedition led by Pablo de la Portilla negotiated the return of this group to the Santa Bárbara Mission. The role of the Prefect of the Missions, Father Vicente í, in bringing the revolt to an end by persuading this group to return to the Santa Bárbara Mission has long been recognized. Antonio María Osio, most likely relying on what he had been told by his brother-in-law, Governor Luis Argüello, stated in 1851, “They [the Chumash] had decided not to return to the missions and expressed the low regard in which they generally held the inhabitants of California. Yet, at the same time, they revered Reverend Father Vicente í for his many virtues. Only he had the necessary power of persuasion to calm the Indians’ fears.” In 1885, as he described the negotiations between the Mexican military and the Chumash, Theodore S. Hittell wrote, “Communications were opened and a conference held; the two missionaries, Father President Vicente í and Father Antonio Ripoll of Santa Bárbara, acted as negotiators; and the result was that the Indians submitted unconditionally; were pardoned, and the fugitive neophytes marched back to their respective missions.” We offer here a translation of a letter which í wrote to the Bishop of Sonora, Bernardo Martínez Ocejo, a few months after these events. The document provides an excellent first-hand account of the conclusion of the revolt. It also offers a close view of the growing fear and anxiety the missionaries were experiencing in the early years of Mexican independence. As a context for the letter, let us briefly summarize the Chumash revolt.


2014 ◽  
Vol 675-677 ◽  
pp. 1028-1031
Author(s):  
Hou Quan Wang ◽  
Hui Li ◽  
Xun Wu

The current agricultural development mode has changed from the traditional mode to circular agriculture mode. The circular agriculture is the inevitable request to realize the sustainable development of agricultural production. Thus we should make full use of existing resources and science and technology to serve for the circular agriculture. To grasp the role of the information service, the paper analyze the use of information technology in every link of circular agriculture.


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