Value Co-Creation, Social Media, and Marketing 3.0

2015 ◽  
pp. 99-119
Author(s):  
Maria Angeles Garcia-Haro ◽  
Maria Pilar Martinez-Ruiz ◽  
Ricardo Martinez Canas
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
The Internet ◽  
Competitive Advantages ◽  
Consumer Loyalty ◽  
Market Environment ◽  
Social Media Networks ◽  
Information And Communication ◽  
Main Engine

The aim of this chapter is to analyze a new concept value co-creation-that has emerged in the context of marketing and business management research. In today's market environment, companies are continually pressured to innovate in order to attract and maintain consumer loyalty and gain and sustain competitive advantage in the market. First, this chapter identifies factors and variables that are leveraged to determine value co-creation in firms. Second, this chapter examines how the development of information and communication technologies-in particular, the Internet and social media networks-has become the main engine of the co-creation activity in a Marketing 3.0 context. Third, this chapter discusses the consequences and benefits of implementing such concepts on the achievement of competitive advantages for firms.

Participation Sphere

2022 ◽  
pp. 363-386
Author(s):  
Carlos Quental ◽  
Luis Borges Gouveia
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Trade Unions ◽  
Communication Technologies ◽  
The Internet ◽  
Communication Model ◽  
Information And Communication ◽  
Decision Making Processes ◽  
National Federation

In the context of Portuguese teacher unions, the adoption of information and communication technologies is nowadays a reality. This chapter presents a brief analysis of e-participation and e-democracy, proposes a conceptual communication model for digital mediation on teachers' trade unions, and addresses an initiative carried out by the most representative teacher's union of Portugal. This proposal is based on social media principles, designed to gather teachers and unions in a shared deliberative space. The Liberopinion platform enables effective participation in formal and informal decision-making processes via the Internet, with full integration into any Website. It is improved to support Participatory budgeting. The actors were chosen from the National Federation of Teachers due to its representativeness regarding associate teachers and provide an opportunity to assess the platform potential to support participation in a union context.

Participation Sphere

2018 ◽  
pp. 16-39
Author(s):  
Carlos Quental ◽  
Luis Borges Gouveia
Keyword(s):  
Decision Making ◽  
Social Media ◽  
Information And Communication Technologies ◽  
Trade Unions ◽  
Communication Technologies ◽  
The Internet ◽  
Communication Model ◽  
Information And Communication ◽  
Decision Making Processes ◽  
National Federation

In the context of Portuguese teacher unions, the adoption of information and communication technologies is nowadays a reality. This chapter presents a brief analysis of e-participation and e-democracy, proposes a conceptual communication model for digital mediation on teachers' trade unions, and addresses an initiative carried out by the most representative teacher's union of Portugal. This proposal is based on social media principles, designed to gather teachers and unions in a shared deliberative space. The Liberopinion platform enables effective participation in formal and informal decision-making processes via the Internet, with full integration into any Website. It is improved to support Participatory budgeting. The actors were chosen from the National Federation of Teachers due to its representativeness regarding associate teachers and provide an opportunity to assess the platform potential to support participation in a union context.

Sociological research on information and communication technologies in Japan

2021 ◽  
pp. 026858092110053
Author(s):  
Mito Akiyoshi
Keyword(s):  
Social Media ◽  
Information And Communication Technologies ◽  
Labor Relations ◽  
Communication Technologies ◽  
The Internet ◽  
Special Focus ◽  
Sociological Research ◽  
Sociological Literature ◽  
Information And Communication

This review of the Japanese sociological literature on information and communication technologies showcases some of the best studies in the field published in Japan since 2005. It provides an overview with a special focus on the internet, the computer, the mobile phone and other devices, and social media. Two events during the period covered in this review spurred research on public consequences: the East Japan Earthquake of 2011 and the 2013 Amendment of Public Offices Election Act. Long-term structural issues such as inequalities of various kinds and labor relations also influence researchers’ interests.

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".

Upotreba interneta u obrazovanju odraslih: istorijsko-organizaciona perspektiva

2017 ◽  
pp. 35-52
Author(s):  
Bojan Ljuijić
Keyword(s):  
Adult Education ◽  
Information And Communication Technologies ◽  
Computer Network ◽  
Communication Technologies ◽  
The Internet ◽  
Other Information ◽  
Educational Computer ◽  
Information And Communication ◽  
Internet In Education ◽  
Historical Periods

Beside the fact that the Internet was not primarily educational network (it didn’t emerge from the intention to be systematically used in the field of education), shortly after it emerged, possibilities of its application in education were recognised. This paper is dedicated to analysis of the most important chronological moments (technological and social in the first place) that were crucial in sense of comprehensive application of the Internet in service of education in general, but also in service of adult education. Having all mentioned in focus, in more details, we analysed emergence and development of the Internet observed as educational computer network in frame of general development of information and communication technologies. While realising mentioned analysis, our focus was on four historical periods of educational computer technologies. We also intended to emphasize the activities of international institutions that followed, encouraged and supported the development of the Internet use and the use of other information and communication technologies in the field of education. According to that, we distinguished the main moments referring activities of these organisations which describe in the best manner their contributions to growing application of the Internet in education in general, but also in adult education.

Cyber socialization: trends and prospects

2020 ◽  
Vol 45 (4) ◽  
pp. 115-123
Author(s):  
A. Igibayeva ◽  
◽  
D. Erbolatuly ◽  
G. Turarova ◽  
◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Modern World ◽  
The Internet ◽  
Young Generation ◽  
Spiritual Values ◽  
Information And Communication ◽  
Virtual Interaction ◽  
Pedagogical Research

The development of the modern world is very complex and rapid, and the process is characterized by high rates of development of information and communication technologies. The Internet space is a means of searching and obtaining information, as well as a medium for communication, virtual interaction, and has a significant impact on the formation of stereotypes of behavior of the young generation, as well as ideals, spiritual values, personal and social worldview. The article identifies the positive aspects of the development of cyberspace by young people, and also notes the threats and barriers to cyber socialization for modern youth. The necessity of conducting psychological and pedagogical research on cyber socialization is actualized, a conclusion is made about the use of new technologies for the purpose of positive cyber socialization of the younger generation.

scholarly journals Business ideas in start-ups

2020 ◽  
Vol 83 ◽  
pp. 01063
Author(s):  
Štefan Slávik
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Legal Protection ◽  
Communication Technologies ◽  
Point Of View ◽  
The Internet ◽  
Development Cycle ◽  
Start Up ◽  
Information And Communication ◽  
Start Ups

Start-up is a modern entrepreneurship form designed to realize original business ideas, mostly based on new technologies and the Internet. It evolves in the development cycle, which is determined by the business idea development cycle and the financing cycle. The purpose of the paper is to describe and analyse the business idea. The business idea is characterized by its content, circumstances of its origin, degree of originality and evidence of this originality. Start-ups are dominated by business ideas based on the application of information and communication technologies, the business idea is most often created by combining professional and business experience, but its originality is from the international point of view only average and the level of legal protection is quite rare.

scholarly journals Seniors’ use of ICT to obtain access to cars for fulfilling their transport needs – an exploratory study

2020 ◽  
Vol 23 (4) ◽  
pp. 49-60
Author(s):  
Joanna Kos-Łabędowicz
Keyword(s):  
Elderly People ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
Ease Of Use ◽  
The Internet ◽  
Ageing Society ◽  
Eu Member States ◽  
Transport Services ◽  
Information And Communication ◽  
The Eu

The ageing society and the necessity to meet the needs (including transport ones) of elderly people are a challenge for an increasing number of countries, including the EU Member States and Poland. Different types of modern ICT solutions are being proposed as a way of improving the meeting of the needs of elderly people in order to prevent their social exclusion. The growing popularity of solutions and services that use information and communication technologies (mainly the Internet and mobile applications) can also be observed in transport services and is perceived as a means to better meet transport needs. The aim of the article is to examine the extent to which seniors use ICT solutions to meet their transport needs when, for example, obtaining access to a car or car ride. A literature review, statistical data analysis and results of primary survey studies carried out on a sample of U3A students were used. The results of the analysis do not allow generalization on the entire population of elderly people but point to some interesting conclusions. For instance, at least one of the considered solutions (e.g. sharing travel by car as a driver or passenger) was used by almost two-thirds of those that responded using the Internet. Also, the solutions given were rated rather positively by the respondents in terms of their usefulness and ease of use. Those findings, apart from indicating further directions of research, allow for a cautious statement that these types of solutions can actually serve to better meet the transport needs of seniors.

scholarly journals Riesgos en Internet: el mal uso de las Tecnologías de la Información y la Comunicación / Internet Risks: Misuse of Information and Communication Technologies

2018 ◽  
Vol 5 (1) ◽  
pp. 43-50
Author(s):  
Encarnación Soriano-Ayala ◽  
Adán Hermosilla-Rivera ◽  
Verónica C. Cala ◽  
Rachida Dalouh
Keyword(s):  
Social Networks ◽  
Information And Communication Technologies ◽  
Communication Technologies ◽  
The Internet ◽  
Redes Sociales ◽  
Information And Communication ◽  
Use Of Internet

ABSTRACT This work addresses the risk that adolescents face when they misuse the Internet. The results of an investigation carried out with 206 adolescents about the use of Internet, cyberbullying and sexting are presented. The results showed that parents of adolescents are unaware of their children's use of social networks, girls practice sexting more than boys, and there are more boys who practice cyberbullying in the role of executioner, while girls star in it as the victim.RESUMENEste trabajo aborda el riesgo que corren los adolescentes cuando hacen un mal uso de Internet. Se exponen los resultados de una investigación llevada a cabo con 206 adolescentes en los que se analiza el uso de Internet, el ciber acoso (ciberbullying) y el sexting. En los resultados señalamos que los padres de los chicos y las chicas adolescentes desconocen el uso que hacen sus hijos de las redes sociales, las chicas practican más el sexting que los chicos en la adolescencia, siendo el sexting una nueva forma de sexismo impulsado por las tecnologías, y son más los chicos que practican el ciberbullying en el rol de verdugo, mientras que las chicas lo protagonizan desde el papel de víctima.

Extract of Japanese Text Characteristics of Simplified Corpora using Non-negative Matrix Factorization

2020 ◽  
Vol 1 (1) ◽  
pp. 75-98
Author(s):  
Koji Wajima ◽  
Kei Koqure ◽  
Toshihiro Furukawa ◽  
Tetsuji Satoh
Keyword(s):  
Information And Communication Technologies ◽  
Matrix Factorization ◽  
Technological Progress ◽  
Japanese Text ◽  
Communication Technologies ◽  
The Internet ◽  
Information And Communication ◽  
Communication Methods ◽  
Non Negative Matrix Factorization

Ways of disseminating(Verbreitungsmedien) information through different media have rapidly changed owing to technological progress, especially in the field of information and communication technologies. Reflecting the changes in terms of conditions of technological progress, communication methods, and abilities have also changed. On the Internet, contents with different expressions of difficulty are mixed even though they have almost the same contents. A user who intends to search for new things or unknown things may get confused and spend a lot of time in selecting contents that are understandable for them because there are large amounts of similar contents with different difficulties. Herein, The characteristics of relevant simplified corpora are critical for everybody. In this research, we propose a method to compare two types of documents with different difficulty, and select a characteristic related to simple of expression from various characteristics related to text. In our proposed method, thousands of text characteristics are compressed and converted by Non-negative Matrix Factorization(NMF), and a basis for characterizing the simplified document is selected. The proposed method combines the characteristics of the most conducted research using the characteristics of 32 types and 2,196 dimensions. We evaluated the text characteristics in the NMF Base of the results using a classifier. As a result of applying the proposed method to two kinds of environment white papers, it became clear that an effective basis can be selected. In Addtionally, We showed estimate of the causation relationships, Optimization of the parameter. Furthermore, We showed flexibility to other media.

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