Tourism Motivational Factors in Bhutan

2015 ◽  
pp. 231-241
Author(s):  
Nilanjan Ray
Keyword(s):  
Policy Implication ◽  
Primary Objective ◽  
Motivational Factors ◽  
Point Of View ◽  
Demand And Supply ◽  
Service Excellence ◽  
Repeat Visit ◽  
Future Requirement ◽  
Growth Development ◽  
Tourism Service

The concept of tourism has become one of the vital issues of economic and social benefits to the society. This present study identifies different motivational factors which may directly or indirectly influence the tourists' motivation. The primary objective of this study includes the growth, development and emergence of tourism potentials at Bhutan, in particular, as well as to analyze the tourist flow pattern and also examine the existing and future requirement in the motivational point of view. The major findings of this study show, in the present scenario of the above factors, how to attract more tourists for repeat visit and promoting infrastructural requirement for better tourism service to increase the level of tourists' motivation as well. In the policy implication point of view this study is relevant for balancing the demand and supply of tourism motivational requirement indicators which can offer better service excellence in the study area.

Factors Influencing Tourists' Motivational Determinants for Promotion of Tourism Destination

2014 ◽  
pp. 924-933
Author(s):  
Nilanjan Ray
Keyword(s):  
Motivational Factors ◽  
Point Of View ◽  
Rural Tourism ◽  
Objective Data ◽  
Chi Square ◽  
Demand And Supply ◽  
Service Excellence ◽  
Basic Objective ◽  
Tourism Service ◽  
Repeat Visits

The concept of rural tourism has become one of the vital issues of economic and social benefits to society. This present study identifies different motivational factors that may directly or indirectly influence the tourists' motivation. The primary objectives of this study include the growth, development, and emergence of rural tourism potentials at Kamarpukur as well as to analyze the tourists' flow pattern and also examine the existing and future requirements in the motivational point of view. For fulfillment of the basic objective, data for the study were collected through field survey. The sample size was restricted to 200 respondents. Information gathered about tourists' motivational factors include culture, tourism amenities, destination, and religion. The collected data have been analyzed using different statistical methods like percentage and Chi-square. The major findings of this study show, in the present scenario of above factors, how to attract more tourists for repeat visits and promote infrastructural requirement for better tourism service to increase the level of tourists' motivation as well. In the policy implication point of view, this study is relevant for balancing the demand and supply of tourism motivational requirement indicators, which can offer better service excellence in the study area.

Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction

2020 ◽  
pp. 461-470
Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das
Keyword(s):  
Flow Pattern ◽  
Primary Objective ◽  
Point Of View ◽  
Objective Data ◽  
Factors Affecting ◽  
The World ◽  
Future Requirement ◽  
Growth Development ◽  
Tourism Service ◽  
The Impact

Tourism is one of the fastest growing industries in the world. It has become one of the vital issues of economic and social benefits to the society. This paper identifies the impact of tourism in Paro, different motivational factors which may directly or indirectly influence the tourists' satisfaction. The primary objective of this study includes the growth, development and emergence of tourism potentials in Paro, in particular, as well as to analyze the tourist flow pattern and also examine the existing and future requirement in the motivational point of view. For the accomplishment of the purposed objective, data for the study were collected through pre -structured questionnaire. The sample size was restricted to 100 tourists. In terms of the present scenario of the above components, how to attract more tourists and promoting infrastructural requirement for better tourism service to improve the level of tourists' motivation.

Empirical Analysis of Tourism Factors Affecting Tourists' Satisfaction

2016 ◽  
pp. 225-234
Author(s):  
Nilanjan Ray ◽  
Dillip Kr Das
Keyword(s):  
Flow Pattern ◽  
Primary Objective ◽  
Point Of View ◽  
Objective Data ◽  
Factors Affecting ◽  
The World ◽  
Future Requirement ◽  
Growth Development ◽  
Tourism Service ◽  
The Impact

Tourism is one of the fastest growing industries in the world. It has become one of the vital issues of economic and social benefits to the society. This paper identifies the impact of tourism in Paro, different motivational factors which may directly or indirectly influence the tourists' satisfaction. The primary objective of this study includes the growth, development and emergence of tourism potentials in Paro, in particular, as well as to analyze the tourist flow pattern and also examine the existing and future requirement in the motivational point of view. For the accomplishment of the purposed objective, data for the study were collected through pre -structured questionnaire. The sample size was restricted to 100 tourists. In terms of the present scenario of the above components, how to attract more tourists and promoting infrastructural requirement for better tourism service to improve the level of tourists' motivation.

Factors Influencing Tourists’ Motivational Determinants for Promotion of Tourism Destination

2013 ◽  
pp. 26-35
Author(s):  
Nilanjan Ray
Keyword(s):  
Motivational Factors ◽  
Point Of View ◽  
Rural Tourism ◽  
Objective Data ◽  
Chi Square ◽  
Demand And Supply ◽  
Service Excellence ◽  
Basic Objective ◽  
Tourism Service ◽  
Repeat Visits

The concept of rural tourism has become one of the vital issues of economic and social benefits to society. This present study identifies different motivational factors that may directly or indirectly influence the tourists’ motivation. The primary objectives of this study include the growth, development, and emergence of rural tourism potentials at Kamarpukur as well as to analyze the tourists’ flow pattern and also examine the existing and future requirements in the motivational point of view. For fulfillment of the basic objective, data for the study were collected through field survey. The sample size was restricted to 200 respondents. Information gathered about tourists’ motivational factors include culture, tourism amenities, destination, and religion. The collected data have been analyzed using different statistical methods like percentage and Chi-square. The major findings of this study show, in the present scenario of above factors, how to attract more tourists for repeat visits and promote infrastructural requirement for better tourism service to increase the level of tourists’ motivation as well. In the policy implication point of view, this study is relevant for balancing the demand and supply of tourism motivational requirement indicators, which can offer better service excellence in the study area.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 338-350 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

An Empirical Analysis of 7ps' Elements on Tourists Satisfaction

2016 ◽  
pp. 30-46
Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das ◽  
Raj Kumar ◽  
Kaushik Chakraborty
Keyword(s):  
Vital Role ◽  
Main Stream ◽  
Demand And Supply ◽  
Sustainable Tourism Development ◽  
Service Excellence ◽  
The People ◽  
Research Questions ◽  
Promotional Strategies ◽  
Tourism Service ◽  
The Impact

Marketing plays a vital role to develop the tourism and encourage the tourists to visit the destination and involve the people to enhance their socio economic condition as well. The purpose of this study is to explore three research questions about marketing strategies, about marketing tools and integrated promotional strategies in general and in this particular destination. This study aims to analyze with the help of a questionnaire of 150 respondents. This present study concentrates on impact of 7Ps on Tourists satisfaction. Collected data has analyzed by regression model. There is a great scope of tourism because every village has unique art, culture, folklore, heritage, and lifestyle and so on. Due to lack of proper marketing practices, tourism has facing different problems to pursue parallel with the main stream entrepreneurs. This study is relevant for balancing the demand and supply of tourism motivational requirement indicators which can offer better tourism service excellence in Bishnupur. It will also play a vital role in terms of the policy implication and to analyze the impact for attaining sustainable tourism development in Bishnupur.

Relationship among Influencing Factors of Tourism Infrastructure

2020 ◽  
pp. 710-722
Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das
Keyword(s):  
West Bengal ◽  
Secondary Data ◽  
Point Of View ◽  
Rural Tourism ◽  
Information Centre ◽  
Government Department ◽  
Legal Documents ◽  
Future Requirement ◽  
Growth Development ◽  
The Government

The primary objectives of this study includes to identify the growth, development of tourism in the state of West Bengal, to study the tourism factors which affect the tourists' satisfaction of West Bengal in general and Kamarpukur in particular, to study the role played by the Government, Department of Tourism, analyze future requirement of tourism infrastructure of Kamarpukur as an important tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. The sources of secondary data collected were legal documents, official statistics, reports, publications including data from district information centre. In the originality point of view this study is a sincere attempt to disseminate the required infrastructural framework at Kamarpukur and also encounter the strategies for development of sustainable rural tourism at this destination.

Relationship among Influencing Factors of Tourism Infrastructure

2016 ◽  
pp. 297-309
Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das
Keyword(s):  
West Bengal ◽  
Secondary Data ◽  
Point Of View ◽  
Rural Tourism ◽  
Information Centre ◽  
Government Department ◽  
Legal Documents ◽  
Future Requirement ◽  
Growth Development ◽  
The Government

The primary objectives of this study includes to identify the growth, development of tourism in the state of West Bengal, to study the tourism factors which affect the tourists' satisfaction of West Bengal in general and Kamarpukur in particular, to study the role played by the Government, Department of Tourism, analyze future requirement of tourism infrastructure of Kamarpukur as an important tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. The sources of secondary data collected were legal documents, official statistics, reports, publications including data from district information centre. In the originality point of view this study is a sincere attempt to disseminate the required infrastructural framework at Kamarpukur and also encounter the strategies for development of sustainable rural tourism at this destination.

Gap Analysis and Infrastructure Requirement for Tourism Development in the State of West Bengal

2014 ◽  
pp. 186-197 ◽  
Author(s):  
Dillip Kumar Das ◽  
Nilanjan Ray
Keyword(s):  
West Bengal ◽  
Gap Analysis ◽  
Tourism Industry ◽  
The State ◽  
Rural Tourism ◽  
Demand And Supply ◽  
Local Resource ◽  
Service Excellence ◽  
Future Requirement ◽  
Tourism Destinations

The rural tourism concept has become one of the vital issues of economic and social benefits to the society. This study identifies the problems and prospects of rural tourism in the state of West Bengal. The primary objectives of this study include an exploration of the development and emergence of rural tourism in the state of West Bengal, analysis of the tourism gap at Bishnupur, examination of the existing as well as future requirement of tourism infrastructure of Bishnupur, and the promotion and marketing of Bishnupur as an important rural tourism destination in Indian Scenario. For the fulfillment of the basic objectives, data for the study were collected through field survey. Information about the profile of tourism industry includes hotels, guest houses, number of rooms, number of persons employed, etc., as well as the profile of the tourists. The collected data has been analyzed using different statistical methods, Wilcoxon Pair Ranked Model used for Gap analysis. This study indicates how to develop and upgrade the rural tourism destinations by proper utilization of tourism infrastructural amenities in the area as well as active participation by public private initiatives and local resource utilization. This study is relevant for balancing the demand and supply of tourism infrastructural requirement indicators, which can offer service excellence.

Tourism Promotion through Web

2014 ◽  
pp. 237-247 ◽  
Author(s):  
Nilanjan Ray ◽  
Dillip Kumar Das ◽  
Somnath Chaudhuri
Keyword(s):  
Web Design ◽  
Maximum Level ◽  
Web Technology ◽  
Website Design ◽  
Service Excellence ◽  
Tourism Management ◽  
Tourism Promotion ◽  
Tourism Information ◽  
Tourism Service

This chapter studies the application of information technology in tourism promotion, particularly through Internet. In the context of tourism management, this chapter penetrates different usage of Web technology to disseminate maximum level of information for tourism promotion. This chapter is designed to determine the conditions of Websites as well as application of different application of Web technology like Virtual Reality (VR), CRS, etc. used in tourism promotion to identify the obstacles faced in this type of promotion via Web. The chapter adopts a survey from 200 respondents. Collected data is analyzed through different statistical tools like correlation analysis, simple average method, and Cronbach Alfa for reliability of the data. The results show that tourism promotion through the Web helps to increase competition as well as tourism demand if Web design helps to disseminate information about the tourism offers to the tourists' desire. Both sexes consider the Website design as a means helps to ensure the information veracity of tourism offers. The chapter recommends continuing development of the role of tourism promotion through the Internet in spreading information about tourism offers, so as to achieve the greatest possible benefits. This study also indicates how to develop and upgrade Web for promotion of tourism information and offer better tourism service excellence, while promoting less popular tourist spots.

Sign in / Sign up

Export Citation Format

Share Document