Can Crowdfunding Provide a Solution for the Financial Problems of SMEs in Turkey?

2016 ◽  
pp. 270-284 ◽  
Author(s):  
Beyza Oba
Keyword(s):  
Social Media ◽  
Economic System ◽  
Computer Literacy ◽  
Business Models ◽  
Secondary Data ◽  
Financial Resources ◽  
Governance Mechanisms ◽  
Structured Interviews ◽  
Funding Mechanism ◽  
Legal Constraints

This chapter aims to study crowdfunding in an emerging economy, Turkey. Crowdfunding is a comparatively new funding practice in Turkey and platforms involved in crowdfunding are very few. In an economic system where entrepreneurs of small sized companies have limited possibilities for securing financial resources crowdfunding could have been a viable tool for the provision of financial resources. However, due to legal constraints, limited usage of social media, lack of computer literacy and lack of knowledge about the issue, crowdfunding in Turkey is a novice micro-funding mechanism where people with similar concerns, lifestyles and values give support. The chapter is based on an analysis of primary (semi-structured interviews) and secondary data about the Turkish crowdfunding arena and discusses the business models, governance mechanisms utilized by crowdfunding platforms.

Can Crowdfunding Provide a Solution for the Financial Problems of SMEs in Turkey?

Crowdsourcing ◽  
2019 ◽  
pp. 1536-1550
Author(s):  
Beyza Oba
Keyword(s):  
Social Media ◽  
Economic System ◽  
Computer Literacy ◽  
Business Models ◽  
Secondary Data ◽  
Financial Resources ◽  
Governance Mechanisms ◽  
Structured Interviews ◽  
Funding Mechanism ◽  
Legal Constraints

This chapter aims to study crowdfunding in an emerging economy, Turkey. Crowdfunding is a comparatively new funding practice in Turkey and platforms involved in crowdfunding are very few. In an economic system where entrepreneurs of small sized companies have limited possibilities for securing financial resources crowdfunding could have been a viable tool for the provision of financial resources. However, due to legal constraints, limited usage of social media, lack of computer literacy and lack of knowledge about the issue, crowdfunding in Turkey is a novice micro-funding mechanism where people with similar concerns, lifestyles and values give support. The chapter is based on an analysis of primary (semi-structured interviews) and secondary data about the Turkish crowdfunding arena and discusses the business models, governance mechanisms utilized by crowdfunding platforms.

scholarly journals Astrotourism–Exceeding Limits of the Earth and Tourism Definitions?

2021 ◽  
Vol 13 (1) ◽  
pp. 373
Author(s):  
Martina Pásková ◽  
Nicol Budinská ◽  
Josef Zelenka
Keyword(s):  
Social Media ◽  
Comparative Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Future Trends ◽  
Structured Interviews ◽  
Space Tourism ◽  
The Earth ◽  
Mental Mapping ◽  
Insight Into

Emerging forms of alternative or even niche tourism represent a dynamic trend in tourism development. Astrotourism is completely off the beaten path. The aim of this study is to provide a deeper insight into this phenomenon. It strives to reveal motivations, experiences, and perceptions of its participants. It also aspires to propose its complex definition as an activity including both terrestrial astrotourism and space tourism. It is suggested to perceive it not only as a form of alternative and/or niche tourism, but also that of mass and professional tourism. To reach these objectives, the authors analyzed relevant published studies and astrotourism products presented on relevant websites and social media. They elaborated the collected secondary data by mental mapping and the comparative analysis of terrestrial and space tourism products. Moreover, the authors collected primary data through a survey with open-ended questions addressed to persons interested in astrotourism and through semi-structured interviews with terrestrial astrotourism participants and personalities. The results provide insight into both the specifity and variability of astrotourism and their typical products, as well as a discussion of their future trends. They also bring a motivation spectrum for the astrotourism participants and benefits perceived by them.

PROFITING FROM INVENTION: BUSINESS MODELS OF PATENT AGGREGATING COMPANIES

2015 ◽  
Vol 19 (03) ◽  
pp. 1540005 ◽  
Author(s):  
CAROL A. KRECH ◽  
FRAUKE RÜTHER ◽  
OLIVER GASSMANN
Keyword(s):  
Empirical Data ◽  
Business Models ◽  
Theoretical Perspective ◽  
Secondary Data ◽  
Comprehensive Analysis ◽  
Structured Interviews ◽  
Extensive Analysis ◽  
Managerial Perspective

Patent aggregating companies are institutions that aggregate patents for different purposes. From a managerial perspective as well as a theoretical perspective, it is interesting to understand what value such novel business models provide to inventing companies. In this paper we focus on the question how patent holders can use patent aggregating companies as means to capture value from their inventions. Therefore the business models of patent aggregating companies need to be understood. Existing literature lacks a systematic and comprehensive analysis of the patent aggregating companies' business models. The empirical data presented and discussed in this article was collected over a five-year (2009–2014) period in semi-structured interviews with patent aggregating companies' incorporating personnel and in an extensive analysis of secondary data. We conclude our study by identifying four groups of patent aggregating companies based on the values provided to the original patent holders: the guarders, the shielders, the funders and the earners.

Crowdfunding cultural projects and networking the value creation

2019 ◽  
Vol 9 (2) ◽  
pp. 235-254
Author(s):  
Caterina Foà
Keyword(s):  
Social Media ◽  
Community Engagement ◽  
Cultural Values ◽  
Business Model ◽  
Value Creation ◽  
Value Chain ◽  
Business Models ◽  
Structured Interviews ◽  
Content Type ◽  
Business Model Canvas

Purpose The purpose of this paper is to investigate how online crowdfunding is strategically applied to artistic productions featuring strong social and cultural values, exploring potential and risks of networking value creation and community engagement. Mission-driven initiatives and their crowdfunding campaigns are analyzed through platform society framework (van Dijk, 2019), considering the business models and marketing strategies that support the scope and intentions of a variety of agents involved within the online networks. Design/methodology/approach A qualitative multiple case-study approach is adopted to sample and analyze in depth significant examples from the most representative crowdsponsoring platforms in Portugal. Agents’ perspectives and practices are collected through semi-structured interviews with campaign creators and platform managers, and complemented by the design of specific business model canvas (Osterwalder and Pigneur, 2010) adapted to crowdfunding projects. Communication strategies and social media marketing are considered, metering agent’s profile and comparing performance and online engagement through profile and official pages observation. Findings Main findings point out that a crowdfunding campaign requires to set up a specific business model and marketing strategy articulation that go beyond the traditional cultural enterprises differentiation criteria, hybridizing them through experience-led marketing logic, extended product conceptualization and a critical cultural entrepreneurship approach. Community engagement operations need to be structured and integrated through online and offline social networks activities, and the value creation is build through shared meaning construction and interpretation between creators and backers, with the support of others agents involved within crowdfunding value network. It also states that the conceptualization of crowdfunding phenomenon as a service ecosystem (Quero and Ventura, 2019) could be extended, to comprehend other actors and power position within intermediation processes, namely, social network and social media platforms corporations, online payments services, online users, legacy media entities and others stakeholders as matchfunding organizations and partners for products’ development and distribution. Research limitations/implications The research design could be improved by adding more quantitative and social analytics data or an international cases comparison to complete these preliminary results. Practical implications The findings could assist arts and media managers as well as cultural agents to adapt their strategies to emergent business and marketing models, strongly influenced by dominant barging positions in the value chain held by new digital intermediaries, and to better explore product levels to strengthen interactions and engagement with communities of interest and supporters for the creation of value. Social implications This paper contributes to elaborate a more accurate scientific knowledge and critical perspective about crowfunding system evolution, concerning both individual and collective agencies, and their implication for different types of agents and networked individuals between institutions (Dutton, 2009). Originality/value This study is unique, as it adopts a multidisciplinary approach and a comprehensive analysis of Portuguese crowdsponsoring phenomenon, and it offers a valid contribution to the analysis of crowdfunding as value-creation network.

scholarly journals ANALISIS STRATEGI KOMUNIKASI PEMASARAN (Studi Kasus Strategi Komunikasi Pemasaran Merchandise di Kedai Digital 8 Solo)

2019 ◽  
Vol 3 (01) ◽  
Author(s):  
Doni Mardiyanto ◽  
Giarti Giarti
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Direct Marketing ◽  
Secondary Data ◽  
Communication Strategy ◽  
Primary Data ◽  
Marketing Communication ◽  
Structured Interviews ◽  
Analysis Technique ◽  
Qualitative Descriptive

This study aims to determine the marketing communication strategy in Kedai Digital 8 Solo in increasing sales of merchandise products. This study uses qualitative descriptive methods, namely research that seeks to describe or describe the object under study based on facts in the field. Data presented using primary data, secondary data through structured interviews, observations, and documentation relating to this study. The data analysis technique used in this study is qualitative data analysis. The results of this study indicate that the marketing communication strategy applied by Kedai Digital 8 Solo is advertising (advertising) and direct marketing (direct marketing). Advertising uses brochure media, banners / MMT and through social media. While direct marketing is done using media letters / proposals submitted to individuals and companies / agencies. Of the two strategies implemented, advertising through social media (online) is more routine because it is considered more effective and efficient. While direct marketing through media letters / proposals is carried out periodically at least once a year even rarely. Keywords: communication strategy, marketing, advertising

scholarly journals Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand

2021 ◽  
Author(s):  
◽  
Timothy Fabling
Keyword(s):  
Supply Chain ◽  
New Zealand ◽  
Business Models ◽  
Publishing Industry ◽  
Book Industry ◽  
Book Publishing ◽  
Secondary Data ◽  
Book Publishing Industry ◽  
Structured Interviews ◽  
Printing Technology

<p>This research investigates the expected effects on developed business models of introducing remote printing technology into the New Zealand book publishing industry. Remote printing technology will both address and improve on the constraints of geographical proximity and market size, enabling the New Zealand book publishing industry to collectively grow and experience future prosperity.   Aspects of technological innovation and consumer behaviour are examined to explore issues surrounding geographic proximity and supply chain inefficiencies. Criteria are developed using Just-In-Time (JIT) theory and Supply Chain Management (SCM) to evaluate where remote printing technology might best be integrated in the New Zealand book publishing industry’s supply chain. The mutual effects between remote printing technology adoption and the expected effects on business models are evaluated, identifying which model is expected to provide the most significant benefits in a New Zealand context.   A case study of six New Zealand book industry respondents was conducted. Qualitative data was collected in semi-structured interviews with members associated within different sectors of the New Zealand book publishing industry. The interview data was supplemented with secondary data sources, including publicly available information about the New Zealand book industry. A within-case and cross-case analysis was performed around the research identified above.   By evaluating developed business models and assessing which model/s effectively address the New Zealand context, remote printing offers brick-and-mortar booksellers the ability to better compete with offshore online booksellers. The expected effects remote printing technology will have on the New Zealand book industry are presented. A major contribution to this study is that remote printing technology could in fact have a revolutionary impact on the New Zealand book industry, compared to what has been previously considered.</p>

scholarly journals Exploring Marketing Mix Practices of the Tanzanian Manufacturing SMEs and Their Growth Dynamics

2020 ◽  
Vol 2 (4) ◽  
pp. p13
Author(s):  
Dr. Upendo Brilliant Cornell Nyamanza
Keyword(s):  
Growth Dynamics ◽  
Secondary Data ◽  
Dar Es Salaam ◽  
Marketing Mix ◽  
Growth Potential ◽  
Financial Resources ◽  
Structured Interviews ◽  
Cross Sectional ◽  
Analysis Techniques ◽  
Purposive Sample

The objective of the study was to examine how the manufacturing SMEs implement marketing mix strategies and therefore, its importance as a driver of growth potential. The study utilized qualitative, explanatory design adopted through cross-sectional approach. Both primary and secondary data was collected using semi-structured interviews and document analysis techniques respectively to a purposive sample of 12 manufacturing SMEs. Then, the interview transcripts and secondary data were analyzed using a thematic framework through Nvivo software:10. The results confirm that manufacturing SMEs in Dar es Salaam do implement marketing mix strategies but, not so well organized and that, they still perceive product and promotion decisions as most important predictor of their growth. Further, SMEs are aware of the importance of marketing mix decisions but, they make less use of them due to limited financial resources, marketing knowledge, and unfriendly external environment.

scholarly journals Introducing remote printing into the publishing industry of a small, remote economy: The case of New Zealand

2021 ◽  
Author(s):  
◽  
Timothy Fabling
Keyword(s):  
Supply Chain ◽  
New Zealand ◽  
Business Models ◽  
Publishing Industry ◽  
Book Industry ◽  
Book Publishing ◽  
Secondary Data ◽  
Book Publishing Industry ◽  
Structured Interviews ◽  
Printing Technology

<p>This research investigates the expected effects on developed business models of introducing remote printing technology into the New Zealand book publishing industry. Remote printing technology will both address and improve on the constraints of geographical proximity and market size, enabling the New Zealand book publishing industry to collectively grow and experience future prosperity.   Aspects of technological innovation and consumer behaviour are examined to explore issues surrounding geographic proximity and supply chain inefficiencies. Criteria are developed using Just-In-Time (JIT) theory and Supply Chain Management (SCM) to evaluate where remote printing technology might best be integrated in the New Zealand book publishing industry’s supply chain. The mutual effects between remote printing technology adoption and the expected effects on business models are evaluated, identifying which model is expected to provide the most significant benefits in a New Zealand context.   A case study of six New Zealand book industry respondents was conducted. Qualitative data was collected in semi-structured interviews with members associated within different sectors of the New Zealand book publishing industry. The interview data was supplemented with secondary data sources, including publicly available information about the New Zealand book industry. A within-case and cross-case analysis was performed around the research identified above.   By evaluating developed business models and assessing which model/s effectively address the New Zealand context, remote printing offers brick-and-mortar booksellers the ability to better compete with offshore online booksellers. The expected effects remote printing technology will have on the New Zealand book industry are presented. A major contribution to this study is that remote printing technology could in fact have a revolutionary impact on the New Zealand book industry, compared to what has been previously considered.</p>

scholarly journals OPEN INNOVATION AND BUSINESS MODEL: EMBRAPA FORESTRY CASE STUDY

2018 ◽  
Vol 19 (4) ◽  
Author(s):  
FILIPE C. VIEIRA ◽  
HAMILCAR V. DO VALE ◽  
MÁRCIA R. MAY
Keyword(s):  
Business Model ◽  
Open Innovation ◽  
Business Models ◽  
Single Case ◽  
Secondary Data ◽  
Theoretical Models ◽  
Research Unit ◽  
Future Research ◽  
Structured Interviews

ABSTRACT Purpose: To understand how Embrapa Forestry Unit structure its business model to manage better the issues inherent to open innovation, oriented to the management of technology, science delimiting the elements of business models, and inbound and outbound open innovation and their aspects related to impact model. Originality/value: Embrapa Forestry is a research unit focused on technological research in the commercial and non-commercial forestry sector. The central objective of this work was to evaluate how a public company manages its business model in the practical exercise of open innovation. Design/methodology/approach: In order to understand the company’s business model, we adopted the perspective of triangulated single case study between semi-structured interviews and secondary data review based on reports and memos. This is all due to the technological relevance that used open innovation to design a model that today we understand as business models and impact business model, with the data collected and analyzed using the Atlas.ti software. Findings: The results indicate that the importance of Embrapa in the technological scenario in Brazilian agriculture has a significant socioeconomic impact. As a variant, we recognize that, for future research, other theoretical models could be used or adapted to the Brazilian empirical context to understand other organizational elements not addressed in the present study, which can explore cultural relations of the organization and the constitution of sense and meanings in the context of the innovation in public research companies.

scholarly journals Main Features of the Timber Structure Building Industry Business Models

Buildings ◽  
2021 ◽  
Vol 11 (4) ◽  
pp. 170
Author(s):  
Annie Gosselin ◽  
Yan Cimon ◽  
Nadia Lehoux ◽  
Pierre Blanchet
Keyword(s):  
Business Models ◽  
Participant Observation ◽  
Secondary Data ◽  
Timber Structure ◽  
Building Industry ◽  
Structured Interviews ◽  
Structure Building ◽  
Building Market ◽  
Depth Study ◽  
Stakeholder Partnerships

The use of timber as structural building material is growing and a greater number of firms are looking to enter this raising market. Erecting a complex timber building usually involves combining the work of architects, structural engineers, builders, suppliers and/or supplier–builders, all of them having their own business models. The purpose of this research was to uncover the specific nature of business models in the timber structure building industry. First, a thorough mapping of these business models was undertaken. Second, underlying patterns were uncovered within these models. A triangulation method of secondary data, semi-structured interviews and participant observation was used to allow for an in-depth study of 23 stakeholder business models. The analysis shows that knowledge sharing appears as crucial and may be achieved through sustained collaboration. As a result, collaborative contract procurement modes seem to be the most appropriate for timber construction. Tight relationships with suppliers and supplier–builders also appear as prerequisites. Furthermore, stakeholder partnerships with universities appear common in the field, while prefabrication is increasing in popularity. These findings can be useful to grasp the prevailing business models in this industry given the sustained growth of the timber structure building market.

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