What We Know and Do Not Know About Mobile App Usage and Stickiness

2016 ◽  
pp. 117-141 ◽  
Author(s):  
Christopher P. Furner ◽  
Pradeep Racherla ◽  
Jeffrey S. Babb
Keyword(s):  
Mobile Applications ◽  
Mobile App ◽  
Marketing Strategies ◽  
Research Issues ◽  
Research And Practice ◽  
Area Of Interest ◽  
Frequent Use ◽  
The Way

Mobile applications (apps) have transformed the way firms and consumers communicate with each other, and have now become integral to firms' marketing strategies. However, in a marketplace characterized by myriad choices, one of the biggest challenges that Marketers face is to foster continued and frequent use, or stickiness. This brings forth two important questions: what factors affect consumers' decision to use and “stick” to apps? What are the key outcomes of stickiness for both consumers and firms? This study maps the conceptual and research issues underlying consumers' decision journey and outcomes with respect to mobile app use. We build a framework based on the central tenets of interactivity combined with the insights gleaned from a survey of interdisciplinary literature. We discuss the implications for research and practice in this emerging area of interest.

What We Know and Do Not Know About Mobile App Usage and Stickiness

2015 ◽  
Vol 7 (3) ◽  
pp. 48-69 ◽  
Author(s):  
Christopher P. Furner ◽  
Pradeep Racherla ◽  
Jeffrey S. Babb
Keyword(s):  
Mobile Applications ◽  
Mobile App ◽  
Marketing Strategies ◽  
Research Issues ◽  
Research And Practice ◽  
Area Of Interest ◽  
Frequent Use ◽  
The Way

Mobile applications (apps) have transformed the way firms and consumers communicate with each other, and have now become integral to firms' marketing strategies. However, in a marketplace characterized by myriad choices, one of the biggest challenges that Marketers face is to foster continued and frequent use, or stickiness. This brings forth two important questions: what factors affect consumers' decision to use and “stick” to apps? What are the key outcomes of stickiness for both consumers and firms? This study maps the conceptual and research issues underlying consumers' decision journey and outcomes with respect to mobile app use. We build a framework based on the central tenets of interactivity combined with the insights gleaned from a survey of interdisciplinary literature. We discuss the implications for research and practice in this emerging area of interest.

Cut Flowers Being Sold as Impulse Items: A Look at Factors Affecting Impulse Product Merchandising

HortScience ◽  
1998 ◽  
Vol 33 (3) ◽  
pp. 558c-558
Author(s):  
Jennifer B. Neujahr ◽  
Karen L.B. Gast
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategies ◽  
Easy Access ◽  
Future Research ◽  
Grocery Stores ◽  
Cut Flowers ◽  
Factors Affecting ◽  
New Type ◽  
The 1950S ◽  
The Way

Consumer behavior research seems to play an big role in determining the wants and needs of an industry. This research helps to shape the way we market to the consumers and helps make marketing strategies more effective. In the 1950s grocery stores began to sell horticulture products in order to alleviate the growers' surplus. Supermarkets now have seem to found their niche in this market due to the fact that they can influence their consumers to buy their flowers right along with their bread, and get all of their shopping done at once. This new type of sale, commonly referred to as the impulse sale, can relate directly to how well the store is merchandised and maintained. A study was conducted at a local supermarket, to determine the following: good locations for impulse sales items, special conditions affecting impulse sales items, and what types of things could affect demand for impulse items. It was discovered that certain locations make better sales than other locations. Locations that were front and center and allowed easy access to seeing the mixed flower bouquet without having to touch it yielded the best results. The variables used to show a change in demand showed little to some variability and has raised some questions which may be used to conduct future research.

Internal marketing of attitudes in Caribbean tourism

2003 ◽  
Vol 15 (3) ◽  
pp. 161-166 ◽  
Author(s):  
Anne P. Crick
Keyword(s):  
Internal Marketing ◽  
Marketing Strategies ◽  
Future Research ◽  
The People ◽  
The Matrix ◽  
The Caribbean ◽  
Caribbean Tourism ◽  
The Way

Tourism is the mainstay of the Caribbean and the attitude of the people in the region may have a significant impact on the success of the industry. This paper analyzes the way in which tourism authorities of three Caribbean destinations have internally marketed tourism to their host populations in order to encourage the desired attitudinal expressions. A matrix of five possible responses to tourism was developed and each of the three countries was found to occupy different positions in the matrix. An analysis of the internal marketing strategies determined that the countries adopted different approaches based on their particular challenges but none of the approaches had achieved lasting success. The study concludes with recommendations for future research.

Reading Martin Jane’s “Skopic Regimes of Modernity”

2018 ◽  
Vol 2 (1) ◽  
Author(s):  
Vyara Popova ◽  
Keyword(s):  
Visual Perception ◽  
17Th Century ◽  
Italian Renaissance ◽  
Research Issues ◽  
Visual Research ◽  
Renaissance Painting ◽  
The Way

The work builds on Martin Jane’s text “Skopic Regimes of Modernity” and follows the set rhythm. Text has a fund of physical, physiological, psychological, artistic, and artistic knowledge as a broad culturalgnoseological network of information tendentiously put into the notes; it produces a resource for constantly correlating meaningfully and referring to it focuses on their own visual research issues. In this way, it can bring the vision of a dominant sense to perception in no way as conception, presentation, understanding of reality, and the way this visual perception is expressed in the Italian Renaissance painting and in the Flemish one from the 17th century.

Initiating Collaboration among Organ Transplant Professionals through Web Portals and Mobile Applications

2013 ◽  
Vol 18 (2) ◽  
Author(s):  
Susan Alexander ◽  
Haley Hoy ◽  
Manil Maskey ◽  
Helen Conover ◽  
John Gamble ◽  
...  
Keyword(s):  
Mobile Applications ◽  
Healthcare Providers ◽  
Organ Transplant ◽  
Pilot Project ◽  
Mobile App ◽  
Lessons Learned ◽  
Ease Of Use ◽  
Future Directions ◽  
Efficient Access ◽  
Health Related

The knowledge base for healthcare providers working in the field of organ transplantation has grown exponentially. However, the field has no centralized ‘space’ dedicated to efficient access and sharing of information.The ease of use and portability of mobile applications (apps) make them ideal for subspecialists working in complex healthcare environments. In this article, the authors review the literature related to healthcare technology; describe the development of health-related technology; present their mobile app pilot project assessing the effects of a collaborative, mobile app based on a freely available content manage framework; and report their findings. They conclude by sharing both lessons learned while completing this project and future directions.

scholarly journals Seeing Things Differently: The use of mobile app interpretation and its effect on visitor experience at two heritage sites in Aotearoa New Zealand

2021 ◽  
Author(s):  
◽  
Jessica Aitken
Keyword(s):  
New Zealand ◽  
Case Studies ◽  
Mobile Applications ◽  
Mobile Apps ◽  
Qualitative Interviews ◽  
Mobile App ◽  
Research Approach ◽  
Visitor Experience ◽  
Heritage Sites ◽  
High Street

<p>The practice of contemporary heritage interpretation has seen increased investment in digital technologies and more recently in mobile applications. However, few empirical studies assess how effective mobile apps are to the visitor experience of heritage sites. What kind of visitor experience do mobile apps provide? How do mobile apps deliver on the aims of interpretation for heritage sites? What types of apps work best? What are the challenges for developers and heritage professionals?  A qualitative research approach is used to examine two case studies; High Street Stories: the life and times of Christchurch’s High Street Precinct and IPENZ Engineering Tours: Wellington Heritage Walking Tour. These case studies ask what kind of experience mobile apps offer as an interpretation tool at these heritage sites. To investigate the topic, email interviews were carried out with heritage professionals and digital developers; together with qualitative interviews with visitors recruited to visit the case study sites using the mobile applications.   This study explores two current examples of mobile app technology in the heritage sector in a New Zealand context. The results of this study aim to augment current literature on the topic of digital interpretation. This study seeks to offer heritage managers and interpreters some key factors to consider when making decisions regarding the methods used to present and interpret heritage sites to visitors and in developing new interpretation and digital strategies that include mobile applications. Although each scenario presents its particular set of considerations and all heritage sites are different, it is hoped these recommendations can be applied and offer working models and strategies.</p>

scholarly journals Contemporary methodology of teaching English punctuation: problems and new vistas

2021 ◽  
Vol 27 (1) ◽  
pp. 95-102
Author(s):  
E. V. Mikhailovskaia ◽  
O. V. Sapunova
Keyword(s):  
Foreign Language ◽  
Web Sites ◽  
Popular Science ◽  
Teaching English ◽  
Research And Practice ◽  
Wide Range ◽  
English System ◽  
Syntactic Function ◽  
The Way

The article outlines the way the English system of punctuation marks is presented in contemporary ELT research and practice. The following types of sources are considered and analyzed in the article: grammar books for teaching English as the first, second or foreign language; reference books and web-sites aimed at preparing students for IELTS and TOEFL; books belonging to the genre known as popular science; purely scientific works on punctuation in general and the semicolon in particular. The main goals of the research are to reveal the central tendencies in teaching English punctuation on the example of the so-called weighty stops of vertical segmentation, namely the semicolon, and to see whether they manage to present a certain norm of using the stop. Thus, the present paper focuses on the semicolon one of the most controversial stops in the system, which has been proved to function both at the syntactic and stylistic levels. It is shown that a formal / grammatical approach is the most common way to treat punctuation in ELT literature; however, it does not take into account stylistic and prosodic peculiarities of the stops and thus fails to show the whole spectrum of its usage, as well as its phonetic and stylistic potential. Consequently, such an approach should not be applied to English one of the languages exhibiting a semantic-stylistic type of punctuation. It is proposed that the approach to be used in teaching English punctuation most effectively is pragmalinguistics, since it exploits a wide range of methods and means of analyzing a text, and also considers and highlights all the aspects of using the stops (their syntactic function, stylistic capacities and prosodic characteristics). Moreover, the article poses the question that the current methodology of the approach has to be further developed.

scholarly journals Incorporating Contextual Information into Personalized Mobile Applications Recommendation

2021 ◽  
Author(s):  
Ke Zhu ◽  
Yingyuan Xiao ◽  
Wenguang Zheng ◽  
Xu Jiao ◽  
Chenchen Sun ◽  
...  
Keyword(s):  
Mobile Applications ◽  
Large Scale ◽  
Contextual Information ◽  
Mobile App ◽  
Mobile Internet ◽  
Current Time ◽  
Spatiotemporal Information ◽  
Data Overload ◽  
Effect Experiment ◽  
Contextual Characteristic

Abstract With the rise of the mobile internet, the number of mobile applications (apps) has shown explosive growth, which directly leads to the apps data overload. Currently, the recommender system has become the most effective method to solve the app data overload. App has the functional exclusiveness feature, which means the target users will not reuse apps with the same function in a certain spatiotemporal information. Most of the existing recommended methods for apps ignore the functional exclusiveness feature which makes it difficult to further improve the recommendation performance of the app recommendation. To solve this problem, we aim to improve the app recommendation performance, and propose a Personalized Context-aware Mobile App Recommendation Approach, called PCMARA. PCMARA comprehensively considers the user and app contextual information, which can mine the users app usage preference effectively. Specifically, (1) PCMARA explores the contextual characteristic of app, and constructs the app contextual factors for app which represent the function of app. (2) For the app functional exclusiveness problem, PCMARA leverages the app contextual factor to design a novel app similarity model, which enable to effectively eliminate this problem. (3) PCMARA considers the contextual information of users and apps to generates a recommendation list for target users based on the target users' current time and location. We applied the PCMARA to a real-world dataset and conducted a large-scale recommendation effect experiment. The experimental results show that the recommendation effect of PCMARA is satisfactory.

scholarly journals Education through Play- A Bridge between Kahoot Mobile Applications and Philately

2021 ◽  
pp. 46-54
Author(s):  
Mădălina Lupșe ◽  
Bogdan-Vasile Cioruța ◽  
Alexandru Leonard Pop
Keyword(s):  
Mobile Applications ◽  
Learning Assessment ◽  
Key Skills ◽  
New Knowledge ◽  
Teaching Learning ◽  
The Way

In Romania of 2021, where society is constantly tempted by numerous changes in methodology and constrained by the development of the didactic act mainly online, as a result of the pandemic, education through play can be the long-awaited answer. The game itself can take various forms, sometimes the most interesting. The present paper seeks to present such a form. Starting from education through play, the paper aims to outline another possible dimension of the way of conducting the act of teaching-learning assessment and obtaining feedback. Thus through a series of worksheets, education through play is punctuated and finely delimited, as a bridge between mobile applications and philately. A series of exercises are proposed, which can be carried out in the mixed work variant. They can successfully provide lessons involving fun math or ecology, but the range of uses can be expanded. They can be used as materials in teaching new knowledge and in evaluating existing ones. This study certifies that education through play knows no limitations as long as the trainers has several key skills and has access to various resources.

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