Radical Political Communication and Social Media

2016 ◽  
pp. 56-74 ◽  
Author(s):  
Lázaro M. Bacallao-Pino
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communicative Action ◽  
Online Communication ◽  
University Student ◽  
Collective Actions ◽  
Alternative Communication ◽  
Electoral Campaign ◽  
Student Mobilization

This chapter aims to analyze the practices of radical political communication within the context of social mobilizations whose emergence and initial spreading are inherently associated to social media. On the basis of a case study -the #YoSoy132, a university student mobilization during the 2012 electoral campaign in Mexico- the text analyzes the main uses of social media as part of the mobilizations and the interrelationships between online (communication) and offline collective action. The author concludes that, despite the importance of social media and the collective actions based on their use, even the participants recognize the necessity of going beyond the online space. Although social media pluralize the actors of political communication and even force its traditional actors to participate in alternative communication spaces, collective communicative action cannot be confined to the digital space, but it must be understood within the processes of social mobilization, in all its articulations and mediations.

Radical Political Communication and Social Media

2020 ◽  
pp. 105-123
Author(s):  
Lázaro M. Bacallao-Pino
Keyword(s):  
Social Media ◽  
Political Communication ◽  
Communicative Action ◽  
Online Communication ◽  
University Student ◽  
Collective Actions ◽  
Alternative Communication ◽  
Electoral Campaign ◽  
Student Mobilization

This chapter aims to analyze the practices of radical political communication within the context of social mobilizations whose emergence and initial spreading are inherently associated to social media. On the basis of a case study -the #YoSoy132, a university student mobilization during the 2012 electoral campaign in Mexico- the text analyzes the main uses of social media as part of the mobilizations and the interrelationships between online (communication) and offline collective action. The author concludes that, despite the importance of social media and the collective actions based on their use, even the participants recognize the necessity of going beyond the online space. Although social media pluralize the actors of political communication and even force its traditional actors to participate in alternative communication spaces, collective communicative action cannot be confined to the digital space, but it must be understood within the processes of social mobilization, in all its articulations and mediations.

Political communication Modi style: A case study of the demonetization campaign on Twitter

2019 ◽  
Vol 15 (3) ◽  
pp. 361-379 ◽  
Author(s):  
Usha M. Rodrigues ◽  
Michael Niemann
Keyword(s):  
Social Media ◽  
Political Communication ◽  
News Media ◽  
Mass Communication ◽  
Communication Strategy ◽  
Direct Communication ◽  
Mainstream Media ◽  
Social Media Platforms ◽  
Government Websites

Abstract Indian Prime Minister Narendra Modi (@narendramodi) is one of the world's most followed political leaders on Twitter. During the 2014 and 2019 election campaigns, he and his party used various social media networking and the Internet services to engage with young, educated, middle-class voters in India. Since his first sweeping win in the 2014 elections, Modi's political communication strategy has been to neglect the mainstream news media, and instead use social media and government websites to keep followers informed of his day-to-day engagements and government policies. This strategy of direct communication was followed even during a critical policy change, when in a politically risky move half-way through his five-year prime ministership, Modi's government scrapped more than 85 per cent of Indian currency notes in November 2016. He continued to largely shun the mainstream media and use his social media accounts and public rallies to communicate with the nation. As a case study of this direct communication strategy, this article presents the results of a study of Modi's Twitter articulations during the three months following the demonetization announcement. We use mediatization of politics discourse to consider the implications of this shift from mass communication via the mainstream news media, to the Indian prime minister's reliance on direct communication on social media platforms.

scholarly journals Un potencial comunicativo desaprovechado. Twitter como mecanismo generador de diálogo en campaña electoral

Obra digital ◽  
2016 ◽  
pp. 39-59 ◽  
Author(s):  
Laura Alonso-Muñoz ◽  
Susana Miquel-Segarra ◽  
Andreu Casero-Ripollés
Keyword(s):  
Social Media ◽  
Political Parties ◽  
Digital Media ◽  
Political Communication ◽  
Full Potential ◽  
Redes Sociales ◽  
Electoral Campaigns ◽  
Quantitative Content ◽  
Electoral Campaign ◽  
General Elections

El uso de Twitter como herramienta estratégica para la comunicación política se ha incrementado notablemente durante los últimos años, especialmente en periodo de campaña electoral. El objetivo de esta investigación es examinar el grado de cumplimiento de los principios dialógicos atribuidos a las redes sociales. Para ello se aplica la técnica del análisis de contenido cuantitativo a los tuits publicados por los principales partidos españoles (PP, PSOE, Podemos y Ciudadanos) durante las elecciones generales de 2015. Los resultados demuestran que pese al elevado número de publicaciones realizadas por los cuatro partidos, ninguno aprovecha el potencial dialógico de Twitter.Untapped communication potential. Twitter as a mechanism for generating dialogue in an electoral campaignAbstractThe use of Twitter as strategic tool for political communication has increased considerably in recent years, particularly during electoral campaigns. The main goal of this paper is to examine the degree of compliance with the principles of dialogue attributed to social media. To achieve this, a quantitative content analysis was carried out on the tweets shared by the main Spanish political parties during the 2015 General Elections. The results show that although a high number of tweets were made by the four political parties during this period, none of them took advantage of the full potential of dialogue on Twitter.Keywords: Twitter, social media, political communication, electoral campaign, digital media

Two-Way Interaction Feature of Social Media Tools

2021 ◽  
pp. 258-273
Author(s):  
Ilgar Seyidov
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Political Communication ◽  
Information Technologies ◽  
Communication Tools ◽  
The Social ◽  
Multiple Case ◽  
Social Media Tools ◽  
Main Components

The internet and development of information technologies brought about the emergence of digital communication tools. In this vein, social media have become a phenomenon in terms of creating informative, interactive, and participatory platforms for the individuals. The social media tools have become prominent not only for public relations or communications experts, but also for politicians, scholars, groups, brands, organizations, etc. One of the effective social media tools is Twitter, which has been focus of political communication research due to its tendency of creating discussion platform that allows the users to involve in and interact with each other. This study focused on how Twitter creates the two-way interaction for the users and what the main components of this interaction are. In addition, the contribution of Twitter to organizational promotion was also another concern of the study. In this context, the research focuses on both inter-organizational and individual levels. Multiple case study technique was used as research technique. Five different cases were analyzed.

Perceptual processes and political participation: Do the presumed reach and the presumed influence of social media affect political activities via Facebook and Twitter?

2018 ◽  
Vol 43 (4) ◽  
pp. 451-467 ◽  
Author(s):  
Uli Bernhard ◽  
Marco Dohle
Keyword(s):  
Social Media ◽  
Political Participation ◽  
Social Networking ◽  
Social Environment ◽  
Political Communication ◽  
Online Survey ◽  
Online Communication ◽  
Political Activities ◽  
The Social ◽  
Circle Of Friends

Abstract The perception that many other people are being reached and affected by political communication can be a reason for intensifying one’s own communication activities. An online survey among German citizens (n = 2,957) was carried out to determine whether this is also true for political communication activities via social media. Results show that the presumed reach and the presumed influence of Facebook and Twitter with regard to the individual’s circle of friends/acquaintances affect the intensity of online communication. However, perceptions concerning the population in general are not relevant. This indicates that individuals primarily address their own social environment with their political social networking practices. Thus, by concentrating on perceptual processes, the findings contribute to shedding light on the causes and motives for political communication activities in the social media world.

scholarly journals The Influence of Social Media on Organizational Communication: Case Study in Republic of Macedonia

2015 ◽  
Vol 1 (3) ◽  
pp. 83
Author(s):  
Liljana Siljanovska
Keyword(s):  
Social Media ◽  
Social Behavior ◽  
Organizational Communication ◽  
Online Communication ◽  
Internal Communication ◽  
Communication Tool ◽  
Republic Of Macedonia ◽  
Communication Processes ◽  
The Republic

Development of the communications technologies introduced the need of new ways of organization of corporate communication processes. Social media play an important role in performing of public and community activities and are more and more used as important communication tool of the employees in sharing of ideas, exchange of mutual experiences, and in all aspects of performing of vertical and horizontal communication. By research conducted with quality methods- observing of different companies and interviews of employees, managers and competent officials for development of organizational communication in the Republic of Macedonia data will be collected for how many employees of organizations in Macedonia use the social networks services and what habits they have during such communication. By that, the research will try with case study to answer the question on the influence of social media to organizational communication. Internet social communication is the addition and an extension of the traditional social behavior. As much the individuals were connected and communicate tête-à-tête, they more use the other media for internal communication. In fact, online communication even upgrades the traditional social behavior, without it to be increased or decreased. -

scholarly journals Social Presence of Ruangguru in Social Media during Covid-19 Pandemic

2020 ◽  
Vol 12 (2) ◽  
pp. 180
Author(s):  
Raihan Abiyan Fattah ◽  
Firman Kurniawan Sujono
Keyword(s):  
Social Media ◽  
Social Presence ◽  
Online Communication ◽  
Qualitative Approach ◽  
Three Dimensions ◽  
Social Changes ◽  
Communication Tool ◽  
Brand Engagement ◽  
The Social

<p><em><span lang="EN-ID">Covid-19 Pandemic gives many social changes in society specially in communications study. One important policy made during Covid-19 is related to students who are required to study at home. Ruangguru is top of mind in digital based learning company, especially during this pandemic. Covid-19 and this policy made Ruangguru as Indonesia online learning company with the most followers, to adapt in giving online communication message, especially in @ruangguru (Instagram). This research aims to see the social presence of Ruangguru in social media (Instagram) during Covid-19 Pandemic through three dimensions of social presence, which are: social context, online communication, and interactivity. On previous research, it was mentioned that social presence relates to brand engagement. Brand's social presence in social media is important to be researched due to more brand using social media as primary communication tool to gain brand engagement. Method used in this research is case study with qualitative approach. Through Ruangguru's post on Instagram, researcher observes using three dimensions of social presence. The result of this research depicts Ruangguru as showing good social presence based on three dimensions of social presence during Covid-19 Pandemic in social media Instagram.</span></em></p>

scholarly journals Improving NESB Students’ Learning in Communication Through Simulating Social Media: An Australian Case Study

2012 ◽  
Vol 2 (6) ◽  
pp. 93 ◽  
Author(s):  
Robert Joseph Gill
Keyword(s):  
Social Media ◽  
Contemporary Literature ◽  
Online Communication ◽  
Traditional Lecture ◽  
Limited English Speaking ◽  
Australian Case ◽  
English Speaking ◽  
Graduating Students ◽  
Australian Universities

Australian universities are mindful of graduating students who are prepared for the workforce.  A growing trend in organisational communication is the use of digital/electronic media to communicate with stakeholders, and many universities are now adopting pedagogy that simulates professional use of social media.International students who come from non-English speaking backgrounds (NESB) and are new to Australian university study can often struggle with understanding information that is delivered verbally, particularly when delivered under the traditional lecture/tutorial or didactic approach. The use of online communication in the curriculum can improve employability skills and heighten comprehension for NESB students.This paper examines results by NESB students mainly from Chinese universities studying through a collaborative articulated pathway program who have completed the core communication unit between 2010 and 2012. The majority of these students have come from limited English-speaking environments. The paper analyses their results and uses contemporary literature to form conclusions on cognitive capabilities for the NESB cohort when studying this introductory unit on-campus.The student results and the literature analysed demonstrates that NESB students perform better when comprehending and consolidating knowledge delivered through interactivity involving digital communication, primarily e-text-based content that simulates social media. It concludes that electronic communication based on social media model can heighten NESB student engagement and improve employability.

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