Social Networking and Social Media Comparisons

2017 ◽  
pp. 1-14
Author(s):  
Michael A. Brown Sr.
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Individual Performance ◽  
Current Approach ◽  
The Body ◽  
Important Distinction ◽  
Strategic Approach ◽  
The Social ◽  
Research Findings ◽  
Media Platform

Organizations, researchers and academicians now have a new source for social networking methodology through Social Networking and Individual Performance (SNIP). This book will provide a scored survey instrument that, combined with research findings, relevant discovery and discussion will bring social networking into focus. The body of work focuses on the end state of social networking activities rather than the social media platform. This is an important distinction. This book addresses how to set an end state and devise a strategic approach to emphasize expectation, value, and return (EVR) in social networking. This approach is important because there are not enough references that have a similar approach to help those engaged in social networking and social media activities. In fact, there are none that focus on the current approach. SNIP addresses that limitation.

scholarly journals A survey on : Online Social Networking Attacks Detection Techniques

2021 ◽  
pp. 44-50
Author(s):  
Ankita Sharma
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Web Applications ◽  
Privacy And Security ◽  
Research Issues ◽  
Social Media Platform ◽  
Detection Techniques ◽  
Security Issues ◽  
The Social ◽  
Media Platform

Today's due the popularity of internet number of users are increase on every social media platform. In recent research found that 80% of youth depend on social media to make new friends , share photos. Through this they get popularity and large number of user base and become influencers . Most of the social media platform are providing different privacy and security . Still attacker find out the way to breech the security, privacy and confidently of users and companies or organizations using several techniques . This paper highlight the major security issues phasing by many social networking web applications. Also identify the solution based on attacks in different literature . At last, we discuss open research issues

scholarly journals INTERNET CELEBRITIES: HOW THEY AFFECT THE PURCHASE INTENTION OF GENERATION Y IN CYBERSPACE?

2020 ◽  
Vol 5 (19) ◽  
pp. 51-59
Author(s):  
Ying San Lim ◽  
Tuan Hock Ng ◽  
Yi Shin Hng
Keyword(s):  
Social Media ◽  
Generation Y ◽  
Purchase Intention ◽  
Rating Scales ◽  
Source Credibility ◽  
Online Questionnaire ◽  
The Social ◽  
Research Findings ◽  
Media Platform ◽  
Use Of Social Media

The use of social media had created a group of ordinary people who actively share their life and experiences on the social media platform. When this group of people received more and more “likes” from the audiences, they are being named as Internet celebrities. Internet celebrities who are having many followers had created the opportunity for the businesspeople to engage them in promoting and selling the products. However, despite the growth of social media and the use of social media by businesspeople, there are not many studies on internet celebrities that affecting the purchase intention among the customers in Malaysia. Hence, the problem statement of this study is to investigate the characteristic affecting internet celebrities that will affect the purchase intention of the consumers. The research had been done by collecting feedback from 200 respondents from Generation Y. An online questionnaire with 5-Likert rating scales is used to collect the data. Convenient sampling techniques were used to collect the data. The result of the study indicated that source credibility and video characteristic are the most important factors in influencing purchase intention, however, physical attractiveness and interactivity are not going to influence purchase intention. This gives an insightful thought to marketers to request internet celebrities to produce more quality videos to attract viewer attention. In terms of source credibility, marketers need to find Internet celebrities who have a more credible image to sell the company products. The justifications for the rejected hypotheses were discussed in detail in the study. The research findings of this study give marketers and academics insightful thoughts on how Internet celebrities can influence the purchase intention of Generation Y today.

scholarly journals The Online Looking Glass: The Study of Self Esteem and Narcissism on Instagram within a Patriarchal and Collectivist Society

2022 ◽  
Vol 9 (3) ◽  
pp. 273-296
Author(s):  
Juliet Dinkha ◽  
Charles Mitchell ◽  
Bashar Zogheib ◽  
Aya Abdulhadi
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Impression Management ◽  
Social Networking Sites ◽  
Self Esteem ◽  
Narcissistic Personality ◽  
The Social ◽  
Media Platform ◽  
Mediated Messages ◽  
The Relationship

Online social networking sites have revealed an entirely new method of impression management and self-expression. These user-generated social tools present a new and evolving medium of investigation to study personality and identity. The current study examines how narcissism and self-esteem are demonstrated on the social networking application Instagram. To frame our research, we utilized the Uses and Gratifications Theory, which explains why audiences consume mediated messages and how and why authors create user-generated media (UGM). In this research our objective was to understand how and why users of Instagram in Kuwait were using the social media platform and how it related and impacted their self-esteem and how it revealed, if any, narcissistic personality traits. To do so, self-esteem and narcissistic personality self-reports were collected from 79 Instagram users in Kuwait and we also followed and analyzed their Instagram accounts. In our analysis, these participants’ profiles were coded on self-promotional content features based on their Instagram photos and captions posted on their Instagram accounts. By probing the relationship between this new medium, we can begin to understand the relationship amongst technology, culture, and the self. Keywords: social media, Kuwait, Instagram, self-esteem, narcissism, social networking

Employing a dramaturgical lens to the interpretation of brand online social networking

2019 ◽  
Vol 22 (3) ◽  
pp. 278-300
Author(s):  
Heejin Lim ◽  
David W. Schumann
Keyword(s):  
Social Media ◽  
Social Networking ◽  
Sense Of Self ◽  
Online Social Networking ◽  
Content Type ◽  
The Public ◽  
Brand Relationship ◽  
Online Brand Communities ◽  
The Social ◽  
Media Platform

Purpose Brand online social networking (BOSN) is a novel marketing phenomenon in which companies initiate and cultivate relationships with their customers through online social networking (OSN) sites. Because of its openness to the public, BOSN is distinct from a traditional brand community. This study aims to explore patterns and schemes of individuals’ BOSN based on the sociological schemas noted in Goffman’s dramaturgical approach. Design/methodology/approach This study adopts in-depth personal interviews to uncover the full meaning of BOSN. A total of 21 Facebook brand page participants were interviewed, and the interviews were recorded digitally and transcribed verbatim, providing data for analysis. Triangulation was accomplished through examination of informants’ Facebook webpages that presented their own postings. The transcribed data were interpreted using a hermeneutic approach. Findings The data analysis based on the dramaturgical lens reveals four key themes: diversity in consumers’ intentionality toward BOSN social connections, their feeling of contamination of the digital self and a desire for autonomy, consumers’ roles as the actors and audiences on a brand’s BOSN stage and backstage experience and consumers’ feeling of intimacy. Findings highlight how individuals’ perceptions of audiences and the social media platform as a stage influence their performance in BOSN conjointly. These findings reveal that individuals participate in BOSN as a means of augmenting their identity. Originality/value Findings from this study advance the extant literature addressing online brand communities by exploring a novel form of brand assemblages within the context of social media. Employing a dramaturgical approach, this study identifies the distinct nature of the consumer–brand relationship in the virtual agora of OSN, which is hyperindividualistic in nature and is used to augment a sense of self.

Performance Comparison among Meta Classifier Algorithms in WEKA

2019 ◽  
Vol 1 (2) ◽  
pp. 106-112
Author(s):  
Nur Amiratun Nazihah Roslan ◽  
Hairulnizam Mahdin ◽  
Shahreen Kasim
Keyword(s):  
Social Networking ◽  
Performance Comparison ◽  
Data Availability ◽  
Data Mining Tool ◽  
Huge Data ◽  
Technology Advancement ◽  
The Social ◽  
The World ◽  
Media Platform ◽  
Mining Tool

With the rise of social networking approach, there has been a surge of users generated content all over the world and with that in an era where technology advancement are up to the level where it could put us in a step ahead of pathogens and germination of diseases, we couldn’t help but to take advantage of that advancement and provide an early precaution measures to overcome it. Twitter on the other hand are one of the social media platform that provides access towards a huge data availability. To manipulate those data and transform it into an important information that could be used in many different scope that could help improve people’s life for the better. In this paper, we gather all algorithm that are available inside Meta Classifier to compare between them on which algorithm suited the most with the dengue fever dataset. This research are using WEKA as the data mining tool for data analyzation.

scholarly journals What Drives Continuance Intention towards Social Media? Social Influence and Identity Perspectives

2020 ◽  
Vol 12 (17) ◽  
pp. 7081 ◽  
Author(s):  
Athapol Ruangkanjanases ◽  
Shu-Ling Hsu ◽  
Yenchun Jim Wu ◽  
Shih-Chih Chen ◽  
Jo-Yu Chang
Keyword(s):  
Social Media ◽  
Social Identity ◽  
New Media ◽  
Social Influence ◽  
Perceived Usefulness ◽  
Continuance Intention ◽  
Positive Effects ◽  
The Social ◽  
Media Platform ◽  
Continuous Usage Intention

With the growth of social media communities, people now use this new media to engage in many interrelated activities. As a result, social media communities have grown into popular and interactive platforms among users, consumers and enterprises. In the social media era of high competition, increasing continuance intention towards a specific social media platform could transfer extra benefits to such virtual groups. Based on the expectation-confirmation model (ECM), this research proposed a conceptual framework incorporating social influence and social identity as key determinants of social media continuous usage intention. The research findings of this study highlight that: (1) the social influence view of the group norms and image significantly affects social identity; (2) social identity significantly affects perceived usefulness and confirmation; (3) confirmation has a significant impact on perceived usefulness and satisfaction; (4) perceived usefulness and satisfaction have positive effects on usage continuance intention. The results of this study can serve as a guide to better understand the reasons for and implications of social media usage and adoption.

scholarly journals Linguistic drivers of misinformation diffusion on social media during the COVID-19 pandemic

2021 ◽  
Author(s):  
Giandomenico Di Domenico ◽  
Annamaria Tuan ◽  
Marco Visentin
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
New Technologies ◽  
Fake News ◽  
Conspiracy Theories ◽  
Social Media Platform ◽  
The Social ◽  
Media Platform ◽  
Textual Cues ◽  
Twitter Users

AbstractIn the wake of the COVID-19 pandemic, unprecedent amounts of fake news and hoax spread on social media. In particular, conspiracy theories argued on the effect of specific new technologies like 5G and misinformation tarnished the reputation of brands like Huawei. Language plays a crucial role in understanding the motivational determinants of social media users in sharing misinformation, as people extract meaning from information based on their discursive resources and their skillset. In this paper, we analyze textual and non-textual cues from a panel of 4923 tweets containing the hashtags #5G and #Huawei during the first week of May 2020, when several countries were still adopting lockdown measures, to determine whether or not a tweet is retweeted and, if so, how much it is retweeted. Overall, through traditional logistic regression and machine learning, we found different effects of the textual and non-textual cues on the retweeting of a tweet and on its ability to accumulate retweets. In particular, the presence of misinformation plays an interesting role in spreading the tweet on the network. More importantly, the relative influence of the cues suggests that Twitter users actually read a tweet but not necessarily they understand or critically evaluate it before deciding to share it on the social media platform.

#GomorraLaSerie: Converging audience and enhanced authorship on twenty-first-century Italian screens

Modern Italy ◽  
2015 ◽  
Vol 20 (4) ◽  
pp. 335-349 ◽  
Author(s):  
Pierluigi Erbaggio
Keyword(s):  
Social Media ◽  
Quantitative Analysis ◽  
Young People ◽  
Qualitative Study ◽  
Organised Crime ◽  
First Century ◽  
Social Media Platform ◽  
Screen Viewing ◽  
The Social ◽  
Media Platform

Based on Roberto Saviano's book Gomorra (2006), production of the TV series Gomorra – La serie (2014) was met with scepticism as many feared it would glamorise organised crime and, consequently, attract young people toward Camorra affiliation. The series' bleak portrayal of criminals and criminality was offered as a response to such concerns. Despite the preoccupations, Gomorra – La serie was hugely successful and, because of its quality, was sold to other countries. In Italy, the series' success can be measured by the popularity of its Twitter hashtag #GomorraLaSerie. Engaged with Henry Jenkins' theories of media convergence and based on a corpus of tweets bearing this official hashtag, this article proposes a quantitative analysis and advances conclusions regarding the Italian TV audience and second-screen viewing practices. Additionally, through a qualitative study of Saviano's tweets about the series, it examines the writer's use of the social media platform as a tool of narrative continuity. Finally, the article highlights a few examples of fan-generated media and concludes with remarks regarding Saviano's problematic position at the centre of a transmedia object.

Study of Consumer Brand Following Intention on Instagram

2021 ◽  
Vol 11 (2) ◽  
pp. 32-51
Author(s):  
Simran Kaur Madan ◽  
Payal S. Kapoor
Keyword(s):  
Social Media ◽  
Consumer Motivation ◽  
Media Usage ◽  
Consumer Skepticism ◽  
Consumption Decisions ◽  
The Social ◽  
Media Platform ◽  
Relationship Of ◽  
The Relationship

The research, based on uses and gratifications theory, identifies consumer motivation and factors that influence consumers' intention to follow brands on the social media platform of Instagram. Accordingly, this study empirically examines the role of need for self-enhancement, the need for entertainment, and deal-seeking behaviour on the intention to follow brands on Instagram. Further, the study investigates the mediation of social media usage behaviour for consumption decisions on eliciting brand following behaviour. Moderation of consumer skepticism on the relationship of deal-seeking behaviour, and intention to follow brands is also investigated. Findings reveal a significant direct effect of need for self-enhancement, need for entertainment, and deal-seeking behaviour on intention to follow brands. Indirect effect of social media usage behaviour for consumption decisions was also significant; however, moderation of consumer skepticism was not found to be significant. The study will help marketers create engaging content that enables consumer-brand interactions.

Playing platformized language games: Social media logic and the mutation of participatory cultures in Chinese online fandom

2021 ◽  
pp. 146144482110594
Author(s):  
Yiyi Yin ◽  
Zhuoxiao Xie
Keyword(s):  
Social Media ◽  
Language Games ◽  
Speech Community ◽  
Form Of Life ◽  
Fan Communities ◽  
Speech Communities ◽  
The Social ◽  
Social Media Platforms ◽  
Media Platform ◽  
Media Logic

This study discusses the shifting dynamics of fan participatory cultures on social media platforms by introducing the concept of “platformized language games.” We conceive of a fan community as a “speech community” and propose that the language and discourses of fan participatory cultures are technological practices that only make sense in use and interactions as “games” on social media platform. Based on an ethnography of communication on fan communities on Weibo, we analyze the technological-communicative acts of fan speech communities, including the platformized setting, participants, topics, norms, and key purposes. We argue that the social media logic (programmability, connectivity, popularity, and datafication) articulates with fans’ language games, thus shifting the “form of life” of celebrity fans on social media. Empirically, fan participatory cultures continue to mutate in China, as fan communities create idiosyncratic platformized language games based on the selective appropriation of the social media logics of connectivity and data-driven metrics.

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