An Experimental Research About Using Augmented Reality in Advertising for Measurement of Advertisement Liking and Effectiveness Level

2017 ◽  
pp. 203-227 ◽  
Author(s):  
İdil Sayımer ◽  
Banu Küçüksaraç
Keyword(s):  
Augmented Reality ◽  
Experimental Research ◽  
Consumer Behaviour ◽  
Positive Impact ◽  
Consumer Experience ◽  
Campaign Effects

Augmented Reality (AR) added a new dimension to the brands' advertisement performance due to visuality and creativity features which combine virtuality and reality that focus on and its possibility for consumer experience. The acceleration of AR based advertisement projects; it is found out that the necessity of a research which aims to constitute the AR campaign effects on consumer behaviour in Turkey. At this context, this study aims to find out that the brands' AR campaigns' effects on consumers and the benefits for the company due to advertisement liking level and advertisement effectiveness variables. For this purpose, Cafe Crown, Laviva, Vivident, Sütas Ayran brands AR based campaign which are operated via Blippar in Turkey are analysed with an experimental research which is applied with the participation of Kocaeli University Communication Faculty students as appraisable research. The research found out that AR ads have positive impact on total likeability and effectiveness advertising.

scholarly journals The Design of Augmented Reality Using Unity 3D Image Marker Detection for Smart Bus Transportation

2021 ◽  
Vol 15 (17) ◽  
pp. 33
Author(s):  
Murizah Kassim ◽  
Ahmad Syafiq Aiman A Bakar
Keyword(s):  
Augmented Reality ◽  
Public Transportation ◽  
Mobile Application ◽  
Positive Impact ◽  
Smartphone Application ◽  
3D Image ◽  
Unity 3D ◽  
Bus Services ◽  
Marker Detection ◽  
Bus Transportation

Public bus transportation has become an integral part of society, but the disrup-tion of bus services is one of the major concerns. This project presents the devel-opment of Smart Bus Transportation using Augmented Reality (TRANSPAR) that was developed on a mobile application. One of the major issues with public transportation is on real-time responsiveness. Most bus schedules are presented online but customers still faced many failures. Some bus schedules are not updat-ed when changes happened through time. Some existing bus schedules system is fixed to the bus stations. This research is to identify the bus schedules and its routes characteristics. A 3D AR animation based on identified characteristics was designed using the Unity 3D image marker detection on a mobile Android plat-form. A smartphone application was developed using Vuforia and Google Fire-base. TRANSPAR shows an AR mobile application for acquiring the bus time-tables. The phone camera is applied for marker image detection and scanning the bus station’s images. AR and normal image scanner were designed. Google Fire-base Database is used to retrieve and store each timetable data for every bus sta-tion. Analysis of interactivity and benefits of TRANSPAR shows about 90% agreed on the use of AR and more than 76% agreed on its functionality based on 50 taken samples. This shows a positive impact on the designed TRANSPAR. The research is significant to encourage and experience the public with new tech-nological application for public transportation and it impact the society.

How Patients Experience Pastoral Care in a Tertiary Health Care Setting

2016 ◽  
Vol 70 (4) ◽  
pp. 272-280 ◽  
Author(s):  
Rev. Jenni Ashton ◽  
Deidre Madden ◽  
Leanne Monterosso
Keyword(s):  
Health Care ◽  
Pastoral Care ◽  
Spiritual Care ◽  
Care Setting ◽  
Private Hospital ◽  
Response Rate ◽  
Positive Impact ◽  
Care Provision ◽  
Consumer Experience ◽  
Patients Experience

This research aimed to establish the level of consumer experience with pastoral/spiritual care provision in a large tertiary private hospital. Two hundred and twenty-seven patients and bereaved carers of deceased patients who had received pastoral care were surveyed, with a response rate of 20% ( n = 44). The key finding was the positive impact of pastoral care encounters, with the majority of respondents reporting provision of pastoral care to be helpful, and offered with courtesy and respect.

scholarly journals On the Issue of Compliance with Didactic Principles in Learning using Augmented Reality

2020 ◽  
Vol 15 (15) ◽  
pp. 121
Author(s):  
Zhanat Nurbekova ◽  
Bayan Baigusheva
Keyword(s):  
Augmented Reality ◽  
Positive Impact ◽  
Educational Resources ◽  
Quality Of Education ◽  
Teaching Tool ◽  
Didactic Teaching ◽  
Advanced Technologies

Augmented Reality, as one of the advanced technologies, in-creases the range of applications in various spheres of life every year. The evo-lution of the development and application of augmented reality in various spheres has shown its effectiveness also for the sphere of education. The analysis of varied studies shows the expanding penetration of augmented reality in education, while noting the positive impact of augmented reality on the quality of education. However, the didactic approach to the application of augmented reality in education has not yet been sufficiently studied. The article considers the use of digital educational resources with augmented reality as a didactic teaching tool. In addition, a system of didactic principles for learning using augmented reality is proposed.

scholarly journals New Varieties and the Returns to Commodity Promotion: The Case of Fuji Apples

2000 ◽  
Vol 29 (1) ◽  
pp. 10-23 ◽  
Author(s):  
Timothy J. Richards ◽  
Paul M. Patterson
Keyword(s):  
Positive Impact ◽  
Consumer Experience ◽  
Consumer Learning ◽  
Apple Variety ◽  
Equilibrium Displacement Model ◽  
Equilibrium Displacement ◽  
Producer Surplus ◽  
New Varieties ◽  
Fuji Apple ◽  
Displacement Model

The Fuji apple variety is relatively new in the U.S. As a new product, questions concern the relative impact of consumer learning by experience, by variety-specific promotion, or by generic apple promotion. A two-stage (LES/LAIDS) model incorporating both types of promotion is used to estimate the effect of generic and variety specific promotion, as well as consumer experience, on the demand for Fuji apples. Estimates show each to have a positive impact, and also show new or specialty apple varieties to be relatively price inelastic, but income elastic. Grower returns to promotion are calculated with an equilibrium displacement model of price changes and producer surplus. Changes in producer surplus provide a base-scenario benefit:cost ratio of 6.33:1.

Experimental research into human cognitive processing in an augmented reality environment for embedded training systems

2000 ◽  
Vol 5 (1) ◽  
pp. 39-46 ◽  
Author(s):  
R. S. Kalawsky ◽  
K. Hill ◽  
A. W. Stedmon ◽  
C. A. Cook ◽  
A. Young
Keyword(s):  
Augmented Reality ◽  
Cognitive Processing ◽  
Experimental Research ◽  
Training Systems

scholarly journals Realidad aumentada y estimulación de la competencia socio-comunicativa en sujetos con TEA

2021 ◽  
Vol 21 (66) ◽  
Author(s):  
María Esther Del Moral Pérez ◽  
Nerea López-Bouzas
Keyword(s):  
Social Interaction ◽  
Augmented Reality ◽  
Qualitative Methodology ◽  
Positive Impact ◽  
Meta Analysis ◽  
School Setting ◽  
Autism Spectrum ◽  
Systematic Revision ◽  
Revisión Sistemática ◽  
The Impact

Se recogen estudios centrados en analizar el impacto de la realidad aumentada (RA) en intervenciones con sujetos con Trastorno del Espectro Autista (TEA), orientados a estimular sus competencias social y comunicativa, favoreciendo su interacción social. Se adopta una metodología cualitativa, concretada en la revisión sistemática de investigaciones (N=26) -a través de meta-análisis-, publicadas durante 2012-2020 en revistas de impacto, desarrolladas en tres contextos: educativo, experimental-psicológico y tecnológico. Los resultados reflejan que en su mayoría son estudios de caso. Destacan los estudios de índole tecnológico, ligados al diseño e implementación de recursos con RA en ámbito clínico. Asimismo, los asociados a intervenciones en contextos educativos incorporan la RA como recursos didácticos en ámbitos escolares. Los desarrollados en contextos experimentales-psicológicos describen intervenciones con RA y analizan el comportamiento de los sujetos en diversos ámbitos. Se observa unanimidad al subrayar el impacto positivo de las app o sistemas de RA para estimular la interacción social. Sin embargo, no especifican las fases de intervención ni utilizan app o recursos comerciales o accesibles, limitando su extrapolación a otros contextos. Concluyendo, se precisan equipos interdisciplinares que compartan hallazgos que redunden en beneficio de los sujetos con TEA, suscitando intervenciones que favorezcan su plena inclusión socio-educativa. Some studies, focused on analysing the impact of augmented reality in interventions to people with Autism Spectrum Disorder (ASD), are gathered, directed to stimulate their social and communicative abilities in order to favour their social interaction. A qualitative methodology is adopted in this paper as specified in the systematic revision of investigations (N=26) -through meta-analysis- published during 2012-2020 in specialized academic journals and developed in three different contexts: educative, technological and psycho-experimental. The results show that most of them are case studies. Technological studies, bound to the design and establishment of augmented reality resources in the clinical setting, are the ones that stand out. Furthermore, those associated to interventions in the educational environment incorporate augmented reality as a teaching resource in the school setting. Finally, those developed in a psycho-experimental context describe interventions with augmented reality and analyse the people’s behaviour in different fields. Unanimity is observed when it comes to highlight the positive impact these apps or augmented reality systems have to stimulate social interaction. However, interventions phases are not specified nor are accessible or commercial resources used, what restricts its extrapolation to other contexts. In conclusion, an interdisciplinary equipment which shares the discoveries concerning the benefit of people with ASD is required, arousing interventions which favour their total socio-educational inclusion.

scholarly journals SUPPORTING POST-GRADUATE STUDENTS WRITING SKILLS DEVELOPMENT WITH THE ONLINE MACHINE LEARNING TOOL: WRITE & IMPROVE

2019 ◽  
Vol 74 (6) ◽  
pp. 238-249
Author(s):  
Ілона Іванівна Костікова ◽  
Світлана Вадимівна Мясоєдова
Keyword(s):  
Graduate Students ◽  
Experimental Research ◽  
Positive Impact ◽  
Writing Skills ◽  
Careful Consideration ◽  
Learning Context ◽  
Empirical Observation ◽  
Post Graduate ◽  
English Writing ◽  
Significant Difference

The current paper intends to describe the practice and analyze the results of using the website Write & Improve as an additional extra-class tool of developing writing skills in the course of preparation for the FCE exam for post-graduate students. The study has proven the hypothesis that the proposed algorithm for working with the service Write & Improve is effective for teaching FCE Writing for post-graduate students, and provided the experimental research of learners’ progress. Theoretical (analysis and synthesis), empirical (observation, testing, conducting pedagogical experiment) and statistical (calculating the Mean and the Standard Deviation) methods were used to achieve the stated aim. A significant difference was observed in the experimental group of 32 Kharkiv post-graduate university students where the experiment was carried out in 2017/2018 academic year. The obtained results of the experimental research demonstrate post-graduate students’ progress in the FCE Writing Test and can be regarded as the evidence that the service Write & Improve does have a positive impact on mastering post-graduate students’ writing skills. Furthermore, comparing the test results according to 5-band scale in four different criteria (Content, Communicative Achievement, Organization, Language) at the different stages of the course allowed to measure the development rate of the checked English writing skills. The resulting data confirmed the improvement in post-graduate students’ performance in all the criteria of Writing on average by 36.1%; the most significant progress has been in Language (vocabulary and grammar aspects) with the average increase from 3.0 to 4.5 scores (50 %) whereas the least advance to be claimed is in Communicative Achievement with the results ranging from 2.8 to 3.6 (28.6%); it proves the substantial increase. Provided that Write & Improve is implemented systematically with a careful consideration of post-graduate students’ problems and needs, the application of it can be said to have the obvious correlation with post-graduate students’ progress. The authors’ experience is significant in Ukrainian learning context as it proves the effectiveness of using innovative online instruments to teach English Writing to post-graduate students who aim to pass FCE exam.

scholarly journals تنمية مهارة الطلبة في الإنشاء بالصور المتسلسلة: دراسة تجريبية بمعهد المنار العصري

2015 ◽  
Vol 15 (2) ◽  
pp. 208
Author(s):  
Azizah Azizah
Keyword(s):  
Experimental Research ◽  
Learning Process ◽  
Positive Impact ◽  
Boarding School ◽  
Fifth Grade ◽  
Traditional Methods ◽  
Fifth Grade Students ◽  
Teaching Learning

Arabic writing is an important subject that must be studied by fifth grade students at Al-Manar boarding school. However, many students were bored and less motivated to participate in the teaching learning process of the lesson. The main cause of this problem is due to the use of traditional methods in teaching. Teachers do not use media when deliver the lesson, besides there is no particular handbook. Moreover, the lack of students’ motivation is another problem faced by the teacher in teaching learning process. Some students feel bored with traditional methods used, and even some of them do not understand the meaning of words because their shortcoming in memorization and Arabic grammar skill (qawā’id). Based on the this problem, this experimental research implements picture series to develop the students’ abilities and motivations in the learning process of composing lesson. The results of this study show that the use of picture series in teaching insyā’ has positive impact in developing competency and motivation of fifth grade students at Al-Manar boarding school. Mengarang merupakan materi pembelajaran yang penting dipelahari oleh siswa kelas lima di Pesantren Modern Al-Manar, dan proses belajar mengajar pada materi ini membosankan dan tidak termotivasi. Penyebab utama dalam masalah ini adalah guru menggunakan metode tradisional dalam mengajar, tidak menggunakan media pembelajaran bervariasi, dan tidak ada buku pegangan. Adapun masalah yang dihadapi guru adalah lemahnya minat murid dan perhatiannya dalam pembelajaran mengarang dalam bahasa Arab (insyā’), karena murid merasa bosan dengan metode tradisional yang digunakan guru saat mengajar. Sebagian siswa justru tidak memahami arti kata atau pola dasarnya. Hal ini disebabkan minimnya penguasaan kosa kata siswa dan lemahnya penguasaan ilmu tata bahasa (Qawā’id). Dalam penelitian berikut peneliti mengajar insyā’ dengan menggunakan gambar berseri. Hasil penelitian ini menunjukkan bahwa pembelajaran dengan menggunakan gambar berseri efektif meningkatkan kemampuan siswa dalam mengarang bahasa Arab dan mempunyai pengaruh yang positif untuk meningkatkan motivasi siswa kelas lima di Pesantren Modern Al-Manar.

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