Campaign Songs and Political Advertising in Ghana

2019 ◽  
pp. 108-130
Author(s):  
Margaret Ivy Amoakohene ◽  
Gilbert K. M. Tietaah ◽  
Favour Esinam Normeshie ◽  
Fidelis Yayra Sesenu
Keyword(s):  
Political Parties ◽  
Political Advertising ◽  
Political Campaigns ◽  
The Political ◽  
Political Office ◽  
Election Cycles

As persuasive tools for political campaigns, songs and music are integral features of electioneering in Africa. Since Ghana's return to multiparty democracy in 1992, election cycles in the country have been heralded and accentuated by campaign songs which extol the virtues of their sponsors and/or denigrate the achievements and their suitability for political office. This chapter examines the use of repetitions, testimonials, and biblical imagery in campaign songs of two major political parties in Ghana—the New Patriotic Party (NPP) and the National Democratic Congress (NDC)—during the 2012 and 2016 elections. Eight campaign songs were analyzed. The findings show that the songs sought to communicate messages/themes of submissiveness/humility, divine choice/prophecy, achievers/achievement, and opponents as failures/deceivers about the political parties and their candidates.

scholarly journals SMART LOCKDOWN STRATEGY, SECOND AND THIRD WAVES OF COVID-19 IN PAKISTAN: A POLITICAL DISCOURSE ANALYSIS

2021 ◽  
Vol 9 (3) ◽  
pp. 919-930
Author(s):  
Hanan Afzal ◽  
Masroor Sibtain ◽  
Zafar Iqbal ◽  
Hina Saleem
Keyword(s):  
Political Parties ◽  
Political Discourse ◽  
Secondary Data ◽  
Sampling Technique ◽  
Political Campaigns ◽  
The Political ◽  
Senate Elections ◽  
Political Events ◽  
The Masses ◽  
Gilgit Baltistan

Purpose: The present study investigates the violations of SOPs regarding the spread of COVID19 during the political processional campaigns in the Gilgit Baltistan and Senate elections in Pakistan held just before the second and third waves of COVID-19. For instance, during the first wave Pakistani government employed a smart lockdown along with persuasive awareness campaign. However, in the second and third waves, it seemed that SOPs were not influential due to violations by politicians themselves. Method: The researchers analyze the journalistic text both verbal and pictorial by employing the qualitative and interpretive paradigm to understand the policies and strategies of political parties in their political gatherings. Data regarding political campaigns have been collected from the print media through the purposive sampling technique. The secondary data has been collected from various research publications to establish the background. Main Findings: The study analyzed political response to COVID-19 SOPs on the part of Pakistani political parties during the political campaigns in Gilgit Baltistan and senate elections. Referent pictures (see Figures), taken from authentic, official newspaper websites, showed that during ‘Political congregations and rallies’, individuals and politicians attended the events without requiring social distance and masks. Both the opposition and ruling party and their workers have taken approximately equal parts to violate the SOPs to gain political gains and benefits. Application of the Study: The study suggests that the political parties would not conduct these types of political events that cause the spread of the virus, especially when it is considered a worldwide pandemic. The study would be both socially and politically beneficial for the organizations and groups to learn how a pandemic may affect the masses if precautionary measures are not followed adequately. The Originality of the Study: According to the researchers' best knowledge, the research gap of the present study is contemporary and innovative, i.e., integrating the conceptual model of political discourse with political events.

On Their Own? Women Running as Independent Candidates in the Middle East

2020 ◽  
Vol 12 (3) ◽  
pp. 251-274
Author(s):  
Bozena Welborne
Keyword(s):  
Middle East ◽  
Political Parties ◽  
Political Participation ◽  
Electoral Systems ◽  
National Level ◽  
Political Campaigns ◽  
Political Office ◽  
Global North ◽  
Primary Vector ◽  
North And South

Abstract This paper considers examples of women successfully running as independents at the national level in the Middle East, investigating how existing electoral systems impacted their ability to contest political office. Women in the region face a host of challenges when it comes to launching political campaigns outside of sociocultural norms. Most extant literature on political participation focuses on parties as the primary vector for female participation in the Global North and South. However, women in the Middle East often cannot rely on this mechanism due to the absence of political parties or existing parties’ unwillingness to back women for cultural reasons. Yet, the region hosts many female independents holding office at the national level. Through the cases of Jordan, Egypt, and Oman, I unpack this phenomenon using an institutional argument and assess what the emergence of such candidates bodes for the future of women in the Middle East.

scholarly journals Party Cross-carpeting in Nigeria’s Fourth Republic: Cases and Causes

2016 ◽  
Vol 6 (3) ◽  
pp. 31
Author(s):  
Olu Awofeso ◽  
Paul A. Irabor
Keyword(s):  
Political Parties ◽  
The Political ◽  
Political Class ◽  
Party Discipline ◽  
Fourth Republic ◽  
Democratic Engagement ◽  
Political Office ◽  
Major Factors ◽  
Selfish Interest

The study examines party cross-carpeting in Nigeria’s Fourth Republic. These were with the view to investigating the effects of cross-carpeting on the country’s democratic engagement. From historical antecedence standpoint, the study reveals that cross-carpeting was patterned towards ethnic/religion inclination, intra-party feud and selfish interest of the political class. Coupled with these anti-democratic tendencies, the study also found that indiscipline in political parties and lack of ideology were the major factors that determined cross-carpeting in Nigeria’s Fourth Republic. Finally, the study affirms that party discipline and ideology must be strictly adhered to by political parties to check the menace of incessant cross-carpeting among political office holders.

Going Negative: Candidate Usage of Internet Web Sites during the 2000 Presidential Campaign

2003 ◽  
Vol 80 (1) ◽  
pp. 128-144 ◽  
Author(s):  
Robert H. Wicks ◽  
Boubacar Souley
Keyword(s):  
Web Sites ◽  
Political Competition ◽  
Political Advertising ◽  
Competition Model ◽  
Presidential Campaign ◽  
Political Campaigns ◽  
The Political ◽  
News Releases ◽  
The Future ◽  
Al Gore

This study examines the news releases that were posted on the official campaign Web sites of George W. Bush and Al Gore during the 2000 presidential campaign. Analysis of each of the 487 news releases posted during the campaign season reveals that nearly three-quarters of these contained an attack on the opponent. This parallels data on the incidence of attacks appearing in televised political advertising during the 2000 campaign. The study provides support for the Political Competition Model, which posits that close races produce significant negativity. Furthermore, the study offers insights on how presidential political campaigns may use campaign Web sites in the future.

scholarly journals Powerful posters

2020 ◽  
Vol 14 (1) ◽  
pp. 105-124
Author(s):  
Maiken Ana Kores
Keyword(s):  
Political Parties ◽  
Political Orientation ◽  
Political Campaigns ◽  
The Political ◽  
Far Right ◽  
Parliamentary Elections ◽  
Multimodal Analysis ◽  
Political Landscape ◽  
Political Discourse Analysis ◽  
Political Spectrum

Given the rise in far-right and populist rhetoric in Europe, particularly in light of the 2015 refugee crisis and the racist and xenophobic responses to it, this paper provides a multimodal analysis of the campaign slogans and posters of Slovenian political parties that gained parliamentary seats during the 2018 parliamentary elections that were, alongside focusing on issues pertaining to the Slovenian political landscape, heavily infused with concerns and potential solutions on how to tackle the challenges currently faced by Europe. The aim is to examine the linguistic and visual tools used by parties across the political spectrum, and to find out if the use of certain elements is characteristic of a determined political orientation. A brief outline of Slovenian party dynamics and the conditions that have contributed to them is followed by an analysis of the parties’ political campaigns. Using the tools of political discourse analysis, the first part is centred around parties’ choice of syntax and lexis in their political slogans, as well as the imagery on their posters, whereas the second is devoted to a linguistic analysis of how parties frame and address five key common issues in their political programmes: pensions, corruption, finance, healthcare and safety. Their stances and how these differ or coincide based on their place on the political spectrum are exemplified by short excerpts from the programmes.

Bandwagon Effects, Information Cascades, and the Power in Numbers

2019 ◽  
pp. 729-753
Author(s):  
Susanne Lohmann
Keyword(s):  
Political Parties ◽  
The United States ◽  
Political Campaigns ◽  
The Political ◽  
Information Cascades ◽  
National Elections ◽  
Hidden Knowledge ◽  
Run Up ◽  
Regional Elections ◽  
Public Opinion Polls

Numbers are bandied about persuasively in the run-up to elections. Political parties read the tea leaves of past elections and current polls, and voters tune in for the news media’s horse race coverage of political campaigns. The numbers fixation goes into overdrive in view of election cascades, as exemplified by presidential primaries in the United States and Land (regional state) elections in Germany. An unexpectedly good or bad showing in one election creates positive or negative momentum in the next, and regional elections serve a barometer function for national elections. As if the system isn’t already busy enough generating numbers, the political parties sponsor cascades of straw polls (“if the election were held today, whom would you vote for?”). The overall picture is one of an electorate endlessly jabbering away in a multilogue with itself and the political parties. In the end, notwithstanding the inordinate amount of numbers sloshing around in the system, election day is always good for a surprise, for every now and then, the underdog wins.—What are we to make of this racket? The literature on political persuasion zig zags between two opposite and equally unsatisfying explanations, namely, mindlessly conformist bandwagons and rationally uninformative information cascades. To fill this explanatory void, this chapter draws on the protest movement literature for its revolutionary bandwagons and turbulent information cascades. Suites of elections (primary and general, regional and national) and the attendant pre-election public opinion polls unearth hidden knowledge, which is why numbers are meaningful and influential.

First avoidance, then engagement: Political parties’ issue competition in the electoral cycle

2020 ◽  
pp. 135406882097035
Author(s):  
Henrik Bech Seeberg
Keyword(s):  
Political Parties ◽  
The Political ◽  
Press Releases ◽  
Short Term ◽  
Electoral Cycle ◽  
Multiple Issues ◽  
Saliency Theory ◽  
Issue Competition ◽  
Election Cycles

A major contradiction in party research is between the saliency theory and the logic of issue convergence, or what is often referred to as issue avoidance vs. engagement. Extant research shows that parties both emphasize only their own issues and engage each other’s issues. This study addresses this contradiction and argues that both perspectives have merits. The key to unlocking the puzzle is to unwind the electoral cycle. As far as possible into the electoral cycle, parties apply a long-term strategy and talk past each other. Yet, as the election draws closer, parties realize that they cannot change the agenda and therefore switch to a short-term strategy to engage rival parties’ issues. This argument is tested across multiple issues on a new dataset consisting of 19,350 press releases issued by the political parties in Denmark during several election cycles, 2004–2019.

scholarly journals Network content as a factor of information aggression

Obraz ◽  
2020 ◽  
Vol 34 (2) ◽  
pp. 88-97
Author(s):  
Volodymyr Bradov
Keyword(s):  
Political Parties ◽  
Political Advertising ◽  
The Political ◽  
Election Campaign ◽  
Local Elections ◽  
Political Candidates ◽  
Political Advertisements ◽  
Communicative Impact

The purpose of the article is to investigate the diversity of printed political advertising during the 2020 local elections to determine the methods and forms of its socio-communicative impact on the electorate. The source base – printed campaign materials distributed in the Sumy region. The relevance of the chosen theme determines the study of dialogue between candidates, current politicians and voters. Іn the process of research, іt was identified the diversity of printed political advertising during the election campaign, it was found that political advertisements in leaflets, booklets, newsletters, brochures was dominated in this period. The peculiarity of print political advertising is that political parties and their leaders tried to use it to form the communication desired by the political candidates themselves, thus influencing the consciousness, opinion and choice of the electorate.

“Network not Paperwork”: Political Parties, the Malkin, and Political Matronage in Western India

2016 ◽  
Vol 12 (01) ◽  
pp. 107-142
Author(s):  
Tarini Bedi
Keyword(s):  
Political Parties ◽  
Leadership Style ◽  
Political Party ◽  
Political Campaigns ◽  
The Self ◽  
The Political ◽  
Western India ◽  
Political Careers ◽  
Self Confidence ◽  
Shiv Sena

I heard Durva, a fearless leader in the Indian political party,Shiv Sena(Shivaji's Army) repeat this poetic refrain in many of her public speeches. She invariably received rousing applause and breathless admiration from the audiences she addressed. Many junior party workers and female constituents who listened in awe at the large women's rallies she organized around the elections began to repeat this in their own lives and in their political campaigns; and Durva's leadership style and the words uttered by her sharp but poetic and charismatic tongue traveled across the district helping the political careers and the self-confidence of many junior political hopefuls. It also brought hordes of new political constituents into the party's fold. Many of her constituents at these events, admitted me that “[Durva] is themalkin[landlady)] of us all.”

Political Parties and Elections

2019 ◽  
Author(s):  
Dennis W. Johnson
Keyword(s):  
Political Parties ◽  
Political Party ◽  
Political Campaigns ◽  
The Political ◽  
The 1960S

At one time, the political party was the central vehicle for organizing and executing political campaigns. But by the 1960s, the party had been replaced by professional consultants, and campaigns became more candidate focused than party focused. The policies and allegiances of the two...

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