Social Media for Business Model Improvement

2019 ◽  
pp. 1354-1368
Author(s):  
In Lee
Keyword(s):  
Social Media ◽  
Business Model ◽  
Wide Spectrum ◽  
Business Organizations ◽  
Embedded Devices ◽  
Building Product ◽  
Business Applications ◽  
The Social ◽  
Model Improvement ◽  
Media Applications

This chapter reviews some of the major business applications of social media and discusses how social media applications are used to support business model improvement. Social media offers business organizations an array of innovative ways to interact with their employees, customers, partners, and other stakeholders. Consumers have easy ways of interacting with companies and their employees in real time with various social media embedded devices. Managers are realizing that social media affects a wide spectrum of business activities from building product or brand awareness to after-sales services. Therefore, it is crucial for companies to analyze their social media applications, develop a plan to continually monitor their advancements, and quickly respond to the social media needs of customers. For practitioners, this chapter provides managerial guidelines for social media applications for business model improvement.

Social Media for Business Model Improvement

2014 ◽  
pp. 276-289
Author(s):  
In Lee
Keyword(s):  
Social Media ◽  
Business Model ◽  
Wide Spectrum ◽  
Business Organizations ◽  
Embedded Devices ◽  
Building Product ◽  
Business Applications ◽  
The Social ◽  
Model Improvement ◽  
Media Applications

This chapter reviews some of the major business applications of social media and discusses how social media applications are used to support business model improvement. Social media offers business organizations an array of innovative ways to interact with their employees, customers, partners, and other stakeholders. Consumers have easy ways of interacting with companies and their employees in real time with various social media embedded devices. Managers are realizing that social media affects a wide spectrum of business activities from building product or brand awareness to after-sales services. Therefore, it is crucial for companies to analyze their social media applications, develop a plan to continually monitor their advancements, and quickly respond to the social media needs of customers. For practitioners, this chapter provides managerial guidelines for social media applications for business model improvement.

The features of transnational corporations’ advertisement in social networks

2019 ◽  
pp. 89-92
Author(s):  
Daniella Mushka ◽  
Yeva Erfan
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Wide Spectrum ◽  
Subsequent Development ◽  
Transnational Corporations ◽  
Target Audience ◽  
Social Media Marketing ◽  
Scientific Article ◽  
The Social ◽  
The Given

This scientific article considers all aspects, modern importance and growing role of the social media marketing and advertisement in the general spectrum of marketing activity for developed and developing brands. Investigational actuality and basic directions of application of all spectrum of instruments of social networks for the sake of advancement of product and the processes of forming perception of trade mark and forming the image of brand are analyzed by the authors of the article. The given scientific article highlights the most popular trends and patterns of goods and trademarks’ promotion in the world in the context of updating the concept of advertising on social networks. The bigger and more engaged your target audience is on social media networks (Instagram, Facebook, Twitter, YouTube etc), the easier it will be for you to achieve every other marketing or business goal. The importance of social media marketing’s assistance in attracting new potential clients and customers to the company is also considered in the given article. Besides that, the authors of the article list and analyse wide spectrum of basic trends considering promotion and advertising in 2019 among the well-known brands. In addition to this all, the list of the most successful publicity advertisement campaigns of this year and brands which were promoted with their assistance are listed and analysed. In the context of the study, it shows up that advertising campaigns play a significant role not only in reaching sales but also in generating overall customer loyalty to the brand. This makes it possible to argue that the most reputable brands should have an important social goal that will be positively accepted by society and target audience in addition to the high quality and usability of the products or services. Social networking is the easiest way to see the social response to your promotion and lead to an instant purchase. Therefore, relying on the experience of the already well-known multinational and transnational corporations, social media marketing should take a significant share of the overall promotion of the company. The connection between the brand and potential customer should be built on the emotions that accompany consumers when viewing ads and using products. This scientific article eventually declares conclusions and prognoses in relation to subsequent development of these instruments and platforms for advancement and branding of small and large enterprises in future. It states that emotional connection between person and brand is much more effective for the company than an expensive ad.

Social media participatory CPD for nursing revalidation, professional development and beyond

2019 ◽  
Vol 28 (13) ◽  
pp. 870-877
Author(s):  
Calvin Moorley ◽  
Theresa Chinn
Keyword(s):  
Professional Development ◽  
Social Media ◽  
Thematic Analysis ◽  
Design Data ◽  
The Social ◽  
Reflective Design ◽  
Professional Requirements ◽  
Social Media Tools ◽  
The Uk ◽  
Media Applications

Background: In 2016 the Nursing and Midwifery Council in the UK introduced revalidation, which is the process nurses are required to follow to renew their registration. This provides an opportunity for nurses to shape, develop and evolve social media to meet their professional requirements. Aims: to examine different ways nurses can use social media tools for continuous professional development (CPD) and revalidation. Methods: using a qualitative reflective design, data were gathered from content on the @WeNurses platform and activities organised with other leading health organisations in England. These data were analysed using the social media relationship triangle developed by the authors with a thematic analysis approach. Findings: analysis revealed that social media was used in six categories: publishing, sharing, messaging, discussing, collaborating, and networking. Organised social media events such as: blogs, tweetchats, Twitter storms, webinars, infographics, podcasts, videos and virtual book clubs can support nurses with revalidation and professional development. Conclusion: Through using a participatory CPD approach and embracing professional social media applications nurses have moved social media from the concept of a revolution to an evolution.

Performatywne alter ego

2019 ◽  
Vol 26 (26) ◽  
pp. 108-133
Author(s):  
Agata Szuba Szuba
Keyword(s):  
Social Media ◽  
Performance Art ◽  
Wide Spectrum ◽  
Art Gallery ◽  
Leaving Home ◽  
New Methods ◽  
The Social ◽  
Art Scene ◽  
Alter Ego ◽  
Global Art

The dynamic development of the Internet and the constant search for new ways of reaching the user bring about the availability of materials that were previously unattainable. Performance art, thanks to its special openness to new methods of expression, reaches the mass media, while showing the individual’s psyche and character of the author’s work. The set of gestures, their sequence and narration are the basis for creating performance art, understood not only as a clear alternative to conventional art, but also characterized by unpredictability, in which the viewer is not prepared for the way messages are received. Undoubtedly, social platforms create an illusion. “The influencer” can reach thousands of viewers and gain fame without leaving home. Without a doubt, social media have created a new entry point to the global art scene, opening way to a wide spectrum of diverse artistic activities. The method of recording, the non-cutaneous nature of the phenomenon makes it possible to own performative actions. The context of a performance is particularly important. It affects what can be universally recognized as art. The question arises (since we distinguish two values of the performative action: in the art gallery and on the street), what frames on the social media allow the audience to interpret it as art, and assuming that it is an art, does it change the perception of a given phenomenon?

Facebook’s business model set to withstand exposé

2021 ◽  
Keyword(s):  
Social Media ◽  
Business Model ◽  
Content Type ◽  
International Pressure ◽  
Trade Offs ◽  
Children’S Wellbeing ◽  
The Social ◽  
Model Set ◽  
The Uk ◽  
Harmful Effects

Significance This followed the Senate testimony of former Facebook employee and whistle-blower Frances Haugen that the company puts "profits over people". Her critical testimony about the social media giant's alleged harmful effects on democracy and disregard for children’s wellbeing is again raising hopes among the company's critics that Congress will rein it in. Impacts Haugen's forthcoming testimony to the UK parliament and possibly the European Parliament will intensify international pressure on Facebook. Tighter supervision over big tech will be limited by trade-offs between innovation and consumer and societal protections. Facebook may yet revive its Instagram for Kids project.

Use and measurement of social media for SMEs

2015 ◽  
Vol 22 (2) ◽  
pp. 273-287 ◽  
Author(s):  
Margaret McCann ◽  
Alexis Barlow
Keyword(s):  
Social Media ◽  
Economic Value ◽  
Content Type ◽  
Academic Literature ◽  
True Value ◽  
Current Thinking ◽  
The Social ◽  
Use Of Social Media ◽  
Media Applications ◽  
Goals And Objectives

Purpose – The purpose of this paper is to investigate why small- and medium-sized enterprises (SMEs) are using social media and how they should measure its return on investment (ROI). The measurement of economic value associated with the use of social media by business is discussed in order to construct a model designed for analysing the ROI of social media for SMEs. The importance of a planned entry into the social media arena, formulation of measurable goals and objectives and understanding the business process are presented as vital pre-cursors to measuring, and indeed attaining, ROI. Design/methodology/approach – A literature review was compiled to explore the current thinking that exists on business use and measurement of social media in mainstream academic literature and other business-oriented publications. Primary research in the form of a survey was conducted with SMEs to determine the usefulness of social media and how SMEs measure its ROI. Findings – SMEs find some social media applications more valuable than others but 65 per cent of the companies surveyed did not measure the ROI. An overarching framework, aimed at SMEs, is presented which advocates that SMEs should take a strategic focus and plan their use of social media, and draw insight from both quantitative and qualitative data when measuring ROI. Originality/value – Most existing research on social media is related to large organisations and tends to focus on technical and commercial use rather than examining the value and ROI gained from social media from an SME perspective. This paper offers a simple framework to help SMEs plan their use of social media as well as measure its true value.

scholarly journals Layanan Informasi Perdesaan Berbasis Media Sosial

2019 ◽  
Vol 8 (2) ◽  
pp. 199-218
Author(s):  
Mohamad Syafri Tuloli ◽  
Arip Mulyanto ◽  
Dian Novian
Keyword(s):  
Social Media ◽  
Mobile Application ◽  
Information Service ◽  
Information Services ◽  
The Social ◽  
Information And Communication ◽  
Village Government ◽  
Use Of Social Media ◽  
Media Applications ◽  
The Village

The Covid-19 pandemic that is currently spreading globally has made information and communication technology (ICT) services a basic necessity in our daily activity. With the opening of internet access in villages, it opens up opportunities to maximize ICT's role in improving rural information services. Many of the development of ICT-based services is in the form of a website or mobile application with various interfaces and interactions. This requires training and habituation in the community. This is not easy because these applications are not applications that are used daily. The high use of social media in the community can be used as a forum for providing rural information services. By using social media (chat), services can be created that have advantages over other approaches. Such as: do not require new installations, are intrusive so that information comes directly to users, and does not require much training because they use social media applications familiar to the community. On the other hand, village officials can use services for accessing information services and as a medium for disseminating information needed by the community. A training program and assistance for rural information services based on social media have been carried out in Buloila village. The implementation results show that the program is urgently needed, mainly because the village does not have a rural information service. The social media-based service system's evaluation shows that service users (community, village government, and other parties) feel that the system is feasible to use. Feeling that the system can be learned quickly, is easy to use has well-integrated features. It is just that users feel they need to familiarize themselves with using the service because of the form of interaction that users may never have faced before

scholarly journals Understanding the Emotions of Those With a Gambling Disorder: Insights From Automated Text Analysis

2021 ◽  
Author(s):  
Terrence Brown ◽  
Albert Caruana ◽  
Michael Mulvey ◽  
Leyland Pitt
Keyword(s):  
Social Media ◽  
Gambling Disorder ◽  
Latent Class ◽  
Online Forums ◽  
Online Data ◽  
Internet Users ◽  
The Social ◽  
Online Comments ◽  
Ibm Watson ◽  
Media Applications

The diffusion and growth of the web and the social media applications that it has provided have seen people increasingly turn to social media to express their feelings, frustrations, and ambitions and to generally share life events. Like other internet users, those with a gambling disorder are also known to use specialized online forums to read the experiences articulated by others and to open up, share, and express themselves online. In this study, we examined how those with a gambling disorder talk about their emotions and express sentiment through their online comments. Sentiment Analysis in IBM Watson was used to capture expressed emotions (anger, disgust, fear, happiness, sadness, and surprise) and sentiments. These data were then used as input to a latent class cluster modelling procedure aimed at categorizing those with a gambling disorder into distinct groups. The findings show how qualitative online data can be transformed into quantitative insights in order to identify different categories of people with a gambling disorder. The technique offers a non-intrusive method of data collection that can provide useful insights into the emotions felt and expressed by those with a gambling disorder.Résumé L’usage répandu d’applications Internet et de médias sociaux a conduit les gens à se tourner de plus en plus vers les réseaux sociaux pour communiquer leurs sentiments, leurs ambitions et ce qui se passe dans leur vie. À l’instar d’autres internautes, les personnes qui ont des problèmes de jeu fréquentent des forums spécialisés en ligne pour s’exprimer et savoir ce que vivent des gens ayant des problèmes semblables aux leurs. Cette étude examine, à travers leurs commentaires en ligne, comment ces personnes aux prises avec une dépendance au jeu parlent de leurs émotions. Nous nous servons de la fonction d’analyse des sentiments d’IBM Watson pour capturer les émotions exprimées (colère, aversion, peur, joie, tristesse et étonnement) et autres sentiments. Ces données font ensuite l’objet d’une modélisation conjuguant l’analyse des classes latentes et l’analyse par grappe, et qui vise à constituer des sous-groupes de joueurs ayant un problème de dépendance. Les résultats font voir que les données qualitatives en ligne peuvent être transformées en données quantitatives qui permettent de distinguer des sous-groupes parmi les personnes aux prises avec une dépendance au jeu. Nous traitons dans cet article de la possibilité de traitements ciblés à l’intention de ces sous-groupes, ainsi que des limites de cette méthode. 

Illness identity on social media: a qualitative content analysis of #bpd

2021 ◽  
pp. 103985622098180
Author(s):  
Alyssa Chan
Keyword(s):  
Social Media ◽  
Online Community ◽  
Qualitative Content Analysis ◽  
Wide Spectrum ◽  
Phenomenological Approach ◽  
Illness Representations ◽  
Media Image ◽  
Image Sharing ◽  
The Social ◽  
Positive Experiences

Objective: To explore the themes related to self and illness representations in a public online community. Method: This project utilised an inductive process of data analysis with a phenomenological approach. Two hundred images from the social media image-sharing platform Instagram were described, coded and organised into themes. Results: Five themes were identified: the fragmented and obscured self; trepidation and disappointment about the threatening and persecutory world; an existence built of illness and symptoms; finding comfort in the natural and built environment; and sharing hope and positive experiences of growth. Conclusions: #bpd encompassed a variety of content types, with a wide spectrum of emotional tones expressed through photographs, written communication and artwork.

Social Media Applications as Effective Service Delivery Tools for Librarians

2019 ◽  
pp. 506-518
Author(s):  
Ihuoma Sandra Babatope
Keyword(s):  
Social Media ◽  
Library Community ◽  
The Social ◽  
Library Users ◽  
Routine Tasks ◽  
Media Hype ◽  
Use Of Social Media ◽  
Media Applications ◽  
Library Profession

In a bid to satisfy the growing needs of library users, the social media hype has gradually crept into the library profession with a wide variety of social media applications such as Facebook, MySpace, Flickr, LinkedIn, Twitter, YouTube, Skype, Library Thing, Ning, and so on being common tools for carrying out routine tasks within the library community. This chapter will provide an overview of social media applications and identify those that are commonly used in libraries in Nigeria as well as explore the reasons for using social media applications in libraries and how they are employed in performing sundry library routines. The chapter will also examine the future role of librarians with respect to the current realities as presented by these social media applications as well as the opportunities and the challenges of using social media applications in libraries. Recommendations and future trends in the use of social media applications will also be highlighted.

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