Brand Revitalization

2020 ◽  
pp. 636-646
Author(s):  
Sabeeha Fatma
Keyword(s):  
Detailed Analysis ◽  
Target Audience ◽  
Very Old ◽  
Innovative Products ◽  
Indian Perspective ◽  
Brand Understanding

Brand revitalization may be defined as putting a new lease of life to a dying brand. Revitalizing a brand is first of all a task of creating innovative products in line with the tastes of today's new customers, not those of yesterday's. Even when the brand may be very old, it should leave in the memory some traces, then only it would be fruitful to revamp the declining brand. The chapter discusses the meaning of brand revitalization, its causes and symptoms. The concept has been explained from the Indian perspective giving various examples from India. The chapter further discusses the various ways in which a dying brand may be given a new lease of life. The chapter discusses the role of emotional connect of the customers with the brand in particular. There is a detailed analysis of how Cinthol, a leading brand of soap in 1980's lost market in 1990's and how it revived itself by reconnecting with youth 2000 onwards. This chapter would add to the knowledge of the reader in the following ways: understanding the concept of brand revitalization and the rationale for reviving a brand; understanding the reasons why a successful brand loses its relevance and the indicators of the downfall; and understanding the linkages between emotional connect with the target audience and brand revitalization

Brand Revitalization

2018 ◽  
pp. 262-272
Author(s):  
Sabeeha Fatma
Keyword(s):  
Detailed Analysis ◽  
Target Audience ◽  
Very Old ◽  
Innovative Products ◽  
Indian Perspective ◽  
Brand Understanding

Brand revitalization may be defined as putting a new lease of life to a dying brand. Revitalizing a brand is first of all a task of creating innovative products in line with the tastes of today's new customers, not those of yesterday's. Even when the brand may be very old, it should leave in the memory some traces, then only it would be fruitful to revamp the declining brand. The chapter discusses the meaning of brand revitalization, its causes and symptoms. The concept has been explained from the Indian perspective giving various examples from India. The chapter further discusses the various ways in which a dying brand may be given a new lease of life. The chapter discusses the role of emotional connect of the customers with the brand in particular. There is a detailed analysis of how Cinthol, a leading brand of soap in 1980's lost market in 1990's and how it revived itself by reconnecting with youth 2000 onwards. This chapter would add to the knowledge of the reader in the following ways: understanding the concept of brand revitalization and the rationale for reviving a brand; understanding the reasons why a successful brand loses its relevance and the indicators of the downfall; and understanding the linkages between emotional connect with the target audience and brand revitalization

scholarly journals Institutional Economics: Rhetoric and Myths

Upravlenie ◽  
2016 ◽  
Vol 4 (3) ◽  
pp. 19-25
Author(s):  
Ерзнкян ◽  
Bagrat Yerznkyan
Keyword(s):  
Detailed Analysis ◽  
Institutional Economics ◽  
Target Audience ◽  
Economic Research ◽  
Main Attention ◽  
Cultural Code ◽  
Scientific Fields

This article analyzes the application of rhetoric in institutional economics interpreted in various – evaluative, disciplinary, instrumental – aspects. When considering the rhetoric with the evaluative position the emphasis is done not on the positive and neutral, but on its negative – for the recipients – treatment. In terms of disciplinary or specific scientific fields, the main attention is paid to the system, as well as evolutionaryinstitutional approach. A detailed analysis of rhetorical instruments that serve as a tool for manipulating the target audience is done. On the example of the study of place and role of cultural code in economic research it is shown by which rhetorical means myths are introduced into scientific circulation.

scholarly journals Role of deformation imaging in left ventricular non-compaction and hypertrophic cardiomyopathy: an Indian perspective

2020 ◽  
Vol 72 (1) ◽  
Author(s):  
A. J. Ashwal ◽  
Sudhakar Rao Mugula ◽  
Jyothi Samanth ◽  
Ganesh Paramasivam ◽  
Krishnananda Nayak ◽  
...  
Keyword(s):  
Hypertrophic Cardiomyopathy ◽  
Left Ventricular ◽  
Deformation Imaging ◽  
Indian Perspective

Managing and accessing indigenous knowledge for national development: The role of academic libraries in Ghana

2021 ◽  
pp. 026666692110099
Author(s):  
Paulina Afful-Arthur ◽  
Paulina Nana Yaa Kwafoa ◽  
Matilda Ampah-Johnston ◽  
Vida Mensah
Keyword(s):  
Qualitative Study ◽  
Literature Review ◽  
Indigenous Knowledge ◽  
Academic Libraries ◽  
National Development ◽  
Target Audience ◽  
Academic Librarians ◽  
Effective Management ◽  
Collaborative Efforts

This paper is to examine the role academic libraries can play to organize and make indigenous knowledge accessible for national development. The target audience for the paper are academic librarians in Ghana, researchers of African studies in Ghana and other stakeholders. This is a qualitative study with data from interviews with the librarians and a desk-top literature review. Academic librarians in Ghana recognize the importance of indigenous knowledge organization, but little has been done by way of research. Most academic libraries in Ghana have the basic resources to manage indigenous knowledge. Academic librarians need to be proactive in their collaborative efforts to manage indigenous knowledge. Academic librarians in Ghana should be proactive towards effective management of indigenous knowledge, for easy accessibility. Again, academic libraries need to be well resourced to manage indigenous knowledge. Finally, academic libraries need to create awareness about the importance of indigenous knowledge using different media platforms to all stakeholders.

Factors that Impede or Facilitate Post-Conflict Justice Mechanisms?

2012 ◽  
Vol 12 (2) ◽  
pp. 193-217 ◽  
Author(s):  
Dawn L. Rothe ◽  
Scott Maggard
Keyword(s):  
Detailed Analysis ◽  
The State ◽  
Policy Implications ◽  
Empirical Testing ◽  
Power Politics ◽  
The Past ◽  
Post Conflict

This article provides an overview of post-conflict justice (PCJ) as well as a detailed analysis of factors that impede or facilitate the implementation of mechanisms to address the atrocities of a conflict. Grounded in an extensive new dataset, developed over the past three years, covering all conflicts in Africa between 1946 and 2009, we extend previous research by including empirical testing of previously untested assumptions and variables impacting PCJ, most notably, the role of power, politics, economics, and geo-strategic interests at the state and international political levels as well as combining previously tested variables amongst and between each other. Further, the aspects of PCJ, including conflicts where mechanisms were not deployed are included in the analysis along with those coded as symbolic in nature. We conclude by discussing the pragmatic issues associated with testing the concept of realpolitik and policy implications based on our analysis.

The History of the Creation of the VII State Pharmacopoeia of the USSR (Review)

2021 ◽  
Vol 10 (2) ◽  
pp. 128-135
Author(s):  
K. S. Guzev
Keyword(s):  
Detailed Analysis ◽  
The State ◽  
Main Text ◽  
Scien Tists ◽  
History Of ◽  
Points Of View ◽  
The Creation ◽  
Objective Necessity

Introduction. The objective necessity of the appearance of this code of laws for the pharmaceu-tical industry is shown. The proofs of the readiness of all branches of pharmacy to develop the text of the Pharmacopoeia, taking into account modern international requirements for scientific and practical activities in the development, manufacture and production of medicines, are presented.Text. The work presents the history of the creation of the VII edition of the State Pharmacopoeia of the USSR. The sequence of steps for the formation of the Pharmacopoeia Commission, the stages of its activities for the preparation of the updated text of the Pharmacopoeia is described, a detailed analysis of the prepared text is given in comparison with the current Pharmacopoeia of the VI edition (1910). Various points of view of experts on the content of the main text are cited, which served as the basis for the new document. The role of domestic scien-tists-pharmacists in the development and publication of the VII edition of the State Pharmacopoeia of the USSR is evaluated.Conclusion. The role of the Pharmacopoeia Commission in the timely development of the text of the new edition of the State Pharmacopoeia is emphasized. The fact of its wide discussion among experts and the novelty of the approach, which gave a powerful impetus to the development of the entire industry, are noted.

scholarly journals The Royal Portuguese Cabinet of Reading: a space for medical science in the 19th century

Almanack ◽  
2016 ◽  
pp. 241-286
Author(s):  
Monique de Siqueira Gonçalves ◽  
Tânia Bessone
Keyword(s):  
19Th Century ◽  
Medical Science ◽  
Target Audience ◽  
Relative Importance ◽  
Science Field ◽  
The 19Th Century ◽  
General Collection

Abstract: This work presents an analysis on the role of the Royal Portuguese Cabinet of Reading during the second half of the 19th century regarding the collection and safekeeping of medical science books. By analyzing the books contained in the 1906 catalog by Ramiz Galvão (consisting of the institution's collection since 1837), we intend to understand the relative importance of the medical science collection found in the general collection of the Royal Portuguese Cabinet of Reading, and whether it was updated and relevant amidst the constitution of Brazil's medical science field. It is also intended to discover the preponderant idiom among its works and at which target audience they were aimed at, therefore, whether its guard matched the institution's outline of lusophone culture preservation.

scholarly journals THE ROLE OF INNOVATIONS IN RENEWAL OF FIXED CAPITAL OF ORGANIZATIONS

2021 ◽  
pp. 12-19
Author(s):  
O. E. Astafieva ◽  
A. V. Kozlovsky ◽  
N. A. Moiseenko
Keyword(s):  
Public Administration ◽  
Innovation System ◽  
Fixed Capital ◽  
The Other ◽  
Management Of Innovation ◽  
Innovative Products ◽  
Planning Methods ◽  
The One ◽  
Russian Model

The paper investigates modern trends in the development of innovative systems in Russia. These trends are caused, on the one hand, by the lack of a clearly formulated concept of an innovation system, and, consequently, by the inability to determine the ways of its development, and by the active use of undeservedly forgotten program-target planning methods, on the other hand. A detailed analysis of various positions and statistical materials allowed us to prove that, contrary to the generally accepted opinion, the Russian model of public administration and financing of innovative activities has signs of cluster and state-corporate types. The article considers the existing approaches to the management of innovation and investment activities of organizations, which is aimed directly at reproduction processes, in particular, the reproduction of fixed capital. The authors substantiate the necessity of creating territorially grouped innovation systems, which is explained by the dependence of industries and sectors of the economy on each other on the technological principle and the need to create technological links between them to realize their potential advantages within the framework of the implementation and creation of innovative products.

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