Leveraging What Your Company Really Knows

2011 ◽  
pp. 1793-1806
Author(s):  
Donald Marchand ◽  
Amy Hykes
Keyword(s):  
Information Management ◽  
Process Management ◽  
Business Strategies ◽  
Future Market ◽  
Specific Information ◽  
Business Decisions ◽  
Strategic Intelligence ◽  
Employee Behaviors ◽  
The Right ◽  
A Company

Strategic intelligence is about having the right information in the hands of the right people at the right time so that those people are able to make informed business decisions about the future of the business. Thus, in order to improve a company’s strategic intelligence process, management must take a critical look at how effectively they manage information. Effective information management requires specific information-processing practices, employee behaviors and values, and technology. The information orientation (IO) framework is a tool that managers can use to determine the company’s level of effective information management and to identify areas where they can make improvements. By achieving IO maturity—aligning processes, people behaviors, and technology practices with business strategies—a company can derive a competitive advantage and future leadership. IO mature companies are most successful at collecting and openly sharing the strategic intelligence that their employees need in order to successfully monitor and proactively react to future market trends or events.

Leveraging What Your Company Really Knows

2007 ◽  
pp. 1-13
Author(s):  
D. Marchand
Keyword(s):  
Information Management ◽  
Process Management ◽  
Business Strategies ◽  
Future Market ◽  
Specific Information ◽  
Business Decisions ◽  
Strategic Intelligence ◽  
Employee Behaviors ◽  
The Right ◽  
A Company

Strategic intelligence is about having the right information in the hands of the right people at the right time so that those people are able to make informed business decisions about the future of the business. Thus, in order to improve a company’s strategic intelligence process, management must take a critical look at how effectively they manage information. Effective information management requires specific information-processing practices, employee behaviors and values, and technology. The information orientation (IO) framework is a tool that managers can use to determine the company’s level of effective information management and to identify areas where they can make improvements. By achieving IO maturity—aligning processes, people behaviors, and technology practices with business strategies—a company can derive a competitive advantage and future leadership. IO mature companies are most successful at collecting and openly sharing the strategic intelligence that their employees need in order to successfully monitor and proactively react to future market trends or events.

scholarly journals The impact of information management in developing new products in bank – an empirical analysis

2021 ◽  
Vol 54 (3-4) ◽  
pp. 197-206
Author(s):  
Zoran Najdanović ◽  
Natalia Tutek
Keyword(s):  
Product Development ◽  
Information Management ◽  
New Product Development ◽  
New Products ◽  
New Product ◽  
Business Decisions ◽  
Customer Preferences ◽  
The Right ◽  
The Impact

Successful information management is big challenge for any organization. In this paper the emphasis is on information management in new product development in bank. Under strong pressure from competition and new technological changes, as well as the turbulent changes in the environment, financial institutions must continuously develop new products and services. In order to make the services more interesting to the users, it is necessary to collect data about the users, their wishes and preferences. The data should then be converted into useful information that will result with developing the right product or service that users will recognize as necessary. Products become personalized, user-friendly, and the emphasis is on the importance of long-term company relationships with customers. Only with well-organized information, managers can make the right business decisions and companies can react in time to market changes. When creating their strategy, successful companies analyze and identify elements that significantly contribute to creating a competitive advantage and ensuring long-term growth and development. The paper presents an empirical research of customer preferences which lead to new product development in bank.

scholarly journals Stages of Using Ward and Peppard Methods in Information System Strategic Planning

2021 ◽  
Vol 3 (1) ◽  
pp. 78-86
Author(s):  
Anggy Giri Prawiyogi ◽  
Aang Solahudin Anwar
Keyword(s):  
Strategic Planning ◽  
Information Management ◽  
Business Strategy ◽  
Management Process ◽  
It Infrastructure ◽  
Work Efficiency ◽  
Process Automation ◽  
Doing Business ◽  
The Right ◽  
A Company

In an organization, there are three main targets for the application of information systems and information techniques that will be applied. In the information management process, automation is needed. This will help work efficiency. It is necessary to fulfill the need for information that will be used in decision making in management to increase effectiveness. There needs to be a change in the style and way of doing business in the company in order to increase competitiveness with competing companies. The goals or goals of a company and strategies in IT will enable us to achieve the 3 targets above, therefore it is necessary to have the right organizational business strategy that leads to the company's goals, as well as support that comes from designing IT infrastructure that is in accordance with the organization's business strategy in IT strategy.An understanding of the organization's business strategy needs to be mastered in order to be able to develop an appropriate IT strategy so that it can be a supporter of achieving the company's vision and mission. The ward and peppard methodologies will be used in the explanation of the following IT/IS strategic planning stages.  

scholarly journals CORPORATE SOCIAL RESPONSIBILITY AS A CORPORATE GREEN ACCOUNTING IMPLEMENTATION

2021 ◽  
Vol 3 (2) ◽  
pp. 178-185
Author(s):  
Rahma Sandhi Prahara ◽  
Diah Syifaul A'yuni
Keyword(s):  
Corporate Social Responsibility ◽  
Social Responsibility ◽  
New Paradigm ◽  
Green Accounting ◽  
Business Decisions ◽  
The Right ◽  
Corporate Social ◽  
The Impact ◽  
A Company

The phenomenon of environmental multicrisis occurring today has created a new paradigm of Green Accounting. The concept of Green Accounting directs corporations to make business decisions at an advantage that not only leads to profit orientation but also to the environment and society around the company. Of course, the domino effect of these concerns and considerations is that corporate sacrifices in the form of assets / assets may even be more than that. The role of corporations in supporting Green Accounting is the implementation of Corporate Social Responsibility (CSR). CSR is the moral responsibility of a company to its social, economic, and environmental strategies because of the impact of its operations so that it is expected to contribute benefits to society and the environment. If it is related to Green Accounting, then this will be the right concept to support the 2030 SDGs program.

INCREASING COMPETITIVENESS AS A TASK OF STRATEGIC COMPANY MANAGEMENT

2020 ◽  
Vol 10 (10) ◽  
pp. 2313-2320
Author(s):  
S.V. Pronina ◽  
◽  
T.A. Nesterova ◽  
Keyword(s):  
Development Strategy ◽  
External Environment ◽  
Business Strategies ◽  
Corporate Development ◽  
Russian Economy ◽  
Full Compliance ◽  
Leadership Strategy ◽  
Definition Of ◽  
The Right ◽  
A Company

The article discusses the possibilities of increasing the competitiveness of an organization within the framework of the macroeconomic task of the Russian economy. The analysis of definitions of the competitiveness of the organization of various authors is carried out, among which are represented G.L. Azoev, P.S. Zavyalov, L.Sh. Lozovsky, A.G. Porshnev, B.A. Raizberg, G.Ya. Kiperman, Pertsovskiy N.I., Fatkhutdinov R.A., Khrutskiy V.E., Korneyeva I.V., Gorbashko E.A., Maksimtsev I.A., Antonov G.D., Ivanova O.P., Tumin V.M., Sharafutdinova N.S., Palyakin R.B. In addition, the author’s definition of competitiveness is presented; it is a qualitative characteristic of an enterprise, reflecting the full compliance of the enterprise’s functioning with the requirements of market conditions of management and consumers, and reflecting the balance between the degree of customer satisfaction and the ability to preserve the interests of the enterprise itself. The analysis of the positive and negative aspects of strategies for the formation of a competitive advantage - leadership strategy through low costs; strategies for differentiating products, works and services; focusing strategies. The types of decisions that an enterprise makes for resource allocation are considered. The general (corporate) development strategy is highlighted, which includes business strategies and functional strategies, since the inflow of resources occurs at the functional level (the level of departments, services, divisions). On the basis of the considered data, it was concluded that in order to choose the right strategy, the company’s management must correctly assess the conditions of the external environment and correlate them with the available opportunities and resources; the success of the competition depends on three main characteristics of the company’s activities - the ability to adapt to the external environment, the desire to transform it in accordance with their needs, the volume of the potential sales market; each of the considered strategies is prescribed as the most relevant for a company in a situation where one of these characteristics prevails or a combination of two of them.

ANALISA STRATEGI SISTEM INFORMASI MENGGUNAKAN PENDEKATAN METODESWOT DI BANDUNGINSIGHT

2019 ◽  
Vol 2 (1) ◽  
pp. 1-9
Author(s):  
Nova Indrayana Yusman
Keyword(s):  
Information System ◽  
Swot Analysis ◽  
Survey Methods ◽  
Data Retrieval ◽  
Business Strategies ◽  
Information Strategies ◽  
Processing Information ◽  
System Data ◽  
The Right ◽  
A Company

Bandung Insight is a company that has just been established in mid 2018, and has just begun in the field of information systems. For a new company, and of course there are still many shortcomings in various fields. And according to the observations of the author,  the system that is used today is just working alternately, because it has not found the right information system that will be used in the future.In this system, data retrieval uses survey methods in collecting and processing information data to contain an overview of the situation in the object of the studies. As for the design of the information system, the author tries to use the SWOT analysis approach. Why? Because the reasoning of this system will be useful if its implementation is in accordance with the goals, vision and mission of the company by implementing information strategies and business strategies.

CONSCIOUS MARKETING: SEEDS FOR A NEW MARKETING CONCEPT TO DEAL WITH THE POTENTIAL CONFLICTS BETWEEN CONSUMERISM AND SUSTAINABILITY

2020 ◽  
Vol 11 (2) ◽  
pp. 3-17
Author(s):  
Afonso Carlos Braga ◽  
Erika Camila Buzo Martins
Keyword(s):  
Business Strategies ◽  
Business Decisions ◽  
Marketing Department ◽  
Case Study Methodology ◽  
Academic Level ◽  
The Future ◽  
Sustainable Marketing ◽  
Limited Power ◽  
Study Methodology ◽  
New Generation

This paper deals with a perceived conflicting paradox between consumerism and sustainability among top marketing executives of three purposely selected corporations, where each company represent a current organizational paradigm: the functional, the human radical and the interpretative. A case study methodology, based on in depth interviews, combined with a comprehensive bibliographic research, enabled to address how the planet limitations to provide resources can influence business strategies.  Functional paradigm companies, for example, pursue infinite growth while we live in a finite planet. The question is if the Marketing Department of those companies in the different organizational paradigms have a role in providing inputs in the strategic long term planning. Furthermore, if the marketing discipline in the academic environment influence decision makers that participate on the companies’ business planning to shape the future in a perceived environment in 2017 where consumerism is posed in the against road of the planet sustainability. The study revealed that, the Marketing Department has limited power or voice to influence business decisions. On the other hand, ‘greener’ initiatives like Social Marketing, Green Marketing and Sustainable Marketing has potential to either evolve to or incorporate a new discipline concept, so called in this paper as ‘Conscious Marketing’. This opportunity should be kicked off at the academic level in Universities and Business Schools that may reinforce the relevance of the theme and help to build in the students, a new generation of professionals, the knowledge that we live in a finite planet with limited resources and that the humanity need to revisit its consumption standards to ensure living conditions to the future generations. 

Techniques of Viral Marketing

2019 ◽  
Vol 118 (6) ◽  
pp. 97-99
Author(s):  
Arockia Jeyasheela A ◽  
Dr.S. Chandramohan
Keyword(s):  
Social Media ◽  
Real Time ◽  
Word Of Mouth ◽  
Viral Marketing ◽  
Consumer Perception ◽  
Key Word ◽  
The Right ◽  
A Company

This study is discussed about the viral marketing. It is a one of the key success of marketing. This paper gave the techniques of viral marketing. It can be delivered word of mouth. It can be created by both the representatives of a company and consumer (individuals or communities). The right viral message with go to right consumer to the right time. Viral marketing is easy to attract the consumer. It is most important advertising to consumer. It involves consumer perception, organization contribution, blogs, SMO (Social Media Optimize), SEO (Social Engine Optimize). Principles of viral marketing are social profile gathering, Proximity Market, Real time Key word density.

Application of the Balanced Scorecard in the Veterinary company and Supplies Pa'lante S.P.R of R.L. of C.V

2019 ◽  
pp. 11-16
Author(s):  
Guillermo Benítez López ◽  
Margarita Cruz-Chávez ◽  
María de los Ángeles Valdez-Pérez
Keyword(s):  
Balanced Scorecard ◽  
Business Strategies ◽  
Reliable Measurement ◽  
The Balanced Scorecard ◽  
Proper Functioning ◽  
Measurement Strategy ◽  
A Company ◽  
And Training

The objective of the application of the Balanced Scorecard methodology in the Veterinary and supplies PA`LANTE S.P.R. OF R.L. DE C.V. In the area of production and repair of trailers is to identify exactly what should be monitored to introduce a reliable measurement strategy that provide information on performance and understand why they are giving certain results, the methodology is to align the companies towards the achievement of business strategies, through tangible objectives and indicators as it converts the vision of companies into action through a coherent set of indicators grouped into four business perspectives that are: Financial, Clients, Internal Processes and Training and Growth since this methodology suggests that these perspectives cover all the processes necessary for the proper functioning of a company. The contribution of the methodology is to determine what factors are influencing the area of production and repair of trailer that are affecting the production times considering the last three quarters of the year 2018.

Perancangan Strategi Penjualan Menggunakan Dinamika Sistem Pada CV. Gajah Mungkur

2020 ◽  
Vol 5 (4) ◽  
pp. 215
Author(s):  
Maulana Hassan Syafrudin ◽  
Nunung Nurhasanah
Keyword(s):  
Swot Analysis ◽  
Online Marketing ◽  
Dynamics Simulation ◽  
Scenario Simulation ◽  
Dynamic Approach ◽  
Product Price ◽  
Output Analysis ◽  
Uncertainty Factors ◽  
The Right ◽  
A Company

<p><em>Abstrak</em> – <strong>CV. Gajah Mungkur adalah salah satu perusahaan yang bergerak di bidang bordir kain. Perusahaan ini mengalami pasang surut penjualan produknya selama dua tahun terakhir. Untuk itu dalam penelitian ini menggunakan strategi seperti analisis SWOT sebagai pendekatan perusahaan menghadapi persaingan bisnis penjualan serta pendekatan dinamika sistem dalam memberikan rekomendasi terhadap keputusan atau kebijakan perusahaan terkait nilai omset penjualan dan nilai profit perusahan yang dipengaruhi oleh faktor ketidakpastian (uncertainty). Berdasarkan hasil pengolahan ANP dengan software Super Decisions, didapatkan bahwa alternatif strategi yang tepat bagi perusahaan CV. Gajah Mungkur untuk melanjutkan proses bisnisnya yang lebih baik adalah dengan cara memberikan promo diskon dan melakukan pemasaran secara online. Berdasarkan analisis output hasil simulasi skenario, bahwa bila perusahaan menerapkan skenario diskon harga produk sebesar 5% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 139.258 unit. Kemudian bila perusahaan menerapkan skenario diskon produk sebesar 10% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 151.918 unit. Selanjutnya adalah bila perusahaan menerapkan skenario diskon produk sebesar 15% perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 164.577 unit. Selain itu bila perusahaan menerapkan pemasaran secara online, bila perusahaan menerapkan promosi online salah satunya di online shop shopee maka perusahaan akan mendapatkan penambahan jumlah penjualan sebanyak 174.533 unit.</strong></p><p><em>Abstract</em> - <strong>CV. Gajah Mungkur is one of the companies engaged in fabric embroidery. This company has experienced ups and downs in the sales of its products as per the data for the last two years. For this reason, this study uses strategies such as SWOT analysis as a company approach to dealing with sales business competition as well as a system dynamic approach in providing recommendations on company decisions or policies related to the value of sales turnover and the value of company profits which are influenced by uncertainty factors. The results of this study are based on the results of ANP processing with Super Decisions, it was found that the right alternative strategy for CV. Gajah Mungkur, to continue its better business process, is by providing discount promos and marketing online. Based on the output analysis scenario simulation results, that if the company applies a 5% discount on product price scenarios, the company will get an additional sales volume of 139,258 units. Then if the company applies a product discount scenario of 10%, the company will get an additional sales number of 151,918 units. Furthermore, if the company applies a product discount scenario of 15%, the company will get an additional sales number of 164,577 units. Besides, if the company implements online marketing, if the company implements online promotions, one of which is the online shopee, the company will get an additional sales number of 174,533 unit.</strong></p><p><strong><em>Keywords - </em></strong><em>SWOT, ANP, System Dynamics Simulation</em><em>.</em></p>

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