Making Personalization Feel More Personal

Author(s):  
Shailendra Rao ◽  
Clifford Nass ◽  
Jeremy N. Bailenson

The gold standard for customer service is catering to each individual’s unique needs. This means providing them undivided attention and helping them find what they want as well as what they will like, based on their prior history. An illustrative metaphor of the ideal interpersonal relationship between retailers and consumers is the “sincere handshake,” welcoming a familiar face to a familiar place and saying goodbye until next time, best symbolizes an ideal interpersonal relationship between retailers and consumers. In this chapter the authors offer a four-step cycle of this personalization process, which abstracts the key elements of this handshake in order to make it possible in mass digital consumerism. This model offers an ideal framework for drawing out the key lessons learned from the two previous stages of media evolution, Micro and Mass, as well as from social science and Human Computer Interaction (HCI) to inform the design and further the understanding of the rich capabilities of the current age of Digital Consumerism.

2014 ◽  
Vol 38 (3) ◽  
pp. 64-75 ◽  
Author(s):  
Eric Lyon ◽  
R. Benjamin Knapp ◽  
Gascia Ouzounian

The mapping problem is inherent to digital musical instruments (DMIs), which require, at the very least, an association between physical gestures and digital synthesis algorithms to transform human bodily performance into sound. This article considers the DMI mapping problem in the context of the creation and performance of a heterogeneous computer chamber music piece, a trio for violin, biosensors, and computer. Our discussion situates the DMI mapping problem within the broader set of interdependent musical interaction issues that surfaced during the composition and rehearsal of the trio. Through descriptions of the development of the piece, development of the hardware and software interfaces, lessons learned through rehearsal, and self-reporting by the participants, the rich musical possibilities and technical challenges of the integration of digital musical instruments into computer chamber music are demonstrated.


Author(s):  
Sarah Knuckey ◽  
Joshua D. Fisher ◽  
Amanda M. Klasing ◽  
Tess Russo ◽  
Margaret L. Satterthwaite

The human rights movement is increasingly using interdisciplinary, multidisciplinary, mixed-methods, and quantitative factfinding. There has been too little analysis of these shifts. This article examines some of the opportunities and challenges of these methods, focusing on the investigation of socioeconomic human rights. By potentially expanding the amount and types of evidence available, factfinding's accuracy and persuasiveness can be strengthened, bolstering rights claims. However, such methods can also present significant challenges and may pose risks in individual cases and to the human rights movement generally. Interdisciplinary methods can be costly in human, financial, and technical resources; are sometimes challenging to implement; may divert limited resources from other work; can reify inequalities; may produce “expertise” that disempowers rightsholders; and could raise investigation standards to an infeasible or counterproductive level. This article includes lessons learned and questions to guide researchers and human rights advocates considering mixed-methods human rights factfinding. Expected final online publication date for the Annual Review of Law and Social Science, Volume 17 is October 2021. Please see http://www.annualreviews.org/page/journal/pubdates for revised estimates.


2015 ◽  
Vol 6 (1) ◽  
pp. 49 ◽  
Author(s):  
Uzma Hafeez ◽  
Waqar Akbar

Employees are major assets of every organization. The accomplishment of the industry depends on its employee performance. Therefore, upper management knows the significance of expense in training for the advantage of improving employee performance and also places them to get the challenges of the today’s competitive business environment. This research also aims to see the “Impact of Training on Employee Performance in Pharmaceutical Industry in Karachi Pakistan”, in which Training consider as independent whereas dependent variable ‘Employee Performance‘ having its Performance areas i.e.; demonstrating team work, communication skill, customer service, interpersonal relationship and reduced absenteeism and its Developments areas i.e.; job-satisfaction, employee motivation, new technologies, efficiencies in process and innovation in strategies as its levers. The paper presents a concise summary of the literature on the value of training in improving the performance of the employees. Four pharmaceutical companies are selected. A survey of 356 employees via self administrated questionnaire with the help of random sampling technique is conducted with the response rate of 96%. Two sets of hypothesis are developed which relate directly to the research questions. SPSS 19 is used to perform reliability, descriptive, correlation and regression analysis. The analysis shows a positive significant relationship between them and the results reveal that the more the employee gets training, the more efficient their level of performance would be. The last section of the paper concludes along with recommendation to give guidelines for future research.


2017 ◽  
Vol 4 (1) ◽  
Author(s):  
Sam D Rocha ◽  
Adi Burton

This essay is an extended reflection on the relationship between death and love expressed in a fragment from Song of Songs 8:6: «Strong as death is love». The passage will be analyzed through a Jewish, Orthodox, and Catholic exegesis and literary reflection. In particular, the essay describes the role of a particular form of love (eros) within a particular form of education (education at the end of time). While eros has frequently been ignored or resigned to a purely sexualized role, we will look closely at Augustine’s eulogy of his mother, Monica, in the Confessions, suggesting that perhaps the most visceral expression of eros is to be found in the phenomenology of death. We will also draw on the phenomenological manifestation of death by looking to the rich description of dying provided by Leo Tolstoy in his novella, The Death of Ivan Ilych.Together these investigations of eros and education yield a «curriculum of death», which draws on the re-conceptualist notion of curriculum. Our claim is that this curriculum of death offers a sense of urgency and seriousness found lacking in schools today, where death abounds, but is rarely if ever addressed in a humanistic way. This final methodological emphasis on the humanities elucidates more directly and critically the role of research for a curriculum of death within the dominance of social science in the field of education.


Author(s):  
Andrew N. Pilny ◽  
Marshall Scott Poole

The exponential growth of “Big Data” has given rise to a field known as computational social science (CSS). The authors view CSS as the interdisciplinary investigation of society that takes advantage of the massive amount of data generated by individuals in a way that allows for abductive research designs. Moreover, CSS complicates the relationship between data and theory by opening the door for a more data-driven approach to social science. This chapter will demonstrate the utility of a CSS approach using examples from dynamic interaction modeling, machine learning, and network analysis to investigate organizational communication (OC). The chapter concludes by suggesting that lessons learned from OC's history can help deal with addressing several current issues related to CSS, including an audit culture, data collection ethics, transparency, and Big Data hubris.


Author(s):  
William Golden ◽  
Martin Hughes ◽  
Murray Scott

E-government provides unparalleled opportunities for governments to streamline processes and improve customer service. As a result, achieving successful citizen-centred e-government has become a key concern for many governments. This chapter analyses the Irish government’s evolutionary path to the provision of successful e-government. The success factors and stages of evolution of e-government are identified and a detailed examination of how the Irish government successfully implemented its e-government strategy is presented. The lessons learned from this case provide a valuable road map for the successful attainment of citizen-centred e-government in other jurisdictions.


2019 ◽  
Vol 57 (2) ◽  
pp. 163-175 ◽  
Author(s):  
Sky Marsen

This article introduces the special issue on crisis communication, whose aim is to bring together diverse approaches and methods of analysis in the field. The article overviews the field by discussing two main frameworks, dealing with postcrisis (reputation management) and precrisis (issue management) communication, respectively. The article then overviews some major theories of crisis communication and their different methodologies: image repair, situational crisis communication theory, rhetorical arena theory, narrative, and integrated crisis mapping. It ends with a description of some lessons learned that apply to all approaches and an overview of the contributions to the issue. By comparing and contrasting different perspectives on crisis communication, the article emphasizes the rich diversity that characterizes this branch of business communication.


The Condor ◽  
2020 ◽  
Author(s):  
Ashley A Dayer ◽  
Jessica C Barnes ◽  
Alia M Dietsch ◽  
Jacqueline M Keating ◽  
Liliana C Naves

Abstract Conservation efforts are shaped by individual and collective human behaviors, cultural norms and values, economic pressures, and political and organizational structures. As such, the conservation social sciences—disciplines that draw on social science theories and approaches to improve conservation efforts—can play a vital role in advancing the science and practice of bird conservation. We connect the rich, ongoing discussion about the vital role of the conservation social sciences to the specific context of bird conservation and make an argument for the importance of proactive inclusion of these sciences in ornithological societies. First, we introduce the conservation social sciences and illustrate how they can improve the design and implementation of conservation programs and policies for birds. Drawing on discussions from a symposium we organized at the 2019 American Ornithological Society (AOS) annual meeting, we encourage the AOS to make institutional changes that could further support the inclusion of conservation social sciences. These changes ideally would include a working group, conference plenaries and themes, and high-quality social science publications, along with support and encouragement for ornithologists and bird conservationists to partake in trainings and collaborate with social scientists. Strategies for how to do so effectively can be adapted from other conservation societies that have paved the way for disciplinary inclusivity.


2019 ◽  
Vol 34 (s1) ◽  
pp. s133-s133
Author(s):  
Frank Archer ◽  
Caroline Spencer ◽  
Dudley McArdle

Introduction:The Hyogo and Sendai Frameworks for Disaster Reduction are well known and have been influential globally. However, less is known of their broader contexts.Aim:A recent opportunity to visit Kobe, Japan, provided an opportunity to experience the rich, and largely unknown tapestry behind the scenes of the Hyogo and Sendai Frameworks. This paper aims to illuminate the journey of the Kobe Legacy and its global influence.Methods:An experiential visit to Kobe and exploring its rich resources relating to disaster risk reduction.Results:The First World Conference on Natural Disasters, was held in Yokohama, Japan, in 1994. Almost immediately, Kobe experienced the Great Hanshin Earthquake, January 17, 1995, resulting in 6,434 dead, 43,792 injured, and 249,180 homes damaged. The United Nations International Strategy for Disaster Reduction (2000 – 2005) culminated in the Second World Conference on Disaster Reduction, Kobe, 2005 and the Hyogo Framework for Action 2005 – 2015. The Great East Japan Earthquake occurred on March 11, 2011, with 18,453 dead or missing, 6157 injured, 1.1M homes damaged, with a tsunami and nuclear accidents. The Third World Conference on Disaster Risk Reduction followed in Sendai in 2015 with the Sendai Framework for Disaster Risk Reduction 2015 – 2030 agreed on. Subsequently, the Sendai Framework has further evolved. However, behind the scenes, Kobe has developed a rich tapestry of insightful and valuable resources which will be outlined in this presentation.Discussion:In the words of the Mayor of Kobe, Mr. Tatsuo Yada in 2010, “I would like to reaffirm my determination to never allow our experiences of the disaster to fade away. It is our responsibility to make the utmost effort for disaster prevention and mitigation and keep passing on our experiences and the lessons learned to future generations”. This is the real legacy of Kobe.


Author(s):  
Terry T. Ahmed ◽  
Carolyn Willard ◽  
Marcia Zorn

The National Library of Medicine (NLM) launched a virtual customer service representative (vRep) named “Cosmo” in February 2003. Cosmo is a navigation tool that guides users to information on NLM Web pages. These Web pages contain information on programs, products and services provided by NLM. Cosmo directs users to information on consumer health, drug information, medical database instruction, grant information, online catalog access, exhibit details and onsite library information. Medical librarians manage the Cosmo knowledge base to link to this information. To ensure that we meet customer needs, staff review the user “conversation” log daily and modify answers as needed. This paper describes the lessons learned during Cosmo’s development and may help others who create and maintain a virtual representative.


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