Cooperative Pricing Under Forecasting Sharing in the Manufacturer-E-Retailer Supply Chain

Author(s):  
Ruiliang Yan ◽  
Sanjoy Ghose

With the rapid development of the Internet, many retailers and individuals nowadays use this technology to engage in direct e-retailing sales. In this article, we investigate the value of demand-forecast information sharing in a manufacturer-e-retailer supply chain. The value of market information depends not only on its accuracy, but also on the e-retailer’s market power and the product’s Web compatibility. We develop a theoretical approach to examine the value of information sharing for the manufacturer and the e-retailer first, and then we further check to see how information sharing is moderated by the e-retailer’s market share and the product’s e-market-base demand. Our results suggest that under some conditions, both the manufacturer and the e-retailer can be better off from information sharing. Especially when the e-retailer’s market share is larger and the product’s e-market-base demand is higher, information sharing is more valuable for the supply chain players. Using our analysis findings, we indicate marketing strategies that the manufacturer and the e-retailer may want to adopt.

2021 ◽  
pp. 002224292199456
Author(s):  
Yanwen Wang ◽  
Michael Lewis ◽  
Vishal Singh

The prevalence of strong brands such as Coca-Cola, McDonald’s, Budweiser, and Marlboro in “vice” categories has important implications for regulators and consumers. While researchers in multiple disciplines have studied the effectiveness of anti-tobacco counter-marketing strategies, little attention has been given to how brand strength may moderate the efficacy of tactics such as excise taxes, usage restrictions, and educational advertising campaigns. In this research, we use a multiple discrete-continuous model to study the impact of anti-smoking techniques on smokers’ choices of brands and quantities. Our results suggest that while cigarette excise taxes decrease smoking rates, these taxes also result in a shift in market share towards stronger brands. Market leaders may be less affected by tax policies because their market power allows strong brands such as Marlboro to absorb rather than pass through increased taxes. In contrast, smoke-free restrictions cause a shift away from stronger brands. In terms of anti-smoking advertising we find minimal effects on brand choice and consumption. The findings highlight the importance of considering brand asymmetries when designing a policy portfolio cigarette tax hikes, smoke-free restrictions, and anti-smoking advertising campaigns.


2013 ◽  
Vol 9 (4) ◽  
pp. 1-11 ◽  
Author(s):  
Hany Abdelghaffar ◽  
Nada Hassan

Due to the extensive competition in today’s markets and the rapid development of new products and services, many companies started to invest on implementing supply chain management system. The rapid development of the internet had helped companies to establish their electronic supply chain system with suppliers in order to enhance the business functions. This paper investigates how e-supply chain management system enhances the business integrity at SMEs. To achieve this, a conceptual model was introduced and tested via a case study. Findings showed that implementing e-SCM helps SMEs to increase business integrity which leads to enhancing the efficiency and flexibility of the procurement process.


Author(s):  
P. Tiako

As the Internet grew and evolved, it became more widely used by everyone. What once was utilized by the military and used for academic purposes is now employed by companies for e-business marketing strategies and alliances in the supply chain. Historically, companies have found many ways to work together, playing different roles with regard to manufacturing, supplying, selling, delivering, and buying in the supply chain. Most of the time, according to role, members of each company get together in a shared space (i.e., marketplace) to work on a particular project (i.e., delivering quality goods or services to customers). The emergence of the Internet has brought an appropriate media to expand markets and enable collaboration with partners in all stages of product manufacturing, testing, and delivering through electronic commerce. Support for these collaborations over the Internet, called e-coalition here, is what this chapter is about.


2012 ◽  
Vol 170-173 ◽  
pp. 2789-2793
Author(s):  
Yi Qiang Chen ◽  
Hai Ping Xiao ◽  
Wei Liu

Along with the rapid development in the Internet network technology and the constant improvement in the GIS technology as well as the urgent demand for geographic information sharing and mutual operation application, WebGIS has become a hot issue in the field of the GIS application. WebGIS has made up for the traditional limitations of the GIS application, thus making GIS achieve the function of true information data sharing. In such case, it accelerates the process of informationalization of the city fundamental geography. Therefore, it has strong promotion and the application value.


2021 ◽  
Vol 4 (2) ◽  
pp. 184-194
Author(s):  
Dwi Putra Githa ◽  
I Made Sunia Raharja

The rapid development of technology has an impact on the competition in the business world. A company needs technology to be able to make efficiency and make innovations in order to maintain market share or to gain new market share. A company must make efficiency in all fields in order to increase competitiveness. A bakery is a manufacturing company that runs its business by making and selling bread. Electronic Supply Chain Management can be a solution for managing business processes related to bakery activities. Electronic Supply Chain Management (e-SCM) is the efficient and effective coordination of all supply activities of an organization from its suppliers and partners to its customers using technology support. E-SCM Bakery has been successfully built through the stages of data collection, data analysis, system business process design and system development using Odoo 11.0. Based on black box testing, all functionality of the system has been running as expected.  


SIMULATION ◽  
2020 ◽  
Vol 96 (9) ◽  
pp. 767-778 ◽  
Author(s):  
Ahmed Shaban ◽  
Francesco Costantino ◽  
Giulio Di Gravio ◽  
Massimo Tronci

Numerous studies have confirmed the negative impact of the lack of coordination on supply chain performance. In particular, the lack of coordination leads to the bullwhip effect, which has severe impacts on supply chain stability. This paper evaluates a proposed coordination mechanism that allows a decentralized information sharing in multi-echelon supply chains. The proposed mechanism “Info-Smooth” utilizes the ordering rule of the generalized (R, S) policy in which a replenishment order can be transferred to upstream echelons including two pieces of information (demand forecast and inventory balance). As the generalized (R, S) can allow order smoothing, Info-Smooth combines the power of both information sharing and order smoothing. A simulation modeling methodology is employed to investigate the effectiveness of Info-Smooth in a multi-echelon supply chain. The factorial design results have shown that Info-Smooth is successful in mitigating the bullwhip effect whilst keeping acceptable inventory stability, compared to the traditional supply chain model.


2013 ◽  
Vol 711 ◽  
pp. 799-804 ◽  
Author(s):  
Yu Fang Chao

As supply chain involves a wide spread of enterprises, it is inevitable to have a bullwhip effect. The reason, why bullwhip effect occurs, includes such factors as demand forecast, delay in delivery, bulk orders and others. Bullwhip effect results increased inventory, differences in supply and demand, posing great risks on enterprise operation. To reducing the bullwhip effect in supply chains, such strategies as establishing an information-sharing platform, establishing strategic partnerships, direct ship and transit, stabling market demand fluctuations, should be taken, which will improve the competitiveness of enterprises in supply chain.


Author(s):  
Linh N. K. Duong

This chapter proposes a model to study the effects of inventory policy, pricing decision, and product substitution on the value of information sharing. The value of information sharing has been studied widely in the literature. To simplify models, prior research usually studies a supply chain with one product. However, modern supply chain models often produce and distribute ranges of products. Moreover, manufacturers and retailers define prices for products based on demand forecast and inventory levels or they even compete by using pricing decisions. Carefully reading the extant literature, the authors found that no existing articles considers the inter-relationship of inventory policy, pricing decision, and product substitution when studying the value of information sharing. The proposed model in this chapter will help to provide insights on the value of information sharing and fill the gap in the literature.


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