Creating Value Through Entrepreneurship

2010 ◽  
pp. 316-334
Author(s):  
Andrea Bikfalvi ◽  
Christian Serarols Tarrés ◽  
Josep Lluís de la Rosa Esteva
Keyword(s):  
Intelligent Agents ◽  
Customer Relationship ◽  
Artificial Intelligent ◽  
Entrepreneurial Team ◽  
Customer Intelligence ◽  
The University ◽  
User Friendly ◽  
Present Case Study ◽  
A Company

The present case study describes the creation and development process of ARTIFICIAL INTELLIGENT AGENTS, S.L. (AIA), a company spun-off from the University of Girona (Spain). It describes all phases, from concept to implementation, and the problems and challenges faced by the entrepreneurial team composed of academics and professionals. AIA provides living proof of how a research group can become a company. It lays out the path from developing a technology in the field of human automation attempting to sell a user-friendly technology that would help customer intelligence and management. AIA targeted at Internet companies in general, as well as traditional businesses that used customer relationship management (CRM) extensively in their daily operations. After having developed their main product and survived financial difficulty, the company stood at crossroads and a decision regarding its strategic future had to be taken.

Remote Internet-Based Supervision Systems, S.L.

2011 ◽  
pp. 36-62 ◽  
Author(s):  
Andrea Bikfalvi ◽  
Christian Serarols
Keyword(s):  
New Venture ◽  
Financial Difficulty ◽  
Industrial Partner ◽  
Academic Entrepreneurs ◽  
Entrepreneurial Team ◽  
The University ◽  
Present Case Study ◽  
Industry Professionals

The present case study explains the process of creation of Remote Internet-Based Supervision Systems, S.L. (RISS), a spin-off emerging from the University of Figueres, Spain. It describes all phases, from formation to the present day, and the problems and challenges faced by the entrepreneurial team composed of academics and industry professionals. Starting in a lab shared by two computer engineers finishing their PhDs, their friendship later converted into a science-based new venture. After having developed products and survived financial difficulty, the company stood at the threshold of a stage of growth and a decision regarding the commercial strategy had to be taken. But some problems have arisen between the academic entrepreneurs and the industrial partner regarding commercial strategy.

scholarly journals Clashes Among Founding Partners: How Entrepreneurs Overcome Conflicts?

2020 ◽  
Vol 9 (4) ◽  
pp. 502
Author(s):  
Gilberto Sarfati Gilberto Sarfati ◽  
Thomaz Martins ◽  
Gabriel Akel Abrahão
Keyword(s):  
Organizational Performance ◽  
Acceleration Process ◽  
Team Conflict ◽  
Entrepreneurial Teams ◽  
Entrepreneurial Team ◽  
Negative Impacts ◽  
Founding Team ◽  
A Company ◽  
Depth Interviews

Objective: Conflicts have negative impacts on organizational performance and can lead to company mortality. The GVentures Accelerator, from the School of Business Administration of São Paulo (EAESP-FGV) identified that several startups that failed during and after the acceleration process had conflicts among the founding partners. This work aims to understand why some entrepreneurial teams in a pre-seed stage are able to overcome conflicts while others are not Methodology: We conducted a case study of 9 accelerated startups using in-depth interviews with 20 founding partners, and the interviews were followed by the codification and analysis of the cases with support from the manager responsible for the accelerator.Results: The research concludes that operational conflicts that escalate to affective conflicts due to disagreements in the process of giving and receiving feedback and/or mistrust between partners can lead to the dissolution of a company. On the other hand, founding members, even if they experience affective conflicts, are able to overcome the problems using the strategies of taking a step aside, giving in and putting their egos aside. It was also identified that the acceleration process tends to exacerbate the operational conflicts between founding partners.Theoretical/methodological contributions: The research contributes to the literature about founding teams by pointing out that operational conflict does not necessarily lead to the dissolution of the organization or closing the business, but operational conflicts that intensify to affective conflicts due to disagreements in the process of giving and receiving feedback and/or distrust among partners can lead to the dissolution of the organizationRelevance/originality: Founding teams are the backbone of any company. In spite of several articles discussing team conflict little is known about why some entrepreneurial team are able to overcome conflicts while other not. Moreover, also little is known about the role accelerators play in these conflicts.Social/management contribution: The conclusions about the strategies for managing founding team conflicts: taking a step aside, giving in and putting their egos aside; may be very useful for both entrepreneurs and accelerators’ management team in dealing with conflicts among founders.

Implementing CRM Systems

2011 ◽  
pp. 76-92
Author(s):  
Bendik Bygstad
Keyword(s):  
Research Literature ◽  
Customer Relationship ◽  
Research Approach ◽  
Longitudinal Case Study ◽  
Thick Description ◽  
Marketing Process ◽  
The Social ◽  
Management Techniques ◽  
A Company

Many companies have large expectations of the use of Customer Relationship Management (CRM) systems, expecting to harvest benefits from dialogue marketing and internal knowledge synergies. How should these systems be implemented? And how easy do the benefits come? The research approach is a longitudinal, six-year case study of a company implementing CRM both as a marketing principle and as an information system. The implementation was, from the outset, regarded as an organizational experiment, and the case is laid out in some detail to provide a somewhat “thick description” of the social setting and actors’ behavior. The high failure rate of CRM projects illustrates the gap between our intentions and outcomes. Interpreting a longitudinal case study and the research literature, we find two options to improve our practice. From a managerial view, we should treat CRM projects as complex challenges, needing tight project control and the application of change management techniques, focusing on the marketing process and data quality. In contrast, we could accept that the mechanisms at work at the micro level are only partly controllable by management techniques, and we should let the infrastructure grow organically.

Startup Branding: A Case Study of Pegipegi

2020 ◽  
Vol 8 (1) ◽  
pp. 27-50
Author(s):  
Tri Wismiarsi ◽  
Muchsin Saggaff Shihab ◽  
Holila Hatta ◽  
Nathalia Tjandra
Keyword(s):  
Case Study Research ◽  
Online News ◽  
Customer Relationship ◽  
Brand Strategy ◽  
Travel Agent ◽  
Face To Face ◽  
User Friendly ◽  
Online Travel ◽  
Offline Channels

This study examines the brand strategy of a startup firm in Indonesia, Pegipegi, an online travel agent, which provides travel ticket and hotel reservation services. The study was conducted in response to the fastest-growing startups in Indonesia, especially in e-commerce. A case study research method was used to investigate how this startup developed its brand and succeeded. The qualitative data were taken from websites, online news, advertisement in online and offline media. In addition, face-to-face interviews with public relation and media manager were also employed. The results show that Pegipegi develops its brand through the improvement of its brand identity and positioning to show its differences from its competitors. Furthermore, it develops its brand experience and promises as an online travel agent which is user friendly, convenient and interactive. Marketing communication has been conducted through advertisement in online and offline channels to increase brand awareness and purchases. Customer rewards were given to maintain customer relationship and loyalty. However, other marketing strategies such as alliance, service availability, co-branding, e-WOM, and business to business relationship were also adopted by the startup company. This present study contributes to the existing startup branding research, especially in Indonesia.

scholarly journals DEVELOPING A PROJECT PORTFOLIO SELECTION MODEL FOR CONTRACTOR FIRMS CONSIDERING THE RISK FACTOR

2012 ◽  
Vol 18 (6) ◽  
pp. 879-889 ◽  
Author(s):  
Hamidreza Abbasianjahromi ◽  
Hossein Rajaie
Keyword(s):  
Construction Industry ◽  
Portfolio Selection ◽  
Project Selection ◽  
Risk Level ◽  
Project Life Cycle ◽  
User Friendly ◽  
Project Life ◽  
Portfolio Selection Model ◽  
A Company

Regarding to the high importance of project selection in the project life cycle, solving bid/no-bid problems, especially in the construction industry, is a subject of most recent research. Portfolio selection has been the most interesting area in the last two decades in management research but there is poor investigation in the construction industry. Taking into account the risk, which is inherent in the construction industry and especially in the project selection phase is inevitable. This paper intends to propose a model for project selection and developing two main concepts including company portfolio and risk. The main innovation of this paper is presenting a new framework, which attempts to optimize project selection based on the endurable risk level of a company with regard to the existing portfolio. Considering the user-friendly characteristic of the model, this paper has applied the fuzzy multi criteria decision-making approaches. Finally, the model is implemented in a real case study.

Success in the Commercialization of Academic Life Science Discoveries in Poland – A Case Study from Jagiellonian University

2020 ◽  
Vol 7 (1) ◽  
pp. 64-73
Author(s):  
Radosław Rudź
Keyword(s):  
Novel Technologies ◽  
Business Partners ◽  
World Class ◽  
Business Entities ◽  
Conducting Research ◽  
The University ◽  
Present Case Study ◽  
Further Development ◽  
Research Centres

Jagiellonian University (JU) is one of the top universities in Central and Eastern Europe. Several faculties of the university are conducting research in the life sciences area. These projects include both direct drug discovery and development activities as well as research aimed at the creation of novel technologies with significant commercial potential. The present case study is based on a series of examples illustrating the cooperation between JU and various business entities, both in Poland and globally, which successfully implemented the inventions made at the university. These cases include JU technologies already commercialized and also some of the most promising inventions still awaiting further development in close collaboration with various business partners. The article also describes a few examples of JU world-class research centres and their unique collaboration opportunities with scientific and business entities.

scholarly journals Innovation by Increasing Ideality – A New Method for Overcoming Process Related Problems

2021 ◽  
Vol 25 (2) ◽  
pp. 78-94
Author(s):  
Vladimir Sojka ◽  
Petr Lepsik
Keyword(s):  
Problem Solving ◽  
Literature Review ◽  
Previous Literature ◽  
New Method ◽  
Basic Knowledge ◽  
Classic Problem ◽  
User Friendly ◽  
A Company ◽  
Production Problems

Purpose: In production, problems that are difficult to solve could occur. When a classic problem-solving toolset is not enough, a company must accept not fully satisfying solutions or secondary problems. This paper proposes a new method called Innovation by Increasing Ideality (3I), which helps to resolve difficult problems in production.     Methodology/Approach: Based on a previous literature review a new method was designed. The method leads the solver by a set of steps that lead to a well-described problem, with many ideas or ways, where the solver should search for a satisfying solution. The method is based on TRIZ principles, but it is user-friendly even for users who are not TRIZ specialists but have only basic knowledge of TRIZ principles and its tools. The method is demonstrated in a case study, where a problem with the transportation of parts is successfully solved. Findings: Newly proposed method, compared with the traditional way of resolving a problem, got a much better solution in a shorter time. Research Limitation/Implication: Only one example of use. There is a need for more applications in future. Originality/Value of paper: The paper describes a new method for overcoming difficult problems in production. The method uses TRIZ principles to innovate the process where the problem is. The presented method can serve as a new powerful tool for industrial engineers in practice.

scholarly journals Enhancing students´ engagement, learning and knowledge generation

2019 ◽  
Vol 7 (2) ◽  
pp. 201-209
Author(s):  
Agueda Benito ◽  
Shailey Singhal
Keyword(s):  
Learning Experience ◽  
Knowledge Generation ◽  
Multidisciplinary Teams ◽  
Comprehensive University ◽  
Research Papers ◽  
Science And Engineering ◽  
Faculty Mentor ◽  
The University ◽  
Present Case Study

The present case study illustrates an example of how universities can develop initiatives that enhance the learning effectiveness of their students and, at the same time, help them become more innovative and generate knowledge that improves research outcomes and contributes to scientific advancement. Research & Innovation in Science and Engineering (RISE) constitutes an initiative implemented by an Indian comprehensive university, through which multidisciplinary teams of students present their project ideas and, if selected, they get the institutional support to develop them: some funds, the university facilities and equipment and, more than anything, the guidance of a dedicated faculty mentor, and the involvement of the industry. The students´ learning experience is totally collaborative, interdisciplinary, applied and experiential, in good alignment with the needs of the present and future labor market. Additionally, the outcomes of the program include research papers, patents and industry partnerships that clearly benefit the institution and all its stakeholders.

scholarly journals Study and Analysis of the Influence of UX in MIUI – A Case Study on Xiaomi

2021 ◽  
pp. 155-168
Author(s):  
Thomas C. G. ◽  
A. Jayanthila Devi
Keyword(s):  
Smart Phone ◽  
Secondary Data ◽  
Case Study Analysis ◽  
Android Os ◽  
Current Scenario ◽  
Major Criterion ◽  
User Friendly ◽  
Online Sources ◽  
A Company

Purpose: In an ever-changing world, we all have one thing in our hands that is constant, a Mobile Phone. When we buy a Smart Phone, we do make sure we buy the best one that offers a combination of Good Hardware, Great Software, and also a price that we can put for the features offered. In that way, we cannot deny the fact that Xiaomi also called Mi or Redmi phones are some of the best market players we have seen. Even though people generally look only for the hardware features of the phone, it is inevitable to use an Operating System that will take advantage of the hardware features and also be user-friendly. Mi offers such one OS to its users in the form of MIUI, a modified version of the Android OS that normally comes in stock android-based phones. In this paper, we try to understand how Xiaomi as a company has made the OS a marketing strategy for them to popularize their product and become one of the best-selling mobile phones in China and India. Objectives: To understand the evolution and features that MIUI has to offer, to do a comparative study with its competitors and to provide suggestions to improve the company based on the analysis done. Design/Methodology/Approach: This company analysis was done by referring to multiple online sources, such as websites and blogs that guide and review products based on MIUI from Xiaomi. The analysis of the influence of UX in MIUI was done with a SWOC Analysis. Findings/Result: Based on the SWOC analysis of the company, keeping MIUI as a major criterion, the various opportunities and challenges that are there for Xiaomi are discussed. It is found that the company will be able to keep growing as long as it takes advantage of the current scenario and overcome its challenges. Originality/Value: Based on secondary data available, this paper analyses the influence of User Experience in MIUI provided by Xiaomi. Paper Type: A Case Study Analysis Based paper on the MIUI of Xiaomi Company

scholarly journals Referencing@Portsmouth: a web-based, interactive referencing tool

2010 ◽  
Author(s):  
Roisin Gwyer ◽  
Linda Jones ◽  
James Stewart Matthews ◽  
Anne Worden
Keyword(s):  
Undergraduate Students ◽  
Web Based ◽  
Selection Tool ◽  
Hierarchical Selection ◽  
Search Facility ◽  
The University ◽  
User Friendly ◽  
Web Designers

This case study describes a project at the University of Portsmouth library to create a sustainable web-based tool to help undergraduate students with the thorny issue of academic referencing of their sources for written work, using a hierarchical selection tool, backed up by an optional search facility. It is intended to encourage them to think analytically about their sources. The selection tool needed to be user-friendly and easy to manage by librarians who are not also web designers. The project went live with APA style referencing and has been expanded to cover OSCOLA (law) referencing, with Vancouver style in the pipeline.. Although intended for Portsmouth students, among whom its use is growing rapidly, others have linked to it, including the Intute website. This case study describes a project at the University of Portsmouth library to create a sustainable web-based tool to help undergraduate students with the thorny issue of academic referencing of their sources for written work, using a hierarchical selection tool, backed up by an optional search facility. It is intended to encourage them to think analytically about their sources. The selection tool needed to be user-friendly and easy to manage by librarians who are not also web designers. The project went live with APA style referencing and has been expanded to cover OSCOLA (law) referencing, with Vancouver style in the pipeline.. Although intended for Portsmouth students, among whom its use is growing rapidly, others have linked to it, including the Intute website.

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