Startup Branding: A Case Study of Pegipegi

2020 ◽  
Vol 8 (1) ◽  
pp. 27-50
Author(s):  
Tri Wismiarsi ◽  
Muchsin Saggaff Shihab ◽  
Holila Hatta ◽  
Nathalia Tjandra
Keyword(s):  
Case Study Research ◽  
Online News ◽  
Customer Relationship ◽  
Brand Strategy ◽  
Travel Agent ◽  
Face To Face ◽  
User Friendly ◽  
Online Travel ◽  
Offline Channels

This study examines the brand strategy of a startup firm in Indonesia, Pegipegi, an online travel agent, which provides travel ticket and hotel reservation services. The study was conducted in response to the fastest-growing startups in Indonesia, especially in e-commerce. A case study research method was used to investigate how this startup developed its brand and succeeded. The qualitative data were taken from websites, online news, advertisement in online and offline media. In addition, face-to-face interviews with public relation and media manager were also employed. The results show that Pegipegi develops its brand through the improvement of its brand identity and positioning to show its differences from its competitors. Furthermore, it develops its brand experience and promises as an online travel agent which is user friendly, convenient and interactive. Marketing communication has been conducted through advertisement in online and offline channels to increase brand awareness and purchases. Customer rewards were given to maintain customer relationship and loyalty. However, other marketing strategies such as alliance, service availability, co-branding, e-WOM, and business to business relationship were also adopted by the startup company. This present study contributes to the existing startup branding research, especially in Indonesia.

The collective consumption network

2014 ◽  
Vol 24 (6) ◽  
pp. 545-564 ◽  
Author(s):  
Elina Närvänen ◽  
Evert Gummesson ◽  
Hannu Kuusela
Keyword(s):  
Social Relations ◽  
Participant Observation ◽  
Case Study Research ◽  
Weak Links ◽  
Data Generation ◽  
Content Type ◽  
Face To Face ◽  
Heterogeneous Consumption

Purpose – The purpose of this paper is to introduce a network perspective to the study of collective consumption. The authors examine the characteristics of heterogeneous consumption collectives formed around a Finnish footwear brand. The case is both theoretically and practically relevant. It differs from previous research by featuring consumer grassroot activities, face-to-face interaction and strong pre-existing social relationships. Design/methodology/approach – Qualitative case study research was conducted with different methods of data generation including interviews, participant observation and cultural materials such as newspaper articles and photos. Findings – A new concept of collective consumption network is introduced. Five kinds of consumption collectives are identified, including place focussed, brand focussed, activity focussed, idea focussed and social relations focussed consumption collectives. The strength of ties as well as the role of the brand varies within the collectives. Practical implications – Suppliers should find an appropriate network position, where they can enable and support shared value creation. Developing skills to identify and cultivate weak links as well as mobilize resources are important. Originality/value – The findings illustrate the heterogeneity and complexity of collective consumption. In particular, the paper discusses the way self-organizing and emergent consumption collectives and the supplier interact and integrate resources within the network.

scholarly journals THE ROLE OF PARENTS IN ACCOMPANYING CHILDREN DURING CHILD LEARNING DURING COVID-19 PANDEMIC

2021 ◽  
Vol 5 (3) ◽  
Author(s):  
RIRIK WORO HAPSARI
Keyword(s):  
Online Learning ◽  
Data Analysis ◽  
Case Study Research ◽  
Research Use ◽  
Face To Face ◽  
Face To Face Learning ◽  
Role Of Parents ◽  
Research Type

Covid-19 virus has an impact on various field, one which is in education field, so that the Indonesian Goverment made a policy of replacing face to face learning with distance learning or known as online learning. In online learning, parents have a double role as a parent and as a teacher for children in accompany childrend in online learning during Covid-19 pandemic. Lack of understanding of the importance of accompanying children to learn during online learning causes parents to pay less attention to their role in accompanying children during online learning. The aim of this reasearch is to know the role of parents to accompanying children in online learning during Covid-19 pandemic. The research use qualitative methods with case study research type. This research was conducted in Temulus Village, Mejobo District, Kudus Regency, with 5 parents and 5 children who attend 1 Temulus Elemantary School, who living around in environment researcher. Data collection techiques in this research was observation, interviews and documentation.  This research use descriptive qualitative data analysis with triangulation methods as a validity test. The step of data analysis is reduction, presentation of data, and conclusions. The result of the role of parents in online learning during th eCovid-19 pandemic is a.) the role  as caregivers and educators; b) the role as mentors; c) the role as motivators; d) the role as facilitators. Therefore, parents should provide time and attention in accompanying children to leaen during online learning. 

scholarly journals Examine The Role of Online Travel Agents to Increase Room Occupancy

2021 ◽  
Author(s):  
Hary Hermawan ◽  
Rudi Wijayanto ◽  
Prihatno ◽  
Nikasius Jonet Sinangjoyo
Keyword(s):  
Case Study Research ◽  
Travel Agents ◽  
Advantages And Disadvantages ◽  
Start Up ◽  
The Difference ◽  
The Many ◽  
Online Reservation ◽  
Online Travel

Online Travel Agent (OTA) is an online-based start-up company that serves ticket purchases, hotel room reservations, and tourist attraction ticket purchases. One of the many OTA companies that collaborate with accommodation providers is Traveloka. Balkondes Sakapitu has used OTA, in this case, Traveloka as a partner in selling its products in the form of rooms. This study aims to analyze the role of OTA in increasing room occupancy in Balkondes Sakapitu. This research is qualitative research with a case study research design. This study indicates that OTA plays an essential role in increasing room occupancy at Balkondes Sakapitu. The increase in room occupancy is measured by the number of online reservation levels through Traveloka within three months from October to December 2020. The role of increasing room occupancy, the use of OTA in this case Traveloka includes: showing the position or position of the hotel based on reviews from guests and a forum for promotion and sales. There are advantages and disadvantages of using Traveloka for Balkondes Sakapitu. These advantages include marketing personnel's efficiency, saving operational costs, easy to change prices, and statistical data reports. While the drawbacks: the difference in sales prices, long payment tempo, and needed qualified HR. The strength of this research, when compared with previous research, is that this study reveals the pattern of cooperation between the hotel and OTA, and discusses the distribution of commission amounts that in previous studies not discussed.

The Effect of eHealth Information Systems on Health Information Management in Hospitals in Bulawayo, Zimbabwe

2019 ◽  
Vol 14 (2) ◽  
pp. 17-27
Author(s):  
Njabulo Bruce Khumalo ◽  
Nathan Mnjama
Keyword(s):  
Information Systems ◽  
Health Information ◽  
Case Study Research ◽  
Sampling Technique ◽  
Work Processes ◽  
Face To Face ◽  
Qualitative Research Methodology ◽  
Efficient Data ◽  
Efficient Data Analysis

EHealth information systems have brought about a lot of positives which include timeous reporting, efficient data analysis, better decision making, coordination and better work processes. Zimbabwe has also adopted the eHealth information systems and this study sought to establish the effects of eHealth information systems on the management of health information in hospitals in Bulawayo, Zimbabwe. The study applies a qualitative research methodology in which a case study research design and a purposive sampling technique were used. Document analysis and face to face interviews were held with a total of eleven research participants.

scholarly journals Zoom-Storytelling : an Activity to Reduce Students’ Speaking Anxiety

2021 ◽  
Vol 21 (2) ◽  
pp. 112-121
Author(s):  
Rini Rini ◽  
Safrina S Noorman ◽  
Nia Nafisah
Keyword(s):  
Central Government ◽  
Qualitative Case Study ◽  
Case Study Research ◽  
Anxiety Level ◽  
Speaking Anxiety ◽  
Face To Face ◽  
Study Research

AbstrakDari empat keterampilan bahasa Inggris, keterampilan berbicara merupakan keterampilan yang paling sulit bagi siswa. Banyak alasan yang membuat siswa enggan berbicara bahasa Inggris, antara lain takut ditertawakan oleh temannya dan kurangnya rasa percaya diri. Faktor-faktor tersebut membuat siswa merasa cemas untuk berbicara dalam bahasa Inggris. Sejak diterapkannya pembelajaran dari rumah oleh pemerintah pusat akibat merebaknya Covid-19, siswa semakin tidak pernah berlatih berbicara dalam bahasa Inggris. Hal tersebut memperburuk tingkat kecemasan siswa untuk berbicara bahasa Inggris. Oleh karena itu, penelitian studi kasus kualitatif ini dilakukan untuk membantu mengurangi kecemasan siswa dalam berbicara bahasa Inggris dengan menggunakan zoom-storytelling, terutama ketika mereka diharuskan belajar dari rumah. FLCAS digunakan untuk mengukur tingkat kecemasan siswa. Hasil penelitian menunjukkan bahwa zoom-storytelling dapat mengurangi tingkat kecemasan siswa dalam berbicara bahasa Inggris. Melalui kegiatan zoom-storytelling ini, siswa terbantu untuk mendapatkan pembelajaran tatap muka secara virtual meskipun tidak berada di sekolah. Kata kunci: Aplikasi Zoom, Storytelling, Speaking Anxiety.AbstractAmong the four English skills, speaking is the most difficult skill for students. Many reasons make students reluctant to speak English, including being afraid of being laughed at by their friends and lack of confidence. These factors make students anxious to speak English. Since the implementation of learning from home by the central government due to the outbreak of the Covid-19, students have increasingly never practiced speaking English. It worsens the level of students' anxiety to speak English. Therefore, this qualitative case study research was conducted to help to reduce students' anxiety in speaking English by using zoom-storytelling, especially when they were required to learn from home. FLCAS was used to measure the student's anxiety level. The results showed that zoom-storytelling can reduce students' level of anxiety in speaking English. Through this zoom-storytelling activity, students were helped to get learning face-to-face virtually even though they were not in school.Keywords: Zoom Application, Storytelling, Speaking Anxiety. 

scholarly journals The Use of Affiliate Marketing in Improving Pegipegi Sales

2019 ◽  
Vol 11 (2) ◽  
pp. 157 ◽  
Author(s):  
R. A. Emilia Natarina ◽  
Cendera Rizky Anugrah Bangun
Keyword(s):  
Data Collection ◽  
Marketing Strategy ◽  
Digital Media ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Travel Agent ◽  
Basic Understanding ◽  
Online Travel ◽  
Purchasing Patterns

<p><em>The changes in people's purchasing patterns from offline to online cause companies to change the type of their business which also affects the changing of marketing strategy. One of the marketing strategies used by the OTA (Online Travel Agent) industry is affiliate marketing. This study was conducted to find out how Pegipegi affiliate marketers used the digital marketing to help market OTA products in the digital media they use to help provide sales. The method used in this study is qualitative with the case study of Pegipegi affiliate marketers. The data collection was conducted by interviewing. The results of this study indicate that the basic understanding of how to market Pegipegi products through blogs, how to market blog through Google Ads and Facebook Ads, as well as the understanding on the functions of each affiliate marketing tools play an important role in the success of a marketer of Pegipegi affiliate.</em></p>

scholarly journals Assessment of a Socio-constructivist Model for Teacher Training

2002 ◽  
Vol 10 ◽  
pp. 44 ◽  
Author(s):  
Luiz Antonio Joia
Keyword(s):  
Single Case ◽  
Case Study Research ◽  
Training Model ◽  
Internet Technology ◽  
Web Based ◽  
Face To Face ◽  
Constructivist Model ◽  
K 12 ◽  
Distance Approach

This article assesses a socio-constructivist model for training K-12 teachers in Brazil, in the use of Informatics in education. The method applied combines both face-to-face exchanges and a WEB-based distance approach made possible by Internet technology. The characteristics of such training and its main objectives are analyzed according to the collected data presented. A descriptive single case study research methodology is applied. The main conclusions reached by this researchbased on the use of a systemic frameworkare presented, mainly those addressing the importance of care and coherence for knowledge creation in a socio-constructivist training model developed with the help of the Internet. Comparisons between this model and the traditional one are also presented.

scholarly journals MANAJEMEN KESISWAAN DI SEKOLAH DASAR ISLAM MOHAMMAD HATTA DI MASA PANDEMI COVID-19

2022 ◽  
Vol 3 (1) ◽  
pp. 35
Author(s):  
Alfin Nur Zakiyah
Keyword(s):  
Large Scale ◽  
Case Study Research ◽  
Research Approach ◽  
Student Activities ◽  
Face To Face ◽  
Student Management ◽  
The Government ◽  
New Policies ◽  
Managerial System

The covid-19 pandemic has had an impact on various aspects of life. With various new policies taken regarding the Covid-19 pandemic, new adaptations are needed for our lives. The existence of the PSBB policy (large-scale social restrictions), social distancing and stay at home forced everyone during this pandemic to carry out all activities from home on an online basis. Likewise in the education sector, which must adapt to new habits related to policies during the Covid-19 pandemic. This research was conducted with the aim of knowing student management at the Mohammad Hatta Islamic Elementary School during the Covid-19 pandemic based on research. This research is a case study research using a descriptive qualitative research approach to describe the findings obtained after the research. The data in this study were collected by means of interviews, observation and documentation study. The research results show that in a managerial system, the activities in this institution have been systematically organized even though they are still adapting to the latest policy updates from the government. This institution strives to continue to optimize student activities amidst the limitations of meeting face to face.

Creating Value Through Entrepreneurship

2010 ◽  
pp. 316-334
Author(s):  
Andrea Bikfalvi ◽  
Christian Serarols Tarrés ◽  
Josep Lluís de la Rosa Esteva
Keyword(s):  
Intelligent Agents ◽  
Customer Relationship ◽  
Artificial Intelligent ◽  
Entrepreneurial Team ◽  
Customer Intelligence ◽  
The University ◽  
User Friendly ◽  
Present Case Study ◽  
A Company

The present case study describes the creation and development process of ARTIFICIAL INTELLIGENT AGENTS, S.L. (AIA), a company spun-off from the University of Girona (Spain). It describes all phases, from concept to implementation, and the problems and challenges faced by the entrepreneurial team composed of academics and professionals. AIA provides living proof of how a research group can become a company. It lays out the path from developing a technology in the field of human automation attempting to sell a user-friendly technology that would help customer intelligence and management. AIA targeted at Internet companies in general, as well as traditional businesses that used customer relationship management (CRM) extensively in their daily operations. After having developed their main product and survived financial difficulty, the company stood at crossroads and a decision regarding its strategic future had to be taken.

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