Dynamics of Human Resource Strategies and Cultural Orientations in Multinational Corporations

2022 ◽  
pp. 1177-1192
Author(s):  
Isaac Idowu Abe ◽  
Ethel N. Abe

The search for new market opportunities in order to expand operations has been on the increase globally, and organizations are progressively pouring their resources into these expansions probably because of the huge turnover and return on investment derived from new market explorations. Multinational corporations (MNCs) that seek the market expansions in other developing countries transfer specific advantages and benefits to the emerging markets in order to operate effectively. The MNCs are required by law to comply with the legal obligations, local regulations, and cultural adaptations in the bid to transfer specific advantages. The situation becomes more complex because of the different cultures in different countries. New strategies are introduced to resolve the new challenges that each new market entrance offers. These strategies pose tremendous risk to expanding markets and their operations, especially to developing markets. Recommendations are suggested to HRM practitioners and scholars, and issues are considers for future research.

Author(s):  
Isaac Idowu Abe ◽  
Ethel N. Abe

The search for new market opportunities in order to expand operations has been on the increase globally, and organizations are progressively pouring their resources into these expansions probably because of the huge turnover and return on investment derived from new market explorations. Multinational corporations (MNCs) that seek the market expansions in other developing countries transfer specific advantages and benefits to the emerging markets in order to operate effectively. The MNCs are required by law to comply with the legal obligations, local regulations, and cultural adaptations in the bid to transfer specific advantages. The situation becomes more complex because of the different cultures in different countries. New strategies are introduced to resolve the new challenges that each new market entrance offers. These strategies pose tremendous risk to expanding markets and their operations, especially to developing markets. Recommendations are suggested to HRM practitioners and scholars, and issues are considers for future research.


Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Theeranuch Pusaksrikit ◽  
Sydney Chinchanachokchai

Purpose The purpose of this paper is to examine the effects of cultural differences and the types of relationship closeness involved in recipients’ emotional and behavioral reactions after receiving disliked gifts. Design/methodology/approach Collecting data from Thailand and the USA, two experiments were conducted in a 2 (self-construal: independent/interdependent) × 2 (relationship closeness: close/distant) between-subjects design. Study 1 explores the recipients’ feelings and reactions upon receipt of a disliked gift. Study 2 explores the disposition process for a disliked gift. Findings The results show that a recipient’s emotions, reaction and disposition process can be affected by cultural differences and relationship closeness: specifically that close and distant relationships moderate the relationship between self-construal and gift-receiving attitudes and behaviors. Research limitations/implications Future research can investigate representative groups from other countries to broaden the generalizability of the findings. Practical implications This understanding can guide gift-givers when selecting gifts for close or distant recipients across cultures. Additionally, it can help retailers develop and introduce new marketing strategies by applying self-construal as a marketing segmentation tool for gift purchase and disposition. Originality/value This research is among the first studies to offer insights into how individuals in different cultures manage disliked gifts they receive from people in either close or distant relationships.


2016 ◽  
Vol 30 (6) ◽  
pp. 643-658 ◽  
Author(s):  
Jackie L.M. Tam ◽  
Piyush Sharma ◽  
Namwoon Kim

Purpose This paper aims to examine the role that personal cultural orientations play in customer attributions in intercultural service encounters. Design/methodology/approach A conceptual model was developed depicting the relationships between service delivery outcome, personal cultural orientations and customer attributions. Data were collected from 640 Chinese and Western customers using scenario-based experiments in a restaurant context to assess the hypothesized relationships in the model. Findings The findings show that compared to service delivery success, customers tend to hold service employee and firm responsible for service delivery failure rather than themselves and cultural differences. Moreover, personal cultural orientations partially moderated the influence of the service delivery outcome on customer attributions. Research limitations/implications Future research could adopt different methodologies such as critical incident techniques and surveys to replicate the study. Practical implications Service firms are recommended to design programs to influence customer attributions such as “customer education programs” and “customer appreciation programs” to achieve high customer satisfaction. Originality/value This study examines the differences in customer attributions between successful vs unsuccessful service delivery. It also sheds light on the potential moderating role of personal cultural orientations on the relationship between service delivery outcome and customer attributions.


Author(s):  
Anders Klostergaard Petersen

This essay - representing an elaborated version of the author's inaugural lecture as an associate professor at the Department of the Study of Religion - is a critical survey of the classical scholarly discussion of Hellenism that particularly focuses on the Judaism-Hellenism dichotomy. By an exposition of the intellectual history of the background to the debate (notably Droysen), the author argues that the discussion has to a great extent been subject to the influence of a perceptual filter, representing a Christian apologietic concern - the scope of which is not fully recognised. Hellenism has served as a significant flottant capable of being attributed almost any meaning, but ultimately the category itself stems from a Christian concern, i.e. to construct a period serving as a legitimising cultural and religio-historical foilage for the appearance of early Christianity.Although some important cultural changes do occur subsequent to Alexander the Great (an increased tendency towards urbanisation, important military innovation, for example), they do not constitute tendencies that may be extended to include a universal sultural watershed common to the entire Mediterranean and extra-Mediterranian world and uniting it across the centuries. In addition to that, the discussion is suffering from a deficient interpretation of culture and identity. tghe meeting of different cultures and the confusions of different cultural traditions are perceived in terms of 'pure cultures'. Culture is ontologised or naturalised to the exten that a meeting of cultures is conceived of in terms of separate and fundamentally different cultures that are simultaneously understood to be internally homogenous. Each person is thought to be a carrier or container of his or her culture, thus for instance the Jew incarnating or representing Judaism in its entirelt. From this perspective divergent, modes of dultures are perceived in  terms of cultural or religious contaminataion. Culture, however, does not exist - except as an abstraction - in such pure forms. It is per definition a messy affair.In conclusion I think that in future research we should refrain from using the category of Hellenism is the all-sweeping manner in which it has been used. In fact we should be very careful, when using Judaism, Hellenism or any other taxonomic abstraction, not to commit an 'ontological dumping', reifying concepts which exist only by virtue of scholarly categorisations. Rather than to continue to use a misunderstandable term and an ideologically biased category strongly dependent on a Christian perceptual filter, we should begin looking for the decisive innovations, the important cultural and religious changes, which at particular places and in specific periods may allow us to construe cultural watersheds.


Author(s):  
Omkar Dastane

The impact of different leadership styles on employee performance was investigated in this study, whereby the proposed styles included transformational leadership, Laissez-Faire leadership, democratic leadership, and autocratic leadership. Concomitantly, the moderating effect of gender between such leadership styles and employee performance was also tested. The required data were collected by utilising a structured questionnaire and disseminating it through an online survey, engaging a sample size of 211 employees of multinational corporations in Malaysia selected using convenient sampling. Accordingly, IBM SPSS 24 was employed to conduct the reliability and normality assessment, while IBM SPSS AMOS 24 application was for the purpose of conducting the confirmatory factor analysis (CFA), structural equation modelling (SEM), and moderation analysis. As a result, a positive and significant relationship was found between the transformational, Laissez-Faire, and democratic leadership styles towards employee performance in Malaysia, respectively. Furthermore, the relationship between autocratic leadership and employee performance was statistically insignificant following the hypothesis testing. Meanwhile, the impact of transformational and Laissez-Faire leadership styles on employee performance was fully moderated by gender, whereas the correlation between democratic leadership and employee performance was only partially moderated. In contrast, gender posed a statistically insignificant impact for autocratic leadership and employee performance association. Moreover, the effect of transformational leadership on employee performance was more pronounced in males compared to females. The effect of Laissez-Faire leadership on employee performance is more pronounced in �female� compared to �male�. Meanwhile, the effect of democratic leadership on the variable was more pronounced in females compared to males, but with a minimum difference. The managerial implications, limitations, and future research avenues are discussed accordingly.


Author(s):  
Antonio Manzalini ◽  
Nermin Brgulja ◽  
Roberto Minerva ◽  
Corrado Moiso

Increasing complexity, heterogeneity, and dynamism of current networks (telecommunications, ICT, and Internet) are making current computational and communication infrastructures brittle, inefficient, and almost unmanageable. As a matter of fact, computing and storage are progressively embedded in all sorts of nodes and devices that are interconnected through a variety of (wireless and wired) technologies in Networks of Networks (NoNs). Dynamicity, pervasivity, and interconnectivity of future NoNs will increase the complexity of their management, control, and optimization more and more, and will open new challenges for service delivery in such environments. Autonomic communications principles and technologies can provide effective computing and networking solutions overcome these bottlenecks and to foster such challenging evolution. This chapter presents the main concepts of an autonomic communications toolkit designed and developed in the EU project CASCADAS for creating and supervising service networking ecosystems, structured as ensembles of distributed and cooperating autonomic components. Moreover, it describes several use-cases developed for its validation and demonstration and reports the experimental results to assess the toolkit performances. A brief overview of future research directions concludes the chapter.


2009 ◽  
pp. 284-299 ◽  
Author(s):  
Andy Chiou

In this chapter, the authors will briefly discuss some cross cultural concerns regarding Internet privacy. The authors believe that due to the cross cultural nature of the Internet itself, different cultures will tend to result in different concerns regarding Internet privacy. As such, there is no single system of protecting Internet privacy that may be suitable for all cultures. The authors also utilize focus groups from various countries spanning Asia and the United States to discover the differences between cultures. Hopefully an understanding of such differences will aid in future research on Internet privacy to take a more culture sensitive approach.


Author(s):  
Jianzhong Hong ◽  
Johanna Heikkinen ◽  
Mia Salila

Recent studies on university–industry collaboration have paid a growing attention to complementary knowledge interaction, which is of crucial importance for networked learning and knowledge co-creation needed in today’s rapidly changing markets and for gaining global competitiveness. The existent studies concentrate on the transfer of knowledge from the university to the company, and the impact of culture is examined with a focus on fundamentally different cultures between two types of organizations (i.e., between universities and firms). The studies, however, remain highly fragmented in cultural exploration on one level, and are primarily concerned with one-way technology and knowledge transfer. Research on more interactive knowledge interaction (e.g., collaborative knowledge creation) and especially in the Chinese context is seriously lacking. This chapter explores university–industry knowledge interaction in a broad sense, focusing on the development of a conceptual view on the understanding and analysis of the cultural impact in the Chinese MNC context. The chapter is an early work in process and it is theoretical in nature. It clarifies and elaborates key concepts and perspectives, and suggests implications for future research and practice regarding effective knowledge co-creation involving dissimilar cultures.


Author(s):  
Hee Song Ng

Industry 4.0 (I4.0) is the fourth industrial revolution sweeping through the world of manufacturing. This revolution integrates the current trend of intelligent automation with internet of things (IoT), big data, and artificial intelligence to bring about extraordinary technological innovation, economic growth, and tremendous progress to organizations of all shapes and sizes, on a magnitude beyond the current imagination. The disruptive technologies introduced by I4.0 represent a leap forward from more traditional automation to next generation industrial production based on fully web-based cyber-physical systems (CPS)s. To full understand the I4.0 concept and implementation, this chapter makes an in-depth analysis on the issues and controversies of I4.0, recent technological advancement, management and organizational concerns in terms of opportunities and threats, capital investment and skillsets, cybersecurity threat, ethics consideration, current challenges facing organizations and industry in terms of geopolitical domination, economic and social disenfranchisement, job destruction and job creation, the roles of multinational corporations, lack of technologies capabilities, lack of skillset, and skill mismatches. This chapter also makes suggestions for solutions and recommendations in terms of the role of government and incentives and grants; assessment tools; collaboration; the development of local companies and small and medium-sized enterprises (SMEs); upskilling, reskilling, and lifelong learning; education; universities and students; skilled graduates; and future research and directions.


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