Friendship to Kinship

Author(s):  
Anbumathi Rajendiran ◽  
Sriram Dorai

This chapter explains the effect of brand engagement on brand evangelism in an Indian context. It explores the motives that drive fans in brand engagement that leads to brand evangelism behavior. A nomological model is developed based on literature reviews and authors tested empirically using a survey design for two mobile phone brands. Results of the empirical study reinforces the role of brand engagement as a significant influencer of brand evangelism. Additionally, brand involvement, brand personality and self-brand connect are the constructs elucidating brand engagement, whereas brand interactivity has a direct effect on brand evangelism. Conceptual model tested among users of premium and value brand of mobile phones enlightens that customers of premium brand demonstrate stronger brand engagement and evangelism intent.

Author(s):  
Huyen Thi Nguyen ◽  
Ngoc Minh Nguyen

The purpose of this study is to examine the effect of prestige sensitivity on mobile phone customer’s price acceptance in Vietnam and the mediating role of product knowledge and price mavenism on this relationship. We used the convenience sampling method for data collection via questionnaires with a sample of 605 consumers who purchased mobile phones. The collected data was analysed by applying a structural equation modelling method. The result indicates that prestige sensitivity has both direct and indirect effects on price acceptance via product knowledge and price mavenism. The findings suggest that prestige sensitivity can be used as a market segmentation criterion for mobile phones when making price decisions and providing customers with adequate information could improve price acceptance.


2008 ◽  
pp. 99-125
Author(s):  
Letizia Caronia

This chapter illustrates the role of the mobile phone in the rise of new cultural models of parenting. According to a phenomenological theoretical approach to culture and everyday life, the author argues that the relationship between technologies, culture, and society should be conceived as a mutual construction. As cultural artefacts, mobile communication technologies both are domesticated by people into their cultural ways of living and create new ones. How are mobile phones domesticated by already existing cultural models of parenting? How does the introduction of the mobile phone affect family life and intergenerational relationships? How does mobile contact contribute in the construction of new cultural models of “being a parent” and “being a child”? Analysing new social phenomena such as “hyperparenting” and the “dialogic use” of mobile phones, the author argues upon the role of mobile communication technologies in articulating the paradoxical nature of the contemporary cultural model of family education.


2016 ◽  
Vol 5 (2) ◽  
pp. 70-74
Author(s):  
Esfandiar Matini ◽  
Farzad Shayeghi ◽  
Javad Nematian ◽  
Homeyra Shayeghi ◽  
Vahideh Lazemi ◽  
...  

Background: Mobile smart phones have become increasingly integrated into the daily lives of individuals in society. Recent studies indicated the considerable role of these devices as reservoirs for various micro-organisms. The objective of this study was to assess the prev­alence of microbiological contamination of mobile phones in general population. Materials and Methods: This cross-sectional study included a large sample of mobile phones of gen­eral population Tehran in 2015. Samples for culture were collected from mobile phones and transported for microbiological identification based on standard laboratory methods. Results: Bacteriological analysis revealed that in total of 5220 sample retrieved, 5180 (98.9%) mobile phone devices were contaminated with bacteria. The most common microorganisms that were isolated include: Staphylococcus epidermidis (63.9), Escherichia coli (12.3%) and Staphylo­coccus aureus (11.4%). Conclusion: The prevalence of mobile phone contamination is high in general population in Tehran. Although most of the isolated organisms seemed to be non-patho­genic, their colonization may endanger certain populations particularly in health care settings. [GMJ.2016;5(2):70-74]


Author(s):  
Jeffrey A. Hall ◽  
Natalie Pennington

This article reviews literature associated with mundane mobile maintenance, entrapment, and hyper-coordination. Licoppe and Huertin (2001) and Ling and Ytrri (2002) first noted the important role of mobile phones in users' personal relationships. Much more than a device to make voice calls, the mobile phone has become highly integrated into the everyday interactions of vast segments of the global population. But with greater connectivity comes the possibility of dependency and anxiety. The integration and domestication of mobile phones can lead to heightened expectations of interpersonal connection and availability, which may result in feelings of entrapment and guilt. By providing a foundation in the earliest research on these inter-related topics and highlighting recent key studies, this article provides a thorough background of research on this subset of mobile communication practices.


2017 ◽  
Vol 69 (3) ◽  
pp. 294-315 ◽  
Author(s):  
Sylvain K. Cibangu ◽  
Mark Hepworth ◽  
Donna Champion

Purpose This paper relayed an important line of Mark Hepworth’s work, which engages with information technologies and development. The purpose of this paper is to suggest a subfield of library and information science (LIS) for development to reclaim the role of information services and systems for social change in rural areas. The paper looked at the extent of development gained with the advent of mobile phones. Design/methodology/approach Rather than undertaking traditional large-scale, quantitative, context-independent and survey-type research, the paper employed capability approach and semi-structured interviews to ascertain the experiences that mobile phone kiosk vendors in the rural Congo had of mobile phones. Findings It was found that mobile phones should be geared towards the liberation, and not utilization or commodification of humans and their needs and that mobile phones were not a catalyst of human basic capabilities. Research limitations/implications Since the method employed is an in-depth qualitative analysis of mobile phone kiosk vendors, obtained results can be used to enrich or inform mobile phone experiences in other settings and groups. Practical implications This paper provided empirical evidence as to how an important group of mobile phone users could harness development with their mobiles. Originality/value Most LIS literature has presented mobile phones along the lines of information freedom or access, mass subscription, adoption rates, technological and entrepreneurial innovation, micro-credits, etc. However, the paper placed the topic development at the heart of LIS debates.


2021 ◽  
Vol 5 (8) ◽  
pp. 6-11
Author(s):  
Weihang Huo

This research focused on the social concern of college students’ participation in physical exercise and mobile phone dependence. The research model and hypotheses in this study were constructed based on the self-control theory and by reviewing previous research. This research distributed questionnaires to 207 college students from a university in Guangzhou, China to obtain relevant data. Mediation analysis was employed to test the four hypotheses drawn from empirical and conceptual research. The results of this research showed that first, the longer the exercise duration of college students, the higher the level of their self-control, thus exercise duration has a significant positive impact on self-control. Second, increasing the exercise duration of college students had no effect on their mobile phone dependence. Third, the higher the level of self-control, the lower the dependence on mobile phones, thus signifying that self-control has significantly negative impact on mobile phone dependence. Fourth, self-control plays a mediating role in the effect of exercise duration on mobile phone dependence. In conclusion, the longer the exercise duration of college students, the higher the level of self-control, in which it is able to significantly reduce the dependence on mobile phones.


2018 ◽  
Vol 27 (55-56) ◽  
pp. 98-115
Author(s):  
John Lynch

This article examines three films by the Swedish director Ruben Östlund: Play (2011), Force Majeure (2014), and The Square (2017). It describes the role of mobile phones in the films, both on the level of content and in terms of aesthetics. Within the films, the failure of the phone to connect the protagonists to significant others is seen as symbolic of an alienation that leads them to points of crisis. Here, the mobile phone works as a device in two ways. First, as a significant communication technology, and second, as a plot contrivance to advance the dramatic conflict. Critically, the mobile phone opens an uncertain space where subjectivity becomes increasingly insecure, precisely as it becomes fundamentally intertwined with it. There is a cinematic tradition of mobilizing this ambiguity to which this process can be connected. Further, the form of these works is considered in relation to the notion of traumatic repetition, and how this expands into the wider contemporary image-culture and the key influence of YouTube within this. Here, the films are considered in relation to the changing dynamic of the public sphere in the light of the mobile recording capabilities, that have come to shape an emergent cinematic aesthetic evident in these films.


KWALON ◽  
2014 ◽  
Vol 19 (1) ◽  
Author(s):  
Joost Beuving

Field work and mobile phones at Lake Victoria, Uganda Field work and mobile phones at Lake Victoria, Uganda This article discusses the role of mobile phones in anthropological fieldwork. Based on research around Lake Victoria (Uganda), this article shows that in the local fishery, mobile phones play a crucial part. At the same time, it appears that increasingly mobile social relations are difficult to observe, that new social rules emerge, and that the mobile phone introduces new forms of exclusion. This imposes new requirements on the fieldworker, and the article argues that the mobile phone as a research instrument offers new, often unexpected, opportunities. As a result, the mobile phone might acquire a key position within the craft of anthropological fieldwork.


2017 ◽  
pp. 1-20
Author(s):  
Yousef Ahmmed Nawafleh ◽  

In the last decades, the means of communication witnessed tremendous developments. These means have clearly and concretely affected the lives of individuals. No one can deny the amount of services that telephones offer now as a modern communication means and all accompanying benefits. In addition to the Internet services available on the mobile phone, most of the mobile phones’ holders needs are facilitated via the Internet, such as e-mails and others. Recently, mobile phones have substituted computers for many people. The use of mobile phones as a means of communication has caused tremendous technological revolution. This has led the researcher to question the nature of the contracts between individuals and communication companies as well as their characteristics especially due to the emergence of problems between individuals and companies. With companies imposing their arbitrary conditions, the researcher is also investigating the role of the Telecommunications Authority in facing unfair conditions, the roles of Consumer Protection Associations and the judiciary in modifying these arbitrary conditions. The present research will answer these qustions after offering a definition of the contract of communication, its legal nature and its characteristics and effects.


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