The Clash of the Titans

2020 ◽  
pp. 86-102
Author(s):  
Sachithra Lokuge ◽  
Darshana Sedera ◽  
Shailesh Palekar
Keyword(s):  
Information Technology ◽  
Technology Management ◽  
Digital Technologies ◽  
Digital Marketing ◽  
Chief Information Officers ◽  
New Challenges ◽  
The Creation ◽  
Management Approaches ◽  
It Innovations

The emergence of digital technologies provides organizations with affordable, easy-to-use, and easy-to-learn technologies that opens line-of-business (LOB) managers to participate in information technology-led innovations. Such participatory actions by the LOB-managers in information technology (IT) innovations at the department levels will lead the creation of new roles like the ‘chief digital marketing officer.' While the overall outlook for innovation becomes positive through such expanding contributions of the LOB-managers, such additions will ignite new challenges. Especially, such roles and approaches will contest the traditional centralized technology management approaches. This chapter provides three engagement models on how the LOB-managers and chief information officers could interact harmoniously to enhance the quality of IT innovations led by LOB-managers.

scholarly journals Digitalization of the processes in the housing and utility sector in the context of the “Smart City” concept

2021 ◽  
Vol 244 ◽  
pp. 06001
Author(s):  
Nadezhda Anisimova ◽  
Tatiana Narolina ◽  
Tatiana Smotrova ◽  
Vitaliy Popov
Keyword(s):  
Smart City ◽  
Housing Stock ◽  
Residential Buildings ◽  
Digital Technologies ◽  
Quality Of Work ◽  
Favorable Environment ◽  
The Creation ◽  
Analytical System

One of the most important and promising areas of digitalization is to create favorable environment for the population of cities and improve the quality of housing and communal services. “Smart City” concept implemented in many countries provides solutions for this problem. However, the analysis of examples of the implementation of such initiatives indicates that the housing and utilities sector is represented in Russia by a limited number of projects, in particular, the problem of controlling the timing and quality of work in maintaining the housing stock, including the overhaul of residential buildings, remains unresolved. This leads to accidents and does not contribute to creating a comfortable environment for the population. This study is devoted to the analysis of the use of digital technologies in the housing and communal sector and contains recommendations on the creation of an information-analytical system for controlling and monitoring the quality of overhaul repairs of housing.

Digital Marketing Optimization

2017 ◽  
pp. 559-567
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Yajulu Medury
Keyword(s):  
Return On Investment ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Presence ◽  
Virtual Presence ◽  
New Challenges ◽  
The Creation ◽  
Online Traffic ◽  
Aids Organizations

Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any organization's online presence. This chapter identifies website characteristics, studies the role they perform in the context of an organization's virtual presence, and proposes the creation of a framework that aids organizations in optimizing their digital marketing strategies for better return on investment.

MEANING OF PROGRAMS OF SUPPORTING OF THE COMPETITIVENESS IN THE OPINION OF MANAGERS OF SMALL AND MEDIUM ENTERPRISES

2017 ◽  
Vol XIX (4) ◽  
pp. 117-123
Author(s):  
Bogdan Klepacki ◽  
Elżbieta Radochońska-Wasiewicz
Keyword(s):  
Image Quality ◽  
Technology Management ◽  
Foreign Aid ◽  
Small And Medium Enterprises ◽  
Corporate Image ◽  
Competitive Position ◽  
Research Results ◽  
The Creation ◽  
Medium Enterprises

In the study they presented research results conducted in enterprises which subsidies got in frameworks of the programme increase in the competitiveness. They effected recognizing views of the management about factors shaping the competitive position, including lines of the foreign aid budget. They stated that in the evaluation of factors much higher managers were standing the creation of the competitive potential own reserves, including corporate image, quality of the staff, modernity of the technology, management with quality and the like, than the possibility of raising financial means from outside the enterprise.

scholarly journals PEDAGOGICAL AND PSYCHOLOGICAL BASICS OF USING ELECTRONIC LITERATURE IN THE LEARNING PROCESS

2020 ◽  
pp. 201-205
Keyword(s):  
Information Technology ◽  
Learning Process ◽  
Educational Process ◽  
Quality Of Education ◽  
Technology In Education ◽  
Urgent Problem ◽  
Electronic Resources ◽  
Teaching Aids ◽  
The Creation

It is known that textbooks and teaching aids, as well as other teaching aids play an important role in improving the quality of education. Existing traditional textbooks based on print media are no longer sufficient to achieve the informational goals associated with the application of information technology in education. Therefore, the creation of new electronic resources and their implementation in the educational process has become an urgent problem of informatization of education. In this regard, the creation of e-textbooks and their use in the educational process is of great importance.

Digital Marketing and Digital Retail Strategies in the Luxury Sector

2021 ◽  
pp. 112-129
Author(s):  
Giuseppe Colella ◽  
Cesare Amatulli
Keyword(s):  
Digital Technologies ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Luxury Brands ◽  
Critical Factors ◽  
Digital Platforms ◽  
Brand Communities ◽  
Market Trends ◽  
New Challenges ◽  
Near Future

Contemporary marketing strategies have shifted from unidirectional to bidirectional logic, according to which the rise of digitization and of social networks are changing the concept of marketing itself. The most impactful digital technologies have been digital platforms and brand communities, which have exposed companies and consumers alike to new challenges, such as online purchasing experiences. As a result, luxury retailers, who have traditionally resisted rapid adoption of market trends, have begun embracing digitization as part of their marketing strategies. This chapter highlights how understanding this topic is crucial amid changing global economics that are reshaping how luxury consumers interact with retailers. Through a qualitative approach based on semi-structured one-to-one interviews with experts from a leading digital marketing company, this chapter intends to illustrate the critical factors (and related opportunities) that luxury brands will look to exploit in the near future. The results highlight the pervading separation between digital technology and luxury brands.

scholarly journals The Importance of Business -Process Optimization for Modern Companies

Economics ◽  
2021 ◽  
Vol 104 (3-5) ◽  
pp. 146-152
Author(s):  
Rami Aljabali Rami Aljabali
Keyword(s):  
Quality Of Service ◽  
Process Optimization ◽  
Business Process ◽  
Business Processes ◽  
Digital Technologies ◽  
Work Process ◽  
New Challenges ◽  
Business Process Optimization ◽  
Modern Technologies

Every business company is profit-oriented. The scale of profit is determined by the effectiveness of the activity, the quality of service provided to customers, speed of service, simplicity and all of the above -is the result of ongoing business-processes in the company. The forced stagnation can occur at any stage of the project development, however, even if it is not so, after a certain period, there always comes a moment, when changes in the work process are inevitable. The prerequisite for the proper writing of business-processes is a thorough knowledge of the ongoing processes in the company and the existence of relevant qualified staff. Because if any link is dropped or misspelled during the business-process cycle, the whole business-process will be wrong and the result will inevitably affect the company's efficiency. The Business-Process optimization has become vital for modern companies, especially in the age of digital technologies. The companies face the new challenges every day, and the modern technologies allow them to achieve their goals easily and at a much lower human or material costs. Keywords: Business-Processes, Optimization, Qualified Staff, Company Efficiency.

scholarly journals The Importance of Business -Process Optimization for Modern Companies

Economics ◽  
2021 ◽  
Vol 104 (3-5) ◽  
pp. 146-152
Author(s):  
Salome Imnaishvili Salome Imnaishvili
Keyword(s):  
Quality Of Service ◽  
Process Optimization ◽  
Business Process ◽  
Business Processes ◽  
Digital Technologies ◽  
Work Process ◽  
New Challenges ◽  
Business Process Optimization ◽  
Modern Technologies

Every business company is profit-oriented. The scale of profit is determined by the effectiveness of the activity, the quality of service provided to customers, speed of service, simplicity and all of the above -is the result of ongoing business-processes in the company. The forced stagnation can occur at any stage of the project development, however, even if it is not so, after a certain period, there always comes a moment, when changes in the work process are inevitable. The prerequisite for the proper writing of business-processes is a thorough knowledge of the ongoing processes in the company and the existence of relevant qualified staff. Because if any link is dropped or misspelled during the business-process cycle, the whole business-process will be wrong and the result will inevitably affect the company's efficiency. The Business-Process optimization has become vital for modern companies, especially in the age of digital technologies. The companies face the new challenges every day, and the modern technologies allow them to achieve their goals easily and at a much lower human or material costs. Keywords: Business-Processes, Optimization, Qualified Staff, Company Efficiency.

Digital Marketing Optimization

2015 ◽  
pp. 162-170 ◽  
Author(s):  
Neha Jain ◽  
Vandana Ahuja ◽  
Yajulu Medury
Keyword(s):  
Return On Investment ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Online Presence ◽  
Virtual Presence ◽  
New Challenges ◽  
The Creation ◽  
Online Traffic ◽  
Aids Organizations

Digital marketing is a proliferating field that has opened new challenges for marketers. These challenges address concepts of website navigation, searchability, and garnering online traffic –issues that are critical to any organization's online presence. This chapter identifies website characteristics, studies the role they perform in the context of an organization's virtual presence, and proposes the creation of a framework that aids organizations in optimizing their digital marketing strategies for better return on investment.

scholarly journals Digital Technologies as a Factor in Reducing Corruption in the Judicial System

Legal Concept ◽  
2020 ◽  
pp. 136-143
Author(s):  
Olga Miroshnichenko ◽  
Tatyana Filonenko
Keyword(s):  
Decision Making ◽  
Information Technology ◽  
Information Technologies ◽  
Preliminary Investigation ◽  
Digital Technologies ◽  
Judicial System ◽  
Expert Assessment ◽  
Practical Implementation ◽  
Technology Application

Introduction: the authors discuss the topic of digitalization as potentially one of the most effective ways to fight against corruption in modern Russia. Various forms of information technology application are analyzed, including “egovernment”, “e-Parliament”, and “e-justice”. Pointing to the certainly positive side of this phenomenon, such as the impossibility of the use of private agreements in the decision-making process in favor of one side or another, etc., the authors note the shortcomings of the procedure of digitalization, such as, for example, the ability of a human judge to “let all the circumstances of the incident go through himself”, to very humanely evaluate the motives of the crime, the attitude of the perpetrator towards the offense, the possibility of socializing the specified person; and on this basis to determine a fair and reasonable form and amount of punishment. The purpose of the research: to reveal the importance of introducing modern information technologies in the work of all branches of government as one of the areas of anticorruption. Objectives: to reveal the content of the term “e-justice”, to consider the main trends in the research on the issues related to the proliferation of digital technologies in the administration of justice and to assess the adequacy of their magnitude to modern realities; to emphasize the question of practical implementation of information technology as an effective mechanism of the fight against corruption. Methods: system, structural and functional, analysis, synthesis, expert assessment. Results: the authors describe one of the trends of the modern interdisciplinary research, which is not sufficiently covered in the scientific literature, and is manifested in an attempt to see the novelty in the relations through the use of the latest technical means; the activities carried out in electronic form and/or through the use of digital technologies, dedicated to the digitalization of the judicial system, aimed at improving the quality of the work of the courts, ensuring maximum transparency of their decision-making and reducing corruption in the justice system. Conclusions: the digitalization of cases will reduce all document flow and ensure the safety of all available criminal cases and materials, allowing us to improve the quality of preliminary investigation or preparation for trials, reduce the risks of possible falsification of evidence, and the introduction of “electronic justice” will reduce the manifestation of any forms of corruption in the justice sector.

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