Managerial Challenges in VR and AR in Asia

2020 ◽  
pp. 44-54
Author(s):  
Padma Panchapakesan
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Cost Effective ◽  
Everyday Lives ◽  
Consumer Experiences ◽  
Tourism And Hospitality

Virtual reality and augmented reality technologies have been widely adopted in tourism and hospitality, retail, communication, social media, and other fields. They have become effective tools to deliver consumer experiences and also are cost-effective. Though the adoption of these technologies has received support from customers, there are over-arching issues which have to be addressed for these technologies to diffuse into everyday lives. This chapter discusses how virtual and augmented realities are applied in various industries and the resulting immediate challenges which are needed to be addressed by the managers for a successful adoption.

Reinventing Museums in 21st Century

2020 ◽  
pp. 117-138 ◽  
Author(s):  
Antonios Kargas ◽  
Nikoletta Karitsioti ◽  
Georgios Loumos
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Empirical Research ◽  
21St Century ◽  
Industry 4.0 ◽  
Learning Effects ◽  
Industrial Services ◽  
Cultural Organizations ◽  
Digital Convergence

The forthcoming Industry 4.0 is expected to change not only manufacturing and industrial services, but will rearrange how services are offered in a variety of sectors, including museum's services. Museums will inevitably be led to more digital (VR & AR) and promoting (Social Media) paths. A forthcoming “digital convergence” between VR & AR technologies and social media's promoting logic could enlarge museums' potentialities in attracting more visitors, younger visitors, while new patterns for connecting learning effects and amusement should be established. This chapter contributes to the following: • Presenting existing theoretical and empirical research on Virtual Reality and Augmented Reality technological implementation in Museums. • Presenting current tensions on social media's usage from cultural organizations. • Exploring how VR & AR applications can incorporate various elements coming from social media operational logic.

scholarly journals Fusion Reality

2020 ◽  
Vol 5 (6) ◽  
pp. 1278-1290
Author(s):  
Akhildev MJ ◽  
Albin Saj Chalissery ◽  
Maritta Stephen ◽  
Deepa Devassy
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Periodic Table ◽  
Mixed Reality ◽  
Software Developers ◽  
Unity 3D ◽  
Android Applications ◽  
3D Software ◽  
Media Applications

Fusion Reality is the next generation reality that will change the aspect of everything. We talk about a lot of reality technologies including augmented reality and virtual reality. But experiencing mixed reality is really expensive. This paper deals with fusion reality which aims to develop a software development kit that includes support for developing mixed reality applications within minutes. Our development kit is included in the official website of our fusion reality. Developers can download and install the Unity 3D software. After downloading the software developers can import the fusion reality kit package which is available at our website and can start to create theirs on mixed reality applications. The website contains the necessary files for developing fusion reality applications as well as integrated with an artificially intelligent chatbot which can be helpful in solving any doubts and queries the developers might have while developing the application. The chatbot is also available on telegram social media applications and developers can utilize the telegram application also to solve doubts and queries. Atoms, CoronaAR are android applications developed with a fusion reality kit of ours. Atoms deal with chemistry and aim to decrease the complexity of learning periodic table and other chemistry related things. CoronaAR also built with the latest technologies and tools associated with the fusion reality SDK and assets. Atoms are capable of augmenting the periodic table and elements with details of each particular element having its basic properties with isotopes, compounds and video displays to learn or experience periodic table like never before

scholarly journals Virtual Reality (VR) & Augmented Reality (AR) technologies for tourism and hospitality industry

2018 ◽  
Vol 7 (2.21) ◽  
pp. 156 ◽  
Author(s):  
Anand Nayyar ◽  
Bandana Mahapatra ◽  
Dac Nhuong Le ◽  
G Suseendran
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Hospitality Industry ◽  
Research Paper ◽  
Scientific Applications ◽  
Marketing Education ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality

Virtual Reality and Augmented Reality, these days, is offering many useful applications that is attracting greater attention from tourism researchers and professionals. As, AR and VR technologies are evolving, the number of scientific applications is also at increase. VR and AR are proving their worth especially when planning, marketing, education, tourist sport preservation coming to light. The aim of this research paper is to highlight top technologies for Tourism and Hospitality with regard to AR and VR. 

Immersive Media and Branding

2020 ◽  
pp. 393-415
Author(s):  
Linda Ricci
Keyword(s):  
Artificial Intelligence ◽  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Use Cases ◽  
Social Media Marketing ◽  
Multiple Use ◽  
Experiential Marketing ◽  
Spatial Computing ◽  
The Impact

This chapter explores the impact immersive technologies—augmented reality and virtual reality—will have on consumer branding and business in the near- and longer-term future. Weaving multiple use cases and examples throughout, the author discusses the next phase of experiential marketing: how immersive branding will develop as spatial computing becomes more mainstream, and how brands can start thinking about how they can leverage the technology. The author examines the rise of virtual influencers, how they will affect social media marketing—and how artificial intelligence will ultimately enable true one-to-one interaction with customers through virtual avatars. Finally, the author discusses risks, rules, and recommendations for how to successfully proceed as a brand curious about how to best harness the technologies.

Research progress on virtual reality (VR) and augmented reality (AR) in tourism and hospitality

2019 ◽  
Vol 10 (4) ◽  
pp. 539-570 ◽  
Author(s):  
Wei Wei
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
User Behavior ◽  
Research Progress ◽  
Future Research ◽  
Content Type ◽  
Strategic Plans ◽  
Technological Developments ◽  
Marketing Firms ◽  
Tourism And Hospitality

Purpose This paper aims to examine the main developments of virtual reality (VR) and augmented reality (AR) research in hospitality and tourism. It also aims to pinpoint fruitful directions for tourism and hospitality research on VR and AR applications. Design/methodology/approach A selective literature review of full-length papers published in the period from 2000 to 2018 was conducted. A total of 60 journal papers were retrieved and thoroughly reviewed. Findings This paper first presents a summary of the distribution of published papers. Then, this paper synthesizes the stimuli, dimensions and consequences of VR/AR-related user behavior experience, upon which a theoretical framework is developed. Additionally, this paper provides a detailed report for the progress on the theories and research methodologies, offering a useful background concerning what remains to be achieved. Finally, this paper puts forward fruitful directions for advancing the current understanding of VR/AR and its management. Practical implications This research presents diverse positive outcomes of using VR/AR technologies, which encourage industry practitioners such as destination marketing organizations (DMOs) and marketing firms to incorporate recent technological developments into their strategic plans. Originality/value This paper represents one of the first endeavors that critically reviews research progress on VR/AR in tourism and hospitality from 2000 to 2018. Not only are information technology researchers provided with a comprehensive guide to the latest, influential VR/AR literature but also the proposals of wide-ranging directions for future research would stimulate further investigation of VR/AR.

Ghosts in the Machine?

2019 ◽  
Vol 10 (1) ◽  
pp. 10-23 ◽  
Author(s):  
Robert Paul Churchill
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Identity Formation ◽  
New Technologies ◽  
Unintended Consequences ◽  
The Internet ◽  
Journal Issue ◽  
New Birth ◽  
Social Media Platforms

In keeping with the theme of this special journal issue, the crosspollination discussed here includes technologies of cyberspace and the internet, psychological sub-disciplines concerned with personality and identity-formation, philosophy, and the neurosciences. Ordinarily, “crosspollination” connotes the emergence of something positive: a new birth, for instance, or an interesting hybrid. However, contrary to a rosy outlook, this article reflects concern about the effects of cyberspace technologies on personality and identity. “Progress” is an extremely powerful metaphor, or mental frame, and once new social media platforms, and virtual reality and augmented reality technologies are equated with progress, it is extremely difficult to contemplate their possible disadvantages. Nevertheless, glancing-backwards, one can readily concede that eager receptivity for the prospective benefits of new technologies should have been matched with sobriety about unforeseen or unintended consequences.

Augmented Reality--Implications toward Virtual Reality, Human Perception and Performance

2012 ◽  
Author(s):  
R. A. Grier ◽  
H. Thiruvengada ◽  
S. R. Ellis ◽  
P. Havig ◽  
K. S. Hale ◽  
...  
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Human Perception ◽  
And Performance

Technologies Disability and Inclusion

2018 ◽  
Author(s):  
Tomas Brusell
Keyword(s):  
Social Media ◽  
Augmented Reality ◽  
Information And Communication Technologies ◽  
Future Development ◽  
Smart Cities ◽  
Communication Technologies ◽  
Modern Technology ◽  
The Social ◽  
The Disabled ◽  
Information And Communication

When modern technology permeates every corner of life, there are ignited more and more hopes among the disabled to be compensated for the loss of mobility and participation in normal life, and with Information and Communication Technologies (ICT), Exoskeleton Technologies and truly hands free technologies (HMI), it's possible for the disabled to be included in the social and pedagogic spheres, especially via computers and smartphones with social media apps and digital instruments for Augmented Reality (AR) .In this paper a nouvel HMI technology is presented with relevance for the inclusion of disabled in every day life with specific focus on the future development of "smart cities" and "smart homes".

Just Another Media Cluster?

2019 ◽  
Vol 16 (2) ◽  
pp. 22-31
Author(s):  
Christian Zabel ◽  
Gernot Heisenberg
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Oculus Rift ◽  
Pokémon Go

Getrieben durch populäre Produkte und Anwendungen wie Oculus Rift, Pokémon Go oder der Samsung Gear stößt Virtual Reality, Augmented Reality und auch Mixed Reality auf zunehmend großes Interesse. Obwohl die zugrunde liegenden Technologien bereits seit den 1990er Jahren eingesetzt werden, ist eine breitere Adoption erst seit relativ kurzer Zeit zu beobachten. In der Folge ist ein sich schnell entwickelndes Ökosystem für VR und AR entstanden (Berg & Vance, 2017). Aus einer (medien-) politischen Perspektive interessiert dabei, welche Standortfaktoren die Ansiedlung und Agglomeration dieser Firmen begünstigen. Da die Wertschöpfungsaktivitäten sowohl hinsichtlich der Zielmärkte als auch der Leistungserstellung (z. B. starker Einsatz von IT und Hardware in der Produkterstellung) von denen klassischer Medienprodukte deutlich abweichen, kann insbesondere gefragt werden, ob die VR-, MR- und AR-Unternehmen mit Blick auf die Ansiedlungspolitik als Teil der Medienbranche aufzufassen sind und somit auf die für Medienunternehmen besonders relevanten Faktoren in ähnlichem Maße reagieren. Der vorliegende Aufsatz ist das Ergebnis eines Forschungsprojekts im Auftrag des Mediennetzwerks NRW, einer Tochterfirma der Film- und Medienstiftung NRW.

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