Ghosts in the Machine?

2019 ◽  
Vol 10 (1) ◽  
pp. 10-23 ◽  
Author(s):  
Robert Paul Churchill
Keyword(s):  
Social Media ◽  
Virtual Reality ◽  
Augmented Reality ◽  
Identity Formation ◽  
New Technologies ◽  
Unintended Consequences ◽  
The Internet ◽  
Journal Issue ◽  
New Birth ◽  
Social Media Platforms

In keeping with the theme of this special journal issue, the crosspollination discussed here includes technologies of cyberspace and the internet, psychological sub-disciplines concerned with personality and identity-formation, philosophy, and the neurosciences. Ordinarily, “crosspollination” connotes the emergence of something positive: a new birth, for instance, or an interesting hybrid. However, contrary to a rosy outlook, this article reflects concern about the effects of cyberspace technologies on personality and identity. “Progress” is an extremely powerful metaphor, or mental frame, and once new social media platforms, and virtual reality and augmented reality technologies are equated with progress, it is extremely difficult to contemplate their possible disadvantages. Nevertheless, glancing-backwards, one can readily concede that eager receptivity for the prospective benefits of new technologies should have been matched with sobriety about unforeseen or unintended consequences.

Private Label Sales through Catalogs with Augmented Reality

2016 ◽  
pp. 275-305
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

Private Label Sales through Catalogs With Augmented Reality

2018 ◽  
pp. 1500-1531
Author(s):  
Gerardo Reyes Ruiz ◽  
Samuel Olmos Peña ◽  
Marisol Hernández Hernández
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
High Speed ◽  
Information Technologies ◽  
New Technologies ◽  
New Technology ◽  
Private Label ◽  
The Internet ◽  
Technological Advances ◽  
New Information

New technologies have changed the way today's own label products are being offered. Today the Internet and even more the so-called social networks have played key roles in dispersing any particular product in a more efficient and dynamic sense. Also, having a smartphone and a wireless high-speed network are no longer a luxury or a temporary fad, but rather a necessity for the new generations. These technological advances and new marketing trends have not gone unnoticed by the medium and large stores. The augmented reality applied to interactive catalogs is a new technology that supports the adding of virtual reality to a real environment which in turn makes it a tool for discovering new uses, forms, and in this case, spending habits. The challenge for companies with their private labels in achieving their business objectives, is providing customers with products and services of the highest quality, thus promoting the efficient and streamlined use of all resources that are accounted for and at the same time promoting the use of new information technologies as a strategic competitive.

scholarly journals Battling for Votes: The Ascent of the Permanent Campaign in Canada

2016 ◽  
Vol 1 (2) ◽  
pp. 34-42
Author(s):  
Helen Zhang
Keyword(s):  
Social Media ◽  
Web 2.0 ◽  
News Media ◽  
New Technologies ◽  
The Internet ◽  
Permanent Campaign ◽  
Canadian Politics ◽  
Data Collecting ◽  
Social Media Platforms ◽  
The Way

This paper describes a recent shift being seen in Canadian politics. By studying the concept of the permanent campaign, it can be seen that voters are involved in politics in a new way. The permanent campaign is characterized by how it increasingly uses recent and new technologies in a sophisticated manner. This includes what is known as Web 2.0, which is seen with the broader widespread usage of the internet as well as social media platforms. Web 2.0 makes practices of data collecting possible, such as microtargeting and narrowcasting. The permanent campaign is also evident in the changing landscape of news media. These various techniques of using technology in Canadian politics shapes the way that the electorate receives messages. There are differing opinions as to whether this shift is positive or negative for Canadian politics. Journalists tend to view the permanent campaign as harmful while some authors view things like social media as more participatory.

Chinese Social Media Platforms and Microblogging in the Context of Public Diplomacy

Communicology ◽  
2020 ◽  
Vol 8 (1) ◽  
pp. 167-179
Author(s):  
E.S. Nadezhkina
Keyword(s):  
Social Media ◽  
Public Opinion ◽  
Public Diplomacy ◽  
User Generated Content ◽  
The Internet ◽  
Interactive Communication ◽  
Network Interaction ◽  
Social Media Platforms ◽  
The Right ◽  
Chinese Social Media

The term “digital public diplomacy” that appeared in the 21st century owes much to the emergence and development of the concept of Web 2.0 (interactive communication on the Internet). The principle of network interaction, in which the system becomes better with an increase in the number of users and the creation of user-generated content, made it possible to create social media platforms where news and entertainment content is created and moderated by the user. Such platforms have become an expression of the opinions of various groups of people in many countries of the world, including China. The Chinese segment of the Internet is “closed”, and many popular Western services are blocked in it. Studying the structure of Chinese social media platforms and microblogging, as well as analyzing targeted content is necessary to understand China’s public opinion, choose the right message channels and receive feedback for promoting the country’s public diplomacy. This paper reveals the main Chinese social media platforms and microblogging and provides the assessment of their popularity, as well as possibility of analyzing China’s public opinion based on “listening” to social media platforms and microblogging.

scholarly journals IMPACT OF SOCIAL MEDIA ON SALES FUNNELS IN B2C AND B2B SEGMENTS IN THE REPUBLIC OF NORTH MACEDONIA

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Martin Kiselicki ◽  
Saso Josimovski ◽  
Lidija Pulevska Ivanovska ◽  
Mijalce Santa
Keyword(s):  
Social Media ◽  
New Technologies ◽  
Secondary Data ◽  
Primary Data ◽  
World Population ◽  
Social Media Platforms ◽  
The Republic ◽  
New Generation ◽  
Sales Funnel ◽  
Media Data

The research focuses on introducing social media platforms as either a complementary or main channel in the company sales funnel. Internet technologies and Web 2.0 continue to provide innovations in digital marketing, with the latest iteration being lead generation services through social media. Data shows that almost half of the world population is active on social media, with the new Generation Alpha being projected to be entirely online dependent and proficient in the use of new technologies. The paper provides an overview of the digitalization of sales funnels, as well as the benefits that social media platforms can offer if implemented correctly. Secondary data provides the basis for transforming sales funnels with social media, where previous research provides limited data on the effectiveness of these types of efforts. Primary data demonstrates that introducing social media platforms can provide improvements of up to 3 to 4 times in analyzed case studies, as well as the shorter time when deciding about purchase in use case scenarios. Social media advertising can also be utilized to shorten the sales funnel process and serve as a unified point of entrance and exit in the first few stages.

scholarly journals THE INFLUENCE OF SOCIAL MEDIA FRAMING ON AUDIENCE PERCEPTION OF ENDSARS AGENDA PROTEST

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Chiemezie Chukwuka Ugochukwu ◽  
Obiajulu Joel Nwolu
Keyword(s):  
Social Media ◽  
Survey Research ◽  
Police Officers ◽  
Category Theory ◽  
Research Method ◽  
Media Framing ◽  
The Internet ◽  
Proper Action ◽  
Social Media Platforms ◽  
Nigerian Government

In 2017, the #ENDSARS hashtag began trending across social media platforms, calling for a scrap of a police unit Special Anti-Robbery Squad (SARS). Nigerians complained about the activities of SARS that include extortion, extra-judicial killing, and harassment, among others. The Nigerian government and Police authorities promised to overhaul the SARS activities despite calls to scrap the police unit. On October 3rd 2020, a video went viral across social media platforms how police officers suspected SARS officers shot a young man and took his Lexus car away. Social media influencers organized the protest and like wildfire, it spread across the country. Based on this, the research is structured to ascertain respondents’ level of exposure to social media framing on EndSARS protest, to determine if social media framing on EndSARS protest motivated the youths, to find out if social media framing contributed to protests across the country. No doubt, the internet and social media have changed the narrative of organizing protests across the globe and Nigeria in particular. Anchored on three theories namely, framing theory, social category theory, and technology determinism theory. Survey research method was adopted for the study and copies of the questionnaire were distributed online with help of Google forms. Findings revealed that respondents were exposed to social media framing on EndSARS agenda and social media framing contributed to country’s protest across the country. The study recommends, among others, that government should always investigate reports about its agencies and take proper action to forestall any protest in the future.

scholarly journals Pengaruh Ephemeral Content dan E-WOM terhadap Purchase Intention Millenial Customers pada UMKM Industri Kuliner di Surabaya

2021 ◽  
Vol 19 (2) ◽  
Author(s):  
Santho Vlennery Mettan ◽  
Aldo Hardi Sancoko
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Word Of Mouth ◽  
The Other ◽  
The Internet ◽  
Purchasing Decisions ◽  
Left Behind ◽  
Digital Era ◽  
Other Hand ◽  
Social Media Platforms

Indonesian’s Millennials are estimated to reach 70% of the productive population in 2020-2030 (BPS 2018), who cannot be separated from the internet and social media (Harahap 2017). Due to this fact, (Hsu 2018) and (Benini 2018) claim that millennials are afraid of being left behind by ephemeral content which will disappear within 24 hours so that many social media platforms are equipped with these temporary content features and companies are using temporary content strategies to reach more consumers. SMEs on the other hand have low knowledge of ephemeral content, even though 84% of millennials buy products due to the influence of social media, where ephemeral content lies within (Boen 2016). In the other hand, word-of-mouth has a significant impact on customer purchasing decisions until now. Along with the change to the digital era, word-of-mouth is being accelerated with the help of the internet, it called e-WOM, where many businesses use social media or other online platforms to promote business. The results showed that the two variables of ephemeral content and word-of-mouth with the help of the internet had a significant effect on customer purchase intentions, especially the millennial customer for SMEs in Surabaya City. In the future, by implementing ephemeral content in SMEs media social will increases their customer’s e-WOM.

scholarly journals Impact of the COVID-19 Pandemic on Instagram and Influencer Marketing

2021 ◽  
Vol 13 (2) ◽  
pp. 20
Author(s):  
Evelina Francisco ◽  
Nadira Fardos ◽  
Aakash Bhatt ◽  
Gulhan Bizel
Keyword(s):  
Social Media ◽  
Marketing Strategy ◽  
Online Survey ◽  
Video Conferencing ◽  
Marketing Mix ◽  
The Internet ◽  
Exploratory Research ◽  
Social Media Platforms ◽  
The Impact ◽  
Made In

The COVID-19 pandemic and the resulting stay-at-home orders have disrupted all aspects of life globally, most notably our relationship with the internet and social media platforms. People are online more than ever before, working and attending school from home and socializing with friends and family via video conferencing. Marketers and brands have been forced to adapt to a new normal and, as a result, have shifted their brand communication and marketing mix to digital approaches. Hence, this study aims to examine the shift of influencer marketing on Instagram during this period and the possible future implications. By employing an online survey for exploratory research, individuals answered questions addressing their perceptions about the impact of the pandemic, brands and influencers’ relationship, and the overall changes made in marketing strategy.

scholarly journals Roma People in Virtual Reality

Politeja ◽  
2019 ◽  
Vol 16 (4(61)) ◽  
pp. 131-148
Author(s):  
Joanna Talewicz-Kwiatkowska
Keyword(s):  
Virtual Reality ◽  
Public Space ◽  
New Technologies ◽  
Technological Development ◽  
The Internet ◽  
Cultural Changes ◽  
Negative Image ◽  
Roma People ◽  
Lack Of Knowledge

Stereotypical perceptions of Roma people as those who like to walk along forest paths to camps, or stories about Gypsy fairies with crystal balls have nothing in common with such trendy and contemporary terms as new technologies. How can one imagine a stereotypical Roma who loves horses and campfires surfing the Internet? How do we discuss changes in men-women relations in the context of a patriarchal community in which women have no right to express their opinions and are literally captive? Undoubtedly, a lack of knowledge about Roma people, and with often the only alternative in the form of stereotypical information excludes them from the discussion on cultural changes related to technological development. At the same time media, including the Internet, are important not only in the context of activism of Roma leaders and organizations, but also with reference to people who want to fight against the negative image of Roma people in public space, regardless of membership or lack of membership in Roma organizations.

scholarly journals Uma Lide de Cartazes

2020 ◽  
Author(s):  
José Miguel Dos Santos Silva ◽  
Vítor Quelhas
Keyword(s):  
Augmented Reality ◽  
New Technologies ◽  
Master's Degree ◽  
The Internet ◽  
Master’S Degree ◽  
The Creation ◽  
Static Nature

Emerging from a partnership between the Master’s Degree in Design from ESMAD (Escola Superior de Media Artes e Design, Instituto Politécnico do Porto) and Arquivo Municipal da Póvoa de Varzim, the project Uma Lide de Cartazes, consist in the creation of animated posters as an improved form of advertising, inspired by the materials gathered from the archive.This study is centered around the concept of new technologies and media to enhance the static nature of traditional bullfight posters. Handles technologies as augmented reality, animations and the internet to achieve new interactive and dynamic ways to engage aesthetics and convey information. The results indicate that the use of animation dynamically changes the poster layout elements and informations captivating the viewer as well as changing the poster message. The changes can be viewed by anyone using a smartphone and with the help of augmented reality app, such as Artivive.

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