The Role of Prosumers in the Interactive and Digital Processes of Public Relations

2020 ◽  
pp. 161-174
Author(s):  
Marta Pulido Polo
Keyword(s):  
Public Relations ◽  
Relationship Management ◽  
Opinion Leader ◽  
Traditional Model ◽  
Dialogic Communication ◽  
Digital Community ◽  
Strategic Processes ◽  
Common Interests ◽  
Digital Processes

Public relations describe strategic processes of relationship management that organizations that seek excellence promote with their stakeholders. The purpose of these processes is to generate and maintain a dialogic communication system through which to generate a climate of reciprocity based on the search for common interests, agreements, and expectations. Under this approach, this chapter analyzes the figure of the influencer as a new category of emerging stakeholder, an opinion leader 2.0 capable of generating a state of opinion in the digital community that transcends the general traditional public opinion, surpassing the traditional model two-step flow of communication.

An Investigation of the Dialogical Communication Capacities of Turkish GSM Companies Websites

2019 ◽  
Vol 4 (2) ◽  
pp. 51-59 ◽  
Author(s):  
Dinçer Atlı
Keyword(s):  
Content Analysis ◽  
Pilot Study ◽  
Public Relations ◽  
Relationship Management ◽  
The Internet ◽  
Dialogic Communication ◽  
Distinctive Features ◽  
Management Perspective ◽  
The Relationship

This article investigates the practice of dialogue through the websites of Turkish GSM companies. This study is theoretically derived from the relationship management perspective and is methodologically based on the dialogic communication principles of Kent and Taylor. The study examines the official websites of 3 Turkish GSM companies: Turkcell, Vodafone Turkiye and Turk Telekom. A preliminary content analysis was conducted in a pilot study to determine if there were distinctive features of Turkish GSM companies' websites that should be evaluated in the respective dialogic categories. Based on the results of the preliminary content analysis, a more comprehensive content analysis was performed to determine public relations practices offered via the internet.

Effects of Government Dialogic Competency: The MERS Outbreak and Implications for Public Health Crises and Political Legitimacy

2018 ◽  
Vol 95 (4) ◽  
pp. 1011-1032 ◽  
Author(s):  
Sung-Un Yang
Keyword(s):  
Public Relations ◽  
Online Survey ◽  
Political Legitimacy ◽  
Risk Information ◽  
Role Of Government ◽  
Dialogic Communication ◽  
South Korean ◽  
Relationship Outcomes ◽  
The Government

During the Middle East Respiratory Syndrome (MERS) outbreak, South Korean citizens blamed the government for the lack of dialogue between the government and its publics, low credibility of risk information, and prevalent rumors reported in media. The purpose of this study is twofold: (a) to examine the role of government dialogic competency and credibility of risk information in negative government–public relationship outcomes and (b) to examine the effects of negative government–public relationship outcomes. The findings of an online survey support the proposed hypotheses, linking the theories of dialogic communication and relationship management in public relations.

Supervisi pendidikan

2020 ◽  
Author(s):  
nurul atika
Keyword(s):  
Public Relations ◽  
Educational Administration ◽  
Educational Goals ◽  
Literature Study ◽  
School Officials ◽  
Sourcing Strategies ◽  
Educational Supervision ◽  
Education Personnel ◽  
And Performance

Abstrak- In general, this study aims to determine and analyze the role of supervision in an education. This research uses the literature study method by collecting literature (material materials) sourced from books, journals, and other sources related to the science of Educational Administration. Supervision comes from the word super and vision, which means to see and review from above or view and assess from above, which is carried out by superiors on the activities, creativity and performance of subordinates. In terms of terms, in Carter's Good Dictionary Education, supervision is all the efforts of school officials in leading teachers and other education personnel to improve teaching. These include stimulating, selecting the growth and development of teachers' positions, selecting and revising educational goals, teaching materials and teaching methods, and evaluating teaching. Educational supervision has very important goals and benefits. The scope of educational supervision includes the following: Managerial supervision of the curriculum, Managerial supervision of student affairs, Managerial supervision of educators and education personnel, Managerial supervision of facilities and infrastructure, Managerial supervision of finance, Managerial supervision of public relations, Managerial supervision of administration, Administration supervision academics about learning, related to methods, sourcing strategies, and evaluations.

The Future of Human Workers

2018 ◽  
Author(s):  
Mahesh K. Joshi ◽  
J.R. Klein
Keyword(s):  
Artificial Intelligence ◽  
New Technologies ◽  
Mental Capacity ◽  
Machine Intelligence ◽  
The Internet ◽  
Traditional Model ◽  
Global Workforce ◽  
Repetitive Tasks ◽  
The Internet Of Things

New technologies like artificial intelligence, robotics, machine intelligence, and the Internet of Things are seeing repetitive tasks move away from humans to machines. Humans cannot become machines, but machines can become more human-like. The traditional model of educating workers for the workforce is fast becoming irrelevant. There is a massive need for the retooling of human workers. Humans need to be trained to remain focused in a society which is constantly getting bombarded with information. The two basic elements of physical and mental capacity are slowly being taken over by machines and artificial intelligence. This changes the fundamental role of the global workforce.

scholarly journals Including the animal standpoint in critical public relations research

2021 ◽  
Vol 10 (2) ◽  
pp. 139-161
Author(s):  
Núria Almiron ◽  
Laura Fernández
Keyword(s):  
Political Economy ◽  
Public Relations ◽  
Animal Studies ◽  
Critical Animal Studies ◽  
Essential Step ◽  
Challenges And Opportunities ◽  
Discourse Studies ◽  
Theoretical Paper ◽  
Short Explanation

In this paper we argue that adopting critical animal studies perspectives in critical public relations can not only be very fruitful, but that it is also a necessity if the aims of the latter are to be achieved. To this end, this text introduces the challenges and opportunities that the field of critical animal studies brings to critical public relations studies. First, a short explanation of what critical animal studies is and why it can contribute to critical public relations studies is provided. Then the main fields of research where this contribution can be most relevant are discussed, including ethics, discourse studies and political economy. The final aim of this theoretical paper is to expand research within the field of critical public relations by including a critical animal studies approach. Eventually, the authors suggest that embracing the animal standpoint in critical public relations is an essential step to furthering the study of power, hegemony, ideology, propaganda or social change and to accomplishing the emancipatory role of research.

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