Tactical publicity or strategic relationship management? An exploratory investigation of the role of public relations in the UK retail sector

1996 ◽  
Vol 30 (12) ◽  
pp. 69-84 ◽  
Author(s):  
Danny Moss ◽  
Gary Warnaby ◽  
Louise Thame
Keyword(s):  
Public Relations ◽  
Relationship Management ◽  
Retail Sector ◽  
Exploratory Investigation ◽  
The Uk

The Role of Prosumers in the Interactive and Digital Processes of Public Relations

2020 ◽  
pp. 161-174
Author(s):  
Marta Pulido Polo
Keyword(s):  
Public Relations ◽  
Relationship Management ◽  
Opinion Leader ◽  
Traditional Model ◽  
Dialogic Communication ◽  
Digital Community ◽  
Strategic Processes ◽  
Common Interests ◽  
Digital Processes

Public relations describe strategic processes of relationship management that organizations that seek excellence promote with their stakeholders. The purpose of these processes is to generate and maintain a dialogic communication system through which to generate a climate of reciprocity based on the search for common interests, agreements, and expectations. Under this approach, this chapter analyzes the figure of the influencer as a new category of emerging stakeholder, an opinion leader 2.0 capable of generating a state of opinion in the digital community that transcends the general traditional public opinion, surpassing the traditional model two-step flow of communication.

scholarly journals Evolving Responsibility or Revolving Bias? The Role of the Media in the Anti-Sugar Debate in the UK Press

2018 ◽  
Vol 7 (10) ◽  
pp. 181 ◽  
Author(s):  
Martina Topić ◽  
Ralph Tench
Keyword(s):  
Public Relations ◽  
Press Releases ◽  
Socially Responsible ◽  
Documentary Analysis ◽  
The Press ◽  
Supermarket Industry ◽  
The Media ◽  
British Press ◽  
The Uk

This paper analyzed the coverage on the anti-sugar debate and the supermarket industry in the British press, in a period between 2014 and 2015. Using social responsibility of the press theory and a qualitative two-tier content analysis, we first conducted a documentary analysis of public relations materials (press releases and surveys published by Action on Sugar as a main anti-sugar advocate in the UK), and then we traced these public relations materials in the press coverage. We also analyzed whether some sources are preferred more than others by focusing on the nature of quoted sources and whether the media give a voice to everyone, both the anti-sugar activists and the relevant industry figures who claim that sugar is not the only reason for the current obesity problem in the UK. The results show that the media have not given a representative voice to the industry but only to the anti-sugar NGOs, thus opening a question of journalism standards and the extent the press could be considered as socially responsible in this particular case.

scholarly journals Librarians Learning from the Retail Sector: Reaching Out to Online Learners Using Customer Relationship Management

2019 ◽  
Vol 9 (3) ◽  
pp. 15 ◽  
Author(s):  
Linda L. Lillard ◽  
Mohammed Nasser Al-Suqri
Keyword(s):  
Customer Relationship Management ◽  
Information Seeking ◽  
Potential Role ◽  
Relationship Management ◽  
Customer Relationship ◽  
Retail Sector ◽  
Online Learners

This article draws on existing literature to examine the case for libraries to adopt Customer Relationship Management (CRM), in order to remain competitive and to meet the needs of users, especially the growing numbers of online learners. It identifies the main challenges being faced by libraries as the information-seeking environment evolves, examines the potential role of CRM in addressing these challenges, and explores the barriers as well as the opportunities that must be addressed by libraries to help ensure the success of CRM initiatives.  

‘Buying’ Power—Interpreting Retail Change in a Circuits of Power Framework

1996 ◽  
Vol 28 (12) ◽  
pp. 2125-2137 ◽  
Author(s):  
A G Hallsworth ◽  
M Taylor
Keyword(s):  
Dynamic Processes ◽  
Retail Sector ◽  
Service Economy ◽  
Food Retailing ◽  
Retail Geography ◽  
The Uk ◽  
Dynamic Element ◽  
Commercial Environment

The notion of a new retail geography poses the challenge to produce more critical and rigorous analyses of an important sector of the UK service economy. In this paper we suggest that our understanding of retail processes will be aided by devoting explicit attention to the role of interorganisational power in shaping the commercial environment of the retail sector. Regrettably, many notions of power are undertheorised and static. In particular there is a tendency to treat power as a commodity that may be ‘bought’ rather than as dynamic and relational. We therefore suggest that a modified version of Clegg's model of circuits of power can add a much-needed dynamic element to a new retail geography. The circuits of power framework is applied to a case study from UK food retailing. The approach clarifies the underlying and inherently dynamic processes of power-based inequality that are driving change.

The challenges for science journalism in the UK

2013 ◽  
Vol 37 (2) ◽  
pp. 152-160 ◽  
Author(s):  
Toby H.L. Murcott ◽  
Andy Williams
Keyword(s):  
Public Relations ◽  
The State ◽  
Maximum Output ◽  
Science Journalism ◽  
News Production ◽  
New Science ◽  
Science News ◽  
Public Money ◽  
The Uk

Science journalists in the UK face a number of significant challenges, some shared by journalists in general and some specific to the reporting of science. The world of journalism is changing rapidly as online media grow, squeezing resources and putting pressure on journalists to produce maximum output on minimum resources. The effect is to threaten to shift the role of science news production away from science journalists to public relations (PR) professionals, and to reduce the essential democratic role of the journalist holding the spenders of public money to account. Evidence for this is offered from recent research into the state of science journalism in the UK, and from a BBC-commissioned report into the impartiality of new science coverage in the UK by the state broadcaster.

scholarly journals Managing attendance at work: the role of line managers in the UK grocery retail sector

2015 ◽  
Vol 37 (4) ◽  
pp. 442-458 ◽  
Author(s):  
Anastasios Hadjisolomou
Keyword(s):  
Management Policy ◽  
Shop Floor ◽  
Retail Sector ◽  
Structured Interviews ◽  
Line Managers ◽  
Content Type ◽  
Bureaucratic Control ◽  
The Uk ◽  
The Impact

Purpose – The purpose of this paper is to investigate the role of line managers in managing attendance at work in the lean regime of grocery retailing. The increasing competitiveness within the sector, coupled with the sophisticated control systems in place put pressure on managers to keep labour costs low. Attendance, therefore, becomes a critical factor, particularly as staffing levels become leaner. Taking this into account, it is necessary to understand the parameters of the line managers’ role in managing attendance, especially within the lean food retail market and the antagonistic terrain of the supermarket shop floor. The paper discusses the impact of lean retailing on line managers’ authority and provides a fresh sociological analysis regarding their role in managing attendance, offering insights into managerial practices on the UK supermarket shop floor. Design/methodology/approach – The paper draws on qualitative research evidence from two case study grocery retail organizations in the UK. It reports on 44 semi-structured interviews and provides a multi-level analysis aiming to understand the different perspectives on the problem examined. Findings – The paper reveals the existence of a centralized absence management policy and highlights the greater involvement of line managers in this procedure. Line managers though were subjected to forces of bureaucratic control, intensification and degradation of their work. Despite having an active role within the attendance management process and high responsibility for the implementation of rules and procedures handed down by head office, they had limited authority over the process. Line managers perceived the latter as routine and a box-ticking exercise and had developed coping tactics to deal with the control from above. Originality/value – This paper provides practical and theoretical considerations over the role of line management in the labour process, investigating their role in managing attendance at work within the lean terrain of food retailing. This research contributes to the ongoing academic discussions related to the devolvement of HR responsibilities to the line, highlighting the great involvement of line managers in the absence policy. It also provides a sociological perspective over line managers’ authority and discretion in managing attendance, revealing that they were subjected to direct and bureaucratic control within their role in attendance management. However, the research reveals that line managers were not passive in the face of direct control from above and had developed tactics to cope with the monotony and the repetition of this process, attempting to somehow escape the top-down control they were subjected to.

British applied linguistics: impacts of and impacts on

2012 ◽  
Vol 3 (1) ◽  
pp. 25-45 ◽  
Author(s):  
Guy Cook,
Keyword(s):  
Public Relations ◽  
Applied Linguistics ◽  
Academic Research ◽  
Positive Influence ◽  
Academic Disciplines ◽  
Academic Context ◽  
Political Interests ◽  
The Usa ◽  
The Uk

AbstractThis article critically examines the demand that academic research should be assessed by its impact, and universities' compliance with that demand. Although the discussion centres mainly on the UK, it will have relevance to any academic context where government and/or business seek to control academics. The article begins by briefly examining the meaning of impact. It next considers the role of applied linguistics in shaping language-teaching revolutions, and suggests it was commercial and political interests which had the greatest impact. Moving on to the current wider scope of applied linguistics, it suggests that while the discipline has had positive influence in some areas, it has failed to influence government policy, but that this failure is not a measure of its worth. In the second part of the article, the focus changes to a consideration of impacts on applied linguistics by public relations (PR) models of language, and government interference in academic affairs. It notes the growth and power of PR units within British universities, and wonders why applied linguistics fails to challenge the vapid and often incorrect assertions made by these communication ‘experts’ about language use. It links this ‘PR turn’ in universities, and the vague language which surrounds it, to the tightening stranglehold of current and recent UK governments on university activity, comparing this briefly to the more open recruitment of applied linguistics to serve national security interests in the USA. The overall conclusions of the article are that impact is not necessarily a measure of academic worth, and that informed critique of establishment values should remain one of the main roles of academics. While these conclusions are relevant to all academic disciplines they are of particular poignancy for applied linguistics, given the role of language in establishing control and undermining academic freedoms.

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