Africa's Platform and the Sharing Economy

Author(s):  
Immanuel Ovemeso Umukoro ◽  
Raymond Okwudiri Onuoha

Platforms are altering business processes and value creation mechanisms as previously witnessed across traditional pipe businesses. Africa has over 300 active digital platforms that serve millions of consumers across every sector of the economy – health, education, commerce, tourism and hospitality, government, information technology, and others. The rise of the platform economy has also popularised the concept of sharing, which has been with Africans for centuries. Through platforms, economic models have also evolved, allowing asset owners to monetize idle assets by offering these assets to those in need of them for a commercial fee using pay-as-you-use (PAYU) pricing models. This chapter serves as an introduction to the concept of platforms and the sharing economy while highlighting industry trends and opportunities that have been triggered by this innovative and disruptive business model.

AdBispreneur ◽  
2021 ◽  
Vol 6 (2) ◽  
pp. 173
Author(s):  
Yerik Afrianto Singgalen ◽  
Eko Sediyono ◽  
Irwan Sembiring

The use of information technology in the marketing of souvenirs and travel services based on the e-commerce concept can reach a wider market share via the internet. In the context of Micro, Small, and Medium Enterprises, the dynamics of entrepreneurship are holistic, so they need to be studied contextually. This article aims to analyze the business processes of Souvenirs and Travel Services that are carried out conventionally using the Business Model Canvas to determine the strengths, weaknesses, threats, and opportunities. Then analyze the aspects of Performance, Information, Economic, Control, Efficiency, and Services in Souvenirs and Travel Services businesses. This research uses descriptive qualitative methods. The data collection techniques used were in-depth interviews, observation, and document study. Meanwhile, data processing uses triangulation techniques. This study indicates that the adoption of information technology can support the operations of MSMEs in reducing marketing costs and providing convenience in terms of transactions and communication via digital platforms. Adopt the e-Commerce concept through the WordPress application, especially using the WooCommerce plugin and 3CX Live Chat on the website has made the transaction process and communication easier between sellers and consumers. The convergence between traditional and digital businesses can improve the performance of MSMEs.Pemanfaatan teknologi informasi dalam pemasaran bisnis cenderamata dan jasa perjalanan wisata berdasarkan konsep e-commerce dapat menjangkau pangsa pasar yang lebih luas melalui internet. Dalam konteks Usaha Mikro Kecil Menengah (UMKM), dinamika berwirausaha bersifat holistik sehingga perlu dikaji secara konstekstual. Artikel ini bertujuan menganalisis proses bisnis cenderamata dan jasa perjalanan wisata yang dilakukan secara konvensional menggunakan Business Model Canvas (BMC) untuk mengetahui kelebihan, kelemahan, ancaman dan peluang. Kemudian mengidentifikasi dan menganalisis aspek Performance, Information, Economic, Control, Efficiency, and Services (PIECES) pada usaha cenderamata dan jasa perjalanan wisata yang telah mengadopsi konsep e-commerce. Penelitian ini menggunakan metode kualitatif deskriptif. Hasil penelitian ini menunjukkan bahwa adopsi teknologi informasi dapat mendukung operasional UMKM dalam mereduksi biaya pemasaran serta memberikan kemudahan dalam hal transaksi maupun komunikasi melalui platform digital. Adopsi konsep e-commerce melalui aplikasi WordPress, khususnya penggunaan plugin WooCommerce dan 3CX Live Chat dalam website CV. Xindotour  telah memudahkan proses transaksi dan komunikasi antara penjual dan konsumen. 


E-Management ◽  
2021 ◽  
Vol 4 (1) ◽  
pp. 48-57
Author(s):  
A. A. Dashkov ◽  
E. S. Chernikova

The area of research presented in the article are digital platforms. The platform approach, the platform economy, which primarily ensures the interaction of market participants, is gaining an increasing number of participants and is becoming more widespread in various industries: from trade to the hotel business and education.The article analyses the impact of the platform approach on the business model of the organization, namely, on the ability to create consumer value and deliver it to its customers, using the advantages of this approach. The ongoing transformation is more based on information technology, human capital, analytical decision-making tools, and business process flexibility. The paper also analyses the experience related to the implementation of the platforms in various countries and organizations.The study gives a possible business model of a platform organization and a University that has implemented platform solutions. The authors note that the mistakes made during the implementation of the platform are mostly due to the human factor: employees may not be ready for changes or are not technically educated enough. The indifference of managers also plays a role, because the risks arising from this are neutralized worse than others. To reduce the risks, the authors defined the directions of further research.


2019 ◽  
Vol 4 (1) ◽  
pp. 246-266
Author(s):  
Murilo Carvalho Sampaio Oliveira

RESUMO:Este artigo trata dos impactos das plataformas digitais no Direito do Trabalho, tomando como exemplo sintomático o padrão da plataforma Uber. Inicia discutindo o cenário da economia digital e suas transformações nos modos de organizar a atividade empresarial, caracterizando a disrupção destas tecnologias e examinando criticamente se tais inovações situam-se realmente no discurso de economia do compartilhamento. Adiante, aborda as condições fáticas das plataformas de trabalho, questionando a dimensão formal-jurídica de liberdade e a condição econômica de hipossuficiência. Examina o caso da Uber como paradigma do modelo de organização empresarial desta economia digital e a situação dos seus motoristas tidos como parceiros para, ao final, pontuar algumas conclusões a cerca da necessidade do Direito Trabalho estar conectado com essas novas relações sociaisABSTRACT:This article deals with the impact of digital platforms in Labor Law, taking as a symptomatic example the standards of the Uber platform. It begins by discussing the the digital economy scenario and its transformations in the way business activity organize itself, characterizing the disruption of these technologies and critically examining whether such innovations are really part of the sharing economy speech. Hereinafter, it addresses the factual conditions of work platforms, questioning the formal-legal dimension of freedom and the economic condition of hypo-sufficiency. It examines the case of Uber as a paradigm of a business model organization in the digital economy and the situation of its drivers, taken as partners in order to, in the end of it, point some conclusions about the need of Labor Law to be connected with these new social relationships.


2019 ◽  
Vol 43 (4) ◽  
pp. 805-824 ◽  
Author(s):  
Matthieu Montalban ◽  
Vincent Frigant ◽  
Bernard Jullien

AbstractThe terms ‘platform economy’ or ‘sharing economy’ have become widespread with the development of digital platforms like Uber. This economy is transforming capitalism and raising important questions about its nature. Is it a new process of embeddedness or is it the next step for deregulation following the crisis of the financialised regime of accumulation (RA)? Is it a possible new Growth Regime? Using the approach of the French Régulation school of thought, we describe the nature and transformations of the form of competition inherent in platforms. Although this may favour some forms of re-embeddedness, we show that it will accelerate some of the trends and characteristics of the institutional forms of the financialised RA and that it is an endogenous product of its crisis. This raises further questions and uncertainties related to the ability of platforms to generate stable long run growth due to the dysfunctionality of the mode of régulation and the conflicts it could generate.


Author(s):  
David Murillo

The current academic debate on the sharing economy (SE) seems to embrace three main discussions: its definition, its effects, and the role of regulation. A neglected topic here seems to be analyzing the specific implications of the changing nature of these firms boosted by private equity and venture capital. As the author points out, we need to analyze not only the impact of a changing business model but, specifically, how stakeholders, cities, and regulators should approach this moving target now called SE. In the following sections the author departs from a traditional definition of the sharing economy to start building the case for treating the SE at large as an epiphenomenon of the platform economy, and as a temporary condition based on a moveable business model. The chapter closes by introducing the regulatory hurdles that come associated with the previous and mapping out its different futures.


2021 ◽  
Vol 53 (7) ◽  
pp. 1601-1608
Author(s):  
Agustin Cocola-Gant ◽  
Angela Hof ◽  
Christian Smigiel ◽  
Ismael Yrigoy

Papers in this special issue offer a wide range of political economy and sociological perspectives to explain the development and impacts of short-term rentals (STRs) in European cities. Empirically, they provide insights regarding STR providers, socio-spatial impacts, and regulation. Authors reveal the professionalization of the sector vis-à-vis the connection between STRs and the wider financialization of housing. STRs are predominantly supplied by professional property managers as well as by middle-class individuals for which renting on digital platforms is their main professional activity. Furthermore, the increasing professionalization of hosts and the intrinsic competition among them is largely stimulated by the business model of digital platforms which has progressively favoured professional operators. Understanding how STRs are shaped by platform capitalism helps to explain the socio-spatial impacts of this market as well as why current regulations have not mitigated such impacts. In terms of impacts, contributions to this special issue document processes of displacement, gentrification, and how the penetration of visitors in neighbourhoods is experienced by residents as a process of loss and dispossession. However, due to the lobbying campaigns of professional operators and industry players, regulation has led to the legitimization of this new market rather than to the limitation of the activity. Therefore, the special issue challenges the use of a ‘sharing economy' and ‘peer-to-peer platforms’ as analytical categories, and, instead, provides evidence of why the STR market should be seen as part of the wider expansion of platform capitalism, consolidating the neoliberal and financialized urban paradigm.


2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rubén Mancha ◽  
David Nersessian ◽  
John Marthinsen

Purpose Digital platforms enable the sharing economy and have become dominant business models in many industries. Despite their many benefits, negative externalities associated with the growth of for-profit digital platforms, such as Uber and Google, have ignited concerns among market participants, policymakers and society as a whole, without corrective market forces in sight. One way to address this problem is through a combination of government regulation, criminal enforcement actions and private antitrust litigation. This study aims to analyze an alternative approach, called the nonprofit digital platform (NDP), which is an emerging business model capable of unleashing free-market forces and enhancing the sharing economy’s social benefits. Design/methodology/approach This study documents the negative externalities (actual and potential) of for-profit digital platforms, uses the product attributes model to explain the market position and strategy of NDPs with respect to for-profit digital platforms and provides recommendations for the successful launch and management of NDPs. Findings An NDP is a market-based alternative to antitrust, regulation and litigation that enhances the social value created by the sharing economy, but its success requires startup-like management that attracts and retains talent, capital, effective advertising and positive network externalities. Social implications NDPs can force free-market adjustments in the industries they enter, reduce the negative spillovers of for-profit digital platforms and increase social value by incrementally raising the level of competition. Originality/value This study conceptually explores the value that nonprofits could bring to the sharing economy in fulfilling its promise and provides strategic recommendations for social-digital entrepreneurs and nonprofits.


Author(s):  
Patrick Brecht ◽  
Manuel Niever ◽  
Roman Kerres ◽  
Anja Ströbele ◽  
Carsten H. Hahn

AbstractDigital platform business models are disrupting traditional business processes and reveal a new way of creating value. Current validation processes for business models are designed to assess pipeline business models. They cannot grasp the logic of digital platforms, which increasingly integrate Artificial Intelligence (AI) to ensure success. This study developed a new validation process for early market validation of digital platform business models by following the Design Science Research methodology. The designed process, the Smart Platform Experiment Cycle (SPEC), is created by combining the Four-Step Iterative Cycle of business experiments, the Customer Development Process, and the Build-Measure-Learn feedback loop of the Lean Startup approach and enriching it with the knowledge of digital platforms. It consists of five iterative steps showing the startup how to design their platform business model and corresponding experiments and how to run, measure, analyze, and learn from the outcomes and results. To assess its efficacy, applicability, and validity, SPEC was applied in the German startup GassiAlarm, a service marketplace business model. The application of SPEC revealed shortcomings in the pricing strategy and highlighted to what extent their current business model would be successful. SPEC reduces the risk of building a product or service the market deems redundant and gives insights into its success rate. More applications of the SPEC are needed to validate its robustness further and to extend it to other types of digital platform business models for improved generalization.


Author(s):  
Mohinder Chand Dhiman

Since the 1980s, there has been a rapid shift towards the application of information technology (IT) for business processes. Information technology is recognised as a critical driver of transition of human resource management role from an administrative to a strategic business partner. This strategic role not only adds a valuable dimension to the HRM function but also changes the competencies demanded for the success of HR professionals. The purpose of this chapter is to identify most significant E-HRM practices adopted by the Indian hospitality industry. Data were collected from the HR managers of hospitality enterprises in India. A survey methodology was chosen because it was deemed to be the most efficient way of reaching a large number of respondents, whereas the data required facilitated the use of a mail-administered questionnaire with close-ended questions. A set of 33 E-HRM practices items was initially generated from a review of management research.


2016 ◽  
pp. 1350-1364
Author(s):  
Mohinder Chand Dhiman

Since the 1980s, there has been a rapid shift towards the application of information technology (IT) for business processes. Information technology is recognised as a critical driver of transition of human resource management role from an administrative to a strategic business partner. This strategic role not only adds a valuable dimension to the HRM function but also changes the competencies demanded for the success of HR professionals. The purpose of this chapter is to identify most significant E-HRM practices adopted by the Indian hospitality industry. Data were collected from the HR managers of hospitality enterprises in India. A survey methodology was chosen because it was deemed to be the most efficient way of reaching a large number of respondents, whereas the data required facilitated the use of a mail-administered questionnaire with close-ended questions. A set of 33 E-HRM practices items was initially generated from a review of management research.


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