Metaphors in Business Applications

2021 ◽  
pp. 134-153
Author(s):  
Sunny Rai ◽  
Shampa Chakraverty ◽  
Devendra Kumar Tayal
Keyword(s):  
World Wide ◽  
Online Reviews ◽  
Human Communication ◽  
Target Domain ◽  
Source Domain ◽  
Business Applications ◽  
The World ◽  
Figure Of Speech ◽  
Domain Concept

Commercial advertisements, social campaigns, and ubiquitous online reviews are a few non-literary domains where creative text is profusely embedded to capture a viewer's imagination. Recent AI business applications such as chatbots and interactive digital campaigns emphasise the need to process creative text for a seamless and fulfilling user experience. Figurative text in human communication conveys implicit perceptions and unspoken emotions. Metaphor is one such figure of speech that maps a latent idea in a target domain to an evocative concept from a source domain. This chapter explores the problem of computational metaphor interpretation through the glass of subjectivity. The world wide web is mined to learn about the source domain concept. Ekman emotion categories and pretrained word embeddings are used to model the subjectivity. The performance evaluation is performed to determine the reader's preference for emotive vs non emotive meanings. This chapter establishes the role of subjectivity and user inclination towards the meaning that fits in their existing cognitive schema.

scholarly journals ROMANIAN HUMANISM IN THE PHILOSOPHICAL VISION OF CONSTANTIN MICU STAVILA

2017 ◽  
Vol 5 ◽  
pp. 889-895
Author(s):  
Frăguța Zaharia
Keyword(s):  
World Wide ◽  
Meaning Of Life ◽  
Human Being ◽  
Philosophical Thinking ◽  
European Context ◽  
Philosophy And Religion ◽  
The World ◽  
Romanian Folklore ◽  
Human Destiny

The present European context challenges us to approach the issues of Romanian dignity, humanity and humanism. The purpose of this essay is to emphasize the interpretative and explanatory dimensions of Constantin Micu Stavila’s philosophical thinking focused on the meaning of life and the human destiny, no less on the significance of the Christian personalism that the Romanian-French philosopher has cultivated it. Some questions arise: What is the role of philosophy and religion in understanding the meaning of life? How do we have to consider the human being and by especially the characteristics defining the Human within the Romanian culture? Trying to provide an honest, coherent and enlightening response, the paper is organized into two parts: 1. The mission of Romanian philosophy – attempting to demonstrate that the Romanian culture is integrating itself in the world-wide one seeing that there is an intimate complementarity of philosophy and religion; and 2. Romanian cultural messianism – developing an interpretation of the Romanian folklore according to the topic of the paper.

The Next Generation of Internet Portals

2011 ◽  
pp. 89-100
Author(s):  
Ali Jafari
Keyword(s):  
Artificial Intelligence ◽  
World Wide Web ◽  
World Wide ◽  
Next Generation ◽  
The World ◽  
Internet Portals ◽  
New Generation

Today’s portals bring together existing technologies in useful, innovative ways, but they don’t scratch the surface of what is possible. The constant build-up of information and resources on the World Wide Web demands a smarter more advanced portal technology that offers dynamic, personalized, customized, and intelligent services. This chapter discusses next-generation portals and the requirement that they come to know their users and understand their individual interests and preferences. It describes a new generation of portals that have a level of autonomy, making informed, logical decisions and performing useful tasks on behalf of their members. The chapter highlights the role of artificial intelligence in framing the next generation of portal technology and in developing their capabilities for learning about their users.

After The Global Crisis, Is It Globalization or Globalonelization?

2015 ◽  
pp. 287-307
Author(s):  
Ayfer Gedikli ◽  
Seyfettin Erdoğan ◽  
Durmuş Çağrı Yıldırım
Keyword(s):  
Emerging Economies ◽  
Financial Crises ◽  
Local Governments ◽  
World Wide ◽  
Global Financial Crisis ◽  
Economic Consequences ◽  
Global Crisis ◽  
The World ◽  
The Global Financial Crisis

Since the rise of globalization which has abolished the role of nation-state gradually, the world has been increasingly dealing with world-wide pandemics and multi-regional financial crises. The nature of the Global Financial Crisis has made it clear that financially integrated and globalized markets which are poorly regulated with lax supervision, can pose significant risks, with disastrous economic consequences. Did global unfairness and loose monetary policy or lack of common fiscal policy deepen the crisis? Is globalization responsible from the loss of power of local governments on their economies? Finally, can “deglobalization” be an alternative solution for the emerging economies? The answers of these questions are even more crucial after the “FED tapering”. In this context, this chapter discusses the future of financial globalization with respect to its effects on the emerging economies during the global crisis.

The Aerarium and its Officials Under the Empire

1964 ◽  
Vol 54 (1-2) ◽  
pp. 33-40 ◽  
Author(s):  
Fergus Millar
Keyword(s):  
World Wide ◽  
The Political ◽  
Public Funds ◽  
The World ◽  
The Subject ◽  
Political Interpretation ◽  
Financial Administration ◽  
Political Character ◽  
Public Revenues

No analysis of the political character of the Empire can avoid the question of finance. The various sources of revenue of the Emperor and the res publica, the role of the private wealth of the Emperor, the nature of his control over public funds, the question of how and when various public revenues were taken by him—a satisfactory political interpretation of the early Empire must take account of all these.This article attempts merely to take a second preliminary step towards such an interpretation. Its aim is to set out as clearly as possible the evidence as to the nature of the Aerarium and the functions of its officials, and, above all, to avoid the anachronistic approach which our language itself so readily invites. Not all anachronistic views of the subject have had the beautiful obviousness of Ramsay's contribution: even to speak of the ‘world-wide financial administration’ of the Aerarium will prove to be misleading.

A Tutorial on RDF with Jena

2011 ◽  
pp. 116-140
Author(s):  
Wan-Yeung Wong ◽  
Tak-Pang Lau ◽  
Irwin King ◽  
Michael R. Lyu
Keyword(s):  
World Wide Web ◽  
Resource Description Framework ◽  
World Wide ◽  
Business Applications ◽  
The World ◽  
Common Framework ◽  
Basic Concepts ◽  
Description Framework ◽  
Resource Description ◽  
Standard Framework

This chapter gives a tutorial on resource description framework (RDF), its XML representation, and Jena, a set of Java-based API designed and implemented to further simplify the manipulation of RDF documents. RDF is a W3C standard which provides a common framework for describing resources in the World Wide Web and other applications. Under this standard framework with the Jena, different resources can be manipulated and exchanged easily, which leads to cost reduction and better efficiency in business applications. In this tutorial, we present some basic concepts and applications of RDF and Jena. In particular, we use a television object to illustrate the usage of RDF in describing various resources being used, the XML syntax in representing the RDF, and the ways Jena manipulate various RDF documents. Furthermore, complete programming codes with detailed explanations are also presented to give readers a better understanding of Jena. References are given at the end for readers’ further investigation.

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

1996 ◽  
Vol 60 (3) ◽  
pp. 50-68 ◽  
Author(s):  
Donna L. Hoffman ◽  
Thomas P. Novak
Keyword(s):  
World Wide Web ◽  
Large Scale ◽  
World Wide ◽  
Structural Model ◽  
The Internet ◽  
Research Issues ◽  
Computer Mediated ◽  
The World ◽  
Conceptual Foundations

The authors address the role of marketing in hypermedia computer-mediated environments (CMEs). Their approach considers hypermedia CMEs to be large-scale (i.e., national or global) networked environments, of which the World Wide Web on the Internet is the first and current global implementation. They introduce marketers to this revolutionary new medium, propose a structural model of consumer navigation behavior in a CME that incorporates the notion of flow, and examine a series of research issues and marketing implications that follow from the model.

scholarly journals The role of metaphtonymy in verbalizing futurological concepts

2020 ◽  
pp. 251-263
Author(s):  
E. N. Kovyazina ◽  
Keyword(s):  
Hierarchical Structure ◽  
Conceptual Analysis ◽  
Third Wave ◽  
Target Domain ◽  
Source Domain ◽  
Verbal Representation ◽  
The Third ◽  
Dominant Member ◽  
Metaphor And Metonymy

The paper touches upon the problem of metaphtonymy in futurological discourse as well as its role in verbalizing futurological concepts FUTURE SHOCK, THE THIRD WAVE, and SUI-CIDE. The investigation aimed to determine the peculiar features of metaphtonymy and de-fine its role in the verbal representation of futurological concepts. The investigation is based on the novels of a prominent American futurologist A. Toffler “The Future Shock,” “The Third Wave” and a famous American publicist P. Buchanan “Suicide of a Superpower: Will America Survive to 2025?”. The techniques employed include conceptual analysis, metaphor, and metonymy modeling. 75 contexts of metaphtonymy of certain types (“metaphor in me-tonymy,” “metonymy in metaphor,” “metonymy, metaphor in metaphor”, “metaphor, meton-ymy, metaphor in metaphor,” etc.) were identified, and all of them proved to be involved in the verbal representation of the futurological concepts. The analysis showed that all the metaphtonymic unities had a hierarchical structure with one prevailing component and one or several subordinate elements. Moreover, metaphors are more likely than metonymies to act as a dominant member of the hierarchy, their target domain or/and source domain being motiva-tors for other components emerging in a metaphtonymic unity. As for the forms of metaphor and metonymy thinking in metaphtonymies under analysis, we found extended metaphors and metonymic chains and clusters. Metaphors (their target or/and source domains) turned to be most active in verbalizing the futurological concepts. The variants of verbalization are as fol-lows: “future shock as a disease,” “the third wave as evolution design,” “suicide as ethnomasochism,” etc.

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