Discovery of Sustainable Transport Modes Underlying TripAdvisor Reviews With Sentiment Analysis

2021 ◽  
pp. 180-199
Author(s):  
Ainhoa Serna ◽  
Jon Kepa Gerrikagoitia
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Predictive Analytics ◽  
Data Gathering ◽  
Point Of View ◽  
Training Data ◽  
Complete Analysis ◽  
Sustainable Transport ◽  
Transport Modes

In recent years, digital technology and research methods have developed natural language processing for better understanding consumers and what they share in social media. There are hardly any studies in transportation analysis with TripAdvisor, and moreover, there is not a complete analysis from the point of view of sentiment analysis. The aim of study is to investigate and discover the presence of sustainable transport modes underlying in non-categorized TripAdvisor texts, such as walking mobility in order to impact positively in public services and businesses. The methodology follows a quantitative and qualitative approach based on knowledge discovery techniques. Thus, data gathering, normalization, classification, polarity analysis, and labelling tasks have been carried out to obtain sentiment labelled training data set in the transport domain as a valuable contribution for predictive analytics. This research has allowed the authors to discover sustainable transport modes underlying the texts, focused on walking mobility but extensible to other means of transport and social media sources.

scholarly journals Sentiment analysis of social media content in Croatian health industry

2021 ◽  
Vol 9 (1) ◽  
pp. 37-57
Author(s):  
Jelena Mušanović ◽  
Jelena Dorčić ◽  
Tea Baldigara
Keyword(s):  
Social Media ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Modern Society ◽  
Essential Elements ◽  
Point Of View ◽  
Daily Routine ◽  
Tourism And Hospitality Industry ◽  
Tourism And Hospitality ◽  
Facebook Pages

While social media have become a daily routine in modern society, brand communication and engagement with customers have become essential elements of marketing strategy and success in the tourism and hotel industry. This revolution of social media, in tourism and hospitality marketing, contributed to the rise of a novel sentiment analysis from a machine learning and natural language processing point of view. The purpose of the study is: to provide a general descriptive overview of comments posted by Facebook page followers; to identify specific textual attributes of hotel brand posts on social media and to apply the sentiment analysis to Facebook comments from four- and five-star hotel brands in Croatia to identify and compare customers’ feelings and attitudes towards the staff, services and products that hotel brands promote by posting messages on Facebook pages. To analyse hotel brand sentiments, the authors collected a total of 4,248 comments and 2,373 postings in English, German and Italian. The results showed that the comments on four- and five-star hotel brands expressed predominantly positive sentiments. Despite the positively oriented sentiments in the comments, Facebook page followers are predominantly passive users and do not tend to comment actively. The results can be used by marketers in the tourism and hospitality industry to plan their future social media communication strategies.

A sentiment analysis system for social media using machine learning techniques: Social enablement

2018 ◽  
Vol 34 (3) ◽  
pp. 569-581 ◽  
Author(s):  
Sujata Rani ◽  
Parteek Kumar
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Sentiment Analysis ◽  
Media Analysis ◽  
Training Data ◽  
Machine Learning Techniques ◽  
Support Vector ◽  
Analysis Tool ◽  
Data Set ◽  
Learning Techniques

Abstract In this article, an innovative approach to perform the sentiment analysis (SA) has been presented. The proposed system handles the issues of Romanized or abbreviated text and spelling variations in the text to perform the sentiment analysis. The training data set of 3,000 movie reviews and tweets has been manually labeled by native speakers of Hindi in three classes, i.e. positive, negative, and neutral. The system uses WEKA (Waikato Environment for Knowledge Analysis) tool to convert these string data into numerical matrices and applies three machine learning techniques, i.e. Naive Bayes (NB), J48, and support vector machine (SVM). The proposed system has been tested on 100 movie reviews and tweets, and it has been observed that SVM has performed best in comparison to other classifiers, and it has an accuracy of 68% for movie reviews and 82% in case of tweets. The results of the proposed system are very promising and can be used in emerging applications like SA of product reviews and social media analysis. Additionally, the proposed system can be used in other cultural/social benefits like predicting/fighting human riots.

scholarly journals Analisis Sentimen Data Twitter Tentang Pasangan Capres-Cawapres Pemilu 2019 Dengan Metode Lexicon Based Dan Support Vector Machine

2019 ◽  
Vol 11 (2) ◽  
pp. 144
Author(s):  
Danar Wido Seno ◽  
Arief Wibowo
Keyword(s):  
Social Media ◽  
Support Vector Machine ◽  
Sentiment Analysis ◽  
Vice President ◽  
Training Data ◽  
Support Vector ◽  
New Words ◽  
Textual Data ◽  
Data Content ◽  
Combination Of Methods

Social media writing content growing make a lot of new words that appear on Twitter in the form of words and abbreviations that appear so that sentiment analysis is increasingly difficult to get high accuracy of textual data on Twitter social media. In this study, the authors conducted research on sentiment analysis of the pairs of candidates for President and Vice President of Indonesia in the 2019 Elections. To obtain higher accuracy results and accommodate the problem of textual data development on Twitter, the authors conducted a combination of methods to conduct the sentiment analysis with unsupervised and supervised methods. namely Lexicon Based. This study used Twitter data in October 2018 using the search keywords with the names of each pair of candidates for President and Vice President of the 2019 Elections totaling 800 datasets. From the study with 800 datasets the best accuracy was obtained with a value of 92.5% with 80% training data composition and 20% testing data with a Precision value in each class between 85.7% - 97.2% and Recall value for each class among 78, 2% - 93.5%. With the Lexicon Based method as a labeling dataset, the process of labeling the Support Vector Machine dataset is no longer done manually but is processed by the Lexicon Based method and the dictionary on the lexicon can be added along with the development of data content on Twitter social media.

scholarly journals Análise de discursos em notícias sobre homofobia, racismo e sexismo em comentários de portais brasileiros de notícias

2021 ◽  
Author(s):  
Lucas Rodrigues ◽  
Antonio Jacob Junior ◽  
Fábio Lobato
Keyword(s):  
Social Media ◽  
Natural Language Processing ◽  
Sentiment Analysis ◽  
Data Visualization ◽  
Language Processing ◽  
Topic Modeling ◽  
Hate Speech ◽  
Psychological Impact ◽  
Internet Service ◽  
General Law

Posts with defamatory content or hate speech are constantly foundon social media. The results for readers are numerous, not restrictedonly to the psychological impact, but also to the growth of thissocial phenomenon. With the General Law on the Protection ofPersonal Data and the Marco Civil da Internet, service providersbecame responsible for the content in their platforms. Consideringthe importance of this issue, this paper aims to analyze the contentpublished (news and comments) on the G1 News Portal with techniquesbased on data visualization and Natural Language Processing,such as sentiment analysis and topic modeling. The results showthat even with most of the comments being neutral or negative andclassified or not as hate speech, the majority of them were acceptedby the users.

scholarly journals SENTIMENT ANALYSIS FOR SARCASTIC MESSAGES IN SOCIAL MEDIA USING DEEP LEARNING TECHNIQUES - AN EMPIRICAL STUDY

2021 ◽  
Vol 9 (2) ◽  
pp. 1051-1052
Author(s):  
K. Kavitha, Et. al.
Keyword(s):  
Social Media ◽  
Deep Learning ◽  
Empirical Study ◽  
Sentiment Analysis ◽  
Learning Strategies ◽  
Language Processing ◽  
The People ◽  
Learning Techniques ◽  
Key Terms ◽  
Learning Frameworks

Sentiments is the term of opinion or views about any topic expressed by the people through a source of communication. Nowadays social media is an effective platform for people to communicate and it generates huge amount of unstructured details every day. It is essential for any business organization in the current era to process and analyse the sentiments by using machine learning and Natural Language Processing (NLP) strategies. Even though in recent times the deep learning strategies are becoming more familiar due to higher capabilities of performance. This paper represents an empirical study of an application of deep learning techniques in Sentiment Analysis (SA) for sarcastic messages and their increasing scope in real time. Taxonomy of the sentiment analysis in recent times and their key terms are also been highlighted in the manuscript. The survey concludes the recent datasets considered, their key contributions and the performance of deep learning model applied with its primary purpose like sarcasm detection in order to describe the efficiency of deep learning frameworks in the domain of sentimental analysis.

Deep Learning Techniques for Polarity Classification in Multimodal Sentiment Analysis

2018 ◽  
Vol 17 (03) ◽  
pp. 883-910 ◽  
Author(s):  
P. D. Mahendhiran ◽  
S. Kannimuthu
Keyword(s):  
Social Media ◽  
Deep Learning ◽  
Natural Language ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Relevant Information ◽  
Neural Net ◽  
Video Information ◽  
Automatic Feature Extraction ◽  
Multimodal Sentiment Analysis

Contemporary research in Multimodal Sentiment Analysis (MSA) using deep learning is becoming popular in Natural Language Processing. Enormous amount of data are obtainable from social media such as Facebook, WhatsApp, YouTube, Twitter and microblogs every day. In order to deal with these large multimodal data, it is difficult to identify the relevant information from social media websites. Hence, there is a need to improve an intellectual MSA. Here, Deep Learning is used to improve the understanding and performance of MSA better. Deep Learning delivers automatic feature extraction and supports to achieve the best performance to enhance the combined model that integrates Linguistic, Acoustic and Video information extraction method. This paper focuses on the various techniques used for classifying the given portion of natural language text, audio and video according to the thoughts, feelings or opinions expressed in it, i.e., whether the general attitude is Neutral, Positive or Negative. From the results, it is perceived that Deep Learning classification algorithm gives better results compared to other machine learning classifiers such as KNN, Naive Bayes, Random Forest, Random Tree and Neural Net model. The proposed MSA in deep learning is to identify sentiment in web videos which conduct the poof-of-concept experiments that proved, in preliminary experiments using the ICT-YouTube dataset, our proposed multimodal system achieves an accuracy of 96.07%.

Deep Persian sentiment analysis: Cross-lingual training for low-resource languages

2020 ◽  
pp. 016555152096278
Author(s):  
Rouzbeh Ghasemi ◽  
Seyed Arad Ashrafi Asli ◽  
Saeedeh Momtazi
Keyword(s):  
Natural Language Processing ◽  
Natural Language ◽  
Sentiment Analysis ◽  
Language Processing ◽  
Training Data ◽  
Target Language ◽  
Low Resource ◽  
Proposed Model ◽  
Significant Difference ◽  
Cross Lingual

With the advent of deep neural models in natural language processing tasks, having a large amount of training data plays an essential role in achieving accurate models. Creating valid training data, however, is a challenging issue in many low-resource languages. This problem results in a significant difference between the accuracy of available natural language processing tools for low-resource languages compared with rich languages. To address this problem in the sentiment analysis task in the Persian language, we propose a cross-lingual deep learning framework to benefit from available training data of English. We deployed cross-lingual embedding to model sentiment analysis as a transfer learning model which transfers a model from a rich-resource language to low-resource ones. Our model is flexible to use any cross-lingual word embedding model and any deep architecture for text classification. Our experiments on English Amazon dataset and Persian Digikala dataset using two different embedding models and four different classification networks show the superiority of the proposed model compared with the state-of-the-art monolingual techniques. Based on our experiment, the performance of Persian sentiment analysis improves 22% in static embedding and 9% in dynamic embedding. Our proposed model is general and language-independent; that is, it can be used for any low-resource language, once a cross-lingual embedding is available for the source–target language pair. Moreover, by benefitting from word-aligned cross-lingual embedding, the only required data for a reliable cross-lingual embedding is a bilingual dictionary that is available between almost all languages and the English language, as a potential source language.

scholarly journals Pharmacovigilance from social media: mining adverse drug reaction mentions using sequence labeling with word embedding cluster features

2015 ◽  
Vol 22 (3) ◽  
pp. 671-681 ◽  
Author(s):  
Azadeh Nikfarjam ◽  
Abeed Sarker ◽  
Karen O’Connor ◽  
Rachel Ginn ◽  
Graciela Gonzalez
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Language Processing ◽  
High Performance ◽  
Conditional Random Fields ◽  
Training Data ◽  
Data Sets ◽  
Social Media Mining ◽  
Medical Concepts ◽  
Media Mining

Abstract Objective Social media is becoming increasingly popular as a platform for sharing personal health-related information. This information can be utilized for public health monitoring tasks, particularly for pharmacovigilance, via the use of natural language processing (NLP) techniques. However, the language in social media is highly informal, and user-expressed medical concepts are often nontechnical, descriptive, and challenging to extract. There has been limited progress in addressing these challenges, and thus far, advanced machine learning-based NLP techniques have been underutilized. Our objective is to design a machine learning-based approach to extract mentions of adverse drug reactions (ADRs) from highly informal text in social media. Methods We introduce ADRMine, a machine learning-based concept extraction system that uses conditional random fields (CRFs). ADRMine utilizes a variety of features, including a novel feature for modeling words’ semantic similarities. The similarities are modeled by clustering words based on unsupervised, pretrained word representation vectors (embeddings) generated from unlabeled user posts in social media using a deep learning technique. Results ADRMine outperforms several strong baseline systems in the ADR extraction task by achieving an F-measure of 0.82. Feature analysis demonstrates that the proposed word cluster features significantly improve extraction performance. Conclusion It is possible to extract complex medical concepts, with relatively high performance, from informal, user-generated content. Our approach is particularly scalable, suitable for social media mining, as it relies on large volumes of unlabeled data, thus diminishing the need for large, annotated training data sets.

scholarly journals Reviewing Sentiment Analysis at the Shallow End

2020 ◽  
Vol 8 (4) ◽  
pp. 47-62
Author(s):  
Francisca Oladipo ◽  
Ogunsanya, F. B ◽  
Musa, A. E. ◽  
Ogbuju, E. E ◽  
Ariwa, E.
Keyword(s):  
Machine Learning ◽  
Social Media ◽  
Sentiment Analysis ◽  
Information Exchange ◽  
Training Data ◽  
Data Set ◽  
The Social ◽  
Machine Learning Approach ◽  
Media Space ◽  
Social Media Platforms

The social media space has evolved into a large labyrinth of information exchange platform and due to the growth in the adoption of different social media platforms, there has been an increasing wave of interests in sentiment analysis as a paradigm for the mining and analysis of users’ opinions and sentiments based on their posts. In this paper, we present a review of contextual sentiment analysis on social media entries with a specific focus on Twitter. The sentimental analysis consists of two broad approaches which are machine learning which uses classification techniques to classify text and is further categorized into supervised learning and unsupervised learning; and the lexicon-based approach which uses a dictionary without using any test or training data set, unlike the machine learning approach.  

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