A Systematic Study of New Age Consumer Engagement and Exploration for Digital Entertainment for Over-the-Top Platforms in Various Digital Media

2021 ◽  
pp. 113-133
Author(s):  
Subhra Mondal
Keyword(s):  
Digital Media ◽  
Systematic Study ◽  
Theoretical Perspective ◽  
New Age ◽  
Online Content ◽  
Web Traffic ◽  
Consumer Engagement ◽  
Digital Entertainment ◽  
Standard Operating ◽  
Over The Top

In this chapter, the accentuation is given on the way that websites are the main impetus for any online content and notice. Here, the author tries to give insight regarding different sites, web over the top platforms, and some very important guidelines for website planning. Likewise, the principles for viable responsive website improvement is discussed about. The accomplishment of the site and holistic success rely upon how successfully web traffic is managed and the simplicity of standard operating procedures. It also aims at providing a broad theoretical perspective on the various applications of consumer engagement and how it differs across different platforms. The analysis and discussion in the second part of the chapter broadly applies the above framework while the concluding part discusses significant digital entertainment formats and options in consumer engagement.

Sports Journalism: Self-Censorship, Ethics and Lived Experience in the Digital Era.

2020 ◽  
Author(s):  
◽  
Tom Bradshaw
Keyword(s):  
Social Media ◽  
Digital Media ◽  
Ethical Issues ◽  
Theoretical Perspective ◽  
Professional Experience ◽  
Homogeneous Sample ◽  
Sports Journalism ◽  
Digital Era ◽  
Qualitative Approaches

This thesis examines the major ethical issues experienced by UK sports journalists in the course of their practice in the modern digital media landscape, with a particular focus on selfcensorship. In tandem, it captures the lived professional experience of sports journalists in the digital era. My own professional experience is considered alongside the experiences of interviewees and diary-keepers. Initially, an exploratory case study of the work of investigative journalist David Walsh is used to highlight key ethical issues affecting sports journalism. A Kantian deontological theoretical perspective is articulated and developed. Qualitative approaches, specifically Interpretative Phenomenological Analysis and autoethnography, are then used to provide an original analysis of the research objectives, enhanced by philosophical analysis. Ten in-depth, semi-structured interviews are conducted with a homogeneous sample of UK sports journalists, while diaries kept by three different journalists provide another seam of data. Reflective logs of my own work as a sports journalist provide the basis for autoethnographic data. The main log runs for two-and-half years (2016- 19) with a separate additional log covering the 2019 Rugby World Cup in Japan. The semistructured interviews, diaries, autoethnography and case study are synthesized. The thesis explores how social media has introduced a host of ethical issues for sports journalists, not least the handling of abuse directed at them. Social media emerges as a double-edged sword. One of its most positive functions is to raise the standard of some journalists’ output due to the greater scrutiny that reporters feel they are under in the digital era, but at its worst it can be a platform for grotesque distortion and for corrupting sports journalists’ decision-making processes. Self-censorship of both facts and opinions emerges as a pervasive factor in sports journalism, a phenomenon that has been intensified by the advent of social media. Sports journalists show low engagement with codes of conduct, with the research suggesting that participants are on occasion more readily influenced by self-policing dynamics. This project captures vividly sports journalists’ personal involvement and emotional investment in their work, and reconsiders the ‘toy department’-versus-watchdog classification of sports journalists. The thesis concludes with recommendations for industry, including the introduction of formal support for sports journalists affected by online abuse.

scholarly journals Call for Research – The Consuming Child-in-Context in Unhealthy and Unsustainable Times

2010 ◽  
Vol 26 ◽  
pp. 33-45 ◽  
Author(s):  
Helen Skouteris ◽  
Michael Do ◽  
Leonie Rutherford ◽  
Amy Cutter-Mackenzie ◽  
Susan Edwards
Keyword(s):  
Childhood Obesity ◽  
Young Children ◽  
Digital Media ◽  
Media Use ◽  
Theoretical Perspective ◽  
Discussion Paper ◽  
Commercial Television ◽  
Environmental Implications ◽  
Consumer Choices ◽  
The Media

AbstractChildhood obesity is a highly complex issue with serious health and environmental implications. It has been postulated that young children (preschool-aged in particular) are able to internalise positive environmental beliefs. Applying a socioecological theoretical perspective, in this discussion paper we argue that although children may internalise such beliefs, they commonly behave in ways that contradict these beliefs as demonstrated by their consumer choices. The media directly influences these consumer choices and growing evidence suggests that media exposure (particularly commercial television viewing) may be a significant “player” in the prediction of childhood obesity. However, there is still debate as to whether childhood obesity is caused by digital media use per se or whether other factors mediate this relationship. Growing evidence suggests that researchers should examine whether different types of content have conflicting influences on a child's consumer choices and, by extension, obesity. The extent to which young children connect their consumer choices and the sustainability of the produces they consume with their overall health and wellbeing has not previously been researched. To these ends, we call for further research on this socioecological phenomenon among young children, particularly with respect to the influence of digital media use on a child's consumer behaviours.

scholarly journals Pushing the Next Level: Investigating Digital Content Creation in India

2019 ◽  
pp. 152747641986169 ◽  
Author(s):  
Smith Mehta ◽  
D. Bondy Valdovinos Kaye
Keyword(s):  
Digital Media ◽  
Holistic Approach ◽  
Digital Content ◽  
Future Research ◽  
Online Content ◽  
Content Creation ◽  
Professional Activities ◽  
The Past ◽  
Depth Interviews ◽  
Export Product

Film, television, and music form a major domestic and export product in India. Whereas, in the past, content production has been restricted to professional producers, digital media platforms have drastically altered the landscape of content production in India. Through in-depth interviews of ten online content creators, the article describes motivations of online content creation in India. Discussion themes include professional activities, identity construction of creators, and quasi-corporate structures that are taking root in the democratized digital spaces in India. In doing so, the article challenges the notion of creators on social media as mere “amateurs” or “UGC” (user-generated content). Conclusions from this study suggest future research should take a more holistic approach to studying online content creators rather than classifying creators on the basis of platform affordances.

Uganda social media tax furore could resurge

2018 ◽  
Keyword(s):  
Social Media ◽  
Freedom Of Speech ◽  
Online Content ◽  
Content Type ◽  
Mobile Money ◽  
The Public ◽  
Social Media Platforms ◽  
Over The Top ◽  
Post Online

Subject Uganda's social media tax. Significance Uganda in July began implementing a set of new taxes on internet-based services. These include a daily fee for use of ‘over-the-top’ (OTT) social media platforms (such as WhatsApp, Twitter or Facebook), and a tax on mobile money transactions. However, the measures have been fiercely opposed by the public and have drawn widespread condemnation as an infringement on freedom of speech. Impacts Nigeria is also mulling a social media tax; all sides will use the Uganda situation in ways that support their own views in that debate. Zambia’s government may use a proposed set of tough cybercrime laws to stifle dissent ahead of President Edward Lungu’s re-election bid. Tanzania will resist calls to reform new regulations requiring bloggers to pay for licenses to post online content.

scholarly journals Budaya Berhibur Menerusi Aplikasi Smule Dalam Karya Arca Instalasi

2021 ◽  
Vol 6 (2) ◽  
pp. 43-52
Author(s):  
Aznan Omar ◽  
◽  
Syed Alwi Syed Abu Bakar ◽  
Mahizan Hijaz Muhammad ◽  
◽  
...  
Keyword(s):  
Social Media ◽  
Popular Culture ◽  
Digital Media ◽  
Fine Arts ◽  
Critical Evaluation ◽  
Research Project ◽  
Visual Narratives ◽  
The Social ◽  
Digital Entertainment ◽  
Social Media Platforms

This research project is an interpretation of a societal phenomenon in terms of the culture of using digital application for leisure and entertainment especially regarding the human behaviour and its obsession of using these applications in the social media platforms. This idea was translated by using the idea of an installation of a fabricated sculpture. The idea of how the digital media plays a major role for leisure and its obsession was inspired by the artist Scott Snibbe. This reference includes on how netizens utilize and share their interests and interactions with these digital media, games and other kinds of digital media entertainments. The method used for this practical studio research are through self critical evaluation, studio experimentation and contextual reviews. This research project was intended to contribute to the field of fine arts in terms of collecting symbolic visual narratives and its issues of the collective culture in regarding of leisure and entertainment and its popularity as a life style today. With hope this research project will give a major impact in terms of understanding towards its trend and the digital entertainment itself. The variation, the ever changing content of its application has impacted the popular culture itself through its spirit and behaviour, the wants and needs projected by the new expression of consumerism.

scholarly journals Digital Communication: a technology of trust marketing

Communicology ◽  
2021 ◽  
Vol 9 (3) ◽  
pp. 74-87
Author(s):  
V. I. Gostenina ◽  
K. S. Karandin ◽  
S. L. Melnikov
Keyword(s):  
Digital Media ◽  
Technology Development ◽  
Marketing Channels ◽  
Digital Marketing ◽  
Main Function ◽  
Web Traffic ◽  
Management Tools ◽  
Digital Revolution ◽  
Development Path ◽  
Use Of The Internet

The paper represents the review of marketing management tools and technologies online: the concept of trust funnel, web-traffic temperature, digital marketing tools. The relevance of the work is determined by the following factors: first, globalization and digital revolution have irreversibly changed the trajectory of the marketing technology development path. Mass advertising has smoothly lost its influence, and companies began to focus more on the customer. The emergence of new digital media has led to new concept – digital marketing. Second, many organizations are using a combination of traditional and digital marketing channels; however, digital marketing is becoming more prominent as it allows for more precise tracking of resources and funds in relation to other traditional marketing channels. In conclusion, the authors highlight common elements in defining the concept of digital marketing: its connection with technological progress and the use of the Internet, leading us to social media. In the new digital age, the main function of marketing is to be in constant contact with users, customers, the community and other companies, provides relevant news and content that convey unique experiences, communicate with people, giving them the opportunity to interact with the company or brand.

Digital Entertainment

2017 ◽  
Vol 7 (8) ◽  
pp. 62
Author(s):  
Matthew N.O. Sadiku ◽  
Adebowale E. Shadare ◽  
Sarhan M. Musa
Keyword(s):  
Digital Media ◽  
The Internet ◽  
Profound Change ◽  
Wireless Technologies ◽  
Digital Entertainment

The popularity of the Internet and digital media is making a significant impact in entertainment activities. Like the invention of television and cinema, the invention of the Internet and wireless technologies are making a profound change in our lifestyle and giving us the technological ability to enjoy digital entertainment. This paper provides a brief introduction to digital entertainment.

Schrodinger's Deepfake

2021 ◽  
pp. 162-185
Author(s):  
Paul Siegel
Keyword(s):  
Digital Media ◽  
New Age

Deepfakes have become an emerging threat to media. Many authors have identified social and digital media as a multimodal artifact. Others have identified the weaponization of that same digital media. At times when media was weaponized before, students were taught persuasive techniques, not as an incentive to use them, but as a guard against those persuasive techniques taking advantage of the students. In this new age of digital, multimodal propaganda, adapting persuasive techniques will help to combat the dangers our society faces. This chapter will examine three different anti-propaganda interventions and examine their implementation against a deepfaked video.

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