Examining the Integration of Virtual and Physical Platforms From Luxury Brand Managers' Perspectives

2021 ◽  
pp. 44-61
Author(s):  
Paola Peretti ◽  
Valentina Chiaudano ◽  
Mohanbir Sawhney
Keyword(s):  
Longitudinal Study ◽  
Business Model ◽  
Digital Transformation ◽  
The Internet ◽  
Luxury Brand ◽  
Online Technologies ◽  
A Priority ◽  
Primary Focus ◽  
Luxury Market ◽  
Over Time

“The internet dilemma” was the concept used to describe luxury brand companies' initial reluctance to integrate online technologies into their business model. However, over time, luxury brand companies have understood that moving towards digital transformation is the only way to survive on the market and appeal to the new luxury brand consumers. In a few years, digitalisation has become a priority for all luxury brand companies that started to integrate digital and physical platforms to engage consumers through all touchpoints of their shopping journey. In light of the topic's relevance and considering the primary focus of research on consumers, this chapter aims to deepen the digitalisation phenomenon in the luxury market involving the little-explored luxury brand managers' perspective. The authors conducted a longitudinal study to compare the main changes in integrating digital and physical platforms from the managers' perspective between 2014 and 2020. In this endeavour, they also considered how the COVID-19 pandemic had affected luxury brand companies' digitalisation.

Creating a Research Laboratory on Big Data and Internet of Things for the Study and Development of Digital Transformation

2019 ◽  
pp. 339-358 ◽  
Author(s):  
Vardan Mkrttchian ◽  
Leyla Gamidullaeva ◽  
Svetlana Panasenko ◽  
Arman Sargsyan
Keyword(s):  
Big Data ◽  
Internet Of Things ◽  
Business Model ◽  
Research Laboratory ◽  
Business Models ◽  
Digital Transformation ◽  
The Internet ◽  
Technology Platform ◽  
The Cost ◽  
The Internet Of Things

This chapter discusses the problems associated with the design of the business model in the new context of big data and the internet of things to create a research laboratory for studying and improving digital transformations. The development of business prospects for IOT is due to two main trends: 1) the change of focus from IOT viewing primarily as a technology platform for viewing it as a business ecosystem and 2) the transition from focusing on the business model in general to the development of business models of ecosystems. In the chapter, the business model of the ecosystem is considered as a model consisting of signs fixed in ecosystems and focuses on creating the cost of the laboratory and fixing the value of the ecosystem in which the created laboratory operates.

A Comparative Analysis of eBay and Amazon

2011 ◽  
pp. 29-44 ◽  
Author(s):  
Sandeep Krishnamurthy
Keyword(s):  
Comparative Analysis ◽  
Business Model ◽  
The Other ◽  
The Internet ◽  
Other Hand ◽  
Unique Nature ◽  
Auction Format ◽  
To Come ◽  
Over Time ◽  
The Way

Even though Amazon.com has received most of the initial hype and publicity surrounding e-commerce, eBay has quietly built an innovative business truly suited to the Internet. Initially, Amazon sought to merely replicate a catalog business model online. Its technology may have been innovative- but its business model was not. On the other hand, eBay recognized the unique nature of the Internet and enabled both buying and selling online with spectacular results. Its auction format was a winner. eBay also clearly demonstrated that profits do not have to come in the way of growth—an argument that Bezos never tired of making. Amazon was initially focused on BN.com as a competitor. Over time, Amazon came to recognize eBay as the competitor. Its initial foray into auctions was a spectacular failure. Now, Amazon is trying to compete with eBay by facilitating selling and strengthening its affiliates program.

scholarly journals A Case Study of Production Practices and User Participation in an Advertising-Free Digital News Media Organisation

2019 ◽  
Vol 17 (1) ◽  
pp. 38-55
Author(s):  
Sreekala Girija
Keyword(s):  
New Media ◽  
Business Model ◽  
News Media ◽  
User Participation ◽  
The Internet ◽  
Online Technologies ◽  
Digital News ◽  
Interactive Nature ◽  
Media Firms

The rising adoption of the Internet in India has contributed to the growth of digital news media organisations. Unlike the traditional advertiser-subsidised business model based on audience commodification, some of these new media firms rely on technology to offer news as a public service under an ad-less business model. Using a case study of Newslaundry, this article critically analyses whether interactive online technologies can help create media organisations untainted by the economic rationalities of capitalism. Following a mixed methodology approach that utilises data from 25 interviews with the Newslaundry team and mainstream journalists as well as a variety of text materials, the study finds that news loses its public good character due to Newslaundry’s efforts to make profits. The analysis suggests that the interactive nature of the Internet does not automatically lead to democratic participation.

scholarly journals Connected Stores, Connected Brands, Connected Consumers, Connected Goods: On Business Model Ecosystems in Internet of Packaging

2020 ◽  
Author(s):  
Justina Lydekaityte ◽  
Torben Tambo
Keyword(s):  
Business Model ◽  
Business Model Innovation ◽  
Digital Transformation ◽  
Reliable Data ◽  
The Internet ◽  
Value Proposition ◽  
Wireless Technologies ◽  
Model Ecosystem ◽  
Digital Infrastructure ◽  
Model Ecosystems

This paper investigates and discusses roles, initiatives, and potentials for the business model ecosystem to enter business model innovation triggered by digital wireless technologies and capabilities of the Internet of Packagingenabled smart interactive packaging. This paper develops an overview of the Internet of Packaging technology, wireless digital capabilities, business model innovation, and business model ecosystem in connection to the investigated phenomenon. In this paper, the digital transformation from passive to network-connected enhanced packaging is considered as an accelerator for business model innovation that creates and delivers the value proposition to a wide-ranging business model ecosystem including internal and external participants. Therefore, the governance of the overall business model ecosystem should efficiently reinforce each separate business model, as well as ensure safe and reliable data mobility in the IoP digital infrastructure regarding unique secure digital identifiers.

The Internet Trap

2018 ◽  
Author(s):  
Matthew Hindman
Keyword(s):  
The Internet ◽  
Net Neutrality ◽  
The Public ◽  
Attention Economy ◽  
Digital News ◽  
The Cost ◽  
Over Time

The Internet was supposed to fragment audiences and make media monopolies impossible. Instead, behemoths like Google and Facebook now dominate the time we spend online—and grab all the profits from the attention economy. This book explains how this happened. It sheds light on the stunning rise of the digital giants and the online struggles of nearly everyone else—and reveals what small players can do to survive in a game that is rigged against them. The book shows how seemingly tiny advantages in attracting users can snowball over time. The Internet has not reduced the cost of reaching audiences—it has merely shifted who pays and how. Challenging some of the most enduring myths of digital life, the book explains why the Internet is not the postindustrial technology that has been sold to the public, how it has become mathematically impossible for grad students in a garage to beat Google, and why net neutrality alone is no guarantee of an open Internet. It also explains why the challenges for local digital news outlets and other small players are worse than they appear and demonstrates what it really takes to grow a digital audience and stay alive in today's online economy. The book shows why, even on the Internet, there is still no such thing as a free audience.

About digital transformation of the transport industry in Russia

2020 ◽  
Vol 19 (3) ◽  
pp. 95-105
Author(s):  
Natalia V. Vysotskaya ◽  
T. V. Kyrbatskaya
Keyword(s):  
Artificial Intelligence ◽  
Business Model ◽  
Data Science ◽  
Digital Transformation ◽  
Digital Culture ◽  
Blockchain Technology ◽  
Community Approach ◽  
Non Linear ◽  
Transport Industry ◽  
Artificial Intelligence Systems

The article is devoted to the consideration of the main directions of digital transformation of the transport industry in Russia. It is proposed in the process of digital transformation to integrate the community approach into the company's business model using blockchain technology and methods and results of data science; complement the new digital culture with a digital team and new communities that help management solve business problems; focus the attention of the company's management on its employees and develop those competencies in them that robots and artificial intelligence systems cannot implement: develop algorithmic, computable and non-linear thinking in all employees of the company.

OPERATIVE-SEARCH MONITORING THE INTERNET AS AN ELEMENT OF COUNTERING CRIMES OF EXTREMIST DIRECTION

2020 ◽  
pp. 235-241
Author(s):  
Aleksey V. Kutuzov
Keyword(s):  
Law Enforcement ◽  
Relevant Information ◽  
Theoretical Development ◽  
The Internet ◽  
Legal Basis ◽  
Main Attention ◽  
Legal Norms ◽  
A Priority ◽  
Use Of Internet ◽  
Source Of Information

The article substantiates the need to use Internet monitoring as a priority source of information in countering extremism. Various approaches to understanding the defi nition of the category of «operational search», «law enforcement» monitoring of the Internet are analysed, the theoretical development of the implementation of this category in the science of operational search is investigated. The goals and subjects of law enforcement monitoring are identifi ed. The main attention is paid to the legal basis for the use of Internet monitoring in the detection and investigation of extremist crimes. In the course of the study hermeneutic, formal-logical, logical-legal and comparative-legal methods were employed, which were used both individually and collectively in the analysis of legal norms, achievements of science and practice, and development of proposals to refi ne the conduct of operational-search measures on the Internet when solving extremist crimes. The author’s defi nition of «operational-search monitoring» of the Internet is provided. Proposals have been made to improve the activities of police units when conducting monitoring of the Internet in the context of the search for relevant information to the disclosure and investigation of crimes of that category.

Tendencies of development of modern innovative technologies and the digital economy

2018 ◽  
Vol 35 (2) ◽  
pp. 40-47
Author(s):  
S. M. Doguchaeva
Keyword(s):  
Internet Of Things ◽  
Digital Economy ◽  
Digital Transformation ◽  
The Internet ◽  
Successful Development ◽  
Innovative Technologies ◽  
Digital World ◽  
Blockchain Technology ◽  
The Internet Of Things

The era of digital transformation provides the opportunity for leading companies to change priorities - to begin to take care of the support environment using innovative technologies and become a leading creative platform open for innovation. The successful development of the digital world, the blockchain technology, the Internet of things – the mechanism which will change the financial world. 

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