There Is No Such Thing as the Millennial

2021 ◽  
pp. 230-260
Author(s):  
Camilla Pedrazzi ◽  
Fabio Duma ◽  
Maya Gadgil
Keyword(s):  
Consumer Behavior ◽  
South Korea ◽  
Comparative Study ◽  
Cultural Factors ◽  
Consumption Patterns ◽  
Generational Cohort ◽  
Luxury Market ◽  
The Impact ◽  
Degree Of Internationalization

In this chapter, the authors present a cultural comparative study of how millennials in Switzerland and South Korea define and perceive luxury and prestige and how this might influence their luxury consumer behavior. Labels, such as GenX, millennials, GenY, or GenZ, are often used to distinguish cohorts of individuals based on their shared generational experiences and characteristics. However, as previous research shows, mere membership in a generational cohort is not a sufficient explanation for consumption patterns across geographies and cultures. Given the size and importance of the global luxury market and the degree of internationalization of luxury companies, a better understanding of the luxury consumer and the impact of their macro-context is vital. The results of the present study indicate that economic as well as cultural factors have an impact on the definition and perception of luxury among millennials and might also explain differences in consumer behavior.

The impact of central-local inter-governmental relations on cultural democracy’s development

2018 ◽  
Vol 7 (1) ◽  
pp. 53-75
Author(s):  
Xuan Jiang ◽  
Sun-hee Choi
Keyword(s):  
South Korea ◽  
Comparative Study ◽  
East Asia ◽  
Intergovernmental Relations ◽  
Public Culture ◽  
Cultural Development ◽  
Community Based ◽  
Content Type ◽  
Cultural Democracy ◽  
The Impact

Purpose The rise of cultural governance has made cultural democracy important in East Asia. South Korea and China have chosen to develop cultural democracy by means of developing community-based cultural houses. Cultural houses in Korea were first managed from the center but have now been decentralized, and those in China have been developed based on local financing and administration. Since central-local intergovernmental relations, as they relate to public culture, have gone untouched in East Asia, the purpose of this paper is to study how central-local intergovernmental relations have impacted the development of cultural democracy in this area, in order to better understand how public culture should be developed. Design/methodology/approach A comparative study of the cases of South Korea and China has been used. The materials and information collected for the study were gathered by a review and an analysis of extant literature, policy documents, data and other materials from the relevant departments of both countries. It was also based on semi-structured interviews conducted with the national cultural departments, regulatory institutions, and with officials and scholars. Findings This study shows that central-local intergovernmental relations can have an impact on the management of community-based cultural houses and the effectiveness of cultural democracy’s development. Only complete decentralization that directly invites democratization will provide positive local conditions for cultural democracy’s growth. In short, meaningful governmental responses to local demands and a strong civil society are critical for the advancement of cultural democracy. Practical implications This study seeks to provide insights into the relationship between central-local intergovernmental relations and cultural democracy. At the micro project level, cultural project management should be improved; at the medium local level, the public must be made part of any decentralization effort; and at the macro national level, the multiple impacts caused by decentralization need to be considered. Originality/value This study is unique in terms of both its research questions and its research area. Central-local intergovernmental relations, as they relate to public culture, have gone comparatively untouched, especially in the context of East Asia. It is in this context that studying how central-local intergovernmental relations impact the development of cultural democracy is worthwhile, in order to better understand how public culture has developed and will be developed in future. A comparative study of the cases of South Korea and China has been used to discover the impacts of different dimensions of central-local decentralization on cultural development.

scholarly journals Covid-19's Impact on Society, Fashion Trends and Consumption

2021 ◽  
Vol 14 (1) ◽  
pp. 92-101
Author(s):  
Isadora Santos ◽  
Silene Seibel ◽  
Icleia Silveira
Keyword(s):  
Consumer Behavior ◽  
Small Businesses ◽  
Two Dimensions ◽  
Digital Environment ◽  
Fashion Industry ◽  
External Threats ◽  
Luxury Market ◽  
New Consumer ◽  
The Impact ◽  
Emotional Level

This paper aims to reflect about opinions and reports about the Covid-19 impact on society and on the fashion industry from retail, luxury market professionals and consumer behavior researchers. The pandemic impacts are analyzed under the perspective of consumer behavior and the demand for connection and affection from the isolation caused by the pandemic. Within these two dimensions, four basic variables emerge to formulate reflections on the future and to visualize opportunities, external threats and the impact on the internal strengths and weaknesses of different luxury, mass and differentiation business. The analysis was formulated based on books, research on websites in the digital sphere that encompass different opinions involved in the fashion world, as well as recent trend studies. To meet new consumer demands, a brand needs to be present in the digital environment and connect to its consumers on an emotional level through its purpose, values and communication, by means of virtual and physical channels in a fluid, direct and transparent way. Small businesses may have a greater capacity to adapt to the new post-Covid-19 moment, due to the agility of responding to adversities.

scholarly journals Analysis of consumers` innovation efficiency: changes of the consumption patterns in the Ukrainian society over the last 25 years

2017 ◽  
Vol 1 (2) ◽  
pp. 4-12
Author(s):  
Hanna Sanko ◽  
Artem Koldovskyi
Keyword(s):  
Consumer Behavior ◽  
Conceptual Analysis ◽  
New Product ◽  
Consumption Patterns ◽  
Market Forces ◽  
Main Role ◽  
High Level ◽  
The Impact ◽  
Very High ◽  
Ukrainian Society

This paper reviews the transformation of Ukrainian consumption patterns since 1991 and the impact this change had on Ukrainian consumers. The authors research the market forces and the influence those forces had on the consumer behavior. Also, the authors conclude that these market forces resulted in transforming consumer behavior and consumption patterns. In this paper presents a conceptual analysis of the possible choices of market models and the implications of the Ukrainian society. Scientific findings demonstrate that users in Ukraine often play the main role in the creation of new conceptual products. But at the same time, there is a paucity of literature on this problem. The authors report a very high level of novelty by these consumers. The outcomes also reveal that innovating users can be distinguished from some non-innovating ones. Finally, innovation by users can be a significant basis of new product thoughts and ideas for consumer goods companies.

The generational cohort effect in the context of responsible consumption

2019 ◽  
Vol 57 (5) ◽  
pp. 1162-1183 ◽  
Author(s):  
Olga Ivanova ◽  
Javier Flores-Zamora ◽  
Insaf Khelladi ◽  
Silvester Ivanaj
Keyword(s):  
Consumer Behavior ◽  
Cohort Effect ◽  
Actual Behavior ◽  
Generational Cohort ◽  
Content Type ◽  
The Social ◽  
Responsible Consumption ◽  
Environmentally Responsible ◽  
The Impact ◽  
Responsible Consumer

Purpose The purpose of this paper is to identify the generational cohort effect on responsible consumer behavior. Based on the theory of planned behavior and the generational cohort theory, the authors test the impact of perceived consumer effectiveness (PCE), media exposure (ME), the social group influence of family and peers and self-identity on the intention of Generation X and Generation Y to purchase environmentally responsible products. Design/methodology/approach The data were collected from 1,870 respondents in France. Based on the factor scores from a confirmatory factor analysis, the authors tested for interaction effects by employing regression and path analyses. A two-group structural model evaluated the strength of each cohort’s direct effects and the significant differences between the groups. Findings The results reveal a generational (cohort) effect on the relationship between PCE and ME and the intention to purchase environmentally responsible products. Research limitations/implications The convenience sample shows bias toward younger people, especially students. In addition, some latent variables show low AVE scores, probably due to scale interpretation differences. By measuring purchase intention, the study disregards the actual behavior of consumers. Practical implications To increase consumers’ personal involvement in responsible purchasing behaviors, marketers could cater to the social desirability side of Gen Y by emphasizing products that express community values; on the other hand, marketers could appeal to the PCE of Gen X by providing more information and convincing them that their actions matter. Social implications The efficiency of awareness and promotional campaigns for environmentally responsible products will be enhanced when marketers employ segmentation based on generational cohorts. Originality/value The study contributes to a better understanding of responsible consumer behavior by identifying generational cohort differences.

scholarly journals Recent Advances in Consumer Behavior Theory: Shocks from the COVID-19 Pandemic

2021 ◽  
Vol 11 (12) ◽  
pp. 171
Author(s):  
Bibo Yin ◽  
Yajing Yu ◽  
Xiaocang Xu
Keyword(s):  
Economic Growth ◽  
Consumer Behavior ◽  
Web Of Science ◽  
Relevant Literature ◽  
Consumption Patterns ◽  
Behavior Theory ◽  
Profound Impact ◽  
Business Operation ◽  
The Government ◽  
The Impact

Background: The COVID-19 pneumonia epidemic has had an enormous impact on people’s lives, particularly aspects of life such as consumption, and has therefore brought new elements to the expansion of Consumer behavior theory. Methods: This paper searches the literature on consumption research conducted from 1981 to 2021, including sources such as CNKI, Wanfang, Google Scholar, and Web of Science. Through the exploration of the existing relevant literature, this article found that the COVID-19 pneumonia epidemic has had a profound impact on consumption willingness, consumption patterns, and consumption objects, and, as such, has newly expanded the theoretical model of consumer behavior. Results: Through reviewing the literature, this paper found some results. For example with regard to consumption patterns, early studies and the impact of COVID-19 was focused on online consumption, however in the context of COVID-19, scholars proposed paying attention to the combination of online and offline development. Conclusion: The COVID-19 pneumonia epidemic has had a profound effect on consumer behavior worldwide. Under the current economic depression, the government should take adequate measures in order to respond to the new changes in consumer behavior and therefore promote economic growth. For example, the government should encourage the combination of online and offline business operation modes to break the boundaries of customer groups and supply chains, so that consumers can buy anytime and anywhere.

Pengaruh Lintas Budaya Pada Pemasaran Internasional Dengan Pendekatan Perilaku Konsumen

2017 ◽  
Vol 1 (2) ◽  
pp. 168-176
Author(s):  
Endy Gunanto ◽  
Yenni Kurnia Gusti
Keyword(s):  
Consumer Behavior ◽  
Marketing Strategy ◽  
Consumer Culture ◽  
International Organization ◽  
Future Research ◽  
Special Issue ◽  
Cross Culture ◽  
Several Variables ◽  
Cultural Orientations ◽  
The Impact

In this article we present a conceptual of the effect of cross culture on consumer behavior incorporating the impact of globalization. This conceptual idea shows that culture inûuences various domains of consumer behavior directly as well as through international organization to implement marketing strategy. The conceptual identify several factors such as norm and value in the community, several variables and also depicts the impact of other environmental factors and marketing strategy elements on consumer behavior. We also identify categories of consumer culture orientation resulting from globalization. Highlights of each of the several other articles included in this special issue in Asia region. We conclude with the contributions of the articles in terms of the consumer cultural orientations and identify directions for future research.

The impact of cultural factors on attachment dynamics: a view from Irish society

2019 ◽  
Vol 13 (2) ◽  
pp. 207-223
Author(s):  
Michael O’Toole
Keyword(s):  
Significant Role ◽  
Emotional Development ◽  
Cultural Factors ◽  
Seamus Heaney ◽  
Irish Society ◽  
Irish Context ◽  
Key Points ◽  
The Many ◽  
The Impact ◽  
The Relationship

In this article I examine aspects of the relationship between mothers and sons from an attachment perspective in an Irish context. Through the works of Irish writers such as Seamus Heaney, John McGahern, and Colm Tóibín, I focus on particular aspects of this relationship, which fails to support the developmental processes of separation and individuation in the many men who come to me for psychotherapy. I illustrate key points concerning this attachment dynamic through the use of clinical examples of my work with two men from my practice. While acknowledging that many other cultural factors play a significant role in the emotional development of children, integrating the work of our poets, novelists, and scholars with an attachment perspective

South Korea’s and Taiwan’s Territorial Disputes with Japan, 1990s to 2018

Asian Survey ◽  
2020 ◽  
Vol 60 (3) ◽  
pp. 583-606
Author(s):  
Christina Lai
Keyword(s):  
South Korea ◽  
Comparative Study ◽  
State Building ◽  
Territorial Disputes ◽  
Maritime Disputes ◽  
Constructivist Perspective ◽  
Senkaku Islands ◽  
Taiwanese Government

South Korea and Taiwan are former Japanese colonies that have undergone similar processes of state-building since WWII. But they have chosen different rhetorical frameworks in their maritime disputes with Japan. In South Korea, negotiating with Japan can be viewed as threatening the country’s independence and pride, whereas in the Taiwanese government, cooperation with Japan is considered mutually beneficial. Why have these two countries taken such divergent stances toward Japan? This article examines the territorial disputes between South Korea and Japan over Dokdo, and between Taiwan and Japan over the Senkaku Islands. It sets forth a rhetorical framework of comparison, and it proposes a constructivist perspective in understanding South Korea’s and Taiwan’s legitimation strategies toward Japan from the late 1990s to 2018. This comparative study suggests that the differences between their legitimation strategies can be traced to their different colonial experiences with Japan.

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