The Future of Advertising

2021 ◽  
pp. 151-166
Author(s):  
Elissa Moses ◽  
Kimberly Rose Clark ◽  
Norman J. Jacknis
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Cognitive Processing ◽  
Emotional Response ◽  
Optimum Placement ◽  
The Future ◽  
Effective Advertising ◽  
The Cost ◽  
Development Assessment ◽  
The Impact

This chapter summarizes the role that artificial intelligence and machine learning (AI/ML) are expected to play at every stage of advertising development, assessment, and execution. Together with advances in neuroscience for measuring attention, cognitive processing, emotional response, and memory, AI/ML have advanced to a point where analytics can be used to identify variables that drive more effective advertising and predict enhanced performance. In addition, the cost of computation has declined, making platforms to apply these tools much less expensive and within reach. The authors then offer recommendations for 1) understanding the clients/customers and users of the products and services that will be advertised, 2) aiding creativity in the process of designing advertisements, 3) testing the impact of advertisements, and 4) identifying the optimum placement of advertisements.

scholarly journals Clinical applications of artificial intelligence and machine learning in cancer diagnosis: looking into the future

2021 ◽  
Vol 21 (1) ◽  
Author(s):  
Muhammad Javed Iqbal ◽  
Zeeshan Javed ◽  
Haleema Sadia ◽  
Ijaz A. Qureshi ◽  
Asma Irshad ◽  
...  
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Cancer Diagnosis ◽  
Disease Risk ◽  
Clinical Applications ◽  
Optimal Decision ◽  
Great Promise ◽  
Time Range ◽  
Base System ◽  
The Future

AbstractArtificial intelligence (AI) is the use of mathematical algorithms to mimic human cognitive abilities and to address difficult healthcare challenges including complex biological abnormalities like cancer. The exponential growth of AI in the last decade is evidenced to be the potential platform for optimal decision-making by super-intelligence, where the human mind is limited to process huge data in a narrow time range. Cancer is a complex and multifaced disorder with thousands of genetic and epigenetic variations. AI-based algorithms hold great promise to pave the way to identify these genetic mutations and aberrant protein interactions at a very early stage. Modern biomedical research is also focused to bring AI technology to the clinics safely and ethically. AI-based assistance to pathologists and physicians could be the great leap forward towards prediction for disease risk, diagnosis, prognosis, and treatments. Clinical applications of AI and Machine Learning (ML) in cancer diagnosis and treatment are the future of medical guidance towards faster mapping of a new treatment for every individual. By using AI base system approach, researchers can collaborate in real-time and share knowledge digitally to potentially heal millions. In this review, we focused to present game-changing technology of the future in clinics, by connecting biology with Artificial Intelligence and explain how AI-based assistance help oncologist for precise treatment.

scholarly journals Artificial intelligence and the future of psychiatry: Qualitative findings from a global physician survey

2020 ◽  
Vol 6 ◽  
pp. 205520762096835
Author(s):  
C Blease ◽  
C Locher ◽  
M Leon-Carlyle ◽  
M Doraiswamy
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Medical Profession ◽  
Descriptive Analysis ◽  
Psychiatric Practice ◽  
Limited Attention ◽  
Written Responses ◽  
Future Technology ◽  
Qualitative Descriptive ◽  
The Impact

Background The potential for machine learning to disrupt the medical profession is the subject of ongoing debate within biomedical informatics. Objective This study aimed to explore psychiatrists’ opinions about the potential impact innovations in artificial intelligence and machine learning on psychiatric practice Methods In Spring 2019, we conducted a web-based survey of 791 psychiatrists from 22 countries worldwide. The survey measured opinions about the likelihood future technology would fully replace physicians in performing ten key psychiatric tasks. This study involved qualitative descriptive analysis of written responses (“comments”) to three open-ended questions in the survey. Results Comments were classified into four major categories in relation to the impact of future technology on: (1) patient-psychiatrist interactions; (2) the quality of patient medical care; (3) the profession of psychiatry; and (4) health systems. Overwhelmingly, psychiatrists were skeptical that technology could replace human empathy. Many predicted that ‘man and machine’ would increasingly collaborate in undertaking clinical decisions, with mixed opinions about the benefits and harms of such an arrangement. Participants were optimistic that technology might improve efficiencies and access to care, and reduce costs. Ethical and regulatory considerations received limited attention. Conclusions This study presents timely information on psychiatrists’ views about the scope of artificial intelligence and machine learning on psychiatric practice. Psychiatrists expressed divergent views about the value and impact of future technology with worrying omissions about practice guidelines, and ethical and regulatory issues.

scholarly journals An analytical survey on the role of machine learning algorithms in case of intrusion detection

2020 ◽  
Vol 5 (19) ◽  
pp. 32-35
Author(s):  
Anand Vijay ◽  
Kailash Patidar ◽  
Manoj Yadav ◽  
Rishi Kushwah
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Intrusion Detection ◽  
Intrusion Detection System ◽  
Detection System ◽  
Learning Algorithms ◽  
Machine Learning Algorithms ◽  
Handling Mechanism ◽  
The Impact

In this paper an analytical survey on the role of machine learning algorithms in case of intrusion detection has been presented and discussed. This paper shows the analytical aspects in the development of efficient intrusion detection system (IDS). The related study for the development of this system has been presented in terms of computational methods. The discussed methods are data mining, artificial intelligence and machine learning. It has been discussed along with the attack parameters and attack types. This paper also elaborates the impact of different attack and handling mechanism based on the previous papers.

scholarly journals Early Adopters to Early Majority - What's Driving the Artificial Intelligence and Machine Learning Powered Transformation in Financial Services?

2021 ◽  
Vol 12 (4) ◽  
pp. 43
Author(s):  
Srikrishna Chintalapati
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Portfolio Management ◽  
Value Chain ◽  
Financial Services ◽  
Retail Banking ◽  
Early Adopters ◽  
Customer Life Cycle ◽  
Digital Disruption ◽  
The Impact

From retail banking to corporate banking, from property and casualty to personal lines, and from portfolio management to trade processing, the next wave of digital disruption in financial services has been unleashed by the concepts and applications of Artificial Intelligence (AI) and Machine Learning (ML). Together, AI and ML are undoubtedly creating one of the largest technological transformations the world has ever witnessed. Within the advanced streams of research in AI and ML, human intelligence blended with the cognitive reasoning of machines is finally out of the labs and into real-time applications. The Financial Services sector is one of the early adopters of this revolution and arguably much ahead of its leverage compared to other sectors. Built on the conceptual foundations of Innovation diffusion, and a contemporary perspective of enterprise customer life-cycle journey across the AI-value chain defined by McKinsey Global Institute (2017), the current study attempts to highlight the features and use-cases of early-adopters of this transformation. With the theoretical underpinning of technology adoption lifecycle, this paper is an earnest attempt to comment on how AI and ML have been significantly transforming the Financial Services market space from the lens of a domain practitioner. The findings of this study would be of particular relevance to the subject matter experts, Industry analysts, academicians, and researchers focussed on studying the impact of AI and ML in the financial services industry.

scholarly journals GEOMETRIC FEATURES ANALYSIS FOR THE CLASSIFICATION OF CULTURAL HERITAGE POINT CLOUDS

2019 ◽  
Vol XLII-2/W15 ◽  
pp. 541-548 ◽  
Author(s):  
E. Grilli ◽  
E. M. Farella ◽  
A. Torresani ◽  
F. Remondino
Keyword(s):  
Artificial Intelligence ◽  
Machine Learning ◽  
Cultural Heritage ◽  
Point Clouds ◽  
Geometric Features ◽  
3D Point Clouds ◽  
3D Data ◽  
3D Documentation ◽  
The Impact

<p><strong>Abstract.</strong> In the last years, the application of artificial intelligence (Machine Learning and Deep Learning methods) for the classification of 3D point clouds has become an important task in modern 3D documentation and modelling applications. The identification of proper geometric and radiometric features becomes fundamental to classify 2D/3D data correctly. While many studies have been conducted in the geospatial field, the cultural heritage sector is still partly unexplored. In this paper we analyse the efficacy of the geometric covariance features as a support for the classification of Cultural Heritage point clouds. To analyse the impact of the different features calculated on spherical neighbourhoods at various radius sizes, we present results obtained on four different heritage case studies using different features configurations.</p>

Disruptions of the Fourth Industrial Revolution

2021 ◽  
pp. 189-199
Author(s):  
Idris Olayiwola Ganiyu ◽  
Ola Olusegun Oyedele ◽  
Evelyn Derera
Keyword(s):  
Artificial Intelligence ◽  
Technological Innovation ◽  
Industrial Revolution ◽  
Technological Innovations ◽  
Fourth Industrial Revolution ◽  
Skill Gaps ◽  
The World ◽  
The Future ◽  
The Impact ◽  
And Robotics

The Fourth Industrial Revolution has resulted in the disruption of the world of work whereby technological innovation such as artificial intelligence (AI) and robotics. These disruptions may be creative in that as some jobs are lost due to the development of artificial intelligence, new ones are created. This chapter explored the impact of disruptive technological innovations on the future of work. The skill gaps brought about by the emergence of the Fourth Industrial Revolution was also explored in this chapter.

scholarly journals How artificial intelligence will change the future of marketing

2019 ◽  
Vol 48 (1) ◽  
pp. 24-42 ◽  
Author(s):  
Thomas Davenport ◽  
Abhijit Guha ◽  
Dhruv Grewal ◽  
Timna Bressgott
Keyword(s):  
Artificial Intelligence ◽  
Research Agenda ◽  
Marketing Strategies ◽  
Important Policy ◽  
The Future ◽  
Task Types ◽  
The Impact ◽  
Future Of Marketing

Abstract In the future, artificial intelligence (AI) is likely to substantially change both marketing strategies and customer behaviors. Building from not only extant research but also extensive interactions with practice, the authors propose a multidimensional framework for understanding the impact of AI involving intelligence levels, task types, and whether AI is embedded in a robot. Prior research typically addresses a subset of these dimensions; this paper integrates all three into a single framework. Next, the authors propose a research agenda that addresses not only how marketing strategies and customer behaviors will change in the future, but also highlights important policy questions relating to privacy, bias and ethics. Finally, the authors suggest AI will be more effective if it augments (rather than replaces) human managers.

Monitoring of the technical condition of tracks based on machine learning

2019 ◽  
Vol 234 (7) ◽  
pp. 702-708
Author(s):  
Bartosz Firlik ◽  
Maciej Tabaszewski
Keyword(s):  
Machine Learning ◽  
Threshold Value ◽  
Technical Condition ◽  
Learning System ◽  
Mean Square ◽  
Vibration Acceleration ◽  
Vehicle Velocity ◽  
Track Condition ◽  
The Cost ◽  
The Impact

This paper presents the concept of a simple system for the identification of the technical condition of tracks based on a trained learning system in the form of three independent neural networks. The studies conducted showed that basic measurements based on the root mean square of vibration acceleration allow for monitoring the track condition provided that the rail type has been included in the information system. Also, it is necessary to select data based on the threshold value of the vehicle velocity. In higher velocity ranges (above 40 km/h), it is possible to distinguish technical conditions with a permissible error of 5%. Such selection also enables to ignore the impact of rides through switches and crossings. Technical condition monitoring is also possible at lower ride velocities; however, this comes at the cost of reduced accuracy of the analysis.

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